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PODCAST

Dental Practice Heroes

Dr. Paul Etchison

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management.Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create

business entrepreneurship

All Episodes

13:30

The Painful Truth: How the Hardest Choices Build the...

Dental Practice Heroes ·

2025/10/20

Ever notice how those last two painful reps at the gym are what actually build muscle? Dental practice ownership works exactly the same way. Growth happens precisely when you're tired, stressed, and want to quit—but push through anyway. Dr. Paul Edgerson shares a deeply personal journey from being a 99-pound freshman football player who could barely bench the bar to building successful dental practices. The transformation didn't come from working harder, but from working smarter and pushing ...

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25:55

Stop Drowning: The Weekly Habits That Turn Chaos into...

Dental Practice Heroes ·

2025/10/16

Overwhelmed in ownership? You can’t fix everything at once, but today you'll learn where to start. Get back to the fundamentals — vision, numbers, and leadership — with simple steps that will help you get organized and out of survival mode. The DPH Coaches share the seven metrics every owner should track, the checklists that keep you and your team accountable, and how to spend less time on tasks you don't enjoy. If you feel like you're drowning in problems or stuck in decision paralysis, this...

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15:53

The Associate Illusion: Why Most Owners Lose Money...

Dental Practice Heroes ·

2025/10/14

Ever fantasized about bringing on an associate to handle all those difficult cases while you kick back and watch the profits roll in? That seductive vision—what I call "the associate illusion"—has lured countless practice owners into disappointment and financial stress. The harsh truth is that associates rarely outproduce the owner, and without proper systems in place, adding another doctor simply amplifies your practice's existing problems. It's like adding more rowers to a leaky boat; you'...

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24:12

Finding and Developing the Unicorn Office Manager

Dental Practice Heroes ·

2025/10/08

You know what’s worse than not having an office manager? Having the wrong one. We all want that "perfect" hire, but perfect on paper rarely works in practice. This episode explores what really makes someone the right fit, whether you're promoting from within or hiring from the outside, and how to set them up for success in their new role. You'll learn three important things: the trade-offs of hiring internally vs. externally, what you need to do before handing over the reins, and how to keep ...

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16:00

The $2 Million Ceiling: Why Most Dental Practices...

Dental Practice Heroes ·

2025/10/06

Feeling trapped on the dental treadmill? That plateau between $1-2 million in practice revenue isn't just common—it's a critical crossroads in your ownership journey. Dental practice owners typically hit this wall after establishing their core team (usually two hygienists, two assistants, and two front desk staff), then find themselves unable to push beyond despite working harder clinically. The fundamental problem isn't your clinical skills or work ethic—it's that you've reached the ceiling...

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19:16

The Turnover Tax: 3 Simple Moves That Keep Your Best...

Dental Practice Heroes ·

2025/10/01

Imagine losing a team member who's been with you for years. Beyond the obvious recruiting costs, you're facing a cascade of hidden consequences: the training burden on your remaining team, eroding morale as staff wonder if they should be looking elsewhere, and patients noticing unfamiliar faces at every visit. That's the reality of turnover, and it's far more costly than most dentists realize. Drawing from my own practice experience—nine years of remarkable stability followed by a challengin...

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26:38

When the Wrong Leader Wrecks Your Culture (And How to...

Dental Practice Heroes ·

2025/09/30

Not everyone should be a leader. Not even your star employee. The DPH Coaches learned this lesson the hard way, and this episode unpacks what can happen when you put the wrong person in charge. You'll hear how to be proactive and get the right people in the right roles, the signs you may have promoted the wrong person, and why an outside hire might be the best move. Leadership is too important to get wrong, so don’t miss this one! Topics discussed in this episode: Early signs Dr. Henry’s new ...

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16:43

Bad Reviews, Big Myths: What Really Impacts Your...

Dental Practice Heroes ·

2025/09/24

The sinking feeling of spotting a one-star review for your dental practice is something most of us know all too well. That pit in your stomach, the immediate defensiveness, the late-night rumination—it's a universal experience for dental professionals who pour their hearts into patient care. But what if everything we believe about the impact of negative reviews is wrong? This eye-opening episode challenges conventional wisdom about online reviews by examining what actually happens when busin...

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11:26

3 Mindset Shifts That Separate 7 Figure Owners from...

Dental Practice Heroes ·

2025/09/22

Ever wonder why certain dental practice owners effortlessly navigate challenges while others remain perpetually stuck? The answer isn't superior intelligence or working harder—it's a specific mindset that separates extraordinary dental entrepreneurs from the rest. Through years of coaching dentists, I've identified three crucial characteristics that define the most successful practice owners. First, they absolutely refuse to live in ambiguity. While average owners accept problems as "just ho...

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16:45

Beyond Busy: The REAL Owner's To-Do List that Creates...

Dental Practice Heroes ·

2025/09/17

Ever wonder why you're constantly busy but your practice isn't growing? The answer lies in understanding the critical difference between maintenance work and true business building. As dental practice owners, we often mistake activity for productivity. We spend countless hours handling payroll, ordering supplies, managing schedules, and answering endless staff questions. These tasks give us the satisfaction of checking boxes, but they're merely keeping the lights on rather than creating grow...

