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PODCAST

The AdExpert Podcast

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with

business marketing

All Episodes

1:31

Google Local Service Ads Charging for Existing...

The AdExpert Podcast ·

2026/03/09

In this episode, we break down a surprising situation where a business was reportedly charged nearly $400 for a phone call from an existing client through Google Local Service Ads and what this means for advertisers managing LSA campaigns. You’ll learn: How Google Local Service Ads determine when a phone call counts as a billable leadWhy calls from an existing client can still be classified as a new leadHow Google evaluates the first interaction through the platform rather than your CRM dataT...

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8:23

Why CRO (Conversion Rate Optimization) Drives SEO and...

The AdExpert Podcast ·

2026/03/06

In this episode, we explore why conversion rate optimization (CRO) is essential for boosting both SEO rankings and paid ad performance. You’ll learn: How CRO improves user behavior signals like bounce rate and engagement, helping boost SEO rankings Why optimized landing pages and strong calls to action turn ad clicks into higher conversion rates How session recordings and analytics reveal visitor actions to refine pages and increase results Why does a better user experience on ...

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10:59

Local SEO for Service-Based Businesses Explained:...

The AdExpert Podcast ·

2026/03/06

In this episode, we break down how service-based businesses can use local SEO to rank higher, attract more leads, and grow their presence in their service area. You’ll learn: How to optimize Google Business Profiles with accurate contact info, photos, and relevant categories Why using local keywords in titles, headings, and content improves visibility in nearby searches How encouraging and responding to customer reviews builds trust and boosts local rankings The importance of c...

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11:38

How to Structure a Perfect Blog Post for SEO:...

The AdExpert Podcast ·

2026/03/06

In this episode, we break down how to structure a perfect blog post for SEO so your content ranks higher and keeps readers engaged. You’ll learn: How to write a keyword-rich title that improves search engine rankings and click-through rate Why adding a table of contents improves user experience and helps Google crawl your content How to place target keywords naturally without keyword stuffing What makes a strong meta description under 160 characters How optimized alt text ...

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12:32

How to Retarget Across YouTube, Search & Display:...

The AdExpert Podcast ·

2026/03/05

In this episode, we break down how to retarget across YouTube, Search, and Display to reach past visitors and turn them into customers. You’ll learn: How to build segmented retargeting lists based on user behavior and interests Why audience segmentation improves personalization and boosts conversion rate How YouTube video ads help re-engage past viewers and increase brand awareness Why frequency capping is essential to prevent ad fatigue and wasted spend How display ads ke...

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17:31

How to Scale Google Ads Campaigns Without Losing ROI:...

The AdExpert Podcast ·

2026/03/03

In this episode, we break down how to scale Google Ads campaigns without losing ROI and how to grow your budget the smart way. You’ll learn: How to use a data-driven approach to scale based on conversion rate, CPA, and return on ad spend Why monitoring cost per acquisition (CPA) is critical before increasing your budget How landing page optimization improves user experience and boosts conversion rates Why high-performing ad groups with tight audience targeting drive better resu...

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16:48

The 5 Critical Places Keywords Must Appear to Win...

The AdExpert Podcast ·

2026/02/19

In this episode, we break down the five critical places keywords must appear to win higher Google rankings and close keyword gaps inside the search engine results page. You’ll learn: What keyword placement is and why it still matters in modern SEO strategyWhy the title tag is the strongest ranking signal you controlHow URL slug optimization reinforces search relevanceWhy your H1 heading must align with search intentHow the first sentence impacts engagement and bounce rateWhy meta description ...

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14:06

PPC Case Study: How Los Angeles Lead Generation...

The AdExpert Podcast ·

2026/02/19

In this episode, we break down a real PPC case study focused on Los Angeles-based lead generation campaigns. Learn how a data-driven PPC management strategy improved conversion rates, lowered cost per conversion, and delivered higher-quality leads through Google Ads campaigns. You’ll learn: How targeted Google Ads campaigns drive Los Angeles lead generationWhy data-driven PPC management improves conversion ratesThe role of optimized landing page design in boosting conversionsHow tailored ad c...

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13:10

How to Create a Full-Funnel Digital Marketing...

The AdExpert Podcast ·

2026/02/19

In this episode, we break down how to create a full-funnel digital marketing strategy that guides potential customers from awareness to conversion. A strong full-funnel marketing approach ensures your messaging, content strategy, and calls to action align with every stage of the customer journey. You’ll learn: What a full-funnel digital marketing strategy is and why it mattersThe three key stages: Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU)How to create targeted...

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15:52

Creating a Winning Digital Strategy Without...

The AdExpert Podcast ·

2026/02/19

In this episode, we break down how to create a winning digital strategy without overspending on ads or wasting your marketing budget. Learn how to use a data-driven marketing approach, focus on real customer pain points, and choose the right digital channels to drive long-term growth. You’ll learn: Why clear goals are the foundation of a strong digital strategyHow identifying customer pain points improves campaign performanceThe importance of data-driven marketing in controlling ad spendHow t...

