x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Unpacking the Digital Shelf

Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

business management

All Episodes

00:35:02

Eat Your Pancakes to Fuel AI Big Bet Outcomes, with...

Unpacking the Digital Shelf ·

2025/12/22

Incremental growth in the future across ecommerce and agentic commerce will be unlocked by two major AI-driven trends - increased scale with increased specificity. Higher discovery driven by specific use cases, higher conversion rates through personalized experiences, and delivered on vastly more endpoints and agentic conversations. To be part of these trends early means taking some big bets on AI transformation. The question is how? John Rossman, Author of Big Bet Leadership: Your Transformation

en

00:44:35

Lessons from Africa on Localisation and Digital Shelf...

Unpacking the Digital Shelf ·

2025/12/16

Building digital shelf capability in emerging markets is a very different challenge, and few people know that better than Anna Adams. After leading eCommerce for Coca Cola and Philips across Africa, she’s seen firsthand how to balance global strategy with local realities in one of the most diverse regions in the world.Anna joins the podcast to break down how she built capability with limited resources, scaled digital across markets at different maturity levels, and tapped into mobile-first

en

00:43:00

Speed and Agility Trump Scale and Heritage: Warning...

Unpacking the Digital Shelf ·

2025/12/15

We have long looked to Jeriad Zoghby, CPG C Suite whisperer across leading commerce roles at Accenture and until recently Chief Commerce Strategy Officer at IPG, to bring the data and the color commentary about the big transformations and strategies necessary to win at commerce. He arrives at today’s podcast armed with two new sets of data about the platform shifts in CPG. Shifts that will demand deep organizational and process change for you to drive growth at a reasonable cost in the future.

en

00:37:15

A Retail Media/PDP Silo-Busting Deep Dive, with Jack...

Unpacking the Digital Shelf ·

2025/12/08

As long listeners of this podcast know, there’s few things that tick us off more than the retail media team and ecommerce team, and even supply chain, not finding a way to work together towards a single shared goal for max ROI. But that’s because it’s really hard. Our guest today, Jack Lindberg, Head of Product Strategy & Design at Shalion, has been working intensely on how teams can do some silo-busting armed with the right framework, data, and aligned incentives.

en

00:34:25

Authentically Influencing a High Consideration Sale,...

Unpacking the Digital Shelf ·

2025/12/01

When you are a brand selling products that fuel a lifestyle, there can often be a ton of education, inspiration, and connection that needs to happen with the shopper before they convert. The team at Brompton Bicycles, creator of the foldable bike, is led in the Americas by Juliet Scott-Croxford. One of the marketing approaches they have refined to achieve that connection is bespoke campaigns with influencers that can attract new consumers and inspire a test drive. She joins the podcast today to walk

en

00:35:40

Your AI Pilots Need to Grow Up to Keep Up, with Barry...

Unpacking the Digital Shelf ·

2025/11/24

The constant stream of AI announcements and prognostications can sometimes be paralyzing - you need to pay attention, but you can’t be distracted. The key to powering through and taking advantage of the opportunities of the era is staying focused on the business outcomes you mean to drive, and relentlessly shaping your AI strategy to match. From our guests Sonal Gandhi, Chief Content Officer at The Lead and Barry McGeough, Global Vice President of Innovation and Strategy at AmeriCo Group, come

en

00:37:19

The Best 2026 RMN Investment You Can Make is Aligned...

Unpacking the Digital Shelf ·

2025/11/17

The retail media network platforms continue to be the most powerful, measurable source of incremental sales and households in the industry today, and our guest Mike Feldman, SVP of Commerce at Flywheel, predicts that will continue to be the case in 2026. The big question is whether brands investing in it have organized their incentive structures to make sure they will spend their next dollar in the best way possible for maximum ROI.

en

00:32:29

Putting the Product Imagery Lifecycle in Hyperdrive,...

Unpacking the Digital Shelf ·

2025/11/10

The proven power of quantity and quality of digital imagery in the shopping journey is only going to increase in an era of agentic commerce. But meeting that moment requires a much more automated, scalable, and timely process for managing that product imagery lifecycle. Preet Singh, Founder and CEO at Imagine.io, is a strong advocate of the need to compress and combine the product development and imagery development processes to get products to market faster with all the imagery needed to inspire,

en

00:32:03

Reimagining Category Marketing: Collaboration, Retail...

