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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

44:46

High Altitude Luxury w/ Anita Correas & Gustavo...

XChateau Wine Podcast ·

2025/02/19

With the recent launch of a new $300 retail icon wine, Boulder,Kaikencontinues to explore the potential for luxury wines from Argentina. Building on the last 15 years of Kaiken's other icon wine, Mai, Anita Correas, Commercial Director, and Gustavo Hormann, Director of Winemaking, discuss the global market for luxury Argentinian wines, how they approach launching them, and the brand-building impacts for the Kaiken brand. Detailed Show Notes:Kaiken backgroundFounded in 2002 by Aurelio Montes

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29:37

Creating a positive message for wine w/ Gino...

XChateau Wine Podcast ·

2025/02/05

With many macro headwinds for the wine world, Gino Colangelo, founder of Colangelo PR, felt the negative and often poorly fact-checked press around alcohol and health posed an existential threat.Teaming with Karen McNeil of The Wine Bible and fellow PR leader Kimberly Charles, they founded Come Over October, a campaign to create a positive narrative around wine. With freely available media assets and over 120 partners, the movement, in its first stretch, has shown the power of focusing on the

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59:10

The 2024 US DTC Wine Market w/ Cathy & Chris Huyghe,...

XChateau Wine Podcast ·

2025/01/22

With a second year of volume declines, 2024 has been challenging for the wine industry.Digging deeper into what trends are shaping the wine industry’s malaise, Cathy and Chris Huyghe, founders of sales analytics software platform Enolytics, have uncovered important insights into the US DTC wine market, including the decline of women and the divide between the affluent and middle class in wine purchasing. Enolytics has also developed a free service for the industry called EnoInsights, which is worth

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58:03

Accelerating Wine Sales w/ Chemistry & AI w/ Kat...

XChateau Wine Podcast ·

2025/01/05

Having “taught a computer how to taste” and using that data to help winemakers improve their processes, Tastry has turned to leveraging AI and their consumer preferences and wine chemistry databases to help wineries sell wine. Katerina Axelsson, CEO, and Charles Slocum, Chief Business Officer, discuss Tastry’s Sales Accelerator Ecosystem, which includes the Wine & Consumer Insights Report, which gives wineries, distributors, and retailers tools to help them sell more wine.Tastry has provided an

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39:51

Creating Memories through Experiences w/ Kim Busch &...

XChateau Wine Podcast ·

2024/12/10

With 600 acres, a polo field, a lake dock, and even a zebra and camel onsite, the Folded Hills Winery and Farmstead in Santa Barbara is able to create unique and memorable experiences.Kim Busch, Founder and Co-Owner, and Kylie Enholm, Director of Operations, discuss how they bring this vision to life through the platform of Rhone varietal wines. From hiring for the “hospitality gene” to having a full-time events manager, Folded Hills is creating memories they hope to get people to tell their friends

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48:40

Creating the Wine Experience w/ NA Wines w/ Duncan...

XChateau Wine Podcast ·

2024/11/22

With the health and wellness and moderation trends booming, the non-alcoholic wine market has been growing quickly off a small base. Launched in 2019, the Giesen 0% range has solidified its position as one of the leaders in the NA wine market.Duncan Shouler, Director of Innovation, explains how the 0% range was developed, the critical elements of non-alcoholic wine, the current market conditions, and what it will take for the non-alcoholic wine market to succeed.Detailed Show Notes:Duncan’s

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50:00

Always have distribution w/ Cheryl Durzy, LibDib

XChateau Wine Podcast ·

2024/11/13

Having struggled to manage and maintain distribution for her family winery, Cheryl Durzy, CEO ofLibDib,decided to start her own distributor. In comes LibDib, a tech-enabled distributor that lets any alcohol producer have distribution in most of the key US markets. Cheryl provides background on the US 3-tier system, the role of a distributor, and how LibDib is helping producers get distribution, enable wine sales, and become a tech platform for other distributors.Detailed Show Notes:US 3-Tier

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46:26

Building brand ambassadors through hospitality w/...

XChateau Wine Podcast ·

2024/10/18

As the pioneer of Vitis Vinifera in the Eastern US,Dr. Konstantin Frankis one of the key leaders of the Fingers Lakes region in New York. Meaghan Frank, a fourth-generation vintner, has been leading the charge to evolve its hospitality program to create brand ambassadors for the winery and the region.Its 1886 Wine Experience has won Best Wine Tour by USA Today in the last two years. Meaghan breaks down their hospitality program and its impact on their business.Detailed Show Notes:Finger Lakes

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34:44

Bringing More People Into Wine w/ Jacki Strum, Wine...

XChateau Wine Podcast ·

2024/10/08

With ~2M monthly sessions on their newly unified commerce and media website, Wine Enthusiast continues to be a beacon for the wine industry.Jacki Strum, President of Wine Enthusiast Media, details their new wine review platform and global wine travel directory, democratizing access to wine and wine experiences globally.These initiatives help bring more people into the world of wine, including the younger generations, a critical part of building a vibrant wine industry.Detailed Show Notes:Covid

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34:40

Opening Minds with Wine & Yoga, Morgan Perry, Vino...

XChateau Wine Podcast ·

2024/09/20

During a career sabbatical from wine PR at a yoga teacher retreat, Morgan Perry tried combining wine education and yoga with great success.Her classmates practically forced her to found Vino Vinyasa, which has blossomed into six cities. With a focus on creating great experiences rather than selling wine, Morgan has created a platform where people learn about wine and end up seeking out the wines featured in classes.Detailed Show Notes:Morgan’s background - wine PR, been in wine for ~15 years, became

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29:30

Evolution, not Revolution w/ Giampiero Bertolini,...

