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PODCAST

Social Media Decoded

Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

business marketing

All Episodes

00:05:09

Why So Many People Stay Visible… But Underpaid

Social Media Decoded ·

2026/03/03

You’re posting.You’re showing up. You’re building visibility. But your revenue doesn’t reflect your effort. In this episode of Social Media Decoded, Michelle Thames unpacks the real reasons entrepreneurs stay visible but underpaid — and what needs to shift to command higher income. Visibility alone is not the goal. Authority, positioning, and monetization structure are. If you’ve been active online but not attracting premium clients, this episode will show you where the disconnect likely is. What

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00:04:28

You Don’t Need More Followers. You Need a...

Social Media Decoded ·

2026/03/02

Are you chasing followers but still not seeing consistent revenue in your business? In this episode of Social Media Decoded, Michelle Thames breaks down why more visibility does not automatically equal more income — and why what you actually need is a clear monetization plan. If you’re posting consistently, showing up online, and building an audience but still struggling to convert that attention into paying clients, this episode will shift how you think about growth, positioning, and revenue

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00:06:37

The Real Reason You Haven’t Grown (And It’s Not Your...

Social Media Decoded ·

2026/02/25

Are you posting consistently but still not growing? In this powerful episode of Social Media Decoded, marketing strategist and visibility expert Michelle Thames breaks down why most entrepreneurs, creators, and founders stay stuck — and it has nothing to do with the algorithm. If you’ve been blaming: • low engagement • inconsistent reach • content performance • social media trends This conversation will shift how you think about growth. Michelle dives into: •Why content volume doesn’t equal

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00:05:50

Why I’m Not Just a Marketing Strategist Anymore

Social Media Decoded ·

2026/02/23

In this episode of Social Media Decoded, Michelle Thames shares a powerful conversation about evolution, leadership, and what happens when you outgrow the label that once defined you.If you've ever felt like your title, niche, or role no longer fully represents who you are becoming — this episode is for you. Michelle dives into: • Why evolution doesn’t require permission• How outgrowing a label is a sign of leadership• The difference between marketing tactics and long-term brand stewardship• Why

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00:06:11

I Don’t Chase Stages — I Build Them (How I Keep...

Social Media Decoded ·

2026/02/18

If you’ve ever wondered how some entrepreneurs consistently land speaking opportunities, panels, and corporate invitations, this episode breaks it down.Spoiler: It’s not luck. In this episode of Social Media Decoded, Michelle Thames shares the strategy behind her recent speaking momentum — from Career Day and community events to corporate ERG panels, Power Table Live, and curated networking experiences like Coffee + ChatGPT. This isn’t about chasing stages. It’s about building them. With over 15

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00:05:55

Email Marketing Isn’t Dead — It’s the Only Thing That...

Social Media Decoded ·

2026/02/16

If social media ever feels unpredictable, this episode is your reminder that real business stability doesn’t come from algorithms — it comes from ownership.In this episode of Social Media Decoded, Michelle Thames breaks down why email marketing continues to generate revenue even when Instagram engagement dips or content doesn’t “hit.” After 15+ years online as a blogger, influencer, agency owner, and marketing strategist, Michelle shares how email systems create calm, predictable income — without

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00:23:07

From Online Authority to In-Person Impact: How to...

Social Media Decoded ·

2026/02/12

If you’ve built your business online but feel called to host in-person workshops or live events… this episode is for you.In today’s episode of Social Media Decoded, I’m sharing a live strategy session with Mariah, founder of Mariah Magazine and an SEO educator who has taught online for 10 years and is now ready to step back into in-person events—but feels nervous about where to start. We turned her 30-minute visibility strategy session into a live podcast episode so you can hear exactly how I help

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00:06:04

Why Everyone Sounds the Same Online Right Now

Social Media Decoded ·

2026/02/11

In this episode of Social Media Decoded, Michelle Thames breaks down why trend fatigue, borrowed language, and algorithm-driven messaging are causing originality to disappear across social media platforms. She explains how losing your voice quietly weakens authority, why conviction matters more than virality, and how to reclaim clarity in your brand messaging. This is a must-listen for entrepreneurs, creators, consultants, and professionals who want long-term visibility without blending into the

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00:04:13

Visibility Without Identity Is a Liability

Social Media Decoded ·

2026/02/10

Visibility alone no longer builds authority. In this episode, Michelle Thames explains why showing up without identity clarity creates noise instead of trust, and how real authority starts internally before it ever shows up online.Topics Covered Why posting more doesn’t equal impact The difference between performance and leadership Content without conviction vs content with authority Why clarity attracts better opportunities How identity shapes visibility Hosted by Simplecast, an

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00:06:25

Why Marketing Alone Isn’t Enough Anymore

Social Media Decoded ·

2026/02/09

Marketing used to be the answer. Post consistently, follow trends, stay visible.But in today’s landscape, marketing alone is no longer what builds trust, authority, or sustainable growth. In this episode of Social Media Decoded, Michelle Thames breaks down why the brands, creators, and business owners winning right now are moving beyond tactics and into leadership, clarity, and community. You’ll learn why audiences are tuning out traditional marketing, what decision-makers are actually paying

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00:05:44

The Pressure to Perform Is Killing Your Message

Social Media Decoded ·

2026/02/04

In this episode of Social Media Decoded, Michelle Thames breaks down how the pressure to perform online is weakening messages, draining creativity, and eroding authority. She explains the difference between performing for attention and leading with conviction, and why content has shifted from expression to output for so many entrepreneurs and creators.This conversation is a wake-up call for anyone who feels visible but disconnected from their voice and ready to reclaim clarity, confidence, and

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00:05:57

Visibility Without Burnout: Why Doing Less Is the New...

