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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

08:41

EP | 677 - Don’t Run Ads or Post Content (Do This...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/25

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future! Time Stamps: (0:28) Using Both Content and Ads (2:50) The 3 Main Buckets You Need In Business (3:40) What Is A Network? (6:50) The Math with Leads (7:48) The Fuel and Fire ---------- 🔥 Want us to help you get your first or next

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07:14

EP | 676 - New Instagram Feature That Can 2x the...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/22

Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize applications and show up rates. Time Stamps: (0:10) Views Don’t Equal Clients (1:28) Party Vibe (1:44) IFCA’s Offer (2:02) Instagram’s New Feature (2:30) The Process (3:50)

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20:47

EP | 675 - How To Get Out Of A Business Slump With...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/18

We all have slumps but in our lives and in our businesses and Jordan and I are no different. At least once a quarter I am in tears wanting to burn it all down. But, what I keep going back to during hard times is today's topic: facts. Data is what we as business owners should always go back to rather than relying on our feelings. DM me for the tracker I mention in today's episode and I promise the hard times pass. Time Stamps: (1:05) Real Time Coaching (6:20) Data Constraints Tracker (12:00) The

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07:53

EP | 674 - What Lube and a Vibrator in a Hotel...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/15

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand. We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way. Time Stamps: (0:10) The Backstory (2:30) Knowing Your

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17:15

EP | 673 - Delegation That Actually Works: Start With...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/11

Before you make your next hire, listen to this episode. The first step to successful delegation is understanding first where your time is going. Much like counting macros, time is no different when it comes to achieving your business goals. I want to share what we have our IFCA students do to assess their time, what order of operations looks like with delegation, what to delegate first as a coach, and more! Time Stamps: (0:09) Delegating In A Way That Works (1:50) DM Me “Time” For The Resources

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07:19

EP | 672 - Content Makeover Series | Watch Me Fix...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/08

Welcome back to another Content Makeover Series where I destroy and rebuild someone's Instagram and help them standout amongst the rest. Today's willing victim is our good friend David and I'll take his rather generic positioning and elevate it to badass. Time Stamps: (0:36) Fixing David’s Instagram (1:29) Vagueness (2:31) Tying Together With Content ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact

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11:51

EP | 671 - How to Down-Sell (Without Hurting your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/04

Not everyone will be ready for your core offer and that's why, if you want to be a smart business owner, you'll have a VIP tier that anchors your core offer's price and value but more importantly, have a down-sell offer to build your ascension pipeline. I'll breakdown when a down-sell makes sense, what it looks like and how to offer it after objection handling the core offer, positioning it as a re-offer to previous unsigned clients, and more! Time Stamps: (1:17) 2% Rule and VIP Tier (2:45) When

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16:35

EP | 670 - Why Hormozi’s Book Launch Was Genius — But...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/02

Alex Hormozi recently broke a Guinness World Record for most non-fiction books sold in 24 hours and rose the charts of all time releases leaving only JK Rowling at the top. This was no accident and mutinously planned. So much so he recorded a Youtube episode before the launch calling his shot of selling 3 million plus books. How does this apply to you as a coach? There are key takeaways we must talk about both on what to do and why this wouldn't work for most coaches. I'll break all of this down in

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14:08

EP | 669 - GLP-1 Lawsuit: What It Means for Online...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/28

If Ozempic and GLP-1's have felt like direct competition and an easy solution compared to your online fitness coaching service, what is happening right now might turn the tables. The manufactures of this drug are currently being sued for over 2 billion dollars and this opens up some marketing for you as a coach. There's a right way to go about this and a wrong and I'll talk about both in this episode. Time Stamps: (0:40) This Is One You Should Be In The Know About (2:15) What Are GLP-1’s? (3:05)

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19:24

EP | 668 - What Type of Ads You Should Be Running and...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/25

Advertising has changed so much over the years and being in this industry since 2016, I've seen something absolutely crush only to fizzle out months later. What has been working recently for many of our clients is what I'm going to teach you today: the DM funnel. This builds trust and provides value first to those interested and lays the foundation for a great relationship. I'll breakdown the entire process, why it works, explain a big warning about compliance using Meta ads, and more! Time

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15:04

EP | 667 - The Exact Systems You Need at $5K, $15K,...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/21

