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PODCAST

Education Marketing Leader with Chris Rapozo

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers. Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively. Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle challenges

business marketing

All Episodes

32:42

Marketing the Humanities - Strategies for Elevating...

Education Marketing Leader with Chris Rapozo ·

2025/03/20

The humanities are facing an uphill battle in higher education, with budget cuts and declining enrollments. But are we missing an opportunity? 🤔In this episode, Kyle Campbell joins host Chris Rapozo to discuss the shifting landscape of SHAPE (Social Sciences, Humanities, and the Arts for People and the Economy) subjects and how universities can better market them.🔍 Key Topics Covered: ✅ The missed opportunities in humanities marketing – Why universities are cutting humanities programs at the worst

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38:16

Higher Ed Marketing Needs Bold Leadership—Here’s How...

Education Marketing Leader with Chris Rapozo ·

2025/03/06

Higher Ed Marketing is at a Crossroads The demographic cliff is here. Competition is tougher than ever. Institutions are losing talent to the private sector.So how do we fix it?I sat down with Suzan Brinker, Co-Founder & CEO at VIV Higher Education and author of Pass/Fail, to unpack what institutions must do to survive the next decade.Here’s what you need to know:1. Integrated Growth Planning is Non-Negotiable Most institutions operate in silos: ❌ Academic affairs picks programs in a vacuum ❌

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34:49

Navigating the Higher Ed Marketing Vendor Maze - A...

Education Marketing Leader with Chris Rapozo ·

2025/02/27

The higher ed marketing vendor landscape is shifting—fast. More VC-backed companies. More consolidations. More agencies blending into one another. If you're a higher ed marketer evaluating vendors, you need to know what’s happening behind the scenes.In this episode, I sat down with Kevin Renton, Principal at Electric Kite and Publisher at Volt Magazine, to break it all down. We covered:✅ The agency and MarTech landscape – Who’s merging, who’s independent, and how it impacts your institution. ✅ The

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37:06

Email Marketing Mistakes You’re Probably Making (And...

Education Marketing Leader with Chris Rapozo ·

2025/02/20

Email isn’t dead. It’s just misused.On the latest episode of the Education Marketing Leader podcast, I sat down with Day Kibilds (VP of Strategy at Ologie) and Ashley Budd (Senior Director of Advancement Marketing at Cornell University) to talk about crafting higher-ed emails that build relationships, not just fill inboxes.The duo shared insights from their Amazon bestselling book, Mailed It!Key Takeaways:✅ Email is a Relationship Tool, Not a BillboardToo many higher-ed marketers treat email like a

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45:05

Special: Insights from the Education Marketing Leader...

Education Marketing Leader with Chris Rapozo ·

2025/02/13

In this special episode of the Education Marketing Leader Podcast, we're diving into the highlights of our Education Marketing Leader Book Club meeting, where we discussed the book Epic Content Marketing for Higher Education by Brian Piper! 📚We were thrilled to have Brian Piper, Director of Content Strategy at the University of Rochester join us.Brian answered questions and shared valuable insights on how higher-ed institutions can leverage content marketing to build trust, engage prospective

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34:28

Higher Ed’s Trust Problem and How Staff Can Help Fix...

Education Marketing Leader with Chris Rapozo ·

2025/02/06

Higher education is facing a trust crisis. Institutions are under scrutiny.And instead of leaning into transparency, many are doubling down on restrictive social media policies for staff! 😲But what if faculty and staff voices are exactly what’s needed to rebuild credibility and trust?On the latest episode of The Education Marketing Leader, I sat down with Scott Cline, Ed.D., Founder of Scott Cline Consulting, to discuss why colleges should empower, not silence, their employees on social media.Key

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43:03

How AI is Reshaping SEO for Higher-Ed - A...

