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PODCAST

The Efficient Spend Podcast

Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world"s top marketers utilize to optimize their spend!

business marketing

All Episodes

42:41

Why Reddit Deserves a Spot in Your Media Mix | Colin...

The Efficient Spend Podcast ·

2025/11/11

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of The Efficient Spend Podcast, Colin Belyea, growth marketer and Reddit strategist, explores how Reddit is becoming a high-leverage growth channel. Colin breaks down the shift toward zero-click search, why Reddit content ranks so well in AI and Google, and how to balance paid and organic

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41:32

Lessons from Building LiftLab Media Mix Modeling and...

The Efficient Spend Podcast ·

2025/10/28

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of The Efficient Spend Podcast, John Wallace, founder of LiftLab, explores how combining media mix modeling with experimentation leads to more reliable marketing decisions. John shares lessons from building attribution systems, why marginal ROAS should be every marketer’s north star, and

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46:40

How to Align Product and Marketing at Your Startup |...

The Efficient Spend Podcast ·

2025/10/14

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of The Efficient Spend Podcast, Andrei Vlasov, growth leader and hybrid marketer, explores how blending paid marketing with product strategy creates sustainable growth. Andrei shares lessons from scaling acquisition across multiple channels, the importance of cross-functional

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44:24

Strategic Decision Making, The Role of the Data...

The Efficient Spend Podcast ·

2025/09/30

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of The Efficient Spend Podcast, Sundar Swaminathan, Head of Data at Bounce and former Uber data science leader, explores the intersection of data analytics, AI, and growth marketing. Sundar shares insights from managing $1B in ad spend at Uber, the role of brand awareness in scaling

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48:22

Why Startups Struggle With Marketing Data (and How to...

The Efficient Spend Podcast ·

2025/03/03

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of The Efficient Spend Podcast, growth and marketing analytics consultant Barbara Galiza shares insights on marketing data audits, triangulation, and optimizing paid versus organic strategies. Barbara discusses key challenges that startups face, such as data discrepancies, budget

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49:07

AI Visitor Scoring for a Future without Cookies |...

The Efficient Spend Podcast ·

2025/02/18

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of The Efficient Spend Podcast, Constantine Yurevich, Founder and Chief Storyteller of SegmentStream shares the challenges in marketing measurement and innovative approaches to attribution and optimization. Constantine discusses insights into overcoming legacy systems, leveraging

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40:02

The Power of Social Selling for B2B Growth | Laura Erdem

The Efficient Spend Podcast ·

2025/02/04

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of the Efficient Spend Podcast, Laura Erdem, Sales Manager at Dreamdata, discusses the art of social selling and its impact on aligning sales and marketing efforts. Laura delves into building brand trust through authentic engagement, the role of content consistency across touchpoints, and

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32:28

Media Mix Modeling for Ecommerce and Amazon Brands |...

The Efficient Spend Podcast ·

2025/01/21

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of the Efficient Spend Podcast, Michael True, CEO of Prescient AI, shares his approach to Media Mix Modeling (MMM) and how Prescient AI is reshaping the landscape of ad spend optimization. Michael delves into the nuances of rapid onboarding, campaign-level granularity, and leveraging

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40:52

Incrementality & App Programmatic - Remerge Deep Dive...

The Efficient Spend Podcast ·

2024/12/24

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of the Efficient Spend Podcast, Pan Katsukis, CEO of Remerge, dives deep into the intricacies of incrementality testing and its critical role in modern marketing. Pan shares insights on optimizing media mixes, avoiding cannibalized spend, and navigating the evolving challenges of privacy

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36:59

The Paramark Playbook: Scaling Success with Marketing...

The Efficient Spend Podcast ·

2024/12/10

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Pranav Piyush, Co-Founder of Paramark, shares his journey from consulting and product management to becoming a founder, with a focus on optimizing media mix and marketing spend. He discusses key lessons from his time at PayPal, Dropbox, and

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34:13

From Micro Celebrities to The Terminator: Leveraging...

The Efficient Spend Podcast ·

2024/11/26

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Sean Bacastow, a tech marketing veteran and founder of PeerFunnel, shares the intricacies of influencer marketing and the real value behind social media metrics. He also discusses how his experience with celebrities like Arnold Schwarzenegger shaped

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36:43

Why You're Measuring Ad Spend Wrong—and How to Fix...

The Efficient Spend Podcast ·

2024/11/12

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Gabriele Franco, CEO and co-founder of Cassandra, discusses the evolving landscape of Marketing Mix Modeling (MMM). He shares insights from his journey in developing tools that democratize complex marketing analysis for non-technical marketers

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48:02

PPC Lessons From Enterprise Brands to SMBs | Sean...

The Efficient Spend Podcast ·

2024/10/29

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of The Efficient Spend Podcast, Sean Grabowski, founder of Keepers Digital Marketing, shares his journey from managing large enterprise accounts at top agencies to running a specialized PPC agency focused on SMBs. Sean discusses the nuances of media mix optimization, the

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42:59

How to Find Incremental Customers in Hard-to-Measure...

The Efficient Spend Podcast ·

2024/10/15

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Simon Mills, Founder of George St Growth, talks about how to make the most of your marketing budget using affiliate marketing and out-of-home advertising strategies. He also shares tips on how startups can grow their campaigns effectively, balancing

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43:30

Google Product Manager turned Incrementality Founder...

The Efficient Spend Podcast ·

2024/10/01

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Zachary Epstein, founder of Haus and a former Google Product Manager, discusses the alignment of incentives between ad networks and advertisers, the complexities of performance measurement, and the importance of quickly testing and learning from

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44:19

Inside Nesto's Media Mix Success | Kristian Kletke

The Efficient Spend Podcast ·

2024/09/17

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Kristian Kletke, Director of Growth and Integrated Media Marketing at Nesto, shares her journey from agency life to in-house performance marketing, managing a $50 million media budget, and scaling Nesto from a startup to a major player in the

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39:10

Inside Afterpay's Successful Partner Marketing...

The Efficient Spend Podcast ·

2024/09/03

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Yulia Derdemezis, Founding Marketing Lead of Treet, shares her insights on optimizing marketing spend and driving revenue growth for tech startups. She discusses the importance of co-marketing and partner marketing strategies, detailing her

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40:36

The Future of Marketing Measurement with Rockerbox |...

The Efficient Spend Podcast ·

2024/08/20

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!In this episode of the Efficient Spend Podcast, Ron Jacobson, co-founder and CEO of Rockerbox discusses the evolution of the company, their approach to optimizing media spend, and the importance of accurate measurement in marketing. He also shares his insights on the challenges and the

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47:45

How Twigeo Finds Hidden Profits for Fortune 500...

The Efficient Spend Podcast ·

2024/08/05

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔 The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! In this episode of the Efficient Spend Podcast, Kalle Mobeck and Eric Qvennerstedt of Twigeo share their insights on optimizing marketing spend through Geo lift testing. They discuss the challenges and benefits of this method, especially after recent privacy changes. They provide real-world

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43:53

Unique Content Strategies, Organic Growth Principles,...

The Efficient Spend Podcast ·

2024/04/20

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth. About the Guest: Neal is

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