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PODCAST

The Cambridge Marketing Podcast

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

business marketing

All Episodes

33:30

Customers First: The Strategy Behind Games Workshop’s...

The Cambridge Marketing Podcast ·

2026/03/06

This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.

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8:11

Opinionated Marketers on: CRISIS MANAGEMENT

The Cambridge Marketing Podcast ·

2026/03/04

This week our Opinionated Marketers highlight a textbook case of crisis management from the UAE. Hosted by Kiran Kapur and Charles Nixon.

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38:44

The Cheese Scale: Why You Feel Like a Fraud (and How...

The Cambridge Marketing Podcast ·

2026/02/27

In this episode, Dr Kate Atkin explains why high achievers often feel like frauds despite their track record. She ditches the "syndrome" label for "phenomenon" and uses a clever cheese analogy to help you measure your self-doubt. Learn how to update your self-image and stop the cycle of overworking.

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10:22

Opinionated Marketers on: POSITIVITY

The Cambridge Marketing Podcast ·

2026/02/26

As the sun begins to shine here in the UK, Kiran Kapur and Charles Nixon digest some of the most positive stories from the world of marketing and beyond.

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34:22

When Customers Are 90% Decided: Rethinking...

The Cambridge Marketing Podcast ·

2026/02/19

Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour.When customers arrive 90% decided, marketing’s job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.

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12:30

Opinionated Marketers on: ADVERTS

The Cambridge Marketing Podcast ·

2026/02/17

This week Kiran and Charles talk about the Super Bowl ads and why they matter so much. They look at OpenAI bringing in advertising, a rival ad from Claude that questions bias, and Ring’s dog-finding campaign that many people found unsettling.

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8:50

Opinionated Marketers on: LOSING YOUR WAY

The Cambridge Marketing Podcast ·

2026/02/10

This episode looks at what happens when brands forget who they’re for.We start with Prestat, the old Piccadilly chocolatier that lost its way after being bought by venture capital, cutting range, pushing expensive boxes and drifting from the customers who loved it. From there we discuss Bass securing the first UK trademark, NatWest chasing “mass affluence”, and why understanding your market still beats clever strategy every time. [The book referenced towards the end of the episode is called How

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19:44

No Uni? No Problem! Building a Marketing Career...

The Cambridge Marketing Podcast ·

2026/02/06

This week we celebrate National Apprenticeship Week. Kiran Kapur is joined by Sophie Bolton to talk honestly about what apprenticeships are really like. Sophie shares her own route into marketing, how learning on the job built her confidence, and why apprenticeships can be a smart alternative to university for people at any stage of their career.This episode is an essential listen for anyone either considering an apprenticeship or taking on an apprentice.

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28:50

Growing Your Marketing Team: People, AI, or Both?

The Cambridge Marketing Podcast ·

2026/02/01

Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work.They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.

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8:50

Opinionated Marketers on: WEIGHTLOSS

The Cambridge Marketing Podcast ·

2026/01/27

This week our Opinionated Marketers look at how weight loss jabs are reshaping consumer behaviour. From smaller food portions and falling alcohol sales to booming fashion and fitness spending - everything's changing, and changing quickly.Kiran and Charles also discuss pharma’s push towards pill versions, pressure on pubs and hospitality, the rise of alcohol-free drinks, and what these fast-moving shifts mean for marketers. Read the article discussed here:

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30:38

Inside the World’s Most Effective Ad Campaigns

The Cambridge Marketing Podcast ·

2026/01/23

This episode explores the adverts that really work! We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola’s personalised bottles to Amazon’s festive storytelling and Ariel’s “Share the Load” campaign. Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.

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13:07

Opinionated Marketers on: GOOD NEWS

The Cambridge Marketing Podcast ·

2026/01/21

In this episode, Kiran Kapur and Charles Nixon dig into the GOOD news stories getting buried by bad headlines.They talk about the retail successes at Next and Marks & Spencer, the truth behind 'Blue Monday', Universal Studios coming to the UK, and why adults are buying more toys!

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28:08

Stop Chasing Algorithms: A Reality Check On Modern...

The Cambridge Marketing Podcast ·

2026/01/16

This episode is about slowing down and doing marketing properly. Abe Kasbo of Verasoni argues that brands have become addicted to shortcuts, dashboards and shiny new tools.We talk about why product, brand and customer experience matter more than platforms, why not everything should be “digital-first”, and how businesses can build real growth without gambling on trends or tech hype.

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8:32

Opinionated Marketers on: 2026 TRENDS

The Cambridge Marketing Podcast ·

2026/01/14

Kiran Kapur and Charles Nixon start with Peter Fisk’s Trend Kaleidoscope and use it as a way into what 2026 might really look like. They talk through AI, politics, economics, climate, and shifting behaviour, cutting through trend noise to focus on what feels solid, what feels overplayed, and what might genuinely affect how people live and work.

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17:40

Cambridge Marketing College launches NEW AI Focused...

The Cambridge Marketing Podcast ·

2026/01/08

2026 sees Cambridge Marketing College launch its new AI-focused apprenticeships. Listen to Kiran Kapur, Charlotte Lestienne and Neil Wilkins discuss the new programmes, and find out how you can get involved as both an apprentice and employer.

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16:40

Opinionated Marketers on: 2025

The Cambridge Marketing Podcast ·

2025/12/19

As 2025 draws to a close, our Opinionated Marketers reflect on the year that was.

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12:47

Opinionated Marketers on: Trains, Logos and Design

The Cambridge Marketing Podcast ·

2025/12/11

Among this week's topics - Kiran and Charles discuss the new 'Great British Railways' branding, and why no Marketing Agency will have a single positive word to say about it!

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34:48

Why Marketers Are Struggling — And How to Cope

The Cambridge Marketing Podcast ·

2025/12/08

Marketing is fast, demanding and often overwhelming. In this episode, we talk honestly about why the job feels so stressful, how burnout shows up, and why resilience varies so much from person to person. Psychotherapist and marketing consultant Kim Tasso explains warning signs, team pressures, remote-work challenges, and simple ways to lower stress before it hits a breaking point.

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30:22

The Reality of Police Communications: Strategy,...

The Cambridge Marketing Podcast ·

2025/11/28

In this episode, we explore the world of police communications with Janeen Harding, Digital Communications and Engagement Advisor for Lincolnshire Police.We discuss crisis communications, media training, stakeholder engagement, and the challenge of reaching diverse rural communities. Janine also reveals how powerful campaigns like Think of Denii are created—and why the force launched a successful TikTok strategy to engage younger audiences. It's a Perfect listen for those interested in public

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13:23

Opinionated Markters on: BUDGET 2025

The Cambridge Marketing Podcast ·

2025/11/27

This week, Kiran and Charles discuss the 2025 UK Budget and what it really means for people and businesses. They dig into tax changes, rising costs, climate policy twists and why the headlines don’t tell the full story.

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239 results

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