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PODCAST

Color Bar

Sandy Alexander, Inc.

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on

business marketing

All Episodes

32:30

“Stamped in Gold: The Story Behind Tiny Tags" with...

Color Bar ·

2025/11/17

In this episode of Color Bar, Betsy and Kim sit down with the incomparable Melissa Clayton, founder and CEO of Tiny Tags—the beloved personalized jewelry brand worn by moms, icons, and everyday heroes. Melissa opens up about her path from CPA and stay-at-home mom to visionary entrepreneur, sharing the real, behind-the-scenes story of what it takes to build a brand with heart. From bootstrapping and bold pivots to authentic storytelling and building a fiercely loyal community, Melissa brings e...

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42:25

The Power of the "Intermission" with MGM Resorts...

Color Bar ·

2025/10/30

🎙️ In this episode of Color Bar, Betsy and Kim sit down with the radiant Stephanie Glaser — Chief Sales Officer at MGM Resorts — for a conversation that’s equal parts inspiring and real. With nearly three decades in hospitality, Stephanie opens up about her journey of leadership, personal branding, and well-being — and how MGM is redefining workplace culture with its innovative sabbatical program, “The Intermission.” From giving yourself grace to finding balance and modeling authenticity as

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38:07

The Mailbox You Can’t Turn Off — Postal Promotions -...

Color Bar ·

2025/10/20

In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke dive into the evolution of direct mail with two industry powerhouses — Chris Lien, EVP of Postal Affairs at BCC Software, and David Rosendahl, Co-Founder and President of MindFire Inc. Together, they unpack how technology, automation, and real-time tracking are turning traditional mail into a smart, data-driven powerhouse that marketers can finally measure, optimize, and integrate seamlessly with digital campaigns. From 2026 USPS ...

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36:55

Unleashing Innovation: Transforming Pet Retail...

Color Bar ·

2025/10/08

In this episode of "Color Bar," Betsy & Kim welcome Mel Bishop, Director of In-Store Marketing for Pet Supermarket. Mel shares insights on the unique, emotional nature of pet retail, emphasizing the importance of customer experience, innovative in-store events, and personalized service. The discussion covers holiday planning, the evolving use of technology like QR codes, and the power of collaboration and continuous improvement. They also explore loyalty programs, highlighting the need fo...

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34:12

From Potholes to Pop-Ups: Unleashing Creativity in...

Color Bar ·

2025/10/03

In this episode of Color Bar, we welcome back Kat Tushim, Executive Creative Director, for a conversation all about “Looking Left”—taking unexpected, fresh approaches to marketing challenges. Kat takes us inside bold campaigns for 360 Chicago, Kum & Go, BF Goodrich, and more, sharing how “looking left” fuels creativity, disrupts the ordinary, and unlocks cross-industry inspiration. From immersive retail experiences and holiday storytelling to AI-driven personalization, Kat breaks down wha...

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30:37

“The Future Is Experiential: Wendy Moodie on...

Color Bar ·

2025/09/22

In this episode, hosts Betsy Davis and Kim Opdyke sit down with Wendy Moodie, co-founder of one of today’s most innovative event production companies. Wendy pulls back the curtain on her journey designing immersive, can’t-miss brand experiences across entertainment, retail, travel, and beyond. The conversation dives into: How experiential marketing has evolved from flashy activations to authentic, story-driven engagementWhy brand integrity is non-negotiable when creating environments that wow...

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35:13

“Great Minds Print Alike” with Helen Smith of...

Color Bar ·

2025/08/27

Helen Smith, Head of Marketing at Precision Proco, joins Color Bar to talk about relaunching their podcast Great Minds Print Alike—and why sometimes the bravest move is simply to Stop Overthinking and Take Action! Check out the podcast here: Great Minds Print Alike We dig into the impact of AI on business and marketing strategies—how we can still show up authentically, while weaving AI into the creative process to spark ideas, accelerate execution, and free up time for what matters most...

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38:58

Curing the Busy Brain: Dr. Romie on Wellness,...

Color Bar ·

2025/08/19

Cure our busy brains and bring hope back into our businesses! In this episode of Color Bar, we sit down with Dr. Romie Mushtaq, neurologist, mindfulness expert, author of The Busy Brain Cure, and Chief Wellness Officer of Great Wolf Lodge Resorts. Together, we explore: What it really means to be a Chief Wellness Officer and why more companies should consider this transformative role.How to begin creating a culture of wellness inside organizations.Practical ways to connect wellness across five...

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33:38

Why Not Me? Why Not Now? – Kecia Hielscher on Bold...

Color Bar ·

2025/08/13

On this episode of Color Bar, we sit down with Kecia Hielscher, CEO of Formulary 55, to talk about the leap from the corporate world to becoming your own boss—and how staying true to your intentions of freedom and flexibility can lead to remarkable success. Inspired by the “green lights” philosophy from Matthew McConaughey’s book, Kecia shares how she built and scaled her luxury bath and body brand, from product development to finding the right channels—online, in-store, and wholesale....

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30:03

Beyond the Mirror: The Story of Caire Beauty with...

