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PODCAST

Social Media Decoded

Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

business marketing

All Episodes

00:06:23

How We Took a Dead Account and Grew It by 18K Views...

Social Media Decoded ·

2025/12/08

In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026.Key Topics Covered: Why most “dead accounts” aren’t dead —

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00:24:29

How to Use LinkedIn to Attract Clients, Build...

Social Media Decoded ·

2025/12/06

If you’ve been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform.Inside this episode, you’ll learn: ️ Why LinkedIn is no longer “just a job search site” LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic

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00:05:00

600 Podcast Episodes Later: What I Learned About...

Social Media Decoded ·

2025/12/04

Today I’m celebrating a massive milestone — 600 podcast episodes.Most podcasts never make it past Episode 10, but this show has turned into a global visibility engine, and in this episode, I’m breaking down exactly what I learned along the way. If you’re a content creator, entrepreneur, or coach who wants to grow your audience and build authority online, this episode is your roadmap. In this episode, you’ll learn: Why consistency matters more than motivation How showing up—especially when no

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00:02:42

How to Know When You’re Ready to Host Your First Event

Social Media Decoded ·

2025/12/02

In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you’re ready to step into leadership. Whether you're planning a workshop, webinar, meetup, retreat, or in-person community gathering, this episode walks you through the mindset shifts, purpose clarity, and simple planning steps needed to get started. Michelle also shares the story of her very first event and how it became a pivotal moment in her business and visibility journey.If you’re

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00:06:48

Storytelling That Sells — How to Turn Your Real Life...

Social Media Decoded ·

2025/12/01

In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy. Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to becoming a sought-after marketing strategist, agency owner, and the host of one of the top social media

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00:04:39

The Visibility Audit: 5 Signs Your Brand Is Ready for...

Social Media Decoded ·

2025/11/29

This Small Business Saturday episode is all about elevation. Michelle takes you through the Visibility Audit — her 5-part diagnostic that reveals whether your brand is ready for its next big leap in 2026.You'll learn:• The exact indicators your brand is ready for expansion• Why visibility plateaus happen and how to break through• What to shift NOW to walk into 2026 with clarity• Why your story, content, and identity matter more than ever• How to prepare your brand for a new level of impact +

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00:04:03

The Gratitude Episode: How Losing My Job Was the...

Social Media Decoded ·

2025/11/27

This Thanksgiving episode is personal.Michelle opens up about the day she lost her job, a moment that shattered her confidence but ultimately became the beginning of everything she has today: her business, her agency, her brand, her freedom, and her purpose.You’ll hear: • The REAL story behind losing her job• How fear, shame, and uncertainty turned into alignment• Why gratitude fuels clarity, confidence, and CEO identity• How gratitude transformed her business, marriage, and motherhood• What she’s

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00:05:10

How I Pick My Clients Now (So I Don’t End Up In...

Social Media Decoded ·

2025/11/26

Choosing the right clients is one of the most important CEO skills you’ll ever develop. In today’s episode, Michelle shares the exact process, red flags, and boundaries she uses to select aligned clients — the system that protects her peace, her profit, and her purpose.You’ll learn: What misalignment really looks like The energy and mindset red flags that predict future chaos How to spot when someone isn’t ready for the work Why budget alignment matters more than people think How

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00:04:00

5 Signs You’re Ready to Shift From Creator → CEO in 2026

Social Media Decoded ·

2025/11/25

If you’ve been feeling a divine nudge to lead at a higher level in 2026… this episode is your confirmation. Today, Michelle breaks down the five signs that you’re ready to shift from content creator to CEO — the identity upgrade that will define your visibility and income next year.You’ll learn: Why being multi-passionate is your competitive advantage The internal and external signals calling you to lead What it looks like when you're outgrowing “creator energy” How to develop CEO-level

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00:08:15

The Creator-to-CEO Shift: Why 2026 Will Be the Year...

Social Media Decoded ·

2025/11/24

In today’s episode, Michelle breaks down the Creator-to-CEO shift and why 2026 is the year multi-passionate entrepreneurs step into their highest visibility, income, and impact yet. If you’ve been feeling the pull to expand, lead, and evolve your brand—this episode is your sign. You’ll learn: Why the creator era is ending—and why strategy, leadership + monetization are the next wave The 5 shifts every entrepreneur needs to make to become a CEO What’s blocking multi-passionate women from

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00:03:36

The One Thing Every Creator Needs Before Selling...

Social Media Decoded ·

2025/11/23

In today’s episode, Michelle reveals the #1 thing every creator needs before selling anything — and why clarity is more profitable than content. If you’ve been posting, pushing, promoting, and still not converting, this episode shows you the real reason your audience isn’t buying. Inside this episode you’ll learn: • Why most creators struggle to sell even when they’re posting consistently• The difference between content and message (and why it matters)• How confusion kills conversions before you

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00:06:19

The 10-Minute Daily Visibility Routine Every CEO...