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21:31

Cancellation Policies That Patients (& Your Team)...

Dental Practice Heroes ·

2025/09/15

We all have those patients that call and say they’re “sick” at the last minute. When it keeps happening, you’ve got to ask: is your cancellation policy working, or just being ignored? In this episode, the DPH coaches share how they reduce no-shows and last-minute cancellations, hold patients accountable, and get their team to follow through. From how much to charge (if anything) to getting patients to value your time, you’ll learn how to lower your cancellation rate without losing patients. T...

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13:32

The High-ROI Levers Every Dental Practice Owner Is...

Dental Practice Heroes ·

2025/09/10

What if you could dramatically improve your dental practice without working harder or longer hours? The secret lies in understanding the butterfly effect – how small, strategic changes create massive ripple effects throughout your practice. Most dentists make the same critical mistake: believing that increased production requires more patients, more procedures, or more associates. They chase these "big wins" while overlooking dozens of small levers hiding in plain sight – levers that could m...

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20:57

How to 2-3X your Production Without Working Harder

Dental Practice Heroes ·

2025/09/08

What if you could double or even triple your dental practice's profitability without working more hours? The secret lies in understanding and optimizing your dollar-per-hour production. Most dentists unknowingly operate practices that generate around $300 for every 40 minutes of work when they could be making $1,500 in that same time frame. This profound difference doesn't just impact your income—it transforms every aspect of practice ownership, from stress levels to management decisions to ...

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25:33

Easy, Low-Cost Ways to Improve Patient Experience &...

Dental Practice Heroes ·

2025/09/04

Case acceptance often hinges on moments most dentists overlook. Do you follow-up with post-op patients? Does the front desk greet every patient? Is your office clean and welcoming? In this episode, we talk about the little things that improve patient experience and lead to more reviews, loyalty, and referrals. Tune in for creative ways to make your practice stand out and help your team provide consistent care! Topics discussed in this episode: Why patient experience mattersHow to make a good ...

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19:00

Hiring or Onboarding: What to Do When a New Hire...

Dental Practice Heroes ·

2025/09/02

Did you hire the wrong person… or is it your onboarding process? In this episode, learn how to figure out if it’s a hiring mistake or an onboarding issue, why coachability matters more than resumes, and what to do when your new hire isn’t meeting expectations. You'll hear about our own hiring mistakes and get tips for spotting red flags early, asking better interview questions, and knowing when it’s time to let someone go. Topics discussed in this episode: Why your office isn’t the right fit ...

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27:16

How to Step Back Without Stepping Away w/ Dr. Mustafa...

Dental Practice Heroes ·

2025/08/27

Ready to get out of the operatory without leaving dentistry? If you’re mid-career and craving more, this episode will help you figure out your next move and how to get there. Dr. Mustafa Shah-Khan of Simplify Dentistry shares his tips for simplifying your systems, meeting production goals, and avoiding the common traps that keep dentists stuck. Learn how to get out of that mid-career burnout and build a practice that supports the lifestyle you want! Topics discussed in this episode: Practice ...

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13:14

Building Your Practice Bridge: How Missing Systems...

Dental Practice Heroes ·

2025/08/25

The bridge you're walking across has missing planks. Every step feels uncertain, progress slows to a crawl, and you might even consider turning back. This perfectly captures what running a dental practice feels like when critical systems are missing or broken. Most dental practices struggle with five fundamental gaps: inadequate onboarding that never fully integrates team members into the culture; collections and financing systems that allow money to leak through cracks; chaotic scheduling t...

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33:02

Your Practice Doesn't Have to Stay the Way You Bought It

Dental Practice Heroes ·

2025/08/20

Taking over a practice is hard, but a full overhaul is even harder. In this episode, hear how Dr. Rhonda Kalasho transformed a hygiene-only dental office into a modern, multi-location practice and retained most of the original patient base. She shares how she pulled it off — from building trust with skeptical patients and getting case acceptance, to rebranding the practice and creating a team culture that supports her vision. Tune in to hear her take on female leadership, why delegation isn’t...

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23:56

Confronting Underperformance: Why You Can't Always Be...

Dental Practice Heroes ·

2025/08/18

That dreaded, “I need to talk to you about something?” It’s a conversation no one looks forward to, but every owner has to deal with. Whether it's an underperforming employee or tension in the office, this episode will give you the tools to address issues that can make or break workplace culture. You’ll learn how to confront underperformance and team conflict head-on, prevent problems before they spiral, and get your team back on track. Plus, we also share a quick test to help you decide if i...

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15:30

Fun IS Profitable: How to Create a Practice You and...

Dental Practice Heroes ·

2025/08/14

Have you ever noticed how some dental teams thrive even on the most challenging days? They laugh together, support each other, and somehow make even the toughest situations enjoyable. It's not magic—it's intentional leadership and genuine connection. The relationships within your dental team matter more than anything else—even more than compensation or perks. When team members genuinely enjoy each other's company, they create a resilient culture that pulls together during stressful times. A...

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632 results

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