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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

4:27

Episode 175: The Step-by-Step Guide to Building...

Million Dollar Nonprofit ·

2025/09/16

What if every donor action—clicking a link, attending an event, even abandoning a donation form—automatically triggered the perfect next step? That’s the power of a Donation Trigger Tree, a simple automation map that gently guides donors toward giving opportunities without guesswork.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Watch, Wire, Win framework for building your own Donation Trigger Tree. You’ll learn how to spot donor signals, attach the right responses, and

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3:30

Episode 174: How AI Can Become Your Round-the-Clock...

Million Dollar Nonprofit ·

2025/09/15

What if your nonprofit had a fundraising assistant who never slept, never got tired, and was always ready to thank donors, answer questions, and even close gifts? With AI, you can build that assistant—and train it in a single weekend.In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple three-step framework—Teach, Train, Turn On—to create your own 24/7 AI-powered fundraising assistant. You’ll learn how to feed it the right stories and FAQs, build a donor-friendly

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4:27

Episode 173: How to Build Automated Donor Journeys...

Million Dollar Nonprofit ·

2025/09/13

Most nonprofits lose donors because they go silent after the first gift. A thank-you email, then nothing—until the next big campaign. By then, the donor has forgotten your name.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to fix that with Automated Donor Journeys in GoHighLevel. You’ll learn a simple three-step framework—Map, Message, Automate—to guide every donor from first gift to loyal advocate without manually chasing anyone.Discover how to:Map out a 90-day donor

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5:06

Episode 172: Why Recognition, Response, and Reward...

Million Dollar Nonprofit ·

2025/09/12

Think about the last time you stayed at a truly great hotel—where someone greeted you by name, remembered your preferences, and made you feel like the most important guest in the room. That’s the concierge experience.Now imagine giving your donors that same level of care. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build what he calls the AI Concierge Experience—a system that makes donors feel seen, remembered, and deeply valued.You’ll discover a simple three-step

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4:44

Episode 171: Build a 24/7 Donation Bot That Closes...

Million Dollar Nonprofit ·

2025/09/11

What if your nonprofit could capture donations while you sleep? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a 24/7 donation bot that assists, answers, and asks—turning late-night interest into real impact. You’ll learn how to script your bot with ChatGPT prompts, remove donor doubts instantly, and close gifts with confidence. Tom shares a real-world case study of a nonprofit that gained 117 new donations in 90 days—38 of them after business hours—thanks to their

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5:05

Episode 170: How to Predict Your Nonprofit’s Revenue...

Million Dollar Nonprofit ·

2025/09/10

How do you really know how much money your nonprofit will raise next quarter? Guesswork, hope, or last year’s numbers won’t cut it—and leaving it to chance can be stressful for your team and board. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to take the guesswork out of fundraising by using donor data and AI forecasting.You’ll learn how to collect the right donor data, identify seasonal trends and patterns, and forecast future revenue with accuracy—without hiring an

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4:39

Episode 169: How To Build a Nonprofit Dashboard with...

Million Dollar Nonprofit ·

2025/09/09

Most nonprofits are flying blind—juggling spreadsheets, guessing at revenue, and hoping the numbers add up when the board asks for updates. But what if you could see your organization’s health in real time? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a simple nonprofit dashboard using ChatGPT and Google Sheets. You’ll learn exactly what metrics to track, how to calculate them with AI, and how to turn raw data into powerful visuals that reveal trends at a glance

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4:56

Episode 168: How to Use Automation for Real-Time...

Million Dollar Nonprofit ·

2025/09/08

Silence kills donor relationships. When supporters give but never hear what happened, they assume nothing did. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use automation to deliver real-time project updates that keep donors engaged and inspired. You’ll learn how to capture authentic field updates, connect them to your CRM with tools like Google Sheets and Zapier, and communicate progress instantly through email, SMS, or donor portals. Discover the framework—Capture

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4:59

Episode 167: Backstage Pass Giving: How Donor Portals...

Million Dollar Nonprofit ·

2025/09/06

What if your donors could feel like VIPs every time they gave? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to create a simple, automated Donor Portal that feels like a backstage pass—without the $50,000 custom software bill. You’ll learn how to frame your portal as exclusive access, deliver quick, human updates that keep supporters engaged, and automate the entire experience so it runs on autopilot. Real-world examples show how even a basic portal can boost retention by

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4:43

Episode 166: How to Use AI to Create Personalized...

Million Dollar Nonprofit ·

2025/09/05

Donors don’t stay because of tote bags or mugs—they stay because they feel remembered. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to ditch cheap merch and instead use AI to create personalized, low-cost thank-you gifts that donors actually treasure. From custom poems and digital art to personalized videos and playlists, you’ll discover how to make donors feel truly seen—without blowing your budget. Learn the simple framework—Personalize, Produce, Present—and see real

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4:59

Episode 165: From Donors to Insiders: Creating...

