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PODCAST

Direct Sales Done Right

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your

business entrepreneurship

All Episodes

14:56

Episode 331: Ambitious but Disconnected? The Quiet...

Direct Sales Done Right ·

2025/06/19

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of maintaining cohesion between personal relationships and business success. She highlights the concept of the 'quiet drift' in relationships, particularly for ambitious women, and shares five signs that indicate a relationship may be drifting. ✨ What You’ll Learn in This Episode: Cohesion at home is essential for business success.Ambitious women can still value and appreciate

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18:13

Episode 330: The Unexpected Power of Missing The Goal

Direct Sales Done Right ·

2025/06/12

Register Here & save $5 for the the LiveWorkshop: "5 Hidden Intimacy Killers Most Marriages Face - Hosted by Tony and Alisa DiLorenzo" on June 25th, 2025 at 8pm EST 🎙️ Episode Summary: In this episode, Katy Ursta shares her personal journey of striving for goals and the lessons learned from her family, particularly her children's perspective on success and failure. She emphasizes the importance of detaching self-worth from outcomes, modeling resilience for future generations, ...

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28:13

Episode 329: A Real Time Wake-Up Call: How to Build...

Direct Sales Done Right ·

2025/06/05

🎙️ Episode Summary: In this raw and relatable episode, Katy shares an unexpectedly powerful lesson from her own life—starting with a missing earbud case and leading into a deeper realization about how confidence is earned, not gifted. If you've ever broken a promise to yourself and felt your confidence take a hit, this one’s for you. Tune in for a story that will challenge you to stop overthinking, start committing, and lead with integrity—even in the messy middle. You’ll walk away wit...

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30:08

Episode 328: Breaking Free from Burnout — Redefining...

Direct Sales Done Right ·

2025/05/29

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth. She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding them towards a more fulfilling and authentic life. What ...

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49:54

Episode 327: The Silent Cost of Success: How Your...

Direct Sales Done Right ·

2025/05/22

One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality styles, and reconnect with what matters most—your marriage. What You’ll Learn in This Episode:...

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30:51

Episode 326: When Business Bonds Break: Navigating...

Direct Sales Done Right ·

2025/05/15

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries. Katy encourages listeners to reflect on their relationships, identify signs of solid friendships, and u...

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20:26

Episode 325: Relationships in Direct Sales: The...

Direct Sales Done Right ·

2025/05/08

In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them. She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business success. Throughout the month of may, Katy will explore friendships, marriage, and self-worth...

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26:07

Epside 324 (Part 2) 17 Sales, 1 Organic Post: My...

Direct Sales Done Right ·

2025/05/01

Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income. If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, the timeline I use, and the psychology behind what works. Whether you're new to sales or rebuildin...

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29:03

Episode 323: What to Do When Your Personal Brand No...

Direct Sales Done Right ·

2025/04/24

Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists. What You’ll Learn in This Episode: Going beyond the “box” - what a personal brand needs to be in 2025Embracing your personal evolution Reconnecting with a brand that feels like youEpisode High...

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24:26

Episode 322: Screw the Pep Talks — Here’s How to...

Direct Sales Done Right ·

2025/04/17

We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure. What You’ll Learn in This Episode: Feeling your way through the failure,how to find the lessons in the failure. Owning your role in the failure- why extreme responsibility m...

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21:46

Episode 321: 1 Post, 17 Sales: Steal My Formula

Direct Sales Done Right ·

2025/04/10

In today’s episode, we unpack the power of storytelling for your sales. Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey! What You’ll Learn in This Episode: The Exact Formula to turn Likes into SalesStorytelling Formula for SalesHow to Become a Guide in Someone’s JourneyHighlights from this episode: [04:16] - Katy Explains the Power of Storytelling for Sales[08:59] - Crafting Re...

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28:55

Episode 320: 3 Secret Proven Strategies of the Underdog

Direct Sales Done Right ·

2025/04/03

In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity. In this episode she shares three examples of underdog mentality every entrepreneur needs. ✨ What You’ll Learn in This Episode: 🔹 Katy refutes the belief that we don’t have control over the outcomes. 🔹 Look at the granular steps that you can take to get clo...

