Unpacking the Digital Shelf

00:32:58

The Twin Forces of Retail Media and PDPs Should Be...

Unpacking the Digital Shelf ·

2026/10/05

Everyone knows this, but it still keeps happening - an expensive retail media campaign that leads to a neglected PDP, wasting time, money, and consumer loyalty. The madness must end! Our guests today, Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella, have figured out the secret to maximizing return on retail media and growing conversions. Togetherness. They set the example through their close-knit personal rapport and respect, and content and

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00:26:27

Bonus Episode: GroceryShop Themes & Recap with Matt...

Unpacking the Digital Shelf ·

2026/10/02

Bonus Episode! Tune in to hear the themes and takeaways from this year's Grocery Shop 2026 in Las Vegas, live from the show floor.

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00:41:25

There’s No Better Time to be a Change Agent Than Now,...

Unpacking the Digital Shelf ·

2026/09/28

Paul Acito has spent decades leading transformation at global giants like Medtronic and 3M, and now is running Lyftbridge Innovation, helping enterprises use AI to drive transformation and measurable business impact. Paul discusses how the merging of human leadership capabilities with transformational technology is the great unlock to generate sustainable, profitable growth in this next era.

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00:41:18

Accelerating the Always-On Flywheel Across Every...

Unpacking the Digital Shelf ·

2026/09/21

Winning in the New Omnichannel - a shopping journey that careens across the physical, digital, and now agentic shelf - takes a massive cross-functional effort that is continuously measured and optimized. Especially when it comes to the beverage category. Ben Galvin, with career stops at ABInbev, Constellation Brands, and now as Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy, has built an always-on flywheel playbook that he continues to refine in order to drive incremental growth

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00:37:12

All the Latest Walmart Scoop, with Russ Dieringer,...

Unpacking the Digital Shelf ·

2026/09/14

Selling at Walmart? Then this podcast is for you, with two of the sharpest brains in the ecommerce business, Russ Dieringer, Founder and Claire McBride, VP of Research and Education from Stratably. All the latest data on their quarter and the trends, pressures, and opportunities that are coming your way out of Bentonville.

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00:43:04

From Takeaway to Retail: The Evolution of Quick Commerce

Unpacking the Digital Shelf ·

2026/09/08

What started as a way to order dinner has evolved into one of the fastest growing channels in Australian retail.Consumers are now buying everything from groceries and beauty products to hardware and home essentials, expecting delivery in minutes rather than days. As shopper expectations shift, retailers are expanding into new categories, new partnerships are emerging, and brands are rethinking how they engage consumers in a convenience-first world. In this episode of Unpacking the Digital Shelf –

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00:32:51

The Orchestration of Winning the Recommendation, with...

Unpacking the Digital Shelf ·

2026/09/07

As the squished funnel of the AI shopping conversation continues to proliferate, we are seeing strong data that indicates conversion rates are higher than traditional search-based journeys. And with studies showing that 60% of consumers blame the brand itself, not the site or retailer they got the information on, the stakes for getting answer engine optimization right are rising. So Jing Feng, Co-founder and COO at AI marketing platform Bluefish joined us to share best practices and the

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00:37:28

Demystifying AI in B2B: Moving from Hype to Action...

Unpacking the Digital Shelf ·

2026/09/01

In this episode, hosts Jamie Clapper and Lauren Livak Gilbert are joined by Nick Pericle, founder and owner of Tenexity, for a deep dive into the real-world application of AI in B2B e-commerce, distribution, and manufacturing. Drawing from over a decade of experience helping industrial businesses digitize and grow, Nick cuts through the hype to address why many organizations remain stuck in "planning mode" and how forward-thinking teams are escaping "pilot purgatory" to drive tangible ROI. From

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00:29:08

The Shopper Revolution Requires a Data, Process, and...

Unpacking the Digital Shelf ·

2026/08/31

Elise Barry has observed the shopper's growing control over their journey firsthand, moving from her early days managing spreadsheets on the agency side of ecommerce to her current role leading digital capabilities at Royal Canin. This evolution has placed urgent pressure on brands and retailers to transform the people, processes, and technology needed to support shopping journeys that can range from a single touchpoint to 17. On the podcast, Elise shares her perspective on the transformations

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00:28:40

The Sunscreen That AI Forgot, with Ideen Rahvar,...

Unpacking the Digital Shelf ·

2026/08/24

AI is already rewriting how consumers find products, and brands that aren't paying attention are going to feel it. Ideen Rahvar, Manager of Ecommerce Data and Analytics at Beiersdorf, saw it happen in real time: a live conference demo of ChatGPT recommending sunscreen skipped right over Coppertone. That moment became his wake-up call, and he's spent the time since decoding how AI evaluates brands and teaching the rest of his organization to do the same. Ideen joins the podcast to unpack why search

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00:34:30

De-Siloing Your Org is Easier than You Think, with...

