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PODCAST

Social Media Decoded

Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

business marketing

All Episodes

00:05:23

Webinars and Live Events Are NOT Dead — You’re Just...

Social Media Decoded ·

2026/01/12

In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action.What This Episode Covers Why webinars and live events still work when designed with intention The biggest mistakes that prevent live experiences from

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00:06:43

Grief, Social Media & Visibility: Why You’re Allowed...

Social Media Decoded ·

2026/01/10

It’s been a heavy start to 2026. In this real, raw episode, Michelle Thames opens up about navigating deep personal loss while running a business and showing up online. After losing her stepfather, cousin, and a childhood friend within days, Michelle reflects on how grief collides with the pressure to stay visible on social media.This episode explores the social media side of grief—why algorithms don’t pause when life hits, how burnout accelerates when we force content through pain, and what it

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00:29:43

Why Your Lead Magnet Isn’t Working (and the...

Social Media Decoded ·

2026/01/08

If you’ve been posting consistently but still wondering “Why aren’t my lead magnets converting?” or “Where are my aligned clients?” — this episode is a must-listen.In today’s conversation, Michelle Thames is joined by Lauren Najar, a business coach and lead strategist who helps women entrepreneurs turn visibility into real revenue — without burnout, constant posting, or chasing algorithms. This episode breaks down what’s actually working in 2025 when it comes to lead generation, intentional

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00:06:13

Instagram Audits Are the Fastest Way to Fix Your...

Social Media Decoded ·

2026/01/06

this episode of Social Media Decoded, Michelle Thames explains why Instagram audits are one of the fastest and most effective ways to fix visibility issues. Instead of guessing what to post or chasing content hacks, Michelle breaks down how audits create clarity, improve positioning, and lead to more meaningful engagement and conversion.In This Episode, You’ll Learn: Why most people struggle with Instagram visibility because they guess instead of audit What an Instagram audit actually reveals

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00:06:25

The Tools I Use to Run a Six-Figure Visibility...

Social Media Decoded ·

2026/01/05

In this episode, Michelle Thames shares a behind-the-scenes look at the systems and tools that power her six-figure visibility ecosystem — without a big team or burnout. Learn how to think about tools strategically, reduce decision fatigue, and build sustainable visibility that actually converts. Topics Covered: Visibility systems for entrepreneurs How to scale visibility without burnout Email marketing as a visibility foundation Long-form content and podcast leverage Simplifying

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00:05:42

The Visibility Reset: What Actually Matters Going...

Social Media Decoded ·

2026/01/02

In this episode of Social Media Decoded, Michelle Thames shares a grounded visibility reset for entrepreneurs heading into 2026. Instead of chasing trends or posting more, this conversation focuses on clarity, community, leadership energy, and building a sustainable visibility ecosystem that actually converts.In This Episode, You’ll Learn: Why visibility in 2026 is less about volume and more about intention The biggest misconceptions about visibility that are leading to burnout How clarity

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00:05:33

What 365 Podcast Episodes Will Do for My Brand

Social Media Decoded ·

2025/12/31

In this episode, Michelle breaks down the real impact of publishing 365 podcast episodes and how daily consistency transforms authority, visibility, and brand trust. Learn why podcasting is the most powerful platform for thought leadership and how it fuels your entire business ecosystem going into 2026.What You’ll Learn:• What daily podcasting builds for your brand• Why thought leadership matters more than aesthetics• How podcast listeners convert faster• Why podcasting creates long-term authority•

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00:07:10

My 2026 Visibility Rules (That I’m Not Breaking)

Social Media Decoded ·

2025/12/29

In this episode, Michelle shares her non-negotiable visibility rules for 2026 — what she’s done doing, what she’s doubling down on, and why simplicity will outperform trends in the new year. Learn the strategies that actually convert, how thought leadership shapes visibility, and why proximity and community are the real power moves for 2026.What You’ll Learn: • Michelle’s 2026 visibility framework • What no longer works in the visibility landscape • Why podcasting is still the #1 authority

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00:05:50

The Proximity Principle: Why Access Changes Everything

Social Media Decoded ·

2025/12/25

In this Christmas Day episode, Michelle Thames breaks down why proximity—not algorithms, not aesthetics, not trends—is the true multiplier of visibility, opportunities, and revenue. Learn how rooms, relationships, and community create long-term success and why The Collective was built as a powerful proximity container for women entrepreneurs stepping into 2026 with clarity and intention.What You’ll Learn:• Why proximity changed Michelle’s career• How relationships create opportunities• Why rooms

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00:06:15

Why Thought Leadership Beats Aesthetics Every Time

Social Media Decoded ·

2025/12/24

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don’t create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach.Topics Covered:• Why pretty feeds don’t equal paydays• The real reason decision-makers invest• What true thought

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00:07:13

Why Threads Is About to Be a Visibility Power Move in...

