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PODCAST

The AdExpert Podcast

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with

business marketing

All Episodes

12:10

Google Avoids Chrome Breakup: What the Antitrust...

The AdExpert Podcast ·

2025/09/06

In this episode, we break down the latest U.S. antitrust ruling that spared Google from a Chrome breakup and what it means for SEO, marketers, and the future of search. You’ll learn: Why keeping Chrome is a big win for Google and the SEO industryHow the ruling blocks exclusive search deals and forces limited data-sharing with competitorsWhat this means for the rise of Bing, DuckDuckGo, and AI-driven search toolsWhy search competition is intensifying beyond GoogleHow to future-proof your SEO s...

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13:47

How to Perform a Local SEO Audit: Step-by-Step Guide...

The AdExpert Podcast ·

2025/09/05

In this episode, we break down how to run a complete local SEO audit to improve your online visibility and attract more local customers. From your Google Business Profile to backlinks and reviews, you’ll learn the key steps that make a real difference in search rankings. You’ll learn: How to review and optimize your Google Business Profile for accuracy and trustWhy local keywords in content, headings, and meta tags are critical for rankingSimple on-page SEO fixes to improve user experience an...

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15:09

SEO for Google Search vs. ChatGPT: Key Differences...

The AdExpert Podcast ·

2025/09/05

In this episode, we break down the critical differences between SEO for Google Search and SEO for ChatGPT and why optimizing for both is now essential in 2025. You’ll learn: How Google acts as a link-driven search engine, while ChatGPT functions as an answer engineWhy backlinks, domain authority, and site quality matter for Google, but mentions, schema markup, and consistent business listings drive ChatGPT visibilityThe differences in local SEO: Google Business Profile vs. Bing, Apple Maps, a...

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13:15

How to Combine SEO and PPC for Maximum Growth:...

The AdExpert Podcast ·

2025/09/01

In this episode, we explore how combining SEO and PPC can supercharge your digital marketing strategy. By aligning paid and organic efforts, you can boost visibility, lower costs, and drive both immediate and long-term growth. You’ll learn: Why integrating SEO and PPC improves performance across both channelsHow PPC keyword data can strengthen your organic content strategyWays SEO helps improve ad efficiency with higher landing page quality scoresTips for optimizing landing pages to increase ...

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12:09

Google Tests Ads in AI Mode: What Advertisers Need to...

The AdExpert Podcast ·

2025/08/28

In this episode, we break down Google’s latest experiment ads in AI Mode, a conversational search interface powered by AI. This shift could dramatically change how users interact with ads and how marketers approach paid search. You’ll learn: What Google’s AI Mode is and how it reimagines traditional searchHow ads are integrated from Search, Shopping, and Performance Max campaignsWhy marketers are worried about ad visibility, CTR, and return on ad spendEarly rollout details and what we know so...

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15:32

Email Marketing in 2025: Strategies to Boost...

The AdExpert Podcast ·

2025/08/26

In this episode, we explore how email marketing continues to be a powerhouse in 2025—helping brands cut through the noise, connect directly with customers, and drive measurable results. You’ll learn: Why first-party data and consent-based email lists are essential in a post-cookie worldHow predictable costs make email a reliable channel compared to social and searchWays to segment audiences by behavior for higher engagementPersonalization tactics that go beyond using a subscriber’s first name...

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18:35

Is Buying Backlinks SEO Suicide or a Smart Strategy...

The AdExpert Podcast ·

2025/08/22

In this episode, we dive deep into one of the most controversial SEO tactics of 2025: buying backlinks. While some marketers see it as a shortcut to higher rankings, the risks are bigger than ever with Google’s evolving spam policies and penalties. You’ll learn: Why Google bans paid links that pass PageRankHow some SEOs still use backlinks to compete in tough nichesThe real risks: ignored links, algorithmic downgrades, and manual penaltiesThe difference between high-quality editorial placemen...

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23:40

How to Audit a Failing Google Ads Campaign: A 7-Step...

The AdExpert Podcast ·

2025/08/22

If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks. You’ll learn: How to set clear success metrics and track the right KPIsThe best way to review account structure, ad groups, and bidding strategiesHow to analyze key...

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15:37

AI Is Replacing Google: How to Get Found by ChatGPT &...

The AdExpert Podcast ·

2025/08/10

In this episode, we explore how the rise of AI-powered search tools like ChatGPT and Perplexity is changing the way people find information—and how businesses can adapt to stay visible in this new landscape. You’ll learn: Why AI search engines are gaining ground over GoogleHow ChatGPT and Perplexity deliver answers differently from traditional searchSteps to optimize your brand for AI-driven search resultsHow to use conversational keywords that AI tools understandWhy trust, authority, and con...

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12:31

Mastering Audience Signals in Performance Max...