Education Marketing Leader with Chris Rapozo ·

2025/01/23

In the latest episode of the Education Marketing Leader Podcast, I sat down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra.We discussed how AI-powered search transforms SEO and what it means for higher-ed marketers.Granit shared actionable insights to help you stay ahead in this rapidly evolving space.Here are three key takeaways from the episode:1️⃣ Expect Quality Over QuantityAI-driven search is reshaping traffic patterns. While you may see fewer visitors overall, those

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37:31

Advancement as a Strategic Partner - A Conversation...

Education Marketing Leader with Chris Rapozo ·

2025/01/09

Season 3 of Education Marketing Leader is here! I kicked it off with Dan Giroux, former AVP at Drexel University and Principal at DJG Marketing LLC, to discuss a pivotal shift for advancement teams: Evolving from reactive service providers to proactive strategic partners. Dan predicts 2025 will be a defining year for higher-ed advancement. Here’s how teams can adapt 👇 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞: Advancement is a revenue-generating powerhouse. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Build cross-campus relationships to

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37:27

Higher Ed Storytelling Beyond the Ordinary - A...

Education Marketing Leader with Chris Rapozo ·

2024/11/14

🎙️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟏𝟎𝟎: Full-Circle Moment with Voltaire Santos Miran on Storytelling in Higher Ed.In this milestone episode, I welcome Voltaire Santos Miran, Executive Vice President, Creative at Carnegie, the guest who unknowingly inspired this podcast’s creation and helped shape my approach to higher ed marketing.Our conversation explores some powerful storytelling principles, here are a few:🎯 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐚𝐬 𝐇𝐞𝐫𝐨𝐞𝐬, 𝐍𝐨𝐭 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧Voltaire stresses that while

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37:26

Breaking the Higher Ed Social Media Mold - A...

Education Marketing Leader with Chris Rapozo ·

2024/11/07

Breaking the Higher Ed Social Media Mold - A Conversation with Brianna BlackburnThis week on Education Marketing Leader, I spoke with Brianna Blackburn, Assistant Director of Social Media Brand Strategy at Bowling Green State University (BGSU).BGSU's social media efforts ranked #6 nationwide (and #1 in Ohio) – outperforming much larger institutions like OSU.Here's how they're doing it. 👇𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐑𝐞𝐥𝐚𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐦𝐨𝐭𝐢𝐨𝐧Brianna's team excels at creating content

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47:25

How KAUST is leading inclusive storytelling in the...

Education Marketing Leader with Chris Rapozo ·

2024/10/31

In the latest episode of Education Marketing Leader, I sat down with Tony Sheridan, Marketing and Communications Manager at KAUST (King Abdullah University of Science and Technology) in Saudi Arabia. Tony’s journey from Ireland to leading marketing at one of the world’s most innovative universities offers valuable insights for higher ed marketers navigating change and building inclusive campaigns. 🔑 Key Takeaways for Higher Ed Marketers ♦ Unconventional Paths Are Powerful: Tony’s transition from

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37:06

Transform Your Enrollment Strategy with Story-Driven...

Education Marketing Leader with Chris Rapozo ·

2024/10/24

This week on The Education Marketing Leader, I had the pleasure of speaking with Ryan Koral, founder of Tell Studios and Enroll Films.Ryan is a video storyteller with a mission to reshape how higher education communicates.If you care about authentic storytelling, student engagement, and video strategies that actually work, this episode is for you.Here are 3 powerful takeaways:📽 Embed Native Videos on University Sites❌ Don’t funnel visitors to YouTube.✅ Keep them on your homepage to control the

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31:16

Unlocking Budget-Friendly UX Strategies for Higher Ed...

Education Marketing Leader with Chris Rapozo ·

2024/10/17

Higher Ed budgets are tight, but delivering a seamless user experience (UX) shouldn't be out of reach.In this week's episode of the Education Marketing Leader podcast, I had the pleasure of speaking with Melanie Lindahl, Senior UX and Web Designer/Developer at The University of Texas School of Law and newly minted 2024 HighEdWeb Red Stapler Award winner. 🏆Melanie shared key takeaways from her award-winning presentation, highlighting the power of low-budget UX strategies for universities and

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33:17

Why Parent Engagement is Key to Student Success – A...

