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PODCAST

Mad Marketing Mums

Kryshla Salaris and Clementine Holman

If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you"ll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of

business marketing

All Episodes

9:06

The Mad Marketing Mums have left the building

Mad Marketing Mums ·

2024/09/24

We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end.We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast!While this chapter is closing, we're both excited about what the future holds.Clem will continue her impactful work in the not-for-profit sector and relaunching her Marketing Playboo...

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62:35

Overcoming Procrastination, Perfectionism and...

Mad Marketing Mums ·

2024/07/22

Hello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online world.Joining us to tackle these issues head on is Marketing Coach +

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70:10

Ep 59. Challenging the Traditional Sales Funnel with...

Mad Marketing Mums ·

2024/07/15

Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, build...

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20:23

Ep 58. Marketing Snack Box: The Consistency Cure -...

Mad Marketing Mums ·

2024/07/02

In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement.These issues are interconnected and solving one content problem can create a positive ripple effect on other areas, improving your content's performance so you can attract and convert more

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85:46

Ep 57. Get Noticed or Get Lost - Branding Essentials...

Mad Marketing Mums ·

2024/06/17

Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement.Today, Tara shares he...

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24:42

Meta's Verified for Business Subscription Saga: What...

Mad Marketing Mums ·

2024/06/10

This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potential impacts on business visibility and customer interaction.Unsure about whether to invest in Meta's offerings? We've got you covered with

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33:01

Maximise Your Marketing with Facebook Ads: Expert...

Mad Marketing Mums ·

2024/06/06

Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes.Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with over a decade of experience helping small businesses grow and scale.Anna's background in online retail gives her incredible insights into work w...

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53:28

Projecting Success: Using Your Voice to Grow Your...

Mad Marketing Mums ·

2024/05/10

If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leaving you to wonder if hiding behind text and images might just be easier.But what if you could turn your voice and your presence on camera into your...

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19:07

Instagram’s New Interactive Stickers

Mad Marketing Mums ·

2024/05/08

Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover:1. Add Yours Music Sticker 🎵What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist.How to use it:Engagement-driving/connection prompt: Ask your audience, “What’s your pump-up son...

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9:48

Marketing Snack Box: 7 Binge-Worthy Creators To...

Mad Marketing Mums ·

2024/04/16

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9:48

Marketing Snack Box: "Must Read" Marketing Emails

Mad Marketing Mums ·

2024/03/18

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70:04

Electrifying the Trucking Industry with Social Media:...

Mad Marketing Mums ·

2024/03/11

Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world.We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.Chace is at the helm of Edison Motors, an innovative company that's not only

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39:48

The Power of Podcasting with Laura McRae

Mad Marketing Mums ·

2024/03/06

Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).Joining us for this chat is Laura McRae from

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28:26

The Snack Box: A Case Study on ReesaTeesa and TikTok...

Mad Marketing Mums ·

2024/02/27

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17:57

Marketing Snack Box: Instagram's Testing of Hashtag...

Mad Marketing Mums ·

2024/02/20

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52:17

The Evolution of TikTok: What's Next for 2024

Mad Marketing Mums ·

2024/02/13

TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.This episode covers:What TikTok was like in the early days (circa 2019);New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation

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47:01

ChatGPT Insights: How Small Businesses Can Maximise...

Mad Marketing Mums ·

2023/12/18

ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release.When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or creating a weekly meal plan!OpenAI recently announced a bunch of big

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59:50

From Inbox to Income - Strategies for Email List...

Mad Marketing Mums ·

2023/12/10

Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!)This episode covers:The unexpected benefits of

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39:31

7 ways to boost your social media engagement today

Mad Marketing Mums ·

2023/12/03

If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday.In this episode, we cover:Community-Focused Content: We discuss how to tailor your content to

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48:53

Social Media Trends and Predictions For 2024

Mad Marketing Mums ·

2023/11/26

It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round.This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024.This episode covers:Is Instagram dead?;Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?;The content types you need to focus on - including UGC and long (short form)

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