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PODCAST

From the Yellow Chair

Lemon Seed
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working
business marketing

All Episodes

47:37
Funnel Vision: How to Turn Your Marketing Into Momentum
From the Yellow Chair ·
2025/08/05
en-us
56:38
Marketing that Clicks- and It’s Not Just Digital Ads
From the Yellow Chair ·
2025/07/29
en-us
13:32
Marketing Gut Check: Tracking, Strategy, and the...
From the Yellow Chair ·
2025/07/22
en-us
50:54
Family Ties- HVAC Marketing, Sales, and More with...
From the Yellow Chair ·
2025/07/15
en-us
26:21
Trust Over Tactics: Why Brand Reputation Wins in Home...
From the Yellow Chair ·
2025/07/08
en-us
23:55
Bye-Bye Tire Kickers: Marketing That Handles Price...
From the Yellow Chair ·
2025/07/01
en-us
21:03
Marketing Techniques to Finish Summer Strong
From the Yellow Chair ·
2025/06/24
en-us
40:04
The Power of Processes in your Business
From the Yellow Chair ·
2025/06/17
en-us
29:01
Rebranding the Pest Control Industry: The Spot On Story
From the Yellow Chair ·
2025/06/10
en-us
21:47
Why Your Marketing Feels Random And How To Fix It
From the Yellow Chair ·
2025/06/03
en-us
21:54
AI With a Soul: How Michael Wheelock Helps...
From the Yellow Chair ·
2025/05/27
en-us
26:32
Taking Flight: How Wingman AC Rebranded to Soar Higher
From the Yellow Chair ·
2025/05/20
en-us
20:49
Promo & No Mojo : When bad ads happen to good...
From the Yellow Chair ·
2025/05/13
en-us
24:13
Your Brand Breakthrough Starts Here
From the Yellow Chair ·
2025/05/06
en-us
21:38
Beyond the Logo: Building a Brand That Lasts
From the Yellow Chair ·
2025/04/29
en-us
37:50
Culture that Converts: How Thaddeus Tondu Built a...
From the Yellow Chair ·
2025/04/22
en-us
39:17
Hooked on Growth: Tim Brown’s Approach to Marketing...
From the Yellow Chair ·
2025/04/15
en-us
32:35
Show Up, Stand Out, Scale: Jen McKee’s Formula for...
From the Yellow Chair ·
2025/04/08
en-us
22:12
2+2=5: Marketing Beyond Digital
From the Yellow Chair ·
2025/04/01
en-us
35:16
Winning with Gratitude: The Marketing Strategy That...
From the Yellow Chair ·
2025/03/25
en-us
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