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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

3:37

Episode 320: The Pre-Event Checklist Top Fundraisers...

Million Dollar Nonprofit ·

2026/04/26

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastYour auction doesn’t start when the first bid comes in.It starts days—even weeks—before anyone clicks “bid.”In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the pre-event checklist that separates average auctions from high-performing ones. Because most nonprofits focus on event-day logistics—tables, food, check-in—but the real revenue is decided long before

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3:39

Episode 319: What Your Auction Data Is Telling You:...

Million Dollar Nonprofit ·

2026/04/25

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastYour auction is already giving you answers.Not next year. Not after another event. Right now.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to read and use your auction data to improve your next event—without guessing, without starting over, and without adding more work. Because most nonprofits focus on one number: total revenue. But that’s just the result

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4:05

Episode 318: The Psychology of Bidding Wars: How to...

Million Dollar Nonprofit ·

2026/04/24

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastAt some point in every great auction, something shifts.It stops being about the item… and starts being about winning.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the psychology behind bidding wars—and how to intentionally design your auction to trigger them. Because bidding wars aren’t random. They’re predictable. And when you understand what drives them, you

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3:42

Episode 317: Turn Your Silent Auction Into a Live...

Million Dollar Nonprofit ·

2026/04/23

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhy do most silent auctions feel… quiet?Because they’re treated like listings instead of experiences. Items sit there. People scroll. A few bids come in. Then nothing. No urgency. No excitement. No reason to act now.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to transform your silent auction from a passive page into a dynamic, high-energy experience that

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3:45

Episode 316: The 3 Auction Settings That Can Double...

Million Dollar Nonprofit ·

2026/04/22

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastMost nonprofits think auctions succeed because of great items.They’re wrong.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the real drivers behind high-performing auctions — the invisible settings that control how people bid, how they feel, and how much they ultimately give.Because auctions don’t fail due to lack of value. They fail due to lack of momentum.Tom

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4:05

Episode 315: How to Audit Your Nonprofit Tech Stack...

Million Dollar Nonprofit ·

2026/04/21

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastIf your nonprofit feels slower, heavier, and more complicated than it should… your tools might be the problem.In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a fast, practical way to audit your entire tech stack in just 30 minutes — no overhaul, no stress, just clarity.Most nonprofits don’t suffer from a lack of tools. They suffer from too many tools that

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3:40

Episode 314: How to Use AI to Write Grant Proposals...

Million Dollar Nonprofit ·

2026/04/20

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhat used to take weeks — late nights, endless drafts, and constant second-guessing — can now be started in minutes.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI to draft grant proposals faster and more effectively — without losing the quality and strategy that actually wins funding.The biggest mistake nonprofit leaders make? Starting from a blank

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3:53

Episode 313: How to Use Instantly.ai for Donor...

Million Dollar Nonprofit ·

2026/04/19

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhy do most nonprofits avoid outreach?Because it feels awkward, forced, and ineffective.Cold emails go unanswered. Follow-ups feel uncomfortable. And over time, outreach gets pushed aside — which is exactly why growth slows down.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use Instantly.ai to turn donor outreach into something that actually works — and

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3:11

Episode 312: The One Automation That Keeps Donors...

Million Dollar Nonprofit ·

2026/04/18

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhy do donors disappear?It’s not because they stopped caring. It’s because most nonprofits only show up when they need something.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the single most important automation you can build to keep donors engaged all year long — not just during campaigns or fundraising events.The problem is a familiar pattern: Ask. Thank you

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2:39

Episode 311: How to Find Corporate Sponsors Using...

Million Dollar Nonprofit ·

2026/04/17

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhere are most nonprofits leaving money on the table? Corporate sponsorships.Not because companies aren’t willing to support meaningful causes — but because the outreach is often too generic, too early, and too disconnected from what businesses actually care about.In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a smarter, more strategic approach to sponsorship

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3:27

Episode 310: How a Smart Inbox Can Transform Your...

Million Dollar Nonprofit ·

2026/04/16

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhat if one of the biggest threats to your fundraising isn’t your strategy — but your inbox?In this episode of The Million Dollar Nonprofit, Tom Kelly reveals a hidden problem that quietly slows down many organizations: a messy, unstructured inbox that leads to missed opportunities, delayed responses, and broken donor experiences.Donor inquiries, sponsorship requests, event questions,

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2:24

Episode 309: The One Automation Flow That Runs Your...