Million Dollar Nonprofit ·

2025/09/04

Most nonprofits think “loyalty program” means points, perks, or tote bags. But that’s not what donors really want. They want belonging. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a donor loyalty program that’s simple, scalable, and actually keeps donors engaged for the long haul. You’ll learn the 3-step framework—Name, Nurture, Notice—to give your program identity, create meaningful touchpoints, and celebrate milestones that make donors feel seen. Plus, you’ll

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4:54

Episode 164: The Simple 3-Step System to Convert...

Million Dollar Nonprofit ·

2025/09/03

First-time donors aren’t really donors yet—they’re testers. They’re dipping their toes in, waiting to see if you’ll thank them, show them impact, and make their gift feel meaningful. Blow that moment, and they disappear. But nurture it right, and that “test gift” can turn into a loyal monthly commitment.In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple 3-step automation—Thank, Show, Invite—that converts first-time donors into recurring givers without awkward

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4:46

Episode 163: Why Every Nonprofit Needs a Donor...

Million Dollar Nonprofit ·

2025/09/02

Most nonprofits spend all their energy on acquisition and retention — but almost none on what happens when a donor leaves. The truth is, the way you handle a donor’s exit says just as much about your organization as how you welcome them in. A simple donor offboarding sequence can transform cancellations from closed doors into future re-entry points.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down why you need a Donor Offboarding Sequence, how to write it, and the exact steps to

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5:25

Episode 162: How to Win Back Lapsed Donors and Turn...

Million Dollar Nonprofit ·

2025/08/31

Most nonprofits accept donor loss as inevitable—but it doesn’t have to be. Did you know that 70% of first-time donors never give again? That means the majority of your hard-earned supporters vanish after their first gift. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals a simple, automated framework to win them back without guilt or pressure. Using the steps Identify, Inspire, Invite, you’ll learn how to spot which donors are truly lapsed, reignite their passion with impact-driven

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5:40

Episode 161: Monthly Giving Made Easy: Invite,...

Million Dollar Nonprofit ·

2025/08/30

Most nonprofits start every month from scratch—new appeals, new campaigns, new stress. But it doesn’t have to be that way. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Recurring Giving Stack—a layered system that locks in predictable revenue and grows automatically. Using the framework Invite. Incentivize. Automate., you’ll learn how to make monthly giving the natural choice, create perks that make donors feel like insiders, and use automation to turn one-time

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5:24

Episode 160: The Automated Upsell System: How...

Million Dollar Nonprofit ·

2025/08/29

Most nonprofits shy away from upsells because they feel “salesy.” But what if upgrading a donor’s gift didn’t feel like pressure—it felt like an invitation? In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to create an Automated Upsell System that gently guides donors to the next natural step in their giving journey.You’ll learn the 3-step framework—Notice. Nudge. Normalize.—to spot donor signals, invite upgrades with the right message, and make giving more feel natural

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5:18

Episode 159: AI-Driven Strategies to Boost...

Million Dollar Nonprofit ·

2025/08/28

Most nonprofits still blast the same fundraising ask to their entire list—and wonder why response rates stay flat. The truth is, not every donor is in the same place. Some are ready for a bigger gift, some need a softer touch, and some simply want the story.That’s where AI unlocks what I call The Smart Ask: aligning your message with the donor’s passion and readiness. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a simple 3-step framework—Listen, Label, Launch—that

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4:52

Episode 158: Unlock Donor Loyalty with AI: Smarter...

Million Dollar Nonprofit ·

2025/08/27

Most nonprofits are guessing what donors care about—and losing money because of it. But with AI, you don’t have to guess anymore. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn raw donor data into clear insights that drive action. Using a simple framework—Collect, Clean, Convert—you’ll learn how to: gather the right donor signals, translate them into powerful audience segments, and transform those insights into tailored campaigns that inspire giving. Discover how to

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4:56

Episode 157: Turning Donation Tiers Into Stories: How...

Million Dollar Nonprofit ·

2025/08/26

Most giving pages look the same: a list of dollar amounts that feel more like math homework than inspiration. But here’s the truth—donors don’t want numbers, they want meaning. That’s why in this episode of The Million Dollar Nonprofit, Tom Kelly introduces the concept of a “Choose Your Impact” page—a donor experience that replaces static tiers with story-driven impact statements.You’ll learn a simple 3-part framework: Show, Simplify, Segment. Show the impact by turning dollar amounts into emotional

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5:37

Episode 156: How to Upgrade Donation Tiers Using...

Million Dollar Nonprofit ·

2025/08/25

Most nonprofits set donation tiers like math problems: $25, $50, $100, $250. The problem? Donors see it coming—and it doesn’t inspire them to give more. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to turn boring donation ladders into powerful invitations that move donors from “just giving” to becoming part of a story. Using the psychology of anchoring, storytelling to align tiers with real impact, and smart automation to nudge donors upward, you’ll learn how to increase

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218 results

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