Social Media Decoded ·

2026/02/02

In this feature episode of Social Media Decoded, Michelle Thames introduces her philosophy shift around visibility, marketing, and sustainable growth. She explains why doing less, not more, is the new power move and how entrepreneurs, professionals, and creatives can stay visible without burning out.This episode reframes daily content, consistency, and promotion and shows why clarity, curation, and strategic visibility matter more than hustle. Topics Covered Why hustle-based visibility leads to

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00:21:35

One DM Could Shut Down Your Brand: The Legal Mistakes...

Social Media Decoded ·

2026/01/30

What if one DM… one cease-and-desist… or one copyright flag could shut down everything you’ve built online?In this episode of Social Media Decoded, Michelle sits down with Kailey Jacomet, founder of Brand Law Boutique, to break down the real legal risks creators, influencers, and online business owners face—often without even realizing it. If you post, sell, collaborate, or build community online, this episode is a must-listen. Inside this episode, we cover: Why one Instagram report or DM from a

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00:05:51

Let’s Talk Ragebait: Is It Smart Marketing or Lazy...

Social Media Decoded ·

2026/01/28

In this episode of Social Media Decoded, Michelle Thames breaks down the rise of ragebait content and asks the real question most marketers avoid: does it actually build brands, or just inflate engagement? Drawing from years of experience in marketing, visibility, and personal brand strategy, Michelle explains why ragebait works, when it hurts your credibility, and who should avoid it altogether.This episode helps entrepreneurs, creators, and business owners understand how to stand out without

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00:09:17

Social Media Manager vs Strategist: Which One Do You...

Social Media Decoded ·

2026/01/27

In this episode of Social Media Decoded, Michelle Thames breaks down the real difference between a social media manager and a social media strategist — and why confusing the two can cost businesses time, money, and momentum. Michelle explains how strategy and execution serve different purposes, the most common hiring mistakes business owners make, and how choosing the right support at the right time can dramatically change results.This episode is essential listening for entrepreneurs, founders, and

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00:06:52

The Top Marketing Trends That Will Matter in 2026...

Social Media Decoded ·

2026/01/26

In this episode of Social Media Decoded, Michelle Thames breaks down the marketing trends that will actually matter in 2026 and the ones she’s intentionally ignoring. Drawing from 15+ years of experience in marketing, community building, and visibility strategy, Michelle explains why fundamentals still outperform hype and how brands can build longevity instead of chasing short-term momentum. This episode is for entrepreneurs, creators, and business owners who want sustainable visibility, stronger

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00:06:49

When You’re Forced to Slow Down, Pay Attention

Social Media Decoded ·

2026/01/22

What if slowing down isn’t a setback — but a signal?In this episode of Social Media Decoded, marketing strategist and community builder Michelle Thames shares a real-time reflection after hosting her Elevate & Align retreat, where she unexpectedly lost her voice and was forced to pause, reschedule brand deals, and listen to what her body was communicating. This short but powerful episode explores the connection between visibility, leadership, alignment, and sustainability, especially for

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00:05:10

The Instagram Algorithm Isn’t Broken — Your Strategy Is

Social Media Decoded ·

2026/01/19

If you feel like Instagram isn’t working anymore, this episode will change how you think about visibility.In this episode of Social Media Decoded, Michelle Thames breaks down why the Instagram algorithm isn’t the real problem — and how unclear strategy, weak positioning, and misaligned content are what actually block reach, engagement, and conversions. Michelle explains what Instagram truly rewards, why chasing trends leads to burnout, and how clarity consistently outperforms creativity. This

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00:33:07

Building Community at Scale: Live with Eventbrite CEO...

Social Media Decoded ·

2026/01/17

In this special LIVE edition of Social Media Decoded, host Michelle Thames sits down with Julia Hartz, CEO and co-founder of Eventbrite, for a powerful conversation on the future of events, visibility, and real-world connection.As live experiences make a major comeback, Julia shares why events are no longer a “nice-to-have,” but a core visibility and community-building strategy for creators, entrepreneurs, and brands. Together, Michelle and Julia explore: How events have evolved as a visibility

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00:05:23

Webinars and Live Events Are NOT Dead — You’re Just...

Social Media Decoded ·

2026/01/12

In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action.What This Episode Covers Why webinars and live events still work when designed with intention The biggest mistakes that prevent live experiences from

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642 results

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