Million Dollar Nonprofit ·

2026/04/15

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhat if one simple workflow could run your fundraising in the background — automatically?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a powerful idea: you don’t need dozens of systems to scale your fundraising. You need one well-designed flow that runs consistently without manual effort.Most nonprofits operate without a true system. A donor gives — maybe they

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2:15

Episode 308: Connect AI to Your Donor CRM: How to...

Million Dollar Nonprofit ·

2026/04/14

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhat’s the real turning point in using AI for your nonprofit?It’s not when you start using it — it’s when your AI actually knows your donors.In this episode of The Million Dollar Nonprofit, Tom Kelly explains why most nonprofits aren’t getting the full value from AI. They’re using it in isolation. Writing emails faster, generating content quicker — but still starting from scratch every

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1:54

Episode 307: How to Automate 90% of Fundraising Admin...

Million Dollar Nonprofit ·

2026/04/13

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhat if most of your team’s daily workload didn’t need to be done manually at all?In this episode of The Million Dollar Nonprofit, Tom Kelly challenges a common assumption: that productivity comes from doing more. In reality, much of what nonprofit teams do every day — thank-you emails, follow-ups, data entry, and reminders — is repeatable, and repeatable work is exactly where

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2:08

Episode 306: The Essential AI Stack for Nonprofits:...

Million Dollar Nonprofit ·

2026/04/12

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastAre you using too many tools — but still feeling disorganized and overwhelmed?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a powerful truth: most nonprofits don’t need more tools — they need the right stack.It’s easy to fall into the trap of collecting software: an email platform here, a CRM there, spreadsheets everywhere. But more tools don’t create

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2:10

Episode 305: How to Find Your Million-Dollar Story:...

Million Dollar Nonprofit ·

2026/04/11

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhat if the story that could transform your fundraising is one you already have?In this episode of The Million Dollar Nonprofit, Tom Kelly reveals a powerful insight: every organization already has a “million-dollar story” — the kind that captures attention, builds emotional connection, and inspires donors to take action. The problem isn’t a lack of stories. It’s how those stories are

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2:18

Episode 304: The Campaign Rhythm That Converts: How...

Million Dollar Nonprofit ·

2026/04/10

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhy do some fundraising campaigns feel effortless — while others fall flat?In this episode of The Million Dollar Nonprofit, Tom Kelly reveals a powerful truth: successful campaigns aren’t random. They follow a rhythm.Most nonprofits make the same mistake — they jump straight to the ask. “Please donate.” No buildup. No connection. No context. And when you lead with a cold ask, donors

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3:01

Episode 303: Why Your Mission Statement Is Killing...

Million Dollar Nonprofit ·

2026/04/09

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastCould your mission statement actually be hurting your nonprofit’s growth?In this episode of The Million Dollar Nonprofit, Tom Kelly challenges a common assumption: that a well-written mission statement automatically inspires support. The reality is, many mission statements sound polished — but fail to connect.The issue isn’t your mission. It’s how it’s communicated.Most mission

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2:28

Episode 302: Turn Your Impact Report into Marketing...

Million Dollar Nonprofit ·

2026/04/08

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastWhat if your nonprofit already has everything it needs to create powerful marketing — but isn’t using it?In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how one of the most overlooked assets in any organization — the impact report — can become a powerful engine for donor engagement, storytelling, and fundraising growth.Most nonprofits invest significant time and

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2:35

Episode 301: The 7-Word Headline That Tripled...

Million Dollar Nonprofit ·

2026/04/07

📚 Grab your copy of Tom Kelly's book, The Million Dollar Nonprofit:https://ip.charityauctions.com/free-book-podcastCan just seven words really triple donations?In this episode of The Million Dollar Nonprofit, Tom Kelly shares a powerful example of how a simple headline change transformed an entire fundraising campaign — without changing the mission, audience, or offer.Most nonprofits underestimate the importance of their headlines. They treat them as decoration rather than decision-makers. But in

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