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PODCAST

The Efficient Spend Podcast

Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world"s top marketers utilize to optimize their spend!

business marketing

All Episodes

42:01

Allbirds Hyper-Growth, Profitable Spend, and...

The Efficient Spend Podcast ·

2024/03/30

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Jim

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49:01

Emotional Motivators, Neuromarketing Principles, and...

The Efficient Spend Podcast ·

2024/03/23

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.About the Guest: Sarah is a behavior strategist and expert in consumer

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49:02

Emotional Motivators, Neuromarketing Principles, and...

The Efficient Spend Podcast ·

2024/03/17

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Sarah is a behavior strategist and expert in consumer

en

47:23

$30k/Month Solopreneurship, Paid Media Tricks, and...

The Efficient Spend Podcast ·

2024/03/10

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Nick Lafferty is a growth consultant and the founder of

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47:40

From Big Tech to Startups: A Marketing Science...

The Efficient Spend Podcast ·

2024/03/02

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Jon is a marketing science expert with a rich background in

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48:48

AI Ads, Performance Creative, and the Ready Set...

The Efficient Spend Podcast ·

2024/03/02

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: John is the CEO and co-founder of Ready Set, a

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47:17

Customer Acquisition at Airbnb & Upwork | Alvin Ding

The Efficient Spend Podcast ·

2024/02/18

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.About the Guest: Alvin Ding is a seasoned marketing expert with a proven

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38:24

Revenue Growth, CAC Wins, and Influencer Marketing |...

The Efficient Spend Podcast ·

2023/11/20

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.About the Guest: Jake is a DTC marketing leader focused on growing 7 &

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48:42

Ad Creative Strategy and Testing at Scale | Evan Lee...

The Efficient Spend Podcast ·

2023/11/06

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Evan is the Head of Partnership and Business Development

en

39:36

Profitable Growth in a Post-Identifier World |...

The Efficient Spend Podcast ·

2023/10/30

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Shamanth is the CEO of RocketShip HQ and host of the

en

42:01

Media Mix Modeling and Finding Incremental Revenue |...

The Efficient Spend Podcast ·

2023/10/23

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Michael is a trained econometrician with a background in

en

49:43

AI Ads and Creative Testing at Scale | Manson Chen...

The Efficient Spend Podcast ·

2023/07/16

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Manson is a creative strategist with a decade of

en

44:08

Scaling Paid Media for Startups | Sonja Sierra...

The Efficient Spend Podcast ·

2023/06/19

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth. VISIT OUR WEBSITE: https://www.efficientspend.com/CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/CONNECT WITH SONJA: https://www.linkedin.com/in/sonjasierra/

en

40:06

$3 Billion in Incrementality Testing | Maor Sadra

The Efficient Spend Podcast ·

2023/06/12

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.VISIT OUR WEBSITE: https://www.efficientspend.com/CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/CONNECT WITH MAOR: https://www.linkedin.com/in/maorsadra/

en

38:19

Building a $500 Million Media Mix | Sean Hurley

The Efficient Spend Podcast ·

2023/05/25

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth. VISIT OUR WEBSITE: https://www.efficientspend.com/CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/CONNECT WITH SEAN: https://www.linkedin.com/in/seanhurley/

en

35 results

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