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PODCAST

It"s Not About The Money

Catherine Morgan

It’s not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You"re tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You"re excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing

business investing

All Episodes

18:25

Breaking Money Cycles: Why You Make Your Worst...

It"s Not About The Money ·

2025/10/20

Have you ever felt so overwhelmed by a money decision that you've Googled "best savings account," opened 17 tabs, read 18 articles, and ended up way more confused than when you started? Here's the trap we all fall into: when we're stressed about money, we think the answer is more information - one more podcast, one more YouTube video, one more expert opinion that will finally make it all make sense. But that information is actually making the overwhelm worse. Today, as a former financial adviser

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33:50

Breaking Money Cycles Why You Hide from Your Numbers...

It"s Not About The Money ·

2025/10/13

I've spent the last 10 years trying to find the perfect financial management system for my business and personal finances, and here's what I've discovered: it doesn't matter which system you implement if the one thing avoiding the numbers is you. As a qualified financial advisor and somatic money expert, I can tell you with absolute certainty that financial avoidance has nothing to do with lack of financial education - it's a protection response your body has learned. When you retrain that response,

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41:03

Breaking Money Cycles Why You Self-Sabotage When...

It"s Not About The Money ·

2025/10/06

Have you ever achieved a major financial milestone - landed a big client, hit a revenue goal, or finally built up your savings - only to watch yourself systematically self-sabotage it within weeks? Maybe you suddenly took on underpriced work, made an impulsive expensive purchase, or created some drama that torpedoed your success. If this sounds familiar, I need you to understand something crucial: this isn't weakness, it's not a character flaw, and it's not lack of willpower. This is your nervous

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28:18

Breaking Money Cycles: Financial Trauma - The Hidden...

It"s Not About The Money ·

2025/09/29

If you've ever caught yourself saying "I don't want to price myself out of the market" or felt that familiar guilt creeping in when considering raising your prices, you're about to discover why being the affordable option is actually a financial trauma response. The hidden cost of undercharging isn't just the money you're leaving on the table - it's the cycle of resentment, exhaustion, and trauma responses that keep you trapped in patterns of unworthiness. In my book "It's Not About The Money," I

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32:42

Breaking Money Cycles: Why You Feel Broke Even When...

It"s Not About The Money ·

2025/09/22

Have you ever looked at your bank account and thought "this should feel like enough," yet still felt that familiar knot of anxiety in your stomach whenever money came up? You're absolutely not alone in this experience. This week, I'm diving deep into why you can feel broke even when you have money - and it has nothing to do with the actual numbers in your account. The real culprit? Your nervous system and how it's been programmed to recognise what feels "safe" around money. If you grew up hearing

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47:14

Breaking Money Cycles - Why Saving More Money Never...

It"s Not About The Money ·

2025/09/15

In this deeply personal episode, I explore why having more money often doesn't make us feel safer, and why this isn't actually a money problem - it's a meaning problem. Drawing from my own experience of nearly losing my youngest son Thomas twice in his first five weeks of life, I reveal how our "not enough" programming around money often stems from our deepest fears about being unprepared when someone we love is at risk. Through my three-zone model of receiving, holding, and giving, I break down how

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43:59

Why Hustle Culture is Killing Your Success: The...

It"s Not About The Money ·

2025/09/08

In this episode, I'm joined by Chris Ducker, serial entrepreneur, founder of Youpreneur, and author of the brand new book "The Long-Haul Leader." Chris shares his deeply personal journey from building multi-seven figure businesses whilst burning himself out, to being diagnosed with phase three adrenal failure, depression, and anxiety all in the same day in 2021. What emerged from that breakdown was a complete reimagining of what sustainable success looks like - moving away from hustle culture

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46:02

Building a Business That Runs Without You with Alexis...

It"s Not About The Money ·

2025/09/01

Episode Overview In this episode, I'm joined by Alexis Kingsbury, a multi-entrepreneur who started his first business at just 12 years old, yet failed with six consecutive businesses throughout school and university. After being told by a management consultant that he'd "never be able to build a team" and having his first employee quit saying his company had "no culture, no processes and no proper ways of working," Alexis has gone on to build two successful

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37:08

From Leukemia to Financial Adviser: How Crisis Shaped...

It"s Not About The Money ·

2025/08/25

Episode Overview In this episode, I'm delighted to chat with Michelle Taylor, founder of Women in Wealth and host of the "Talk Wealthy to Me" podcast, who shares her incredibly powerful and vulnerable money story. From growing up with two parents who had completely opposite approaches to money, to being diagnosed with leukaemia at 17, to finding herself unable to buy a magazine at the airport because four credit cards were declined - Michelle's journey is a masterclass in resilience and financial

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26:24

How to Break Generational Money Blocks in 7 Days

It"s Not About The Money ·

2025/08/18

In this episode, I share a powerful story about a well-known financial celebrity who, despite decades of expertise and clear logical reasons, had been putting off the same property purchase for almost 20 years. What we discovered in our conversation reveals everything about why you might be undercharging, avoiding money conversations, or sabotaging your financial success - and it's not what you think. Through my seven-day money story discovery process, I'll show you how to uncover the hidden

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52:58

Always Free - How to Become Financially Free with...

