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PODCAST

Direct Sales Done Right

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your

business entrepreneurship

All Episodes

23:52

Episode 358: If This Year Was "A Lot 🤯"- 3 Simple...

Direct Sales Done Right ·

2025/12/25

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta shares her personal reflections and insights on navigating challenges and growth in business and life. She discusses the importance of storytelling, gratitude, and the lessons learned from starting a new business and overcoming personal obstacles in 2025. 💡 Episode Highlights & Time Stamps: 0:44 Podcast Personal Reflections 2:02 Challenges and Truths of the Year of the Snake 5:00 Refle...

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22:45

Episode 357: The Real Cost of Rank Advancement (And...

Direct Sales Done Right ·

2025/12/18

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the transformative year of 2025, discussing the evolution of direct sales and her personal journey in the industry. She emphasizes the importance of reimagining rank advancement, focusing on healthy business practices, and finding joy in the work. Katy shar...

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26:05

Episode 356: The 2026 Direct Selling Shakeup: Why...

Direct Sales Done Right ·

2025/12/11

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!) https://tinyurl.com/neorawellness In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the evolving landscape of direct sales as we approach 2026, emphasizing the critical role of personal branding. She highlights the need for direct sellers to focus on building their personal brands rather than solely relying on their products or companies. Ka...

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21:25

Episode 355: The Subtle Ask: Three Steps to...

Direct Sales Done Right ·

2025/12/04

🎙️ Episode Summary: Get $30 Off my 3 part supplement stack with this link (**discount added in the cart/checkout!!!!) https://tinyurl.com/neorawellness In this episode, Katy Ursta discusses strategies for direct sellers to finish the year strong and build momentum into 2026. She emphasizes the importance of showing up confidently, the subtle ask in sales, and the necessity of believing in one's own value. Katy encourages listeners to maintain consistent messaging and to actively ask for...

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25:44

Episode 354: The Confidence Reset for Women Who’ve...

Direct Sales Done Right ·

2025/11/27

🎙️ Episode Summary: The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook Feeling a little shaken after a year of pivots, setbacks, or starting over? You’re not alone—2025 has been a year of massive transition for so many women in direct sales and entrepreneurship. In this episode, Katy Ursta breaks down her RISE Framework for rebuilding confidence when life (or business) pulls the rug out from under you. You’ll learn how to: Remember what’s true about you (not

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26:24

Episode 353: 10 Questions to Help Your Offer Dominate...

Direct Sales Done Right ·

2025/11/20

🎙️ Episode Summary: The Story to Sell Cohort is OPEN! Sign up here: https://services.katyursta.com/story-to-sell-cohort In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the importance of understanding one's unique value in the business landscape, especially in the context of social media and marketing. She shares a personal experience of having her service copied and emphasizes the significance of delivering an exceptional customer experience. Katy introduces ten

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36:18

Episode 352: Navigating a Brand Pivot with Special...

Direct Sales Done Right ·

2025/11/13

The Story to Sell Cohort is Officially Open. 10 spots! https://services.katyursta.com/offers/Cz2ESr4C/checkout 🎙️ Episode Summary: In this episode of the Direct Sales Done Right Podcast, Katy Ursta interviews Lauren Hale, a branding expert and author, who shares her journey of authenticity and vulnerability in the realm of social media and direct sales. Lauren Hale is a kindergarten teacher turned mature beauty influencer who is now sharing her perimenopause journey to her online commun...

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22:33

Episode 351: What Even Is My Life Right Now? 3 Tips....

Direct Sales Done Right ·

2025/11/06

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta addresses the feelings of uncertainty and self-doubt that many women in direct sales experience. She emphasizes the importance of self-discovery and healing, encouraging listeners to pursue their best selves. Katy shares practical strategies for evaluating one's direct sales experience, setting healthy boundaries, and cultivating a positive mindset. She also introduces exercises to help listeners gain

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19:56

Episode 350: Personal Brand Bootcamp (Part 5): 4...

Direct Sales Done Right ·

2025/10/30

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this final installment of the Personal Brand Bootcamp, Katy Ursta emphasizes the importance of emotional connection in personal branding and explores backend strategies that support front-end marketing efforts. She discusses the significance of storytelling, tracking follow-ups, collecting proof, creating a content rhythm, and building genuine relationships to enhance trust and dri...

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21:09

Episode 349: Personal Brand Bootcamp (Part 4): From...

Direct Sales Done Right ·

2025/10/23

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part four of her Personal Brand Bootcamp, sharing her own journey of building a personal brand, emphasizing the importance of energy and community. She recounts her experience with cancer and how it reshaped her approach to wellness and branding. Katy highlights the significance of authenticity and originali...