Knowing what to do at different stages of your business as you scale and grow can be really confusing and the information on Instagram can be incredibly overwhelming so in today's episode, I want to give you a roadmap that we've taken over 4,500 coaches through successfully in growing their businesses. I'll share where to start with systems, why they break when you double or triple, and how to rectify those issues. Time Stamps: (0:58) Processes Drive Growth (1:32) Our Impact Manager (2:15) 0-10k

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11:29

EP | 666 - From Struggling $69/Month App Sales to...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/18

We recently had our Legacy event in Nashville and had the absolute pleasure of seeing one of our clients Paul there and wanted to grab him for a quick interview (so excuse some background in the audio) and talk to him about his experience with IFCA. He went from charging 69 a month through an app to completely changing his business model to charging 600 a month with healthy profit margins, bringing his wife into the business, and more we'll talk about! Time Stamps: (0:25) Paul’s Backstory (0:55)

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20:59

EP | 665 - The Bigger Your Business Gets, The LESS...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/14

This one thing only makes sense when you truly understand it and have a plan for it for your business. That one thing is PROFIT. Early on when organic is working and it's just you or a couple of people, profit and reinvesting back into your business is probably far from your mind. If you want to scale, profit will be the only way you can do it effectively. I'm going to explain what profit buys you in your business from sales systems, measuring business metrics better, hiring talent, and more! Time

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11:33

EP | 664 - Tired of Paying for Mentorships That Don’t...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/11

If you've been burned in the past by mentorships, I get it. What has allowed us to be the longest standing fitness business coaching mentorship in the space is our relentless dedication to innovation and providing our students with a complete solution and a program that actually works. Let me walk you through what IFCA entails, my thoughts when it comes to mentorship, and why you shouldn't give up! Time Stamps: (0:29) Why Mentorships Don’t Work (For Everyone) (1:41) My Promise To You (2:41)

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31:13

EP | 663 - Don't Start a Business With Your Spouse...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/07

Thinking about starting your coaching company with your spouse or bringing them into the business? There are definitely some advantages and disadvantages and in today's episode, we want to share our personal experience along with what we've seen work after coaching over 4,500 coaches with some bringing in their spouse. Let us know if you enjoy our episodes together and we'll make sure to do more in the future! Time Stamps: (0:36) Good, Bad, and Ugly of Owning a Business With Your Spouse (2:14)

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30:36

EP | 662 - Doctors Said Zero Percent Chance of...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/04

Given the statistics and biofeedback we received, we had a zero percent chance of conceiving Jaxson but after one incredible night on mushrooms throwing a football back and forth to each other, we visualized being boy parents. Then it happened. If you haven't heard either birth story, we wanted to come together in today's episode and talk openly about our experience, why Jordan didn't want kids at first, what feelings came up during both journeys, and more! Time Stamps: (0:12) Our Fertility

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13:07

EP | 661 - Delegation Isn’t That Hard — You’re Just...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/31

This is an episode I wish I had a long time ago when I made the mistake of not learning to delegate sooner and thinking delegation was trying to find my perfect clone. They do not exist and for good reason. In this episode, I'm going to teach you the art of delegation and how to do it the smart way. We'll start off by auditing your time, finding low leverage high frequency tasks, and get you on track to delegating and outsourcing something small first to learn the skill. Time Stamps: (0:27) Why

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08:24

EP | 660 - Why Your Business Feels Broken When You're...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/28

We've been through many trials and tribulations when it comes to how we've felt about the business at times and if you are a coach that wants to change lives through your leadership, I have some reality checks you need to know about as you progress. This doesn't get easier as you grow but the 4 things I'm going to share with you today hopefully will help you feel less alone in the process and remind you that this is what hard looks like. Time Stamps: (0:30) It Doesn’t Get Easier (1:36) Please

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38:57

659. 9 Weeks Postpartum: C-Section Recovery,...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/24

I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope you gain some insight and inspiration from it! Time Stamps: (1:52) Everything I’m Gonna Cover (2:54) C-Section Recovery (8:32) Breastfeeding (16:19)

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06:49

658. Content Makeover Series | "Why This WWE...

The Fitness Business Podcast with Erin Dimond and... ·

2025/07/21

Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention. Time Stamps: (0:45) Stone Cold Steve Austin’s Coach (1:21) The Instagram Bio (3:00) Content Strategy (6:25) DM Me AI Offer ---------- 🔥 Want us to help you get your

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