Unpacking the Digital Shelf ·

2026/08/17

The consumer journey is under one of the greatest transformations since, well, ecommerce. As AI and agents enable consumers to ask their individual questions, it is the challenger brands that are adapting to meet the moment and steal market share across many categories. Organizational silos are one of the greatest impediments to serving the consumer how, when, and where they want it. Lynsey Sweales, International Consultant & Facilitator, Founder of Cognitive Union, has found a solution that has

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00:27:41

From Margins to Mainstream: The Rise of Marketplaces...

Unpacking the Digital Shelf ·

2026/08/11

Marketplaces have evolved from the fringes of retail to one of its most significant growth engines. With nearly one in three Australian retailers now operating a marketplace, brands are rethinking how and where they compete.In this episode, Teresa is joined by Mark Mansour, Managing Director of Woolworths MarketPlus, to explore the rapidly changing marketplace landscape. Together, they discuss what's driving retailers to launch marketplaces, how brands should think about where to play and how to

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00:36:18

Leadership through Change Sometimes Starts with One...

Unpacking the Digital Shelf ·

2026/08/10

Moments of great transformation, chaos, and opportunity, as we are in now, require thoughtful and transformational leadership. Now in her 11th year at Danone, Jennifer Angelus has elevated her career from an associate manager of shopper insights to now leading the digital, agentic, and brand.com strategies as the Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone. Jennifer graciously agreed to share with our community how she inspires cohesion, connection, and scale to serve the

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00:32:03

Plumbing the Digital Pipeline: Defining E-Commerce...

Unpacking the Digital Shelf ·

2026/08/04

Today, we are diving deep into a topic that is both incredibly massive and frequently misunderstood: the evolution of B2B digital commerce. If you ask five different people in a B2B manufacturing company to define "e-commerce," you’ll likely get five completely different answers. To some, it’s just Amazon. To others, it’s a customer portal. And to the traditional sales team, it can feel like a learning curve. Today, we are unpacking what e-commerce actually means in the complex world of wholesale

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00:37:48

Curiosity is the Secret Ingredient in Your Growth...

Unpacking the Digital Shelf ·

2026/08/03

Running the global digital and insights organization at one of the world’s largest and most storied CPG companies takes a combination of data chops, marketing savvy, and collaborative leadership skills. Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive has all of that, but in addition he credits his intense curiosity for being the additional element that helps drive the processes to help his internal customers uncover the next best action for growth. Keith joins the

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00:41:28

Nourishing Long Term Consumer Value from Ages 1 to...

Unpacking the Digital Shelf ·

2026/07/27

Can you imagine a CPG company with an 87% customer retention rate and a 50% subscribe and save rate on Amazon? Wouldn’t you want to know their secret? Well now you can, thanks to our guest today, Catherine Hayden, Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. She recounts the journey that got them where they are today, and explains their tremendous investment in product quality, customer care, and medical research that drives trust and long term

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00:37:31

The Leadership Mindset that Drives Growth and...

Unpacking the Digital Shelf ·

2026/07/20

VP of Marketing & Commerce Sha Atakhanov has been driving growth and innovation at homepathic brand Boiron for almost 17 years. From booking some of the first ads on Amazon to being an inaugural brand running shoppable ads on Samsung TVs, , Sha oversees all the channels and media that touch the consumer, and he approaches new opportunities and tech, especially AI, with a simple rule - it has to generate revenue, save time, and save money. And have some fun while you’re at it.

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00:29:37

The Latest Data on AI Adoption in Commerce, with Jack...

Unpacking the Digital Shelf ·

2026/07/13

AI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments.That’s why Nielsen IQ and the DSI teamed up on a combined report featuring consumer attitudes about AI in commerce, and brands leaders POV on how it is impacting their work and investments. Jack O’Leary, Director, eCommerce Strategic Insights at NIQ joins with the consumer numbers, and our own Lauren Livak Gilbert shares the brand data for a holistic view

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00:36:18

The 5 C’s of Product Data with Jason Hein, Global...

Unpacking the Digital Shelf ·

2026/07/07

Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes complex data actually fun to talk about. Today, he’s unpacking his 5 C’s of Product Data framework,

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00:30:07

A Humanist Spin on Machine-to-Machine Marketing, with...

Unpacking the Digital Shelf ·

2026/07/06

The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consumer segment actively shaping discovery, evaluation, and purchase decisions.In this audio version of a keynote from the Digital Shelf Summit, Jason Carmel, Global Creative Data Lead at VML, explains why enterprises need to re-think their marketing strategy to account for consumer machine agents, and how to do so while preserving

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