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24:28

Episode 348: Personal Brand Bootcamp (Part 3): 7...

Direct Sales Done Right ·

2025/10/16

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part three of her Personal Brand Bootcamp, focusing on seven social media shifts to build trust and authority. She emphasizes the importance of purposeful posting, creating SEO-ready profiles, and selling solutions rather than products. Katy also discusses the value of personal and proof-driven content, ever...

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29:04

Episode 347: Personal Brand Bootcamp (Part 2): 5...

Direct Sales Done Right ·

2025/10/09

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers! In this episode, Katy Ursta shares essential storytelling secrets for personal branding, emphasizing the importance of connecting with audiences through relatable narratives. She discusses the concept of nano stories, the significance of showing rather than telling, and the effectiveness of anchor (staple) stories. Katy also highlights the need for strong hooks and calls to action, wh...

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24:33

Episode 346: Personal Brand Bootcamp (Part 1): 3...

Direct Sales Done Right ·

2025/10/02

🎙️ Episode Summary: Thank you for making Direct Sales Done Right a top 5 podcast for network marketers! In this episode, Katy Ursta introduces a 4 part Personal Branding Bootcamp aimed at helping direct sellers enhance their visibility and messaging. She shares three key branding hacks that can significantly improve engagement and sales, emphasizing the importance of being more than just a billboard for a company. The conversation covers practical strategies for optimizing social ...

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24:08

Episode 345: Lifequake Update: Rebuild Your Business,...

Direct Sales Done Right ·

2025/09/25

🎙️ Episode Summary: Download the (re)Rise Confidently Workbook here! In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a transformative year filled with challenges and growth. She shares her journey from hardship to joy, drawing parallels with the biblical story of Job. Katy discusses the importance of mindset, vision, and taking actionable steps towards personal and professional goals. She emphasizes the significance of believing in the process and using

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20:31

Episode 344: Be the Brand, Not the Billboard! 3...

Direct Sales Done Right ·

2025/09/18

🎙️ Episode Summary: The Story to Sell Cohort is Open: Sign up here! In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the common pitfalls in direct sales, particularly the tendency to become a "walking billboard" for products rather than establishing a personal brand. She emphasizes the importance of personal messaging, building connections, and showcasing unique experiences to enhance sales effectiveness. Katy provides actionable insights and questions for

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24:17

Episode 343: 4 Things I Got Wildly Wrong When I...

Direct Sales Done Right ·

2025/09/11

THANK YOU!! We are number 5 in all of direct sales podcasts!!! 🎙️ Episode Summary: Story to Sell Cohort: Sign up here! In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons learned from mistakes made in her business. She discusses the importance of patience, unique messaging, and overcoming fear, while also emphasizing the need for personal reflection and spiritual guidance. Katy shares her experiences with the Story to Sell cohort and encourages

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23:51

Episode 342: 3 Things I Did Wildly Right When My...

Direct Sales Done Right ·

2025/09/04

THANK YOU!! We are number 5 in all of direct sales podcasts!!! 🎙️ Episode Summary: Story to Sell Cohort: Save your seat here! In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a year of significant personal and professional changes. She shares her gratitude for the podcast's success and discusses the importance of storytelling in personal branding. Katy outlines three key successful strategies she implemented during challenging times. She emphasizes the impo...

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19:13

Episode 341: How I Created a $70,000 Social Media...

Direct Sales Done Right ·

2025/08/28

🎙️ Episode Summary: To get on the Story to Sell Waitlist, click here! In this episode, Katy Ursta reflects on her 11-year cancerversary and shares how her battle with stage four Hodgkin's Lymphoma transformed her life and business. She emphasizes the importance of storytelling in marketing, encouraging listeners to find and share their own stories to connect with others. Katy discusses how her experience with cancer led to the creation of the "Every Sweat Matters" movement, which not only

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22:48

Episode 340: The V3 Framework: How Vision, Voice, and...

Direct Sales Done Right ·

2025/08/21

🎙️ Episode Summary: In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of storytelling in business, particularly in direct sales. She introduces the V3 framework, which consists of Vision, Voice, and Vulnerability, as essential elements for creating meaningful connections with audiences. Katy emphasizes that while tools like AI can assist in content creation, they cannot replace the human element of storytelling and shows you how to use this framework

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26:09

Episode 339: Back-to-School: 9 Content Ideas to Get...

Direct Sales Done Right ·

2025/08/14

🎙️ Episode Summary: Story to Sell Waitlist here! In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of personal storytelling in content creation, especially during the back-to-school season. She shares insights on how to connect with audiences through relatable experiences and offers practical content ideas that blend personal anecdotes with marketing strategies. The episode emphasizes the significance of brand awareness, engagement, and sales

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