Color Bar ·

2025/08/05

In this inspiring episode of Color Bar, we sit down with Lorrie King and Celeste Lee, the visionary co-founders of Caire Beauty—a science-forward skincare brand created specifically for women aged 40 to 65. We unpack their journey from startup to standout, exploring everything from the intentionality behind the brand name ("I care") to the challenges and triumphs of launching a brand in today’s evolving beauty landscape. From building direct-to-consumer traction to embracing retail and pop-up...

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36:11

Retail Glow-Up: Reinventing the In-Store Experience...

Color Bar ·

2025/07/31

In this episode of Color Bar, we're joined by Carolyn Walker, CEO of Response Marketing, and Irma Sandoval, Head of Channel Marketing at Logitech, for a conversation that’s all about the retail glow-up. The duo takes us behind the scenes of a transformational moment with Best Buy, where a decade-long evolution in category management led to a powerful in-store reinvention. Irma shares Logitech’s three guiding pillars—Invite, Inspire, Irresistible—and how they aim to elevate the brand to icon ...

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33:22

Color Bar with Carolyn Walker: “Butts in...

Color Bar ·

2025/07/23

In this episode, we’re diving into the restaurant industry’s ultimate goal: getting butts in seats—and keeping them coming back. Joining us is Carolyn Walker, CEO of Response and a progressive force in marketing, known for pushing boundaries and reimagining the guest experience. We explore what it takes to create a truly memorable dining experience—from the menu and the music to the bathroom and the website. Carolyn unpacks how every brand touchpoint matters and how scaling that “local favori...

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29:42

Shaping Space: The Art of In-Store Creativity with...

Color Bar ·

2025/07/15

In this episode of Color Bar, we sit down with Sean Sager, Principal and Creative Director at Set + Stage Creative, to explore the bold, brilliant world of in-store experiences and 3D executions. From oversized props that stop you in your tracks to subtle design details that shape shopper behavior, Sean shares how creativity and strategy collide to craft unforgettable retail moments. We dive into how sustainability plays a growing role in these physical builds, with a focus on repurposing mat...

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28:38

Leading Through the Now: Women Shaping the Future of...

Color Bar ·

2025/07/08

“Leading Through the Now: Women Shaping the Future of Retail & Hospitality” In this episode of Color Bar, we’re joined by Jennifer DiPasquale, Co-Founder and President of Women in Retail and Women Leading Travel & Hospitality—two powerful communities elevating and connecting the voices of women across industries. Together, we dive into the real-world challenges and bold strategies women leaders are navigating right now—from managing margin pressure and dynamic pricing strategies...

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32:50

Building the Brand: How Union Cycle Turned Identity...

Color Bar ·

2025/06/22

What does it *really* take to build a brand from scratch? In our latest *Color Bar* episode, we sit down with Jennifer and Brian Keita—founders of Union Cycle & Strength—to explore the emotional, strategic, and the very real journey of launching a fitness brand from the ground up. It started with a logo… but became so much more. From scent machines and lighting choices to apparel design and social strategy, every detail of Union was created with intention—to foster community, unity, and a...

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19:36

It is cheating if AI helped?

Color Bar ·

2025/06/11

Who else is struggling to know the right moves in content development right now? With the explosion of marketing channels, it’s never been more complex — or more overwhelming — to craft the right content at the right time for both B2C and B2B audiences. In this episode, we unpack the challenges marketers face when juggling personalization, platform strategy, creative storytelling, and the rise of AI-powered tools. Does using AI feel like cheating? Can content still be authentic when a machine...

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21:54

Marketing Goes to the Dogs (and Ferrets): How Pet...

Color Bar ·

2025/06/03

If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar, we’re diving into the booming world of pet marketing — and how brands are taking a page from the human playbook. Kim and Fleetwood go shopping for a first-hand look. From omni-channel strategies and localized in-store experiences to digital integrations and hyper-personalized direct mail, pet retailers and healthcare companies are going all-in to conn...

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35:12

On the Ball! Sales & Leadership Training with Marc...

Color Bar ·

2025/05/22

We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg, President of OnTheBall (OTB), a dynamic organization focused on helping sales leaders train smarter, connect differently, and grow with intention. Whether you’re a B2B sales leader, part of a sales team, or just looking to sharpen your edge, this episode is packed with insights, including: How to use social platforms to conn...

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20:14

Kim is heading to MEG! Marketing Executive Group @...

Color Bar ·

2025/05/14

This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground. In this episode, Kim shares firsthand insights into the key topics shaping conversations among dining industry marketers at MEG. From enhancing loyalty programs and leveraging AI in both marketing and operations, to launching new store openings and staying ahead of evolving trends — this episode covers it all. Tune...

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28:45

Behind the Menu with Dinetec's Kim Opdyke!

Color Bar ·

2025/05/08

We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry. In this episode, Kim takes us behind the scenes of the technology powering one of the most important—and overlooked—marketing tools in the restaurant world: the menu. From data-driven menu optimization to the latest trends in loyalty programs and guest experience, we dive into how brands are ...

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25 results

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