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PODCAST

It"s Not About The Money

Catherine Morgan

It"s not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You"re tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You"re excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing

business investing

All Episodes

16:17

Why You Can't Budget Your Way Out of Money Shame

It"s Not About The Money ·

2025/06/16

In this episode, I share insights from my recent interview with UK-based global company Agon about the crucial link between mental health and money. Rather than offering quick fixes, I explore the deeper emotional landscape beneath financial anxiety and provide six key questions to help you understand what's really driving your money worries Episode Highlights: Understanding the Root of Money Worries Money itself isn't usually what we're worried about - it's what money represents Common

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30:37

How Digital Currency Is Rewiring Our Money Mindset

It"s Not About The Money ·

2025/06/09

Episode Overview In this follow-up episode to last week's conversation with Natalie MacNeil, I explore the psychological and emotional shifts required as we move into the digital currency era. Rather than focusing on technical aspects, this episode addresses the deeper questions about trust, safety, and completely rewiring how our brains think about money. Episode Highlights: The Physical vs Digital Money Mindset Our brains are hardwired to equate real money with tangible things we can hold

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01:05:19

The Future Of Money and AI With Natalie MacNeil

It"s Not About The Money ·

2025/06/02

In this forward-thinking episode, I'm joined by Emmy award-winning media entrepreneur and futurist Natalie MacNeil to explore the radical transformation of money happening before our eyes. From decentralised finance to community wealth-building, we dive deep into what the future holds for how we earn, save, and invest. The Dragonfly Metaphor Richard Rudd's story of the dragonfly as a metaphor for our current financial transformation Water nymphs living underwater with no concept of flying -

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55:07

The Psychology of Wealth: How to Start Thinking Rich...

It"s Not About The Money ·

2025/05/26

In this episode, I welcome back financial psychology expert Dr. Brad Klontz to explore his latest book "Start Thinking Rich: The 21 Harsh Truths to Take You from Broke to Financial Freedom." Unlike his previous works, this book takes a direct, no-nonsense approach to addressing the mindset barriers that keep people financially stuck. Episode Highlights: The Psychology Behind "Harsh Truths" Why Dr. Klontz chose a more confrontational tone for this book The difference between therapeutic

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59:48

Finding Brave: How to Reclaim Your Power and Build...

It"s Not About The Money ·

2025/05/19

In this episode, I welcome back international career and leadership expert Kathy Caprino to explore the concept of finding brave - why bravery is essential for breaking through personal and professional barriers, and how vulnerability can be a pathway to authentic power. Episode Highlights: Kathy's Journey to Finding Brave From an 18-year corporate career to becoming a therapist and coach The pivotal moment of being laid off after 9/11, when her therapist asked: "Who do you want to be in the

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23:33

Breaking Your Money Ceiling: How Vulnerability Can...

It"s Not About The Money ·

2025/05/12

In this episode, I explore how financial struggles often aren't money problems at all—they're courage problems. Whether you're hiding from financial conversations, struggling to charge what you're worth, or trapped in cycles of overspending, the real solution might lie in embracing vulnerability and getting "financially naked." Episode Highlights: Understanding Money Ceilings Many people unconsciously downplay financial success due to beliefs that having too much money is greedy or unfair

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26:00

Why Positive Thinking Is Failing Your Bank Account...

It"s Not About The Money ·

2025/05/05

Episode Overview In this episode, following last week's announcement about my evolution as a money visionary, I celebrate surpassing half a million podcast downloads and explore why positive thinking alone often fails to transform our financial reality. Despite countless affirmations and good intentions, many intelligent and ambitious people struggle to create lasting change in their relationship with money. Key Highlights Why Positive Thinking Fails with Money Money beliefs are embodied

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30:22

A Personal Update - My Next Evolution as a Money...

It"s Not About The Money ·

2025/04/28

In this deeply personal episode, I share reflections on my journey over the past 18 months and how my vision for my work is evolving. Looking back over nearly a decade of work in the psychology of money, I explain how this next phase represents not an abandonment of my previous mission, but an expansion to create greater impact. Key Highlights My Journey So Far Starting in financial services at age 18 and the shame of knowing all the practical money advice but not following it myself The

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31:50

How to invest during uncertain times

It"s Not About The Money ·

2025/04/21

Episode Overview In this episode, I tackle the timely topic of investing during market volatility, particularly relevant as stock markets respond to President Trump's recent tariff announcements. For many investors, these uncertain times can trigger anxiety and fear, but I explain why volatility is actually normal, cyclical, and can present excellent investment opportunities for those with the right knowledge. Key Highlights Understanding Market Sentiment Warren Buffett's famous advice:

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29:37

How to plan your next quarter for more financial success

It"s Not About The Money ·

2025/04/14

Episode Overview In this episode, I explore the art of quarterly financial planning as we approach the start of a new quarter in 2025. Whether you've never created a financial plan before, have ambitious money goals gathering dust, or have had to pivot due to unexpected circumstances, this episode offers practical guidance on creating a financial roadmap that actually works. Key Highlights Why Most Financial Plans Fail Living by default rather than design - executing other people's

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26:05

Decoding Your Client's Money Language Words That...

