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PODCAST

Mad Marketing Mums

Kryshla Salaris and Clementine Holman

If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you"ll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of

business marketing

All Episodes

38:22

How To Make an Impact on Social Media in 2024 -...

Mad Marketing Mums ·

2023/11/19

We read The Sprout Social Index™ so you don’t have to!What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media.In this episode we

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23:04

How to Spot a Scam and Keep Your Meta Accounts Safe...

Mad Marketing Mums ·

2023/10/29

With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy.This may have happened to you too?If so, you're not alone. According to the latest

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27:01

7 Ways Marketing Your Business is Like Having a Toddler

Mad Marketing Mums ·

2023/10/22

Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler.From constantly repeating yourself to managing temper tantrums, this tongue-in-cheek episode is sure to tickle your parental funny bone.This episode covers:The

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52:52

Sleaze-free Strategies to Make the Most out of...

Mad Marketing Mums ·

2023/10/15

PLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen.______LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses.According to the annual Digital Trust Report by Business Insider Intelligence, LinkedIn was the most trusted social media platform for 5 years running,

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43:53

Biohacking Your Business: Syncing Work and Your Cycle...

Mad Marketing Mums ·

2023/10/08

This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! Your health and brain are your greatest assets and can deliver the best ROI for your business. Understanding how your biological and energy cycle works can lead to enhanced

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48:55

AI and The Tools That Businesses Cannot Live Without...

Mad Marketing Mums ·

2023/09/17

If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many small business owning parents face. How do you decide which too to use to streamline your content creation and posting? How are you

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25:46

How to Create a Content Stockpile

Mad Marketing Mums ·

2023/09/10

School holidays are upon us and the silly season is fast approaching! Yup. Already! You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull.As the hustle and bustle ramps up before holiday breaks or big events, let's make sure your marketing is one less hat you have to wear. This way, you can catch a breather and focus on the other million things on your

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43:25

Marketing Your Business During Tough Economic Times...

Mad Marketing Mums ·

2023/09/03

Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets.As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike.It's hard to avoid the doom and gloom right now.If you’re feeling the pinch in your business, you may

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42:15

SEO In A Changing Online Landscape: Getting Found on...

Mad Marketing Mums ·

2023/08/15

You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on.This episode covers:Common SEO mistakes you may be making (and how to fix them)How SEO has changed in recent yearsHow AI is stirring the SEO potThe 'must-have' SEO elements

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39:26

How to run a successful business and banish parental...

Mad Marketing Mums ·

2023/08/11

Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is!Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process.Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at

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37:34

Ask Us Anything: Mad Marketing Mums Edition

Mad Marketing Mums ·

2023/08/06

This week, we’re spicing things up a bit and doing the marketing mambo YOUR way! We put a little call out a few weeks ago and said, hit us up with your marketing questions, let us know what it is that you want to know. Here's what we're going to go through -- How we plan our marketing for ourselves and clients- How we determine what to focus on each month- Which marketing heavy weights and newsletters we read to keep up with changes in the marketing field- Our thoughts on how introducing a

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45:51

Unlocking the Game Plan: How to run a successful...

Mad Marketing Mums ·

2023/07/30

Have you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward.Or maybe just the thought of running a competition for your business has you running to the hills.Anyone can run a competition, but running a competition with purpose and thinking strategically about why you are running a competition is a whole different ball game.And that’s exactly what we’re going to be talking about

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40:46

Nail Your Messaging with Audience Research with...

Mad Marketing Mums ·

2023/07/23

How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, to discuss the importance of audience research and why sense checking your audience should be a REGULAR practice in your business.Nadine shares a ton of

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95:06

The B2B Marketing Puzzle: Rethinking SMART Goals, an...

Mad Marketing Mums ·

2023/06/25

We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is. But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way

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38:05

3 Simple Steps To Generate Hundreds Of Content Ideas...

Mad Marketing Mums ·

2023/06/18

Do you struggle to come up with content ideas? If you’ve ever sat there, staring at a blank screen and blinking cursor thinking “I don’t know what to post!” this episode is for you.We are going to take you through a simple, 3-step process you can use to generate RELEVANT content ideas for your business - that you can use for social media, email marketing, blog posts, you name it! This is the exact process Kryshla teaches inside Instagram Unpacked - her signature course + group coaching program - to

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39:24

Make Your Website A Dream Client Magnet: Strategic...

Mad Marketing Mums ·

2023/06/11

Your website is arguably your hardest working salesperson; Selling your products or services 24/7. It never takes sick days, or vacations and you probably only pay it once a year!What your potential clients see, read, hear and experience during the first few minutes on your website determines whether they fall more in love with you and your business or bounce over to a competitor.For this episode we brought in the big guns; Megan Gersch and Lauren Tassi - the web design and copywriting duo behind

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46:55

Unleashing the Power of Repurposing with Hani Mourra...

Mad Marketing Mums ·

2023/06/04

If you’re a follower of our podcast, chances are you're a parent, juggling childcare with your business “baby”. Time is a luxury you can't afford to waste. Some days you feel like a Super-mum or dad and on other days your plans go right out the window and you’re scrambling to write an Instagram post with one hand, cooking dinner with the other while your kids scream wildly in the background.This is one of the many reasons why we, at Mad Marketing Mums, we’re such strong believers in

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33:12

Budget-Friendly Ideas To Get Your Small Business Seen

Mad Marketing Mums ·

2023/05/28

Are you new to business? Or running a tight ship budget-wise? In this episode we’re sharing budget-friendly ways to market your small business - with free and low-cost ideas that you can use at any time to boost your brand awareness and get in front of potential new customers or clients.This episode covers:Marketing on social media - from Facebook groups to optimising your personal profile;Leveraging personal and professional relationships - and why it's a good idea to make friends with a

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59:35

From School Plays to Online Stages - Embracing your...

Mad Marketing Mums ·

2023/05/21

As a parent in business, you might feel the pressure to perform on the online stage, similar to how your kid might feel during their school recital. They sort of know the steps, they know they have to do this dance, but they might not feel like they deserve a spot on stage because their routine isn’t perfect or as good as other kids in the class.But here's the thing: you don't have to be a flawless performer to make an impact. Just like our kids, your genuine presence can shine through

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24:26

How to Avoid Red Flag Clients With Your Marketing 🚩

Mad Marketing Mums ·

2023/05/14

Have you ever worked with the wrong client? It can be painful for all involved when there’s a clash in values, working style or personal boundaries.This problem is common among service providers (especially early on in their business) who may, despite the red flags, proceed to work with wrong-fit clients for financial reasons or due to a lack of confidence to push back when it doesn’t feel right - resulting in feeling drained, wasted time, or reputational damage.This episode kicks off with an

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62 results

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