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PODCAST

The Future of Media, Explained - from Press Gazette

New Statesman Media Group

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management

business

All Episodes

23:49

Turmoil at The Telegraph, trouble at The Times |...

The Future of Media, Explained - from Press Gazette ·

2025/11/06

Press Gazette editor-in-chief Dominic Ponsford and UK editor Charlotte Tobitt discuss the latest front in the Telegraph ownership battle, the publication of fake interviews on The Times, and the threat from social media misinformation in the wake of serious incidents like the stabbing on a train in Cambridgeshire. Hosted on Acast. See acast.com/privacy for more information.

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30:21

Optimising programmatic advertising: What publishers...

The Future of Media, Explained - from Press Gazette ·

2025/10/31

Advertising has funded journalism and kept the lights on for democracy since the steam age.But in recent years many publishers have pulled away from relying so heavily on automated programmatic advertising as way of funding free online news.In this episode (sponsored by Assertive Yield) the company’s chief operating office Sherzod Rizaev explains some of the challenges publisher face extracting value from an advertising ecosystem filled with intermediaries all taking a cut.He says publishers don’t

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40:31

The race to video with Goalhanger's Jack Davenport

The Future of Media, Explained - from Press Gazette ·

2025/10/01

Whatever medium publishers started out on, many are now racing towards Youtube and other online video platforms as the fastest growing source of both audience and revenue.Goalhanger co-founder Jack Davenport joined Press Gazette editor Dominic Ponsford to discuss this phenomenon alongside consultant Connie Krarup of Q5 Partners. He revealed how the producer of hit shows such as The Rest Is History and The Rest Is Politics now sees itself as a video production company more than an audio producer and

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26:47

Personisation is paying off for Hamberger Morgenpost

The Future of Media, Explained - from Press Gazette ·

2025/09/24

Hamberger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialist Kilkaya, Tarjei Gilbrant.This episode is sponsored by Kilkaya. Hosted on Acast. See acast.com/privacy for more information.

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36:54

Why The Economist isn't doing deals with OpenAI

The Future of Media, Explained - from Press Gazette ·

2025/09/18

Unlike many publishers, The Economist has chosen not to do any licensing deals with the likes of OpenAI - but isn't looking to sue them either.The Economist's president Luke Bradley-Jones appeared at Press Gazette's Future of Media Technology Conference in London and explained how the brand is adapting for a "post-search world", including by launching one of its newsletters on Substack. Hosted on Acast. See acast.com/privacy for more information.

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29:51

Reach versus Newsquest, publishers versus AI and the...

The Future of Media, Explained - from Press Gazette ·

2025/09/10

In which Charlotte and Dom discuss: the latest mass job cuts at Reach, the latest attacks on journalism from AI bots and what the proposed break-up of Google's adtech business could mean for publishers. Hosted on Acast. See acast.com/privacy for more information.

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40:10

How the Kyiv Independent built 20,000 paying members...

The Future of Media, Explained - from Press Gazette ·

2025/07/31

Kyiv Independent launched in November 2021, just three months before Russia's full-scale invasion of Ukraine. Here chief operating officer Zakhar Protsiuk talks to Press Gazette editor-in-chief Dominic Ponsford about building a 70-strong team out of nothing, funded mainly by reader revenue, and the ways they have had to constantly reinvent their model. Hosted on Acast. See acast.com/privacy for more information.

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36:39

How The Times became a small screen success story

The Future of Media, Explained - from Press Gazette ·

2025/07/16

Times Media head of digital Edward Roussel talks about the relaunched smartphone app which is now the title's most important platform commercially. He also explains why The Times will never use AI to create journalism and why publisher homepages have got far too busy. Hosted on Acast. See acast.com/privacy for more information.

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27:52

On the front line of the reality wars with Rob Waugh

The Future of Media, Explained - from Press Gazette ·

2025/07/03

Rob Waugh talks about the shadowy figures who are successfully bombarding UK news media with fake content. Fictional experts and non-existent experts are conning their way into UK news media with the help dodgy PR companies. It's a lucrative business providing search engine juice to gambling sites and dubious online retailers. And it won't stop until publishers raise their game in terms of verifying the sources they quote. Hosted on Acast. See acast.com/privacy for more information.

