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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

19:24

EP | 668 - What Type of Ads You Should Be Running and...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/25

Advertising has changed so much over the years and being in this industry since 2016, I've seen something absolutely crush only to fizzle out months later. What has been working recently for many of our clients is what I'm going to teach you today: the DM funnel. This builds trust and provides value first to those interested and lays the foundation for a great relationship. I'll breakdown the entire process, why it works, explain a big warning about compliance using Meta ads, and more! Time

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15:04

EP | 667 - The Exact Systems You Need at $5K, $15K,...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/21

Knowing what to do at different stages of your business as you scale and grow can be really confusing and the information on Instagram can be incredibly overwhelming so in today's episode, I want to give you a roadmap that we've taken over 4,500 coaches through successfully in growing their businesses. I'll share where to start with systems, why they break when you double or triple, and how to rectify those issues. Time Stamps: (0:58) Processes Drive Growth (1:32) Our Impact Manager (2:15) 0-10k

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11:29

EP | 666 - From Struggling $69/Month App Sales to...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/18

We recently had our Legacy event in Nashville and had the absolute pleasure of seeing one of our clients Paul there and wanted to grab him for a quick interview (so excuse some background in the audio) and talk to him about his experience with IFCA. He went from charging 69 a month through an app to completely changing his business model to charging 600 a month with healthy profit margins, bringing his wife into the business, and more we'll talk about! Time Stamps: (0:25) Paul’s Backstory (0:55)

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20:59

EP | 665 - The Bigger Your Business Gets, The LESS...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/14

This one thing only makes sense when you truly understand it and have a plan for it for your business. That one thing is PROFIT. Early on when organic is working and it's just you or a couple of people, profit and reinvesting back into your business is probably far from your mind. If you want to scale, profit will be the only way you can do it effectively. I'm going to explain what profit buys you in your business from sales systems, measuring business metrics better, hiring talent, and more! Time

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11:33

EP | 664 - Tired of Paying for Mentorships That Don’t...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/11

If you've been burned in the past by mentorships, I get it. What has allowed us to be the longest standing fitness business coaching mentorship in the space is our relentless dedication to innovation and providing our students with a complete solution and a program that actually works. Let me walk you through what IFCA entails, my thoughts when it comes to mentorship, and why you shouldn't give up! Time Stamps: (0:29) Why Mentorships Don’t Work (For Everyone) (1:41) My Promise To You (2:41)

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31:13

EP | 663 - Don't Start a Business With Your Spouse...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/07

Thinking about starting your coaching company with your spouse or bringing them into the business? There are definitely some advantages and disadvantages and in today's episode, we want to share our personal experience along with what we've seen work after coaching over 4,500 coaches with some bringing in their spouse. Let us know if you enjoy our episodes together and we'll make sure to do more in the future! Time Stamps: (0:36) Good, Bad, and Ugly of Owning a Business With Your Spouse (2:14)

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30:36

EP | 662 - Doctors Said Zero Percent Chance of...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/04

Given the statistics and biofeedback we received, we had a zero percent chance of conceiving Jaxson but after one incredible night on mushrooms throwing a football back and forth to each other, we visualized being boy parents. Then it happened. If you haven't heard either birth story, we wanted to come together in today's episode and talk openly about our experience, why Jordan didn't want kids at first, what feelings came up during both journeys, and more! Time Stamps: (0:12) Our Fertility

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13:07

EP | 661 - Delegation Isn’t That Hard — You’re Just...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/31

This is an episode I wish I had a long time ago when I made the mistake of not learning to delegate sooner and thinking delegation was trying to find my perfect clone. They do not exist and for good reason. In this episode, I'm going to teach you the art of delegation and how to do it the smart way. We'll start off by auditing your time, finding low leverage high frequency tasks, and get you on track to delegating and outsourcing something small first to learn the skill. Time Stamps: (0:27) Why

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08:24

EP | 660 - Why Your Business Feels Broken When You're...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/28

We've been through many trials and tribulations when it comes to how we've felt about the business at times and if you are a coach that wants to change lives through your leadership, I have some reality checks you need to know about as you progress. This doesn't get easier as you grow but the 4 things I'm going to share with you today hopefully will help you feel less alone in the process and remind you that this is what hard looks like. Time Stamps: (0:30) It Doesn’t Get Easier (1:36) Please

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38:57

659. 9 Weeks Postpartum: C-Section Recovery,...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/24

I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope you gain some insight and inspiration from it! Time Stamps: (1:52) Everything I’m Gonna Cover (2:54) C-Section Recovery (8:32) Breastfeeding (16:19)

