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PODCAST

Authors" Allies

Rebecca Hallbach Paciorek

For the past decade, I"ve worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors" Allies podcast, we"ll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and

arts books

All Episodes

00:09:59

Jinxing Your Book? Author Rituals Explained

Authors" Allies ·

2026/02/12

In this episode, Rebecca Hallbach Paciorek explores the intersection of writing rituals and superstitions among authors. She discusses how these practices can provide comfort and structure, especially during significant moments like book launches. The conversation delves into various personal rituals, the significance of launch days, and the balance between embracing these traditions and not letting them hinder creativity. Ultimately, the episode encourages writers to find their unique blend of

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00:14:19

37: Stop OVERmarketing Your Book

Authors" Allies ·

2026/02/05

Your Book Is the Best Marketing You Can DoIf you’re an author who feels overwhelmed by marketing, this episode is your permission slip to simplify. In this episode, Rebecca Hallbach Paciorek—magazine publisher turned book marketer—breaks down why your book itself is the most powerful marketing tool you already have… and how to make sure it’s working for you, not against you. I do hold up some samples in this episode so you may want to be sure and catch the video version as well.Why ads don’t sell

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00:06:24

36: Planning Your Social Content- The Easy Way

Authors" Allies ·

2026/01/29

Feeling stuck every time you go to post on social media? Same… 😂 In this quick, cozy episode of Books and Brew, I’m sharing my simple system for planning content without the panic: monthly themes + weekly content buckets (or, if you’re in Authors’ Allies… content cauldrons 💫).You’ll learn how to choose a theme for the month, assign easy “daily prompts” (like Tip Tuesday), and create a go-to list of content ideas you can pull from on those days when inspiration is nowhere to be found. Bonus: this

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00:41:39

Write More, Stress Less: The Simple Intention Routine...

Authors" Allies ·

2026/01/22

Do you tell yourself you just need more time, more motivation, or more willpower? In this episode of Authors’ Allies, Rebecca sits down with success and personal growth coach Stacy Baxley, creator of INTENTIONAL, a simple framework that helps busy women stop living in survival mode and start designing their days with purpose.Stacy shares how her 25 years in career development shaped the tools she now teaches women—clarity, confidence, goal-setting, decision-making, self-awareness, and

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00:13:23

How Authors Get Booked on Podcasts (and What Gets You...

Authors" Allies ·

2026/01/15

Want more visibility without living on social media? Podcast guesting is one of the fastest ways for authors to grow an audience, build trust, and increase book sales… by borrowing other people’s audiences. 📚💫In this episode, Rebecca breaks down how to find the right podcasts, how to get chosen as a guest (without landing in File 13 🗑️😂), and how to show up like a pro so you get invited back again and again.Chapters00:00 Introduction to Podcast Guesting01:01 Finding the Right Podcasts03:53

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00:14:25

Author's Guide to Goal Setting: Make Your Year Count

Authors" Allies ·

2026/01/08

In this episode of the Authors Allies podcast, Rebecca Hallbach Paciorek discusses effective annual planning and goal setting for authors. She emphasizes the importance of finding a planning tool that works for the individual, whether it be a vision board, bingo board, or a word of the year. The conversation covers the significance of reflecting on the past year, experimenting with different planning styles, and creating a loose plan to achieve writing goals. Ultimately, the episode encourages

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00:11:25

Book Marketing Predictions 2026

Authors" Allies ·

2026/01/01

In this episode of Authors Allies, Rebecca Paciorek discusses the evolving landscape of book marketing for 2026. She emphasizes the importance of authors transitioning from merely launching books to establishing themselves as media brands. Key predictions include the rise of direct sales, the significance of newsletters, the emergence of micro communities, and the integration of AI as a marketing co-pilot. Rebecca also provides actionable steps for authors to implement these strategies effectively,

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00:10:49

12 Marketing Rituals Every Indie Author Should Do...

Authors" Allies ·

2025/12/18

In this episode of the Authors Allies podcast, Rebecca Hallbach Paciorek introduces the 'Ink and Intention' initiative, designed to help indie authors prepare for a successful 2026. The conversation covers 12 days of actionable steps that focus on setting intentions, strategizing marketing efforts, building an author platform, and fostering community support. Each day offers practical advice to reconnect with one's writing purpose and enhance visibility in the literary

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00:12:38

Stop Wasting Your Writing Retreats: 10 Prep Steps...

Authors" Allies ·

2025/12/11

In this episode of the Authors Allies podcast, Rebecca discusses how to prepare for a virtual writing retreat. She emphasizes the importance of clarity in goals, preparation of technology, and creating a conducive writing environment. The episode provides a checklist of ten essential steps to ensure a productive retreat, including setting boundaries, managing energy levels, and establishing writing rituals. Rebecca also offers resources for listeners to enhance their retreat experience.TakeawaysYou

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00:05:48

Authors Are Entrepreneurs

Authors" Allies ·

2025/12/04

In this short conversation, Rebecca Paciorek discusses the dual role of authors as entrepreneurs, emphasizing the importance of marketing in the writing profession. She highlights that authors must adopt an entrepreneurial mindset and actively engage in marketing their work to achieve success.TakeawaysYou wear a lot of hats as an entrepreneur.You can't just write a book, put it on Amazon and think people will just show up and buy it.Marketing is a crucial aspect of being an author.Understanding

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00:05:36

Authors: Are You Building Passive Income or Avoiding...

