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PODCAST

The Cambridge Marketing Podcast

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

business marketing

All Episodes

31:09

Marketing a Theatre Production

The Cambridge Marketing Podcast ·

2025/06/16

This week Matt Wake of Hideout Theatre joins Kiran to discuss how his theatre company is storming the Edinburgh Fringe Festival this summer with their show The Players of Diadon.But, with no tangible product, how do you go about marketing? Listen to hear Matt talk about guerrilla tactics, branding and good old-fashioned hustle!

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12:17

Opinionated Marketers on: AI Frustrations

The Cambridge Marketing Podcast ·

2025/06/11

This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.

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33:19

SOSTAC

The Cambridge Marketing Podcast ·

2025/06/06

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.

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13:01

Opinionatd Marketers on: THE MARKETING MEETUP SURVEY

The Cambridge Marketing Podcast ·

2025/06/04

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption.

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22:09

Marketing in the Charity Sector

The Cambridge Marketing Podcast ·

2025/05/29

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.

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10:59

Opinionated Marketers on: PRICING

The Cambridge Marketing Podcast ·

2025/05/27

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency. We also touch on changing consumer habits in the night time economy.

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25:25

Measuring Marketing Effectiveness

The Cambridge Marketing Podcast ·

2025/05/22

In this episode, we dive into the tricky world of marketing measurement with Richard Levy.Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics? From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.

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09:56

Opinionated Marketers on: EUROPE

The Cambridge Marketing Podcast ·

2025/05/20

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines. Plus, we chat about AI avatars in finance and how tech is reshaping work.

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27:25

Brand Management

The Cambridge Marketing Podcast ·

2025/05/16

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values. She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points. It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working in marketing.

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09:53

Opinionated Marketers on: CONSISTENCY AND CALM

The Cambridge Marketing Podcast ·

2025/05/13

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world. We also discuss M&S's measured response to their recent cyberattack.

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26:18

Digital Product Management

The Cambridge Marketing Podcast ·

2025/05/09

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role. Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback. The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and

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30:56

Segmentation and Hyper-Personalisation

The Cambridge Marketing Podcast ·

2025/05/02

In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmentation and hyper-personalisation.He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn’t cut it anymore. Instead, he advocates for tailoring messages based on real customer behaviour—like what they’re browsing or why they signed up in the first place—and choosing the right channels (email, SMS, even

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10:39

Opinionated Marketers on: RESILIENCE

The Cambridge Marketing Podcast ·

2025/04/30

In this weeks news, there are three prime examples of why resilience is so important. Kiran Kapur and Charles Nixon discuss.

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24:41

Social Value

The Cambridge Marketing Podcast ·

2025/04/24

This podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria Hartley, a sustainability professional.Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a more strategic and measurable part of modern business practice. Today, social value encompasses a business’s broader responsibility across its entire value

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07:50

Opinionated Marketers on: NAVIGATING TARIFF TURBULENCE

The Cambridge Marketing Podcast ·

2025/04/23

In this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects. Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviuor, and impact macro-economic policies. As we venture into potential recession, the conversation highlights the importance of reassessing business models, optimising processes, and embracing innovations such as AI to counteract

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24:08

Agency Relationships

The Cambridge Marketing Podcast ·

2025/04/17

On this programme, we discuss the value of strong agency relationships. Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.

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11:29

Opinionated Marketers on: THE ETHICS OF MARKETING

The Cambridge Marketing Podcast ·

2025/04/15

Charles Nixon says it's time to "Up your ante" and do 25% more marketing. Find out why in this week's episode of Opinionated Marketers.

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28:27

Content Localisation

The Cambridge Marketing Podcast ·

2025/04/11

This week we explore the importance and benefits of content localisation. Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.

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22:55

Marketing in the Legal Profession

The Cambridge Marketing Podcast ·

2025/04/03

This week we look at marketing in the world of legal with returning guest, Rob Watson.

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15:21

Opinionated Marketers on: APRIL FOOLS

The Cambridge Marketing Podcast ·

2025/04/02

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.

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215 results

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