Social Media Decoded ·

2025/11/21

Today I’m sharing the simple 10-minute daily visibility routine that changed my brand, my business, and the way clients find me. If you want to grow without posting more, this episode is for you.• Why your visibility isn’t working• What visibility really means in 2025• The 10-minute CEO routine that builds trust & authority• How to become memorable, referable, and in-demand• Why connection > content• How this routine leads to clients, speaking gigs, and sponsorships Book a VIP Day or 1:1 Clarity

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00:05:46

What Businesses Get Wrong About Building Community in...

Social Media Decoded ·

2025/11/20

Community is no longer a marketing trend — it’s a business model.And in 2026, the brands who fail to understand this will fall behind. In this powerful episode, Michelle shares the truth about community-led growth and the common mistakes companies, creators, and organizations continue to make. She pulls back the curtain on why content alone won’t drive loyalty, how consumers are making decisions differently, and why identity, belonging, and relationship equity are the new drivers of business

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00:05:44

The Visibility Shift That Changed Everything For Me

Social Media Decoded ·

2025/11/19

Most entrepreneurs think visibility is about posting more or being louder online.But Michelle learned the hard way that real visibility isn’t performance — it’s alignment, confidence, and showing up as your full story, not just your strategy.In this powerful episode, Michelle shares the moment she hit rock bottom, the internal shift that changed her entire trajectory, and how stepping into true visibility helped her build a multi-six-figure brand, launch a successful podcast, host sold-out events,

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00:05:21

Why Your Followers Don’t Convert (And Why It’s Not...

Social Media Decoded ·

2025/11/18

Most entrepreneurs think their content isn’t converting because it’s not good enough.But the truth?Your followers already like your content—they just don’t trust it enough to buy.In this episode, Michelle breaks down the invisible gaps between content → connection → conversion, and how creators, coaches, service providers, and marketers can fix their visibility system without posting more. You’ll learn: Why content alone doesn’t create clients The psychology of trust and how your audience

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00:04:34

How I Warm Leads Before They Ever DM Me (Without...

Social Media Decoded ·

2025/11/17

Most people think warming leads is about posting every day, teaching more, or offering endless value — but that’s not true warming. In today’s episode, Michelle breaks down the mindset, identity, and visibility shifts that quietly prepare your audience to buy from you without you chasing them or convincing them.You’ll learn:– Why posting more isn’t the solution– The real reason people DM ready to work with you– How trust is formed long before a sales conversation– Why your perspective matters more

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00:19:37

From Lupus to Limitless: How Genny Mack Turned...

Social Media Decoded ·

2025/11/12

In this powerful conversation, host Michelle L. Thames sits down with Genny Mack, certified holistic nutritionist and wellness advocate, to unpack how she transformed her diagnosis with lupus into a thriving purpose-driven brand. From burnout on Wall Street to becoming a sought-after wellness creator and brand partner, Genny shares the mindset shifts, marketing strategies, and community connections that helped her go from 8K followers to over 70K—and land collaborations with major brands (yes, even

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00:08:43

How We Turned a Youth Workforce Event Into a National...

Social Media Decoded ·

2025/11/11

Most brands post content. The smart ones build movements. In this episode, Michelle breaks down the real behind-the-scenes strategy her agency used to turn a workforce development event into a powerful visibility engine — increasing reach by 253%, driving a 1,400% spike in link clicks, and amplifying youth voices in the construction industry. You’ll learn how to turn real-world moments into digital impact, design content systems that scale, and use storytelling to expand opportunities for

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00:09:08

How I Filled a Room With Leaders (And What It Really...

Social Media Decoded ·

2025/11/10

In today's episode of Social Media Decoded, Michelle Thames pulls back the curtain on the real strategy behind selling out her recent live event — without relying on ads, hype marketing, or shouting online. Instead, she breaks down the intentional approach that filled a room with powerful, purpose-driven women who showed up ready to grow, connect, and lead. If you're tired of “post more, hustle harder” advice and you want a visibility system rooted in clarity, connection, and community — this

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00:09:39

Still on a High: Elevate & Empower LIVE 2025 Recap

Social Media Decoded ·

2025/11/03

In this powerful recap episode, host Michelle L. Thames shares the unforgettable highlights and behind-the-scenes magic from Elevate & Empower LIVE 2025, her signature event for women entrepreneurs and multi-passionate creatives.From the intimate VIP Dinner to a day full of clarity, connection, and collaboration, Michelle walks you through the moments that made this year’s experience transformational. You’ll hear how women left feeling inspired, full, and ready to take action — plus how strategic

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624 results

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