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PODCAST

The AdExpert Podcast

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with

business marketing

All Episodes

13:26

Is Reddit Dead for SEO and ChatGPT? What Marketers...

The AdExpert Podcast ·

2025/10/06

In this episode, we unpack why Reddit’s sudden disappearance from ChatGPT citations doesn’t mean it’s over for SEO or AI influence. You’ll discover what really caused Reddit’s drop in AI visibility and why it remains a powerful force for marketers in Google Search. Here’s what you’ll learn: Why Reddit’s ChatGPT citations fell sharply in September 2025How Google’s algorithm changes impacted AI-generated search resultsWhy Reddit’s SEO strength in Google remains untouchedWhat Reddit’s data partn...

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14:37

How Testing in Google Ads Optimization Boosts CTR,...

The AdExpert Podcast ·

2025/10/02

Testing is the secret to improving Google Ads performance and maximizing return on investment. In this episode, we break down how smart testing strategies help you move beyond guesswork and make data-driven decisions that deliver real results. Listeners will learn: Why testing is critical for optimizing Google Ads campaignsHow split testing headlines, CTAs, and formats improves ad performanceThe importance of tracking CTR, CPC, and conversion ratesHow landing page tests increase engagement an...

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13:18

How to Use First-Party Data for Better Retargeting:...

The AdExpert Podcast ·

2025/09/29

This episode explores how businesses can leverage first-party data to create more effective, personalized retargeting campaigns. By using insights from website activity, CRM systems, and social media, marketers can improve targeting, boost conversions, and strengthen customer relationships. Listeners will learn: Why first-party data is more reliable than third-party dataHow to segment audiences based on purchase history and behaviorsWays to use CRM insights to predict customer needsHow social...

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15:46

The Role of Content Marketing in SEO Strategy: How to...

The AdExpert Podcast ·

2025/09/25

In this episode, we break down how content marketing and SEO work together to strengthen your online presence and drive results. You’ll learn why creating high-quality, keyword-optimized content is essential for improving search rankings and building audience trust. Here’s what you’ll discover in this episode: How content marketing drives SEO by targeting relevant keywordsWhy structured, valuable content enhances user experienceThe role of backlinks and shares in building authority and credib...

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14:13

How to Set Up Remarketing Campaigns That Actually...

The AdExpert Podcast ·

2025/09/22

This episode breaks down how to create remarketing campaigns that turn past visitors into paying customers. You’ll learn the exact steps to build campaigns that boost ROI, improve conversion rates, and keep your brand top of mind. What you’ll learn: Why remarketing campaigns drive higher conversions compared to cold adsHow to segment audiences like cart abandoners and product viewersThe importance of using pixels and tracking tags to build remarketing listsBest practices for designing ads wit...

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14:31

Why Website Speed Matters for Digital Marketing...

The AdExpert Podcast ·

2025/09/18

In this episode, you’ll learn why website speed is a critical factor in digital marketing success and how a fast-loading site impacts everything from SEO to user engagement. You’ll discover: Why slow websites drive users away and hurt trustHow speed directly improves user experience and satisfactionThe connection between fast load times and higher conversion ratesWhy search engines reward faster websites with better rankingsCommon mistakes that slow sites down, like large images and poor host...

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13:07

How to Create an Effective Online Sales Funnel:...

The AdExpert Podcast ·

2025/09/15

In this episode, we break down exactly how to build an effective online sales funnel that guides potential customers from awareness to loyalty while boosting conversions at every stage. You’ll learn: How to define your audience and map their customer journeySmart content strategies for awareness, interest, decision, and retentionHow to use lead magnets and email sequences to build trustTips for optimizing landing pages and CTAs for higher conversionsPost-purchase strategies to encourage loyal...

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9:18

How AI Will Shape Digital Marketing in 2025: Trends,...

The AdExpert Podcast ·

2025/09/12

In this episode, we explore how artificial intelligence is transforming digital marketing in 2025. From faster content creation to smarter planning and real-time personalization, AI is giving businesses powerful tools to connect with customers and stay ahead of the competition. You’ll learn: How predictive analytics makes campaign planning smarterWhy generative AI speeds up content creation but still needs a human touchHow real-time personalization boosts engagement across platformsThe role o...

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12:10

Google Avoids Chrome Breakup: What the Antitrust...

The AdExpert Podcast ·

2025/09/06

In this episode, we break down the latest U.S. antitrust ruling that spared Google from a Chrome breakup and what it means for SEO, marketers, and the future of search. You’ll learn: Why keeping Chrome is a big win for Google and the SEO industryHow the ruling blocks exclusive search deals and forces limited data-sharing with competitorsWhat this means for the rise of Bing, DuckDuckGo, and AI-driven search toolsWhy search competition is intensifying beyond GoogleHow to future-proof your SEO s...

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13:47

How to Perform a Local SEO Audit: Step-by-Step Guide...

The AdExpert Podcast ·

2025/09/05

In this episode, we break down how to run a complete local SEO audit to improve your online visibility and attract more local customers. From your Google Business Profile to backlinks and reviews, you’ll learn the key steps that make a real difference in search rankings. You’ll learn: How to review and optimize your Google Business Profile for accuracy and trustWhy local keywords in content, headings, and meta tags are critical for rankingSimple on-page SEO fixes to improve user experience an...