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38:07

Video masterclasss with PA Media's Joe Pickover

The Future of Media, Explained - from Press Gazette ·

2025/06/10

UK national news agency PA Media has massively ramped up its video output in recent years and is able to provide live video feeds of news events across the country. Here PA head of video Joe Pickover explains how publishers can make video work for them in a podcast edition which is presented by Press Gazette in association with PA Media. Hosted on Acast. See acast.com/privacy for more information.

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27:49

Death of the website, the never-ending pivot to video...

The Future of Media, Explained - from Press Gazette ·

2025/05/22

'The death of the website' was the name of one panel session at a recent publishing industry conference. Press Gazette editor in chief Dominic Ponsford and UK editor Charlotte Tobitt discuss the latest challenges posed to publishers by Google changes and the rise of social. They also analyse the latest publisher pivot to video (more a never-ending pirouette) and Dominic explains why he has become an unpaid brand ambassador for Substack. Hosted on Acast. See acast.com/privacy for more

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26:25

Alison Phillips on crime, tabloids and positive news

The Future of Media, Explained - from Press Gazette ·

2025/05/07

Former Mirror editor Alison Phillips talks to Press Gazette's Dominic Ponsford as she launches a new weekly podcast called Crime Scene with former Metropolitan Police chief Bernard Hogan-Howe. Hosted on Acast. See acast.com/privacy for more information.

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29:16

Making political news pay the Politico way

The Future of Media, Explained - from Press Gazette ·

2025/04/24

Press Gazette senior reporter Bron Maher talks to Politico executive editor for Europe Kate Day about how the niche brand's rapid expansion on this side of the Atlantic.The title launched in Washington in 2007 and has been in Europe since 2015. It now has 350 staff in Europe with 45 in the UK alone. Day explained how the brand's mixed B2B and consumer business model works and revealed more about its further expansion plans. Hosted on Acast. See acast.com/privacy for more information.

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28:44

Jim Mullen's legacy at Reach | Value of news to...

The Future of Media, Explained - from Press Gazette ·

2025/04/03

The Press Gazette teams offer their insights on the legacy of outgoing Reach CEO Jim Mullen, the value of news to Google and the latest company accounts at News UK, which show Sun losses declining and healthy profits for the paywalled Times. Hosted on Acast. See acast.com/privacy for more information.

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30:24

Why AI could spell doomsday or a big payday for...

The Future of Media, Explained - from Press Gazette ·

2025/03/20

Press Gazette editor-in-chief Dominic Ponsford caught up with New York-based publishing consultant Matthew Scott Goldstein (MSG) to talk about the future of news in the era of AI.How concerned should publishers be about the threat posed to their business models by generative AI?9.9 out of ten said MSG.He explained why generative AI could spell the end of the road for publisher websites, but why it could also lead to a huge payday for the creators of quality content, Hosted on Acast. See

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20:08

How to lose £100m with GB News | Print decline in the...

The Future of Media, Explained - from Press Gazette ·

2025/03/06

Press Gazette's editorial team share their insights into big stories from the world of news. GB News has lost nearly £100m but is growing its non-TV advertising revenue and heading in the right direction. Charlotte Tobitt talks about this and the implications of its big legal victory over Ofcom. Bron Maher shares some highlights from Press Gazette analysis for US newspaper and magazine print circulation figures. There are only a handful of newspapers selling more than 100,000 print copies in the USA

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25:58

London's Local News Renaissance with Jim Waterson

The Future of Media, Explained - from Press Gazette ·

2025/02/20

With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024. Hosted on Acast. See acast.com/privacy for more information.

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26:43

Newsletter strategy for publishers: Masterclass with...

The Future of Media, Explained - from Press Gazette ·

2025/02/06

Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million.She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right.In this masterclass interview she explains how publishers

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20:51

What works on Substack, how Youtube became newstube...

The Future of Media, Explained - from Press Gazette ·

2025/01/23

Bron Maher discusses Press Gazette's new ranking of the most lucrative titles on Substack, Charlotte Tobitt explains how and why publishers are currently so fixated on building their followings on Youtube and Dominic Ponsford shares his view on why Prince Harry decided to take News UK's cash rather than have his day in court with The Sun. Hosted on Acast. See acast.com/privacy for more information.

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33:09

AI tipping point in 2025: What publishers need to know

The Future of Media, Explained - from Press Gazette ·

2025/01/08

Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls.Sitting back and doing nothing is not an option, he says. Hosted on Acast. See acast.com/privacy for more

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