It"s Not About The Money ·

2025/08/11

In this episode, I'm delighted to chat with Jason Graystone, author of "Always Free" and investor who achieved financial freedom at just 30 years old. Jason and I actually met on a ski trip with Daniel Priestley earlier this year, and I couldn't resist having him on the show to discuss his remarkable journey from hiding behind the sofa as bailiffs knocked on the door in his childhood council estate, to building a half-million subscriber YouTube channel and living completely financially free on his

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01:25:53

Master Female Financial Freedom in 1 hour: Everything...

It"s Not About The Money ·

2025/08/04

In this comprehensive masterclass episode, I share everything I learned during my 15 years working inside banks as a trained financial adviser, watching thousands of intelligent people convinced they weren't good with money. After discovering that you don't need to be rich to get started, don't need financial qualifications, and definitely don't need to love numbers to build wealth like the top 1%, I'm pulling back the curtain on the complete system that's helped thousands break free from financial

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49:02

How to Build Rich Relationships With Selena Soo

It"s Not About The Money ·

2025/07/28

Episode Overview In this episode, I'm delighted to chat with bestselling author and visibility expert Selena Soo about her incredible book "Rich Relationships." After following Selena's work for years and witnessing the transformative results her expertise creates, I dive deep into her revolutionary approach to building, nurturing, and activating your million-dollar network. We explore how rich relationships - those that massively enrich the quality of your life - are truly the fastest way to get

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43:54

Why You're Busy But Not Profitable (And The 3 Ways To...

It"s Not About The Money ·

2025/07/21

In this episode, I tackle one of the biggest challenges facing business owners today: working 50-70 hours a week but still lying awake wondering where all the money has gone. Through a real client case study and practical strategies, I reveal why being busy isn't the same as being profitable, and share the three fundamental ways to transform your hard work into actual profit that pays you properly. Chapters 00:00 The Busy vs. Profitable Paradox 02:45 Understanding Profit Confusion 06:07

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01:00:09

The 5 Financial Numbers Every Business Owner Must...

It"s Not About The Money ·

2025/07/14

In this episode, I chat with the incredible duo behind Bucket List Bombshells - Cassie and Shay - who met serendipitously in a Mexican coffee shop after both quitting their corporate jobs with one-way tickets. Together, they've built a freedom-based, service-based business generating over £4.5 million in revenue whilst serving thousands of women worldwide. We dive deep into their contrasting money relationships, the power of visionary-integrator partnerships, and the lessons learned from scaling

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38:43

The £50K Month Lie: Why Scaling Broke Me

It"s Not About The Money ·

2025/07/07

In this vulnerable episode, I share the untold story behind hitting £50,000 months and how success nearly broke me mentally, emotionally, and physically. Rather than celebrating these income milestones, I reveal the shame, overwhelm, and toxicity that comes with scaling without boundaries - and the complete business transformation that saved my sanity. The Moment That Changed Everything - Summer 2023 How my mum discovering my £50K bank statement triggered intense money shame The guilt of making

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32:07

Why You Can't Break Your Money Patterns (The...

It"s Not About The Money ·

2025/06/30

In this episode, I explore why we get stuck repeating the same frustrating money patterns despite reading books, listening to podcasts, and working on our mindset. Rather than blaming ourselves for being broken or lazy, I reveal the hidden psychology behind these behaviours - the secondary gains that keep us "stuck" because they're actually protecting us in some way. Episode Highlights: Understanding Secondary Gains - The Hidden Benefits How every financial behaviour, even destructive ones,

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36:54

The Invisible Money Scripts Sabotaging Your Success...

It"s Not About The Money ·

2025/06/23

My Personal Financial Adviser Paradox How I spent years giving brilliant financial advice whilst being unable to follow it myself Why excess money never felt safe to hold - everything above day-to-day needs felt dangerous The realisation that it wasn't about willpower, knowledge, or self-control How inherited beliefs about money scarcity and "dirty money" from family arguments shaped my nervous system responses Understanding Borrowed Beliefs - The Father Christmas Analogy Borrowed

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16:17

Why You Can't Budget Your Way Out of Money Shame

It"s Not About The Money ·

2025/06/16

In this episode, I share insights from my recent interview with UK-based global company Agon about the crucial link between mental health and money. Rather than offering quick fixes, I explore the deeper emotional landscape beneath financial anxiety and provide six key questions to help you understand what's really driving your money worries Episode Highlights: Understanding the Root of Money Worries Money itself isn't usually what we're worried about - it's what money represents Common

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30:37

How Digital Currency Is Rewiring Our Money Mindset

It"s Not About The Money ·

2025/06/09

Episode Overview In this follow-up episode to last week's conversation with Natalie MacNeil, I explore the psychological and emotional shifts required as we move into the digital currency era. Rather than focusing on technical aspects, this episode addresses the deeper questions about trust, safety, and completely rewiring how our brains think about money. Episode Highlights: The Physical vs Digital Money Mindset Our brains are hardwired to equate real money with tangible things we can hold

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