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PODCAST

AI-Driven Marketer: Master Practical AI Marketing Skills

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

business marketing

All Episodes

37:35

Gemini Won 2025... yet ChatGPT's Still Winning the War

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/12/19

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the final AI blows of 2025 in the ongoing tech brawl between Google and OpenAI. With ChatGPT and Gemini trading updates and innovations, the brothers share who they think won the year, where each model excels, and how marketers can capitalize on the rapid evolution of image generation and vibe coding.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High

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37:55

Marketer Reacts to ChatGPT 5.2, Disney+Sora, &...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/12/12

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI’s surprising partnership with Disney, share their predictions for OpenAI’s "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war.My Favorite AI Tools Tella (AI screen recording app I record all my solo

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52:26

The 30-60-90 Day Authority System

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/12/10

In this AI marketing podcast episode, Dan Sanchez and Ken Freire conclude the "Own the Show" series by laying out a definitive 90-day plan to build authority in the age of AI. Whether you are a student just starting out or an established expert looking to scale, Dan and Ken provide two distinct, actionable tracks to follow. They cover everything from how to niche down and "learn in the light" to the "two-channel rule" for aggressive growth, ensuring you have a step-by-step roadmap to becoming a

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56:16

Future-Proof Your Job: 6 New Marketing Career Paths

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/12/09

In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated

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28:27

What's Your Authority Score? [The 5-Factor Test]

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/12/03

In this AI marketing podcast episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the

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60:56

The Audience Growth Engine [Full Framework]

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/29

In this AI marketing podcast episode, Dan Sanchez and Ken Freire take a deep dive into advanced audience growth strategies for creators who already have traction. They unpack the mathematical reality of the "Audience Growth Ceiling"—where churn rate neutralizes growth—and reveal a three-pillar framework (Acquisition, Retention, and Elevation) designed to break through that plateau and scale your authority.My Favorite AI ToolsTransparency Note: I am an independent affiliate of these tools and may

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34:50

The Two-Channel Rule: A System for Growing Expert...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/27

In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile

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33:54

How to Build a Personal Brand AI Can't Copy

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/26

In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) -

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28:34

Scale Your Authority: Automate Podcast Distribution...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/24

In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire break down why podcasting remains the most powerful channel for building authority, especially when supercharged by AI. They walk through the entire production lifecycle—pre-production, production, post-production, and distribution—sharing how they use tools like Gemini and Zencastr to streamline workflows without losing the human element. Dan also reveals his "episode packaging" strategy and introduces a new tool, Smack.fm,

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54:40

The "Dream 100" Execution Plan [Google Sheet System]

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/23

In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore why great ideas alone aren't enough to build authority—you need relationships to move markets. They unpack how podcasting acts as a "Swiss Army Knife" for networking, allowing you to connect with gatekeepers, dream clients, and industry peers. Dan and Ken provide a step-by-step guide on who to interview, how to execute genuine outreach without over-automating, and how to use AI strategically in pre-production without killing

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32:36

1 Recording → 12 Assets: The AI "Waterfall" System

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/22

In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire dive into Chapter 10 of their "Own the Show" series to discuss why podcasting is the ultimate "Swiss Army Knife" of marketing tools. They break down the top 10 reasons why a podcast is essential for modern businesses, ranging from building authority and testing intellectual property to fueling a massive content flywheel and creating long-term assets. Dan and Ken explain how this single medium can solve multiple marketing

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40:05

I Might Cancel ChatGPT (The "Workspace" Factor)

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/21

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez face a major dilemma: Is it finally time to cancel ChatGPT in favor of Google's Gemini 3? After years of loyalty to OpenAI, Dan breaks down why the new Gemini 3 and "Nano Banana Pro" models might be the superior choice for marketers handling heavy research and content creation. The brothers stress-test the tools, comparing personality, image generation capabilities, and workflow integration, while deciding if they should jump ship

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29:42

Turn 100 Scattered Posts into 1 Book With AI

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/20

Should you start a podcast? Get the free assessment at https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and Ken Freire dive deep into the concept of developing a portfolio of ideas. Rather than throwing out standalone concepts, they emphasize the importance of clustering ideas, identifying a unifying theme, and building a structured framework that elevates authority and impact. Dan shares personal lessons from years on LinkedIn and outlines how AI tools can be

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3:09

How to Start 2026 Strong With AI

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/19

Learn more and book your AI Growth Plan at danchez.com/plan2026 is coming up fast—are you ready?If you're feeling like you're falling behind when it comes to mastering AI, you're not alone. There's a lot of noise, a flood of tools, and endless content. But here's the truth:The marketers who take action before the New Year are the ones who crush it during the New Year.So I'm offering a one-time, end-of-year opportunity to help you hit 2026 with clarity, confidence, and momentum:Introducing: The AI

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19:56

Why Your Best Ideas Still Aren't Landing (& How AI...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/19

In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down the five essential elements every idea needs to actually get shared. They emphasize how having a great idea isn't enough—it needs proper packaging. Whether you're working in marketing, thought leadership, or content creation, this episode gives you a framework for making your ideas more shareable, memorable, and impactful.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) -

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35:02

Content Is No Longer King. This Is.

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/18

Want to start a podcast? Find out if it's right for you: https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and Ken Freire declare that the old king of marketing—content—has been dethroned. The new king? Original ideas. As AI makes it easier than ever to produce content, it’s originality that sets creators and marketers apart. This episode dives into how to uncover, evaluate, and sharpen your own original ideas to build authority and solve real problems.My Favorite AI

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27:40

The State of Enterprise AI & What It Means for...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/17

In this AI marketing podcast episode, Dan Sanchez shares insights from his recent experience at the Breakthrough conference hosted by 6sense. He explores how AI is evolving beyond surface-level features and becoming deeply integrated into SaaS products. Dan reveals what enterprise and mid-market companies are doing with AI, the friction points slowing them down, and how smaller teams can turn that into a competitive advantage. He also introduces 6sense's new Revy AI and reflects on the future of

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47:21

The First Real Look at AI-as-UI in Marketing (And...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/16

In this AI marketing podcast episode, Dan Sanchez sits down with Jason Telmos, VP of Product Marketing at 6sense, to break down the game-changing AI capabilities coming to the 6sense platform. Fresh off the Breakthrough conference in Las Vegas, Dan shares insights into how 6sense is not just layering AI onto its existing product—it's redefining how users interface with data and act on it. From intent data and predictive scoring to autonomous workflows and AI agents, this episode unveils what could

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38:15

AI Can Find Your Buyers. Only You Can Earn Their Trust

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/13

Get the B2B Buyer Experience Report: https://6sense.com/science-of-b2b/buyer-experience-report-2025/In this AI marketing podcast episode, Dan Sanchez sits down with Kerry Cunningham, Head of Research & Thought Leadership at 6sense, to dissect the current B2B buying landscape and how AI is completely reshaping it. They dive deep into new findings from the Buyer Experience Study and what they mean for both B2B and B2C marketers. Whether you're selling to businesses or consumers, this episode

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30:39

Why AI Alone Can't Find Real Pain (But This Combo Can)

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/12

Should You Start a Podcast? Take the Assessment: https://AIdrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age.My Favorite AI Tools Tella -

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179 results

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