It"s Not About The Money ·

2025/04/07

Episode Overview In this episode, I delve into how coaches, therapists and professionals can decode their clients' money language to uncover deeper beliefs and patterns around finances. By becoming attuned to specific words and phrases, practitioners can help clients identify unconscious money stories that may be limiting their financial wellbeing. Key Highlights The Power of Money Language The words we use around money often reveal our deepest beliefs and fears Most money language is

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35:39

The Four Trauma Responses: How Fight, Flight, Freeze,...

It"s Not About The Money ·

2025/03/31

Episode Overview In this episode, I explore the often-overlooked connection between trauma responses and our financial behaviours. By examining how fight, flight, freeze and fawn manifest in our relationship with money, I uncover the deeper patterns that shape our financial decisions—often without us even realising it. Key Highlights Understanding Financial Trauma Financial trauma can be passed down through generations via family stories, belief systems and behaviours Research suggests

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39:35

Escaping the owner trap: How to find more happiness...

It"s Not About The Money ·

2025/03/24

Episode Overview In this episode, I welcome Mike Jones, founder of Better Happy and author of The Happy Business Revolution, to explore how entrepreneurs can escape the "owner trap" and build more happiness into their businesses. Drawing on Mike's unique background in the military and his transformative experiences living in monasteries, we uncover valuable insights about the true meaning of happiness and how to create a business that serves both clients and the business owner alike. Key

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25:29

The Wealth Narrative: Unlearning What We've Been Told...

It"s Not About The Money ·

2025/03/17

Episode Overview IIn this episode, I explore the wealth gap that exists in the UK (where 45% of men hold stocks and shares ISAs compared to only 26% of women) and challenge us to reconsider what wealth truly means beyond the traditional definition of "assets minus liabilities." Key Highlights The Limited Definition of Wealth Financial services and media have long defined wealth purely in numerical terms This definition feels meaningless to most women's lived experiences While money is

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18:16

The Psychological Power of Looking Poor (Why Wealthy...

It"s Not About The Money ·

2025/03/10

Episode Overview In this episode, I challenge the conventional wisdom about wealth and status by revealing four surprising psychological insights on why embracing a lower profile might actually lead to greater financial freedom and happiness. Key Highlights The Social Conditioning Around Wealth We've been conditioned to believe wealth looks like luxury items, big houses, and status symbols Research tells a completely different story about what creates true financial wellbeing The goal

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33:20

Breaking The Success Ceiling

It"s Not About The Money ·

2025/03/03

Episode Overview In this episode, I explore why so many female founders experience "success ceilings" - those moments when business finally gains momentum, money flows in, goals are hit... and then something happens to pull us back down. Whether it's sudden emergencies, procrastination on new opportunities, or discounting services, these patterns aren't random. They represent unconscious self-sabotage that happens when money starts to flow. Key Highlights Understanding Success Ceilings

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01:17:15

What It Takes To Be A Key Person Of Influence

It"s Not About The Money ·

2025/02/24

This conversation explores the transformative experiences of a group of entrepreneurs who attended the Ski Person of Influence trip in Italy with me. We share insights on personal growth, the importance of community, and the deep conversations that foster learning and connection. The discussion highlights the diverse paths to success, the interplay of spirituality and business, and the emotional aspects of financial planning. Ultimately, we reflect on the power of teamwork and stepping out of

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24:09

10 Business Lessons from Daniel Priestley

It"s Not About The Money ·

2025/02/17

In this episode I share valuable lessons learned from a recent ski trip with entrepreneurs. I introduce a framework for effective self-introduction and emphasize the importance of surrounding oneself with the right people, scaling through systems, and fostering deep conversations. The discussion highlights the balance between profitability and impact in business, encouraging listeners to embrace both. Chapters 00:00 Reflections from the Ski Person of Influence Trip 02:57 The Importance of

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31:44

Stop Making Money, Start Creating Wealth

It"s Not About The Money ·

2025/02/10

In this episode, I discuss the transition from traditional time-for-money business models to a new paradigm of wealth creation through asset building. I emphasize the importance of creating sustainable income streams and introduce the GROW method as a framework for developing assets. The conversation also addresses common mindset blocks that prevent entrepreneurs from making this shift and provides strategies for identifying unique knowledge and skills to leverage in business. Chapters 00:00

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50:36

Women's Pension Rights in Divorce: How To Protect...

It"s Not About The Money ·

2025/02/03

In this episode, Kate Daly and I discuss the pension gender gap and its implications during divorce. Kate shares her personal experience with divorce and how it led her to co-found Amicable, an organization focused on helping couples navigate separation while protecting their financial futures. The conversation delves into the emotional aspects of divorce, the importance of understanding pensions as marital assets, and the need for proactive financial conversations and prenuptial agreements. Kate

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