XChateau Wine Podcast ·

2024/09/09

Taking over an iconic estate can be both exciting and terrifying.When EPI purchased the iconic Brunello di Montalcino producer Biondi Santi in 2017, they asked Giampiero Bertolini to take over as CEO.Giampiero was excited to join the “Champions League” of wine but also had to convince the local community that this outside investment would be good.He delves into how Biondi Santi has been pushing toward creating more value for the brand while maintaining its core essence.Detailed Show Notes:Biondi

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41:42

Wine Business, The Italian Way w/ Stevie Kim, Vinitaly

XChateau Wine Podcast ·

2024/08/28

In part 2 with Stevie Kim, Managing Director of Vinitaly, she explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment. Stevie also dives into her prolific content strategy, including the Italian Wine Podcast, which has over 2M downloads to date and where she sees value in marketing.Detailed Show Notes:Italian Wine PodcastInitially created to develop content for VIA candidatesSomething different every day - up to 9 episodes published /

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45:12

The Vinitaly Marathon w/ Stevie Kim, Vinitaly

XChateau Wine Podcast ·

2024/08/19

As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly {. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community around Vinitaly and its many other products surrounding it, becoming a "Vinitaly Marathon." Stevie goes into depth about why each product was started and how it plugs into the entire Vinitaly ecosystem in part 1 of this 2-part series.Detailed Show Notes:Stevie's background: born

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28:01

The Market for Brunello w/ Giampiero Bertolini,...

XChateau Wine Podcast ·

2024/07/20

Written by the Biondi-Santi family in 1967, the appellation rules for Brunello di Montalcino are some of the strictest in Italy. This has led to Brunello vineyard land becoming some of the most expensive in the country and led Brunello on the pathway to becoming one of the world's iconic wine regions.Giampiero Bertolini, CEO of Biondi-Santi, explains the terroir, regulations, and market for Brunello di Montalcino and his belief in pursuing value and quality over quantity.Detailed Show

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34:33

Do Everything with Passion w/ Arianna Occhipinti

XChateau Wine Podcast ·

2024/07/08

Making natural wines right out of university, Arianna Occhipinti, founder of Azienda Agricola Occhipinti, has quickly built a strong following globally, particularly in the US. Discovered by Louis/Dressner at a natural wine show around Vinitaly, Occhipinti’s focus on expressing terroir through natural farming and winemaking and doing everything with passion has led to continued success.Detailed Show Notes:She finished university in Milan, started making wine in 2004, and is interested in natural

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34:06

Transmitting Values through Generations w/ Alessia...

XChateau Wine Podcast ·

2024/06/23

As the 26th generation family member to run Marchesi Antinori, Alessia Antinori, VP and Winemaker, knows the benefits of being a family-owned business, particularly around transmitting family values from generation to generation. These insights and values are shared as members of an elite group of family-owned wineries, the Primum Familae Vini. Alessia digs into the structure of the PFV, its purpose, and its activities to promote family businesses globally.Detailed Show Notes:Antinori Family -

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50:28

Partnering through Common Values w/ Matteo Lunelli,...

XChateau Wine Podcast ·

2024/06/10

With 100+ years of history, many accolades, and distinctive mountain-grown sparkling wines, Ferrari Trento is still often confused with the car maker Ferrari. Matteo Lunelli, President and CEO, explains how Ferrari Trento leverages partnerships, including Formula 1, The Emmys, and others, to tell its story and grow its audience globally.Detailed Show Notes:Ferrari Trento overviewFounded in 1902 by Giulio Ferrari1952 - Bruno Lunelli (Matteo’s grandfather) acquired the wineryTrento DOC in NE Italy, in

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38:14

Promoting New Zealand through White Wine w/ Charlotte...

XChateau Wine Podcast ·

2024/05/29

With 88% of their wine exported, 93% of which is white, white wine is a big deal for New Zealand.Charlotte Read, General Manager of Brand for New Zealand Winegrowers, explains how they have been focused on promoting white wine globally.This includes campaigning for a white wine emoji, focusing on the the month of May with Sauvignon Blanc, Pinot Gris, and Chardonnay days, and focusing on their motto - “NZ wine, all together unique.”Detailed Show Notes:Charlotte’s background - dairy industry, lived in

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27:16

Navigating winery insurance w/ Heidi Moore, Country...

XChateau Wine Podcast ·

2024/05/20

With insurance costs skyrocketing, having a good understanding of the types and amount of coverage needed for wineries and vineyards is becoming essential.As a broker for Country Financial, as well as the host of the Wine Crush Podcast, Heidi Moore describes what is necessary vs. optional for winery insurance and the changes happening in the industry.Detailed Show Notes:Insurance trends - very volatile now, Covid supply chain issues, wildfires / other natural disastersRates are soaringFL/CA -

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40:00

Delving into the US wine consumer w/ Liz Thach MW,...

XChateau Wine Podcast ·

2024/04/27

With 27 years of research on the US wine consumer, the non-profit Wine Market Council is a critical industry resource.Liz Thach MW, the new President, dives into their most recent research on which wine consumers are buying, why, and how they buy.Members can get even deeper insight and access to the industry’s most robust database on US wine consumers.Detailed Show Notes:Wine Market Council (“WMC”) - non-profit, formed in 1996Mission - provide cutting-edge research on the US wine consumer purchasing

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206 results

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