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PODCAST

Authors" Allies

Rebecca Hallbach Paciorek

For the past decade, I"ve worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors" Allies podcast, we"ll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and

arts books

All Episodes

00:11:25

Amazon Secrets Every Indie Author Needs to Know

Authors" Allies ·

2025/08/14

In this episode of the Authors’ Allies Podcast, Rebecca pulls back the curtain on Amazon’s algorithm and reveals how to make your book stand out in a crowded marketplace—without spending a dime on ads. From cover design and irresistible descriptions to smart keyword strategies and A+ content, you’ll learn exactly how to turn curious browsers into loyal buyers. Whether you’re launching your debut novel or breathing new life into your backlist, these simple tweaks can dramatically improve your book’s

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00:14:53

Unlocking Pinterest for Authors

Authors" Allies ·

2025/07/31

In this episode of Authors’ Allies, Rebecca Hallbach Paciorek discusses the benefits of using Pinterest as a marketing tool for authors. She highlights the demographics of Pinterest users, the platform's potential for driving book sales, and the importance of creating engaging content. The conversation covers practical tips for setting up Pinterest boards, optimizing for SEO, and maintaining consistency in posting. Rebecca also emphasizes the value of building a personal connection with readers

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00:51:03

Finding Joy, Fiction, and California Stars with...

Authors" Allies ·

2025/07/17

✨ Episode Summary: In this heartfelt and laughter-filled episode, I sit down with Carlie Yates—aka That One Writer Chick—to talk about her writing journey, her latest novel California Stars, and how she’s built a powerful author career while navigating chronic illness and parenting three hilarious sons.We chat about her early inspiration (The Outsiders fans, you’ll love this), her favorite writing rituals, and how her real-life experiences and playlists influence her fictional worlds. Whether you’re

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00:37:27

Visibility without Pressure: Simple Strategies for...

Authors" Allies ·

2025/07/10

In this jam-packed episode of the Authors’ Allies Podcast, we’re talking about the kind of visibility that actually grows your author business — not just the kind that gets you likes and trolls. 🙃I’m joined by my visibility mentor, Crissy Conner, who shares her journey as an introvert turned visibility queen, and how she helps authors and entrepreneurs show up authentically, powerfully, and sustainably — even if the thought of going on video makes you break out in hives.If you're overwhelmed

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00:39:56

Honoring Austin: Sloths, Storytelling & the Joy of...

Authors" Allies ·

2025/06/19

In this heartfelt and inspiring episode, Rebecca sits down with children’s author Tammy Gegel, the creative force behind KC Gegel Publications. A former teacher, baker, and mom of four, Tammy shares the moving story behind her debut children’s book—written in loving memory of her son, Austin, a passionate biology major with dreams of becoming the next Jack Hanna.Tammy’s first book in the series introduces young readers to sloths, blending education, humor, and interactive QR codes to make learning

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00:26:26

Promo Stacking: The Book Marketing Strategy You...

Authors" Allies ·

2025/05/28

In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.Recorded live at a writing retreat by Wandering Creative Life, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.Whether you're launching a new book or reigniting interest in your backlist, this session is

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00:08:24

Authors NEED to Use AI (Here’s Why)

Authors" Allies ·

2025/05/15

Feeling torn about using AI in your author business? You're not alone. In today’s spicy episode, Rebecca tackles the controversial topic of how authors can ethically and creatively use AI—without losing their voice, their art, or their integrity.This isn’t about letting AI write your book. This is about saving time, brainstorming better, and finally tackling that marketing to-do list with help from your new assistant: AI.Key Topics:The 3 ethical ways authors can use AI without compromising their

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01:18:20

Get Your Books Into Libraries: Insider Secrets from a...

Authors" Allies ·

2025/05/01

In this episode of the Authors’ Allies podcast, host Rebecca Paciorek welcomes the multi-talented Cari Dubiel — librarian, author, editor, and mindfulness advocate. Known for her award-winning mysteries and the quirky collection I Loved the Mothman and Other Stories, Cari brings a wealth of experience from both sides of the book world.Together, they discuss:✨ Cari’s many creative roles and how she balances them all 📚 What really happens behind the scenes at modern libraries 🧠 How mindfulness helps

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00:56:40

Empowering 1M Moms to Achieve Financial Freedom with...

Authors" Allies ·

2025/04/04

In this episode of Authors’ Allies, host Rebecca Hallbach Paciorek introduces Nellie Corriveau, the founder and CEO of the Wealthy Mama Movement and author of 'Your Journey to Six Figures'. Nellie shares her mission to help 1 million moms build successful online businesses they love. The discussion delves into Nellie's background, including her experiences with motherhood and working in the pediatric cancer space, which inspired her mission. Nellie offers insights into overcoming limiting beliefs,

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00:42:13

Connecting with Readers: The Power and Impact of...