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15:35

Cross-Channel Attribution: How to Track Every...

The AdExpert Podcast ·

2026/02/10

In this episode, we break down how cross-channel attribution helps you track every marketing touchpoint and understand the full customer journey. Instead of guessing which channel gets credit for a conversion, you’ll learn how to use attribution models and data integration to make smarter, data-driven decisions. You’ll learn: What cross-channel attribution is and why it’s essential for modern marketingHow multi-touch, position-based, and time decay attribution models workWhy tracking both pai...

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16:29

Why Conversion Rate Optimization (CRO) Is Your Secret...

The AdExpert Podcast ·

2026/02/10

In this episode, we break down why Conversion Rate Optimization (CRO) is one of the most powerful strategies for turning website visitors into paying customers. CRO helps you get more value from your existing traffic by improving user experience, reducing bounce rates, and increasing conversions without spending more on ads. You’ll learn: What Conversion Rate Optimization (CRO) is and why it matters for business growthHow optimized landing pages improve website conversion ratesWhy CTA placeme...

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17:14

Advanced Audience Segmentation for Google Ads:...

The AdExpert Podcast ·

2026/02/05

In this episode, we break down advanced audience segmentation for Google Ads and explain how smarter targeting helps advertisers reach the right people at the right time. By using customer data, behavioral insights, and custom audience segments, businesses can improve ad relevance and drive stronger return on ad spend (ROAS). You’ll learn: What audience segmentation in Google Ads is and why it mattersHow advanced audience targeting improves ad relevance and performanceWays to use CRM data and...

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15:56

How to Build Better Local Ad Landing Pages That Drive...

The AdExpert Podcast ·

2026/02/02

Local ad landing pages play a huge role in turning clicks into real leads. In this episode, we break down exactly how to build high-performing local landing pages that improve conversion rates, strengthen local SEO, and help local businesses attract more customers. You’ll learn: What makes a local landing page different from a standard service pageHow location-specific content improves local SEO and search visibilityWhy clear, action-focused calls to action increase conversion ratesWhere to p...

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15:52

How to Choose the Best PPC Management Agency for...

The AdExpert Podcast ·

2026/02/02

Choosing the right PPC management agency can make or break your paid advertising results. In this episode, we walk through exactly what small and growing businesses should look for when hiring a PPC agency—so you can avoid wasted ad spend and get better returns from Google Ads and paid search campaigns. You’ll learn: What experience and industry expertise really matter in a PPC management agencyWhy transparent pricing and clear reporting are essential for long-term successHow a good agency al...

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17:53

How to Use Video Ads to Boost Lead Generation and...

The AdExpert Podcast ·

2026/02/02

Video ads are one of the most effective ways to generate high-quality leads and drive stronger engagement across digital platforms. In this episode, we break down how businesses can use video ads strategically to capture attention, increase conversion rates, and turn viewers into qualified leads. You’ll learn: Why video ads are so powerful for lead generationHow to define your target audience for higher-quality leadsWhat makes a strong call to action (CTA) in video advertisingHow to optimize ...

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15:48

Best Link Building Strategies for Small Businesses to...

The AdExpert Podcast ·

2026/02/01

Link building plays a major role in improving SEO, increasing search rankings, and driving more organic traffic—especially for small businesses. In this episode, we break down practical, proven link-building strategies that help small businesses earn high-quality backlinks and strengthen their online visibility. You’ll learn: Why link building is essential for SEO and long-term growthHow to optimize your Google Business Profile for better local SEO and backlinksHow guest posting helps small b...

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1:48

Why High-Quality Content Is the #1 SEO Ranking Factor...

The AdExpert Podcast ·

2026/01/31

In this episode, we break down why high-quality content has become the top SEO ranking factor in 2026—and what it means for businesses of all sizes. You’ll learn: How Google’s 2025–2026 algorithm updates prioritize Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T)Why content depth, originality, and user-focused writing now outrank keyword stuffing and mass-produced articlesHow AI-generated content can help—or hurt—your SEO if not properly managedTips for creating local c...

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15:53

Best SEO Tips for Los Angeles Businesses in 2025:...

The AdExpert Podcast ·

2026/01/26

SEO is more competitive than ever—especially for Los Angeles businesses heading into 2025. In this episode, we break down the most effective SEO strategies local businesses can use to improve search visibility, attract qualified leads, and stay ahead in a crowded digital landscape. You’ll learn: Why optimizing your Google Business Profile is essential for local SEOHow a strong content strategy helps boost rankings and visibilityHow AI tools can provide deeper SEO insights and performance trac...

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18:48

Content Repurposing Strategies for SEO and Ads: How...

The AdExpert Podcast ·

2026/01/26

In this episode, we break down how content repurposing can boost your SEO and ads performance without creating everything from scratch. You’ll learn how to turn existing blogs, videos, podcasts, and case studies into high-performing content that reaches more people, saves time, and drives better results. You’ll learn: What content repurposing is and why it matters for SEO and adsWhich content types work best for repurposing, including blogs, videos, podcasts, and case studiesHow evergreen con...

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95 results

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