Unpacking the Digital Shelf ·

2025/11/04

Category marketing is no longer business as usual. In today’s retail landscape, it’s evolving fast - reshaping how brands collaborate with retailers and how retail media connects to the shopper experience. In this episode, Teresa sits down with Melissa Polglase, General Manager – Marketing & Retail Media at David Jones, to explore what’s changing and why. Melissa shares her perspective on how brands can better collaborate with retailer partners, the role of empowerment in driving innovation, and how

en

00:33:58

The Path to Agentic Commerce Readiness, with Natalija...

Unpacking the Digital Shelf ·

2025/11/03

“In this moment, the existential threat is the “do nothing” paradigm.” That little harbinger of potential doom is less depressing than you’d think - it’s more of a representation of how quickly our topic, Agentic AI is beginning to hint at the promise of becoming a real growth channel if you get it right. And the speaker of that teeny, tiny, doomsaying, Natalija Pavic, Product Marketing Leader at KIBO Commerce, spends the rest of the pod on smart advice and practical ways to think about a path to

en

00:30:29

The DNA of Winning in eCommerce: Lessons from...

Unpacking the Digital Shelf ·

2025/10/27

For the ninth year, Profitero has mapped the anatomy of eCommerce excellence and the 2025 results reveal an industry at an inflection point. Only 14% of brands feel “ahead of the curve,” but the leaders are rewriting what success looks like by embedding omnichannel into their organizational DNA. In this episode, we unpack the findings with Mike Black diving into the state of eCategory management, the private label battleground, the rise of social as a conversion engine, and how AI is shifting from

en

00:32:14

Great Brand and Retailer Collaboration Starts and...

Unpacking the Digital Shelf ·

2025/10/20

A successful collaboration between brands and retailers rely on a shared understanding of the importance of getting the fundamentals right. There is a lot of noise and upheaval in commerce today, but according to Brooke Chambers, Director of Growth & Strategy Merchandising at Kroger, the strongest relationships come when there is a shared understanding of the consumer’s flywheel at that retailer. That fundamental insight becomes the north star for joint business planning, and brings clarity to the

en

00:36:03

Trust the Rhino, and other Stories from Best-in-Class...

Unpacking the Digital Shelf ·

2025/10/13

It’s not that many people who can say they’ve spent over a decade in ecommerce, and over a quarter of a century at a global powerhouse like Unilever, but Oliver Bradley, now Digital Commerce Strategy & Operations Director at Neem is one of them. And his obsession is making sure every digital shelf image works on every level - accessible to every consumer, telling a cohesive brand story, and inspiring the confidence to buy. Oliver joined the podcast to lay out his best practices and data that has

en

00:41:18

Maximizing Growth Through Your CFO Relationship, with...

Unpacking the Digital Shelf ·

2025/10/06

Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turkey. Matt Putra, CEO at fractional CFO firm Eightx, joined the podcast with tough advice and a passion for building a bridge between finance and the business to make the P&L shine.

en

00:31:51

The Future of Shopping: AI, Retail Media and the Rise...

Unpacking the Digital Shelf ·

2025/09/30

From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showing up on the digital shelf. As a retail media specialist, Roger also shares his perspectives on how retail media differs across regions and how internal

en

00:33:03

Calming the Roiling Waters of AI Hype, with Bjorn...

Unpacking the Digital Shelf ·

2025/09/29

As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wisdom and expertise to steer your ship of AI on to calmer waters. Holy tortured metaphors, Batman, we found him! Bjorn Rosander is Founder and CEO at software & applied AI consultancy Pynne, and he brings to the podcast sage advice and a framework that puts measurable business value, strong use cases, and change management at the core.

en

00:30:01

Crossover Podcast Part 2: Humans + AI: Balancing...

Unpacking the Digital Shelf ·

2025/09/22

In our first ever two part cross over podcast with Future Commerce we dive into the new DSI research on omnichannel org structures. Part 1 over on the Future Commerce podcast paints the picture of 2030 and what a more AI enabled world looks like. Part 2 dives into how to make that possible with actionable insights for brands navigating the change. Learn how to balance human strategy with AI agents, embrace continuous reinvention, and show up as one connected company in today’s commerce world.

en

00:32:16

The Power of iROAS in Experiential Retail Media, with...

Unpacking the Digital Shelf ·

2025/09/15

Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term. Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk joined the podcast to explain it all.

en

00:39:45

Commerce Search is Changing - How to Get Ready, with...

Unpacking the Digital Shelf ·

2025/09/08

Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of answers, some guesses, and excitement about the questions and to come in this fast-moving space. Rob Gonzalez joins as co-host for a conversation on the new

en

00:29:53

Going local on a global scale through effective...

Unpacking the Digital Shelf ·

2025/09/02

In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.Amanda shares how Treasury Wine Estates is navigating the complexities of delivering local relevance at scale, building a product content strategy that supports

en

345 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...