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06:49

658. Content Makeover Series | "Why This WWE...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/21

Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention. Time Stamps: (0:45) Stone Cold Steve Austin’s Coach (1:21) The Instagram Bio (3:00) Content Strategy (6:25) DM Me AI Offer ---------- 🔥 Want us to help you get your

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10:31

657. Content Makeover Series | Why This Hormone...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/17

Not getting the conversions you want with your content and your Instagram account? This episode is for you! I'm going to breakdown one of our client's Instagram's inside of IFCA and explain the need for clarity, social proof, and why you need to speak directly to a specific type of individual. Time Stamps: (0:30) Instagram Audit For One of Our Clients (1:18) Breaking Down The Bio (3:07) Clarity With Your Bio (5:08) Pin Posts Strategy (7:55) Content Angles (10:07) DM Me “AI Offer” ---------- 🔥

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13:41

656. Our Coaching Business Did $129k Cash In 48 Hours...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/14

We recently got back from a vacation trip to our lakehouse in Georgia and made 129k without opening Slack or any work app. This didn't happen overnight as we've built an incredible team and systems but this is possible for you too. I want to breakdown the 5 key steps of how we help our IFCA clients do this systematically and if you DM me "Client Engine" on Instagram, I'll send you a full 4 minute video breakdown going more into detail with this stuff. Time Stamps: (1:39) Step 1: Build An

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06:24

655. How To Create An LLC and When You Actually Need It

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/10

Short and to the point episode around a topic I get a lot of questions around and that is when should you establish your LLC and make your business legitimate. Immediately? Can I wait? The take home message in this episode is don't let it be the excuse for not taking action. Market and deliver your coaching services and establish the LLC when it becomes a constraint to growth. Listen in as I explain more! Time Stamps: (0:44) What’s an LLC? (1:40) What an LLC Does For You (3:11) What To Name Your

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08:21

654. 5 Silent Business Killers (And What 6-Figure...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/07

There are 5 distinct business killers we see all the time in the industry and in today's episode, I want to help you avoid them. We'll be talking about massive action, overwhelm, solving today's problems, comparison, and patience. Then, I'll share what 6 figure coaches do to navigate these hurdles. Time Stamps: (0:48) #1: Not Taking Massive Action (2:18) #2: Too Many Things At Once (3:49) #3: Not Solving Today Problems (5:00) #4: Comparing Yourself To Another Coach (6:08) #5: Lack of Patience

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13:16

653. 7 Mindset & Skill Upgrades That Separate...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/03

Click Here To Apply For The $200,000 Scholarship! This is one of those episodes I really wish I had when I started or felt stuck on my entrepreneurship journey because what I'm going to share with you today will get you back on track and remind you what's important when it comes to being a business owner and coach. I'm going to go through the 7 mindset and skill upgrades you need to constantly be working on to eventually break through and scale as a CEO. Time Stamps: (0:30) The Real Foundation

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07:28

652. How You Can Get Mentored by Us for Free: Our...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/30

Click Here To Apply For The $200,000 Scholarship! If you've been wanting to join IFCA for awhile but haven't pulled the trigger, take this as your sign that it's time. I'm going to share why we are giving away 200k in grants inside of IFCA and why it's your time to become the proven leader you're meant to be. Time Stamps: (0:39) Why Most Coaches Stay Stuck (1:22) Vanity to Client Metrics (2:32) Dying With The Algorithm (4:22) Becoming A Proven Leader (5:49) How The Grant Program Works

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14:14

651. How to Know if Your Ads Are Actually Working...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/26

Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more! Time Stamps: (0:08) How To Know If Your Ads Are Actually Working (1:15) How Ads Actually Work (3:00) 2 Funnels That Work Really Well (4:50) Building Trust With The Ad Platform

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13:18

650. From 10K to 100K Months: Here Are The 5 Things...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/23

If you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those principles still work right now. Time Stamps: (0:28) Mom Brain = 3rd Time’s A Charm (1:48) Our Backstory (3:43) How Transform2gether Exploded (6:28) Email

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33:41

649. Trainerize Expert Panel: How to Automate the...

The Fitness Business Podcast with Erin Dimond and... ·

2025/06/19

I (Jordan) was recently on an expert panel hosted by Trainerize and I wanted to share the discussion with you our podcast fam. We talk about how to stay relevant as a coach in 2025, how to automate certain administrative tasks, how to avoid burnout as a business owner, and more! Time Stamps: (4:02) Why People Pay For Personal Trainers (6:50) Staying Relevant As A Coach (9:24) Automating Administrative Tasks (17:52) Going Overboard with AI? (20:15) Burnout (24:50) Firing Your Clients ----------

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