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PODCAST

The Future of Media, Explained - from Press Gazette

New Statesman Media Group

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management

business

All Episodes

24:14

What we learned in 2024 about the business of news

The Future of Media, Explained - from Press Gazette ·

2024/12/19

The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned.They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news, Hosted on Acast. See acast.com/privacy for more information.

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21:35

How Bluesky became News-sky, discovering new Google...

The Future of Media, Explained - from Press Gazette ·

2024/11/28

Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.

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43:33

Generative AI in the newsroom at the Telegraph

The Future of Media, Explained - from Press Gazette ·

2024/11/14

Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months.It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions. Hosted on Acast. See acast.com/privacy for more information.

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24:29

Election endorsements, revolting Guardian journalists...

The Future of Media, Explained - from Press Gazette ·

2024/10/31

Press Gazette editor-in-chief Dominic Ponsford and reporter Bron Maher provide an insider take on three of the hottest issues in news media: how did the Washington Post handle its election endorsement so badly? Why are Guardian and Observer journalists set to go on strike? And what can publishers do about the onslaught of generative AI bots harvesting their content without permission? Hosted on Acast. See acast.com/privacy for more information.

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37:42

Making news pay the Boston Globe way

The Future of Media, Explained - from Press Gazette ·

2024/10/16

Boston Globe chief commercial officer Kayvan Salmanpour reveals the key decisions made around online subscriptions, advertising and other revenue areas which have enabled the local news title to thrive in the digital age and continue to support investigative journalism. Hosted on Acast. See acast.com/privacy for more information.

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50:48

Bonnier News CEO on power of bundles and personalisation

The Future of Media, Explained - from Press Gazette ·

2024/07/18

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why

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37:28

World's biggest football publisher expands into USA

The Future of Media, Explained - from Press Gazette ·

2024/07/04

Goal, Indivisa and Mundial publisher Footballco was reaching 30 million people in the US without having any meaningful boots on the ground.But at the start of 2024 Jason Wagenheim arrived as its first CEO for North America, bringing lessons that sports publishing can learn from lifestyle after a long stint at Bustle Digital Group.Wagenheim told Press Gazette UK editor Charlotte Tobitt about how he is approaching Footballco's two-year runway ahead of the World Cup being held in the US, Canada and

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35:56

Total Politics is making B2B work without a paywall

The Future of Media, Explained - from Press Gazette ·

2024/06/20

At the half-way point of the UK general election campaign Press Gazette sat down with Mark Wallace, hief executive of Total Politics Group, to find out how the company makes free political journalism pay.Press Gazette asked how the Politics Home, Conservative Home and The House publisher is faring since incorporating in its new form in 2022, and finds out how the business has found a way to hedge against political cycles by selling services on sites targeting both left and right. Hosted on Acast

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42:53

Camilla Tominey and Kamal Ahmed on cracking a busy...

The Future of Media, Explained - from Press Gazette ·

2024/06/06

The Telegraph’s new daily news podcast, The Daily T, is the latest entrant to an increasingly crowded audio market.Days after the show bagged the first election trail extended nterview with Rishi Sunak, Press Gazette spoke with Daily T hosts Camilla Tominey and Kamal Ahmed about how they’re hoping to stand out from the competition with a right-of-centre viewpoint they feel is missing and by leaning heavily on the Telegraph newsroom. Hosted on Acast. See acast.com/privacy for more information.

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36:04

Daily Mail CEO Rich Caccappolo on keeping journalism...

The Future of Media, Explained - from Press Gazette ·

2024/05/16

This episode includes excerpts from an interview between Press Gazette editor-in-chief Dominic Ponsford and Rich Caccappolo, CEO of Daily Mail publisher DMG Media. It also features media consultant Matthew Scott Goldstein. They talk about how to save journalism (and democracy) on the open web by adapting to Google's plan to switch off cookies on Chrome.He also provides an update on DMG Media's legal action against the search giant and reveals how his company is growing overall revenue in a tough

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40:51

The Atlantic's winning subscription strategy with CEO...

The Future of Media, Explained - from Press Gazette ·

2024/05/02

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next. Hosted on Acast. See acast.com/privacy for more information.

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49:22

ADHD, autism and the news business: How different...

The Future of Media, Explained - from Press Gazette ·

2024/04/18

Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism. Hosted on Acast. See acast.com/privacy for more information.

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44:03

How to make news pay on Youtube with TLDR

The Future of Media, Explained - from Press Gazette ·

2024/03/28

Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing. Hosted on Acast. See acast.com/privacy for more information.

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23:06

How The Economist is attracting younger readers with...

The Future of Media, Explained - from Press Gazette ·

2024/03/13

Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year.

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38:12

Online advertising - how publishers can survive a...

The Future of Media, Explained - from Press Gazette ·

2024/02/29

Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change. Hosted on

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47:06

Beyond Google? Amazon and Microsoft are future says...

The Future of Media, Explained - from Press Gazette ·

2024/02/08

Former online editor of the News of the World turned tech entrepreneur turned future of news Cassandra Ricky Sutton joins Dominic Ponsford on the podcast sofa.The last year has been bleak for ad-funded news media but Ricky believes he has the solution. He explains why Google's reign as the most important tech partner for news publishers is drawing to a close, but more lucrative partnerships around AI and advertising with Microsoft and Amazon beckon. Hosted on Acast. See acast.com/privacy for more

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40:06

Why Reach is upbeat about online ads despite the big...

The Future of Media, Explained - from Press Gazette ·

2024/01/25

Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration. Hosted on Acast. See acast.com/privacy for more information.

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26:33

Political reporting in an election year with...

The Future of Media, Explained - from Press Gazette ·

2024/01/11

In the latest episode, Press Gazette editor in chief Dominic Ponsford met GB News presenting duo Gloria De Piero and Christopher Hope at their new Westminster studio.They spoke about their new weekly show, PMQs Live, the future of political reporting in an election year and why they think GB News is striking a chord with viewers by offering them more of what they want.(As part of this podcast was recorded on location, apologies but the quality can get a little patchy) Hosted on Acast. See

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35:55

How publishers can sell online advertising in an...

The Future of Media, Explained - from Press Gazette ·

2023/12/13

Guardian US senior vice president for advertising Luis Romero talks to Press Gazette about what it is like to sell in the toughest ad market since 2008.He also shares some tactics and strategies the Guardian is deploying to persuade more brands to spend money on reaching its 40m US readers per month.His pitch is a simply one - stop supporting the dark corners of the internet on tech platforms and instead help fund a news business which is shining light on the world's most important issues. Hosted on

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37:30

Why bad news can be good for business publishers with...

The Future of Media, Explained - from Press Gazette ·

2023/11/29

Dow Jones CEO and Wall Street Journal publisher Almar Latour spoke to Press Gazette about how the financial news division of News Corp managed to just achieve its most profitable quarter since 2007.In this edited version of his interview at the Press Gazette Media Strategy Network event in New York, he also spoke about what publishers need to focus on as global uncertainty looks set to continue in 2024. Hosted on Acast. See acast.com/privacy for more information.

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