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PODCAST

Color Bar

Sandy Alexander, Inc.

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on

business marketing

All Episodes

30:37

Let's Talk Shop...ping...with Patsy Koepke

Color Bar ·

2025/05/01

Driving In-Store Traffic in a Digital-First World With Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar, we’re joined by Patsy Koepke, Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies. From localizing creative and merging digital with physical signage, to the growing influence of Gen Alpha on in-store...

en-us

56:26

Going Global! Inside DSCOOP Edge 2025: Why You Need...

Color Bar ·

2025/04/23

DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025! On this episode of Color Bar, we are joined by Betsy's fellow DSCOOP Global board members: Jon Bailey, CEO of Precision Proco (UK)Kelvin Gage, Global Head of Supply Chain for MRM (Sydney, Australia)Tune in as they talk about: The power of DSCOOP connections and how it can shape your busine...

en-us

44:12

Data! Data! Data! AMP Analytic - Our Guest Phil Corbett

Color Bar ·

2025/04/16

🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar! Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session here. In this episode, we dive deep into the world of data-driven marketing. From Micro Modeling and "Super Variables" to Ultra Match and Conquest Marketing, Phil breaks down how smarter data strategies are transforming campaign performance. And of course, we talk about the powerful

en-us

24:55

Inside Glimpse: Hyper-Personalization, AI, and...

Color Bar ·

2025/04/09

In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a full-scale live production with green screens, teleprompters, sound booths, and a panel of four incredible experts representing the agency, martech, data, and brand sides of the industry. We revisit key moments from the live event—how we used AI in our own marketing effort...

en-us

37:28

Welcome to Color Bar! Do different to get different!

Color Bar ·

2025/04/01

Welcome to our first episode of Color Bar with your hosts Betsy Davis, CMO and Kim Opdyke, COO Dinetec of Sandy Alexander. Betsy & Kim will introduce the intention of Color Bar, give insights into another Sandy Alexander engagement platform, Glimpse and also share more about Sandy Alexander. This is just the beginning! Look for episodes every Tuesday at 5pm EST. Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print indu...

en-us

25 results

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