Authors" Allies ·

2025/03/20

In today's episode of Authors' Allies,things are a little different. I'm thrilled to be in the spotlight as I'm interviewed by my visibility mentor, Crissy Conner, also known as The Visible CEO. With over 20 years of marketing experience and a rich background in magazine publishing, not to mention my lifelong obsession with books, I'll be sharing my journey into the specialized world of content creation for authors, coaches, and speakers. Join me in this insightful conversation where I dive into my

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00:48:40

From Medical Pathology to Children's Books: Halina...

Authors" Allies ·

2025/03/16

In this episode of Authors Allies, host Rebecca Paciorek is joined by Halina Schafer, an inspiring author with a unique background in medical pathology, social work, and now children's literature. Halina shares her journey of overcoming childhood illness, transitioning careers, and eventually channeling her love of science and human emotions into writing children's books. The episode dives into the themes and processes behind her books, including how she turned a family scrapbook into her

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00:12:28

Breaking Down Author Branding: Steps to Align Your...

Authors" Allies ·

2025/02/28

Welcome to the Authors Allies podcast. Today, I dive into the crucial topic of branding for authors, a vital step on your literary journey. I'll break down the process of brand building, taking you from understanding your goals and purpose as an author to identifying and connecting with your ideal reader. I'll share practical insights on developing your brand voice and creating a cohesive visual identity, including color palettes and fonts. I'll guide you on applying these tools

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00:42:35

It's Never Too Late to Flourish: Laurel Hurst's Story...

Authors" Allies ·

2025/02/13

Welcome to this episode of Authors’ Allies. In today's show, host Rebecca Paciorek sits down with the remarkable Laurel Hurst, who transitioned from ethnomusicologist to psychiatric nurse practitioner to bring the power of groove-based drumming to address the mental health crisis.Laurel recently added "author" to her impressive resume with her new bookGroove Therapy. The book beautifully combines workbook, memoir, and instructional elements, even incorporating QR codes linking to

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00:56:06

Exploring Queer Fiction and Building Community with...

Authors" Allies ·

2025/02/06

Welcome to another exciting episode of Authors' Allies Podcast! In today's episode, host Rebecca Paciorek dives deep into the world of queer fiction with her guest, the talented author Arden Coutts. Arden shares their journey from growing up in rural Nebraska to becoming an inspiring writer whose books tickle the imagination and chill you to the bone. We explore how Arden's background shaped their storytelling, their approach to building suspense, and their strategies for marketing their

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00:49:33

Brewing Success: Dr. Tracy Shroyer's Path to...

Authors" Allies ·

2025/01/30

In today's episode, we are diving into the world of books (and brew) with a very special guest, Dr. Tracy Shroyer. Tracy is a business professor, career coach, author, and breast cancer survivor with an impressive 27-year background in the corporate sector. She transitioned to academia and became an assistant professor of business, but faced a layoff in 2023 that inspired her to write her second book, "The Ultimate Job Search."Throughout our conversation, Tracy shares her insights on

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00:22:31

Maximizing Author Success: Strategies for Annual...

Authors" Allies ·

2025/01/23

Welcome to the Authors Allies podcast! In this episode, host Rebecca Paciorek kicks off 2025 by sharing her annual promotional planning system to help authors feel less overwhelmed when deciding on their plans for the year ahead. Rebecca starts by reflecting on key accomplishments, lessons learned, things to be grateful for, and areas for improvement from the previous year. She then looks at monthly income and expenses to identify what worked well financially. Next comes the fun part -

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00:39:48

BONUS: Private Podcast Episodes

Authors" Allies ·

2025/01/16

This bonus collection is the private podcast that we offer on our website. It is a companion to our FREE e-book, 10 Steps To The Ultimate Book Marketing Plan. These are the top 10 things we concentrate on in the Authors' Allies RoundTable marketing membership to sell more books. You can request a download of the e-book HERE. You can request the YouTube private playlist HERE. Follow us on social HERE. Contact us at: info@authorsallies.com. Please subscribe on your favorite platform

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00:12:14

3 Essential Strategies to Skyrocket Your Book Sales...

Authors" Allies ·

2025/01/16

Welcome to the Books and Brew podcast! (Now, Authors' Allies) In today's episode, host Rebecca Paciorek shares her top three actionable tips for authors to increase their book sales this year. Rebecca's first tip is to focus on building your email list. She calls it your "personal book club" and direct line to your biggest fans who will support your new releases. Offer a freebie like a short story or chapter excerpt to entice readers to sign up. Her second piece of advice is to

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00:04:30

Authors' Allies: Promoting Indie Authors & Publishing

Authors" Allies ·

2024/12/12

Authors' Allies started as Books & Brew on Rebecca's Facebook page. It is the podcast for authors and people that help authors promote their books. Rebecca Paciorek is a seasoned publishing professional, boasting over two decades in the industry producing magazines. She's known for her role as the insightful host of the podcast ‘Books and Brew’, where she explores the captivating world of authors, books, and storytelling. Rebecca's dream always involved promoting authors and

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