Authors" Allies ·

2025/11/20

🎧 Book Bites: Passive Income Isn’t Passive — Let’s Be Real About ThatIn this quick coffee chat, Rebecca unpacks what “passive income” really means for authors and entrepreneurs. 💰 Spoiler: it’s not as hands-off as people make it sound!You’ll learn:☕ Why your reason for wanting passive income matters📚 The difference between passive and evergreen income💡 How to decide if it’s time to add a new income stream—or boost the ones you already haveGrab your mug and tune in for a little clarity (and a lot

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00:14:14

Holiday Ideas for Authors

Authors" Allies ·

2025/11/13

The holidays are coming fast—and if you’ve ever wished you could sell more books without feeling like you’re screaming into the social media abyss, this episode is your sign to bundle up!In Episode 26, Rebecca shares creative ways indie authors can use book bundles, themed collections, and collaborative offers to boost sales and delight readers this holiday season. Think of a bundle like a gift bag for your audience—filled with value, personality, and a sprinkle of magic.You’ll learn how to: ✨ Turn

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00:40:58

Authors- Use AI for Life Tasks and More

Authors" Allies ·

2025/11/06

AI Isn’t Cheating: How to Use It to Simplify Your Author Life This week on Authors’ Allies, Rebecca sits down with The Time-Savvy Mom herself — Martha Brown — for a heartfelt and hilarious conversation about using AI to simplify life outside of writing.As a mom, business coach, and author, Martha helps ambitious women reclaim their time using a blend of AI tools, systems, and mom-tested strategies. In this episode, she and Rebecca talk candidly about the guilt and stigma many authors feel around AI,

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00:36:51

From Setbacks to Spark: Losing 100 Pounds, Finding My...

Authors" Allies ·

2025/10/30

This conversation was originally recorded for Kari Lowe’s podcast, She Ignites—and she graciously allowed us to share it here on Authors Allies so my listeners can learn more about me, my story, and why I’m so fired-up about helping authors. 🔥✨In this candid crossover episode with She Ignites, host Kari Lowe interviews Rebecca Paciorek (that’s me!), founder of Authors Allies and the Authors’ Allies RoundTable. We talk about the belief I had to burn away to build a business, the “rule” I’ve happily

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00:04:20

Don’t Be a Turkey: Why Thanksgiving Might Not Be the...

Authors" Allies ·

2025/10/23

Thinking about launching your book during Thanksgiving week? You might want to hold that cranberry sauce. In this Authors Allies Book Bites episode, host Rebecca Hallbach Paciorek breaks down the real pros and cons of a holiday launch — from skyrocketing ad costs to distracted readers — and offers smart strategies if your timing can’t budge.You’ll learn:✨ Why Thanksgiving week is one of the most competitive publishing windows of the year✨ When it actually makes sense to launch during the holidays✨

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01:05:22

The Woo Is Real: Soul Scribing, Spirit Guides &...

Authors" Allies ·

2025/10/16

with The Joyful Oracle, Sue Penney BergmanIn this heartfelt, high-vibe conversation, Rebecca welcomes Sue Penney Bergman, also known as The Joyful Oracle, to talk about intuition, writing, and trusting your inner guidance. Sue shares how she first discovered her gift for channeled writing, what “soul scribing” really means, and how any author can reconnect with their creative flow—even when writer’s block hits.Together they explore how writing can become a sacred dialogue between you and your higher

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00:12:43

New Readers, New Sales: What to Do When Engagement Drops

Authors" Allies ·

2025/09/25

Summary:Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why audience engagement naturally shifts and what you can do to branch out to new readers. From BookFunnel bundles and newsletter swaps, to guest podcasting, influencer outreach, and testing paid ads, Rebecca shares practical and budget-friendly strategies to help you expand your bubble and revive your book sales.What You’ll Learn in This Episode:Why

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00:28:02

The Brain Fog Fix (BFF): 10 Real-Life Systems to Help...

Authors" Allies ·

2025/09/11

✨ Episode Summary: In this empowering and refreshingly honest episode, Rebecca shares her top 10 real-life systems that help her stay focused, organized, and mostly sane—even through the brain fog of ADHD, menopause, and mom life.This episode is based on her free summit presentation The Brain Fog Fix (BFF)—and yes, it's all about turning your brain fog from a frazzled frenemy into your Brain’s Functional Friend.💬 Expect laughter, honesty, practical takeaways, and permission to do things your

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00:48:55

From Struggles to Stories with Patrice M. Miller

Authors" Allies ·

2025/08/28

In this inspiring episode, I sit down with Patrice M. Miller, a woman who embodies resilience, wisdom, and the kind of quiet strength that changes lives. Patrice is the author of Quiet Strength From Within—a book (and companion journal) that guides readers through healing, self-discovery, and renewal—as well as a real estate investing guide based on 25+ years of hands-on experience.We dive into Patrice’s journey from corporate leadership to coaching and writing, how personal health challenges

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00:11:25

Amazon Secrets Every Indie Author Needs to Know

Authors" Allies ·

2025/08/14

In this episode of the Authors’ Allies Podcast, Rebecca pulls back the curtain on Amazon’s algorithm and reveals how to make your book stand out in a crowded marketplace—without spending a dime on ads. From cover design and irresistible descriptions to smart keyword strategies and A+ content, you’ll learn exactly how to turn curious browsers into loyal buyers. Whether you’re launching your debut novel or breathing new life into your backlist, these simple tweaks can dramatically improve your book’s

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38 results

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