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PODCAST

The Cambridge Marketing Podcast

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

business marketing

All Episodes

11:16

Opinionated Marketers on - CRACKER BARREL

The Cambridge Marketing Podcast ·

2025/09/01

Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reveals about branding, social media firestorms, and influencer power.Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.

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25:12

The AI Marketing Summit 2025: How to Future-Proof...

The Cambridge Marketing Podcast ·

2025/08/28

In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, creativity, and business growth.From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global thought leaders for a full day of keynotes, panels, and live discussions. You’ll discover how to bridge the gap between everyday AI tools (like ChatGPT) for

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14:17

Opinionated Marketers on: EMOTIONAL AI

The Cambridge Marketing Podcast ·

2025/08/26

Can AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.

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10:04

Opinionated Marketers on: UK INFLATION

The Cambridge Marketing Podcast ·

2025/08/21

Charles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.

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09:16

Opinionated Marketers on: AOL RIP

The Cambridge Marketing Podcast ·

2025/08/12

This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.

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10:01

Opinionated Marketers on: WORD SOUP

The Cambridge Marketing Podcast ·

2025/07/29

This week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job hunting with AI, shifting workplace culture, and why clear, simple messaging matters more than ever.

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09:05

Opinionated Marketers on: ASIAN MARKETS

The Cambridge Marketing Podcast ·

2025/07/23

In this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore IKEA’s smart moves in India, lab-grown diamonds gaining ground, and how solar panel recycling could reshape sustainability.

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28:07

Marketing for Architects

The Cambridge Marketing Podcast ·

2025/06/27

Marketing for architects is WAY more interesting than you'd think!For this episode, Susie Lober joins us to share why strategy beats shouting, how word-of-mouth actually works, and why architects aren’t just selling buildings. Susie has a very impressive CV, having worked at Norman Foster’s iconic Foster + Partners and who now runs her own consultancy, LO Marketing.

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39:59

Re-branding Right!

The Cambridge Marketing Podcast ·

2025/06/20

In this episode, brand strategists Rachel Fairley and Sarah Robb join us to discuss their book Re-Brand Right: How to Refresh Your Brand and Marketing to Grow Your Business.We explore what rebranding really means, why it’s not just about new logos, and how smart brand strategy can boost revenue, cohesion—and even price. The discussion is FULL of sharp insight and fresh thinking!

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31:09

Marketing a Theatre Production

The Cambridge Marketing Podcast ·

2025/06/16

This week Matt Wake of Hideout Theatre joins Kiran to discuss how his theatre company is storming the Edinburgh Fringe Festival this summer with their show The Players of Diadon.But, with no tangible product, how do you go about marketing? Listen to hear Matt talk about guerrilla tactics, branding and good old-fashioned hustle!

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12:17

Opinionated Marketers on: AI Frustrations

The Cambridge Marketing Podcast ·

2025/06/11

This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.

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33:19

SOSTAC

The Cambridge Marketing Podcast ·

2025/06/06

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.

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13:01

Opinionatd Marketers on: THE MARKETING MEETUP SURVEY

The Cambridge Marketing Podcast ·

2025/06/04

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption.

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22:09

Marketing in the Charity Sector

The Cambridge Marketing Podcast ·

2025/05/29

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.

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10:59

Opinionated Marketers on: PRICING

The Cambridge Marketing Podcast ·

2025/05/27

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency. We also touch on changing consumer habits in the night time economy.

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25:25

Measuring Marketing Effectiveness

The Cambridge Marketing Podcast ·

2025/05/22

In this episode, we dive into the tricky world of marketing measurement with Richard Levy.Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics? From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.

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09:56

Opinionated Marketers on: EUROPE

The Cambridge Marketing Podcast ·

2025/05/20

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines. Plus, we chat about AI avatars in finance and how tech is reshaping work.

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27:25

Brand Management

The Cambridge Marketing Podcast ·

2025/05/16

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values. She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points. It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working in marketing.

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09:53

Opinionated Marketers on: CONSISTENCY AND CALM

The Cambridge Marketing Podcast ·

2025/05/13

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world. We also discuss M&S's measured response to their recent cyberattack.

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26:18

Digital Product Management

The Cambridge Marketing Podcast ·

2025/05/09

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role. Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback. The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and

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224 results

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