The AdExpert Podcast ·

2025/08/09

In this episode, we break down how to effectively use audience signals in Google’s Performance Max campaigns to improve targeting, boost conversions, and get the most out of your ad spend. You’ll learn: What audience signals are and why they matter in Performance MaxHow to set up audience signals for better targeting accuracyThe difference between audience signals and audience targetingTips for leveraging your first-party data to guide Google’s AIHow to test and refine your audience signals f...

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13:02

Maximize Your Local SEO With Strategic Citations: A...

The AdExpert Podcast ·

2025/08/09

In this episode, you'll learn how to leverage local citations to make your business more visible and trusted in local search results. You’ll learn: What local citations are—including structured (like directory listings) and unstructured mentions—and why they matterHow consistent NAP (Name, Address, Phone) across the web builds trust and boosts local search rankings Key platforms to start with: business directories, local chambers of commerce, mapping services like Apple Maps, and social ...

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13:51

Do Longer Title Tags Really Boost Google Rankings?...

The AdExpert Podcast ·

2025/08/06

In this episode, we dive into new research that challenges long-held SEO practices, specifically, the 60-character title tag rule. You’ll hear how longer title tags might improve your Google rankings and why it’s time to rethink your optimization strategy. You’ll learn: Why longer title tags can lead to better search visibility and rankingsHow adding more keywords and context gives Google more to work withWhat recent case studies reveal about CTR and ranking improvementsTips for writing long ...

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15:31

Smart Campaigns vs. Full Google Ads Accounts: Which...

The AdExpert Podcast ·

2025/08/05

In this episode, we break down the real differences between Smart Campaigns and Full Google Ads Accounts—so you can make the right choice for your business and ad budget. You’ll learn: What Smart Campaigns are and why they’re ideal for fast, local visibilityHow Full Google Ads accounts offer more control, customization, and advanced toolsThe key pros and cons of each approach for small business ownersWhen to use automation versus manual control to reach your marketing goalsHow keyword targeti...

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15:41

Google Ads Extensions You Should Always Use: Boost...

The AdExpert Podcast ·

2025/08/05

In this episode, we dive into the essential Google Ads extensions every small business should be using to maximize campaign performance. These powerful tools help your ads take up more space, attract more clicks, and connect with customers faster—right from the search results page. You’ll learn: What Google Ads extensions are and how they enhance your text adsWhich extensions are most effective for different types of businessesHow to use sitelink, call, lead form, and promotion extensions to ...

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13:26

Why Audience Targeting in Google Ads Is Changing—and...

The AdExpert Podcast ·

2025/08/04

In this episode, we dive into the evolving world of Google Ads audience targeting—and why these changes are critical for smarter digital advertising in 2025. You’ll learn: What’s driving the shift in audience targeting on Google AdsHow Performance Max campaigns use AI to find high-converting audiences automaticallyWhy custom segments based on interests and behaviors outperform broad demographicsHow to use life events and Customer Match to personalize your ad reachThe impact of data-driven tar...

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14:07

Why You Should Never Redirect 404 Pages to Your...

The AdExpert Podcast ·

2025/07/29

Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, professional, and search-friendly. You’ll learn: What a 404 page means and why it’s importantWhen to use a 301 redirect—and when not toHow homepage redirects hurt crawl budgets, user experience, and rankingsGoogle’s official stance on blanket redirectsSi...

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14:18

Top SEO Tools Every Business Owner Should Know About:...

The AdExpert Podcast ·

2025/07/27

In this episode, we break down the essential SEO tools every business owner needs to improve search visibility, outrank competitors, and drive more organic traffic. You’ll learn: Why SEO tools are key to understanding your website’s health and performanceHow to perform keyword research based on real user intentThe best tools for competitor analysis, site audits, and backlink trackingHow to optimize page titles, meta descriptions, and on-page contentWhich tools help identify broken links, spee...

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9:41

Why Google Ads Are Getting More Expensive in 2025:...

The AdExpert Podcast ·

2025/07/20

In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink their strategies fast. You’ll learn: How AI Overviews are cutting into organic traffic and click-through ratesWhy more businesses are turning to paid ads—and driving up costsThe real reason your CPCs are suddenly climbingHow ad placements have shifted b...

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13:24

How to Run High-Converting Local Google Ads...

The AdExpert Podcast ·

2025/07/13

In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market. You’ll learn: What local Google Ads are and why they’re essential for in-person businessesHow to define your service area and structure your ad account for successThe best ad assets to boost visibility and engagementWhy SEO landing pages make or break your conversion ratesHow to align your Google Ad...

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28:51

Cloudflare’s Content Independence Day: How “Pay Per...

The AdExpert Podcast ·

2025/07/05

In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization. You’ll learn: What Cloudflare’s new policy means for content scraping and AI trainingHow “Pay Per Crawl” lets publishers monetize their content directlyWhy this shift could be a turning point in protecting digital rightsWhat industry experts are saying about the future of search and SEOHow to tak...

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65 results

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