Social Media Decoded ·

2025/12/23

In this episode, Michelle breaks down why Threads is becoming THE most important visibility platform of 2026. Learn how conversation-based content is outperforming trends, why early adopters will win big next year, and how to leverage Threads to humanize your brand, build community, and turn casual followers into connected buyers. She also shares how she uses Threads daily to boost authority, spark conversions, and deepen relationships.Topics Covered:• Why the old social media model is dead• Why

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00:07:57

Why Visibility Without Community Is a Dead End

Social Media Decoded ·

2025/12/22

In this powerful episode of Social Media Decoded, Michelle Thames breaks down why “reach” and visibility alone are no longer enough to sustain a successful business or brand. She explains why community-led visibility is the future, what happens when people see you but don’t actually know you, and how trust, relationships, and proximity drive conversions in today’s online world. If you’re tired of posting without results and crave something deeper, this conversation will change the way you approach

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00:07:47

The Day I Realized My Network Was Worth Millions

Social Media Decoded ·

2025/12/19

In this powerful episode of Social Media Decoded, Michelle Thames shares the exact moment she realized her network held million-dollar value — not metaphorically, but in real opportunities, partnerships, speaking invitations, and client referrals. She breaks down how proximity accelerates business growth, why community is a strategic advantage, and why She Connects and the Collective are intentionally designed to help women build the relationships that open doors.Topics Covered Why

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00:04:42

The Only Marketing Strategy That Works in Every...

Social Media Decoded ·

2025/12/17

In this episode of Social Media Decoded, Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don’t, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos.This episode prepares listeners to rethink visibility, build sustainable systems, and understand why having a digital home is essential for long-term

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00:03:41

What I Learned After Managing 50+ Creators on Campaigns

Social Media Decoded ·

2025/12/16

In this episode of Social Media Decoded, Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals.This episode offers transparency for creators, entrepreneurs, and marketers who want to understand the real expectations behind influencer campaigns and

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00:03:40

Let’s Talk Receipts: What 15 Years as a Creator...

Social Media Decoded ·

2025/12/15

In this episode of Social Media Decoded, Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist. After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don’t talk about — including platform shifts, burnout seasons, client droughts, moments she almost quit, and the mindset and systems that allowed her to keep going. This episode isn’t about trends

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00:03:47

Last-Minute Visibility Pep Talk Before You Hit “Go Live

Social Media Decoded ·

2025/12/12

In this episode, Michelle covers:• The mindset shift every creator needs before going live• Why you’re more ready than you think• How visibility is built through connection, not perfection• What to remember when anxiety or doubt starts creeping in• The power of showing up even when you feel unprepared• Why community-led visibility matters in 2026• How to emotionally prepare for today’s live webinar or future eventsThanks for listening!• Join today’s Personal Brand Webinar OR grab the replay

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00:06:44

Why 2026 Is the Year of Building Community (Not Just...

Social Media Decoded ·

2025/12/11

In this episode, Michelle covers:• Why content-only strategies will fail in 2026• The rise of community-led marketing• How trust + relationships outperform reach• Why referrals and retention matter more than followers• The difference between content and community• How Michelle built community into her entire business• The 5 things you must implement before 2026• Why your digital home matters more than ever• How to prepare for visibility that SELLSLinks mentioned: • Apply for the 2026 Retreat:

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00:05:39

I Spent 16 Years in Marketing — Here’s What I’d Do If...

Social Media Decoded ·

2025/12/10

In this episode, Michelle covers:• Why 2026 requires a new marketing mindset• The #1 thing she would rebuild FIRST• Why community matters more than content• How to pick the right platform to master• The overlooked power of personal storytelling• Why getting strategic help sooner changes everything• How to plan for visibility that converts• Why 2026 is the year to stop playing smallApply for the 2026 Retreat + Book a VIP Day for Q1. https://michellethames.com/retreats Hosted by Simplecast, an

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00:06:23

How We Took a Dead Account and Grew It by 18K Views...

Social Media Decoded ·

2025/12/08

In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026.Key Topics Covered: Why most “dead accounts” aren’t dead —

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623 results

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