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PODCAST

Unpacking the Digital Shelf

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

All Episodes

00:40:48
From Billboard to Buy Button: Infusing Brand...
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00:41:13
Uniting Media and Merchandising for Growth at Kroger,...
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00:22:08
From Cannes to the Future: AI, Brands & the Power of...
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00:25:14
Trends in Amazon Brand Strategy and Innovation, with...
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00:39:55
Surfing the Retail Media Wave, with Paul Brooks,...
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00:30:41
The Budget Flows Where the Performance Goes and Other...
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00:32:50
BONUS EPISODE: Live Recaps from Cannes Lions Festival...
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00:24:23
Live from Cannes Lions with Jeff Cohen from Amazon Ads
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00:43:34
Boosting the Search and Content Flywheel - An AI Case...
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00:34:49
The Barcode is Getting WAY Smarter, with Kerry...
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00:36:40
Operationalizing 3P for Greater Profitability and...
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00:41:30
Using Unit Economics to Guide Decisions in Uncertain...
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00:37:46
Conquer Amazon Vendor Central and Win, with Justin...
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00:35:32
It’s Time to Market to the Algorithm, with Tim...
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00:37:35
Legal Can Be Your Best Commercial Business Partner,...
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00:28:50
Bridging Gaps and Breaking Silos - How IT Drives...
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00:39:29
The Coalition of the Willing, with Heather Campain,...
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00:34:25
Strategies for Winning the MegaSales, with Sunava...
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00:42:36
“How Can We Get More Product Content to the PDP...
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00:44:05
It’s Our 300th Episode - What Have We Learned?, with...
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