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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

24:14

The Hidden Costs Of Siloed Teams

The Digital Slice ·

2025/08/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Andy Culligan as they chat about getting your sales and marketing teams to work together and the hidden costs of siloed teams. Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to

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25:44

Episode 196 - How YouTube Can Explode Your Business...

The Digital Slice ·

2025/07/29

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Hampton as they chat about how businesses can leverage YouTube to boost visibility, attract clients, and grow revenue. Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and a litigator, Jeff has handled over 100 jury trials, gaining extensive courtroom experience. As the founder of two

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24:30

Episode 195 - Creative Marketing Isn’t Magic, It’s A...

The Digital Slice ·

2025/07/22

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work. Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of

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23:54

Episode 194 - Don’t Sell On Amazon Until You've Heard...

The Digital Slice ·

2025/07/15

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses. Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. With over half a billion dollars

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27:56

Episode 193 - 25% of Your Ad Spend Might Be Funding...

The Digital Slice ·

2025/07/08

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rich Kahn as they chat about how every business doing any amount of digital advertising is likely experiencing ad fraud. Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur since 1993, Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing

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28:33

Episode 192 - An Innovative Approach To Marketing And...

The Digital Slice ·

2025/06/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Lorene Cowan as they talk about the marketing of a dating app for entrepreneurs who want to connect with like-minded people. As an Entrepreneurial Life Strategist and founder of The Experts Tribe Entrepreneurial Success Lab, Lorene coaches business owners on aligning financial success with personal fulfillment. Her work emphasizes accountability, work-life balance, and strategic

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29:11

Episode 191 - The Detective’s Guide To Email Marketing

The Digital Slice ·

2025/06/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Dan Nikas as they chat about transitioning from being a homicide detective to an email marketing guru. And the state of email marketing today. Dan Nikas is an expert in Meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results. Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a

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31:31

Episode 190 - How To Get Your Brand Noticed In The...

The Digital Slice ·

2025/06/03

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Dmitry Dragilev discuss the state of SEO in 2025 and the tactics your brand needs to succeed. Dmitry Dragilev is an online entrepreneur who has built four software businesses, which were acquired by Google in 2014, Semrush in 2023, early Slack employees, and Mangools in 2024. His current role is the Growth Advisor at Mangools, where he is helping scale a

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37:07

Episode 189 - Unlock Amazon Growth: Secrets to...

The Digital Slice ·

2025/05/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife. Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale. A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep

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38:23

Episode 188 - Attribution Unlocked: Measuring Social...

The Digital Slice ·

2025/05/13

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Emeric Ernoult as they discuss digital marketing ROI and attribution. The art of getting credit for your social media work. Emeric is the co-founder and CEO of Agorapulse, a leading social media management platform he grew to $20 million in revenue without external funding. Emeric’s strategic vision and commitment to innovation have set industry benchmarks, including the first-ever social media

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19:53

Episode 187 - AI Will Redefine Your Business Strategy

The Digital Slice ·

2025/05/06

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Dean as they discuss the shift in how business is done, AI, and the importance of business owners considering the real value they provide to clients and customers. Kevin J. Dean is leading AI-driven business transformation. As the Founder and CEO of ManoByte, a technology services company specializing in business process automation, CRM, and intelligent automation, Kevin has dedicated his

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21:30

Episode 186 - From Burnout to Buyout: How to Know...

The Digital Slice ·

2025/04/29

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jonathan Baker as they chat about a topic every business owner needs to think about at some point. Having an exit strategy! Jonathan Baker heads up the M&A practice at Punctuation. He has worked on dozens of deals both inside and outside the industry and brings a unique perspective as a fellow owner who has gone through the process himself. He graduated from Emory University’s Goizueta Business

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44:00

Episode 185 - Unlocking The Secrets Of Thriving...

The Digital Slice ·

2025/04/22

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sabir Semerkant as they chat about tactics to employ when setting up your storefront, marketing your e-commerce business, and more! Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups,

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16:50

Episode 184 - Maximizing ROI Through Data Analytics

The Digital Slice ·

2025/04/15

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Ivan Burban discuss the need to collect the right data in order to make data-driven decisions that generate revenue. Ivan Burban is the Head of Marketing at Coupler.io, with over 12 years of experience in digital marketing, SEO, analytics, and product management. Ivan advocates the growth culture and value of data for modern marketing. He firmly believes that marketing is the first

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23:09

Episode 183 - Consumer Psychology Secrets That Make...

The Digital Slice ·

2025/04/08

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience. Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to

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30:08

Episode 182 - A Healthcare Marketer's Guide to...

The Digital Slice ·

2025/03/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Saul Marquez as they discuss the ins and outs of marketing strategies and tactics for practices, vendors and healthcare systems. Saul Marquez is a prominent figure in healthcare digital marketing, serving as the founder and CEO of Outcomes Rocket a global digital marketing agency serving healthcare clients exclusively. With over twenty years of experience in sales and marketing within the

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24:37

Episode 181 - Amazon Selling Mistakes To Avoid: Why...

The Digital Slice ·

2025/03/18

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Carolyn Lowe as they discuss the science behind growing your brand’s profitability by selling products on Amazon without ads. Carolyn Lowe established ROI Swift in 2015 to provide expert assistance and profitable Amazon strategies for established brands. Her mission is to rectify the overcharging and under-serving of smaller businesses by large agencies. Under Carolyn's

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31:44

Episode 180 - The Rebrand Man Explains How To...

The Digital Slice ·

2025/03/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Refresh vs. Rebrand: Learn how a strategic rebrand can skyrocket your firm's success with Brad Friedman and The Rebrand Man, Jim Heininger. Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch, and others. Rebranding Experts was purposefully designed to be the only agency

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29:36

Episode 179 - Build A Brand That Lasts

The Digital Slice ·

2025/03/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Pietruszynski as they discuss how branding is more than a log, and how great brands solve problems, while their branding elicits emotions. Jim Pietruszynski is the CEO of Soulsight, a full-service brand design agency, that utilizes an empathic mindset to motivate consumer connections with brands emotionally, keeping brands relevant and evolving with culture. With over 3 decades of experience

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28:55

Episode 178 - Maximize Your Marketing Impact With Data!

The Digital Slice ·

2025/02/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jim Harenchar as they discuss the importance of collecting data to measure the results of your businesses’ marketing efforts. Jim is the CEO of Response Marketing Group, a consumer-data-focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with

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