Education Marketing Leader with Chris Rapozo ·

2024/10/10

In today’s episode of the Education Marketing Leader podcast, I spoke with Melissa Greiner, VP of Marketing at CampusESP, about the crucial role parents play in the entire student journey – from the college selection process to graduation. 🎓👩‍🎓 Here's what we uncovered:👉 Parent Engagement is EvolvingColleges are recognizing that families are central to decision-making. Today's students WANT their parents involved, so institutions must adapt to meet this need. 👪👉 Finding the Right Communication

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34:59

How to market law school non-JD programs - a...

Education Marketing Leader with Chris Rapozo ·

2024/10/03

Marketing Non-JD Law Programs: Lessons from Wake Forest University School of LawIn the latest podcast episode of the Education Marketing Leader podcast, I spoke with Tara Ebrahimi, Executive Director of Marketing & Communications at Wake Forest University School of Law.We covered how to market niche, non-JD programs effectively.Here are the key takeaways for higher-ed law school marketers:1️⃣ Quick and Clear Messaging is EssentialTara emphasized that explaining the program's benefits in a few

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31:32

How to Optimize Higher Ed Websites with Search - A...

Education Marketing Leader with Chris Rapozo ·

2024/09/26

Higher education websites are complex.Outdated content mixed with new information makes it hard for visitors to find what they need.In this episode of the Education Marketing Leader podcast, Sara Kelzer of Cludo shares how optimized site search can simplify this and help universities improve user experience.Here are the highlights:🚩 Challenges in Higher Ed WebsitesUniversities face hurdles like decentralized content management and complex structures.Sara explains how this creates friction for

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36:14

Driving Enrollment with Personalized Digital Ads: A...

Education Marketing Leader with Chris Rapozo ·

2024/09/19

In this episode of Education Marketing Leader podcast, I interviewed Sherika Attipoe, Assistant Director of Public Relations and Digital Media at Calhoun Community College. Sherika shared insightful strategies on how the college has successfully used personalized digital advertising to boost enrollment. Calhoun is a leading community college in Alabama. Sherika explains how the institution's focus on personalization and targeted campaigns helps it stand out in a competitive higher education market

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32:27

The Future of OPMs in Higher-Ed - A conversation with...

Education Marketing Leader with Chris Rapozo ·

2024/09/12

In the latest episode of the Education Marketing Leader, I interviewed Dustin Ramsdell, Client Success Manager at Direct Development and host of The Higher Ed Geek Podcast.We dove into the evolving landscape of Online Program Management (OPM) services and what universities need to know as the sector faces growing challenges.𝓚𝓮𝔂 𝓗𝓲𝓰𝓱𝓵𝓲𝓰𝓱𝓽𝓼:𝐎𝐏𝐌𝐬 𝐋𝐨𝐬𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐧𝐝Universities are shifting away from the traditional OPM model due to rising costs and diminishing returns. The

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39:58

How to Engage University Presidents in Higher-Ed...

Education Marketing Leader with Chris Rapozo ·

2024/09/05

In this episode of the Education Marketing Leader podcast, I sat down with Dr. Tim Collins, President of Walsh University, to explore the vital role university presidents play in shaping and executing effective marketing strategies. Dr. Tim Collins is the President of Walsh University, with a distinguished background in the United States Air Force and a career dedicated to education and leadership. His innovative approach to university marketing has made him a prominent figure in higher education,

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36:25

Communicating the Value of Internships in Higher-Ed -...

Education Marketing Leader with Chris Rapozo ·

2024/08/29

In this episode of the Education Marketing Leader Podcast, I spoke with Drake DelosSantos, Public Relations Manager at Midlands Technical College, about a topic we can all get behind:The value of internships for our students.Drake made it clear—internships aren’t just a nice-to-have; they’re essential.For students, internships offer a taste of the real world, helping them figure out if their chosen field is truly the right fit.Drake’s internship experience was pivotal, guiding him from internal

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