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15:09

SEO for Google Search vs. ChatGPT: Key Differences...

The AdExpert Podcast ·

2025/09/05

In this episode, we break down the critical differences between SEO for Google Search and SEO for ChatGPT and why optimizing for both is now essential in 2025. You’ll learn: How Google acts as a link-driven search engine, while ChatGPT functions as an answer engineWhy backlinks, domain authority, and site quality matter for Google, but mentions, schema markup, and consistent business listings drive ChatGPT visibilityThe differences in local SEO: Google Business Profile vs. Bing, Apple Maps, a...

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13:15

How to Combine SEO and PPC for Maximum Growth:...

The AdExpert Podcast ·

2025/09/01

In this episode, we explore how combining SEO and PPC can supercharge your digital marketing strategy. By aligning paid and organic efforts, you can boost visibility, lower costs, and drive both immediate and long-term growth. You’ll learn: Why integrating SEO and PPC improves performance across both channelsHow PPC keyword data can strengthen your organic content strategyWays SEO helps improve ad efficiency with higher landing page quality scoresTips for optimizing landing pages to increase ...

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12:09

Google Tests Ads in AI Mode: What Advertisers Need to...

The AdExpert Podcast ·

2025/08/28

In this episode, we break down Google’s latest experiment ads in AI Mode, a conversational search interface powered by AI. This shift could dramatically change how users interact with ads and how marketers approach paid search. You’ll learn: What Google’s AI Mode is and how it reimagines traditional searchHow ads are integrated from Search, Shopping, and Performance Max campaignsWhy marketers are worried about ad visibility, CTR, and return on ad spendEarly rollout details and what we know so...

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15:32

Email Marketing in 2025: Strategies to Boost...

The AdExpert Podcast ·

2025/08/26

In this episode, we explore how email marketing continues to be a powerhouse in 2025—helping brands cut through the noise, connect directly with customers, and drive measurable results. You’ll learn: Why first-party data and consent-based email lists are essential in a post-cookie worldHow predictable costs make email a reliable channel compared to social and searchWays to segment audiences by behavior for higher engagementPersonalization tactics that go beyond using a subscriber’s first name...

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18:35

Is Buying Backlinks SEO Suicide or a Smart Strategy...

The AdExpert Podcast ·

2025/08/22

In this episode, we dive deep into one of the most controversial SEO tactics of 2025: buying backlinks. While some marketers see it as a shortcut to higher rankings, the risks are bigger than ever with Google’s evolving spam policies and penalties. You’ll learn: Why Google bans paid links that pass PageRankHow some SEOs still use backlinks to compete in tough nichesThe real risks: ignored links, algorithmic downgrades, and manual penaltiesThe difference between high-quality editorial placemen...

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23:40

How to Audit a Failing Google Ads Campaign: A 7-Step...

The AdExpert Podcast ·

2025/08/22

If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks. You’ll learn: How to set clear success metrics and track the right KPIsThe best way to review account structure, ad groups, and bidding strategiesHow to analyze key...

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15:37

AI Is Replacing Google: How to Get Found by ChatGPT &...

The AdExpert Podcast ·

2025/08/10

In this episode, we explore how the rise of AI-powered search tools like ChatGPT and Perplexity is changing the way people find information—and how businesses can adapt to stay visible in this new landscape. You’ll learn: Why AI search engines are gaining ground over GoogleHow ChatGPT and Perplexity deliver answers differently from traditional searchSteps to optimize your brand for AI-driven search resultsHow to use conversational keywords that AI tools understandWhy trust, authority, and con...

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12:31

Mastering Audience Signals in Performance Max...

The AdExpert Podcast ·

2025/08/09

In this episode, we break down how to effectively use audience signals in Google’s Performance Max campaigns to improve targeting, boost conversions, and get the most out of your ad spend. You’ll learn: What audience signals are and why they matter in Performance MaxHow to set up audience signals for better targeting accuracyThe difference between audience signals and audience targetingTips for leveraging your first-party data to guide Google’s AIHow to test and refine your audience signals f...

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13:02

Maximize Your Local SEO With Strategic Citations: A...

The AdExpert Podcast ·

2025/08/09

In this episode, you'll learn how to leverage local citations to make your business more visible and trusted in local search results. You’ll learn: What local citations are—including structured (like directory listings) and unstructured mentions—and why they matterHow consistent NAP (Name, Address, Phone) across the web builds trust and boosts local search rankings Key platforms to start with: business directories, local chambers of commerce, mapping services like Apple Maps, and social ...

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13:51

Do Longer Title Tags Really Boost Google Rankings?...

The AdExpert Podcast ·

2025/08/06

In this episode, we dive into new research that challenges long-held SEO practices, specifically, the 60-character title tag rule. You’ll hear how longer title tags might improve your Google rankings and why it’s time to rethink your optimization strategy. You’ll learn: Why longer title tags can lead to better search visibility and rankingsHow adding more keywords and context gives Google more to work withWhat recent case studies reveal about CTR and ranking improvementsTips for writing long ...

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73 results

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