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18:56

Episode 319: Lifequakes and the Power of New Beginnings

Direct Sales Done Right ·

2025/03/27

In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions. Katy expresses her immense gratitude for her partnership with Melanie and the incredible experiences they’ve shar...

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33:21

Episode 318: Starting from Experience: A New Perspective

Direct Sales Done Right ·

2025/03/20

In this heartfelt episode of the Direct Sales Done Right podcast, Katy Ursta opens up about the powerful role mindset plays in entrepreneurship and direct sales. She passionately shares how every setback isn't a failure but rather a precious opportunity to begin again—this time, with the wisdom and experience we’ve gained. Katy dives deep into the transformative mindset shifts that are essential for true success and offers practical, actionable steps for entrepreneurs who are ready to l...

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24:17

Episode 317: Bless, Release and Build: How To Handle...

Direct Sales Done Right ·

2025/03/13

On this episode of The Direct Sales Done Right Podcast, Melanie Mitro gets real about the emotional rollercoaster of direct sales—the self-doubt, the fear of rejection, and the moments when giving up feels easier than pushing forward. She opens up about her own struggles with rejection, sharing the raw, behind-the-scenes moments when she questioned if she was really cut out for this business. But through those tough experiences, she learned that success isn’t about having the perfect st...

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34:12

Episode 316: Confidence, Courage & Lipstick: Lauren...

Direct Sales Done Right ·

2025/03/06

In this episode of the Direct Sales Done Right podcast, hosts Melanie Mitro and Katy Ursta sit down with Lauren Hale, a mature beauty influencer and author, for an inspiring conversation about living unapologetically and rediscovering joy in midlife. Lauren shares her journey from teaching to becoming a business influencer, emphasizing the importance of authenticity, vulnerability, and intentionality in both life and business. Together, they explore the challenges women face as they nav...

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22:10

Episode 315: The 6 Biggest Mindset Blocks Holding You...

Direct Sales Done Right ·

2025/02/27

In this episode of the Direct Sales Done Right podcast, Melanie Mitro dives into the essential mindset shifts needed to successfully build a team in direct sales. She shares her personal journey, breaking down the common fears and limiting beliefs that hold many direct sellers back from recruiting. Melanie emphasizes that leadership isn’t about having all the answers—it’s about having the willingness to serve, mentor, and invite others into the opportunity. She reminds listeners that recruiti...

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23:19

Episode 314: The Storytelling Framework for Direct...

Direct Sales Done Right ·

2025/02/20

In this episode of Direct Sales Done Right, Katy Ursta dives into the power of storytelling in marketing and how it can transform the way you connect with your audience. She breaks down a simple yet effective storytelling framework—covering the essential elements of a compelling narrative, from setting the stage to creating rising tension, delivering a climactic moment, and wrapping up with a resolution. Using relatable examples, including moments from Friends, Melanie illustrates how great s...

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15:57

Episode 313: 3 Tips to Becoming a Sales Ninja When...

Direct Sales Done Right ·

2025/02/13

In this episode of The Direct Sales Done Right Podcast, Katy shares a recent realization about her business—there are areas that have become a bit disheveled. But instead of getting overwhelmed, she’s tackling it head-on! If you’ve ever felt like things are slipping through the cracks, this episode is for you. Katy walks through three powerful tips and strategies to help you clear the mental and physical clutter, get back on track, and reignite your productivity. Plus, she dives i...

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25:18

Episode 312: What To Do On Day 2

Direct Sales Done Right ·

2025/02/06

January sets the foundation, but February is where we refine, adjust, and push forward. In this episode of The Direct Sales Done Right Podcast, Melanie Mitro reflects on what she learned—both personally and in business—and how to align our words with our actions. Whether January was a strong start or felt like a struggle, February is an opportunity to shift, grow, and create more peace and success. She dives into what hard work is holding you back, where you need to pivot, and how to re...

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