x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Education Marketing Leader with Chris Rapozo

🎙️ Welcome to The Education Marketing Leader Podcast Hosted by Chris Rapozo, this podcast delivers actionable insights and proven strategies specifically for higher ed marketers. Each episode explores the challenges and opportunities in education marketing, providing you with tools to refine your campaigns, elevate your institution’s brand, and engage your audiences effectively. Learn how to create impactful content strategies, leverage personalization, optimize social media, and tackle challenges

business marketing

All Episodes

53:25

The Gears of Success | September Book Club

Education Marketing Leader with Chris Rapozo ·

2025/10/01

This month’s Education Marketing Leader Book Club turned into a masterclass on applying business strategy in higher ed, and how to market what you’ve actually got.Whether you work at an institution or support one as a vendor or consultant, you’ll find so much value in this one.Especially if you’ve ever felt stuck in the “short-order cook” trap or siloed from strategy.✅ Why every marketer needs to think like a product manager✅ Lessons on market fit, internal alignment, and pricing strategy✅ A call to

en

44:58

Relationship-building in admissions isn’t what it was...

Education Marketing Leader with Chris Rapozo ·

2025/09/25

On the latest Education Marketing Leader Podcast, I sat down with Ryan Trout, Director of Admissions at Northeastern Illinois University.We revisited his 2020 Stamats article, “Three Ways Relationship Building Helps Admissions Teams Excel,” and discussed how those lessons look different in 2025.Here are the key takeaways for higher ed marketers and enrollment leaders:🔹 Admissions is more competitive than ever.Test-optional is the norm, discount rates keep climbing, and students arrive less prepared

en

36:25

How Higher Ed Marketers Can Engage Gen Z, Parents,...

Education Marketing Leader with Chris Rapozo ·

2025/09/10

How do you create marketing that connects with students, parents, and alumni—all at the same time—without watering down your brand?In this episode of the Education Marketing Leader Podcast, Chris Rapozo talks with Jen Brock, VP of Marketing & Communications at Mount Holyoke College, about how to engage intergenerational audiences in higher education.You’ll learn:How Gen Z, parents, and alumni respond differently to marketing messagesWhy authenticity, ROI, and legacy all matter in brand

en

60:10

Finding Mission-Fit Students in Higher Ed 🎓 | August...

Education Marketing Leader with Chris Rapozo ·

2025/09/03

This special episode of the Education Marketing Leader Podcast brings you inside our August Book Club meeting, where we discussed Chasing Mission Fit with the author himself, Bart Caylor. 📖 Chasing Mission Fit tackles one of higher ed’s toughest challenges: finding and connecting with the students who are the right fit for your institution. In this episode, Bart and our book club community of higher ed marketers dive into: ✨ Why avoiding generic claims matters more than ever ✨ The “short-order cook

en

35:00

Using Data to Drive Enrollment Strategies - A...

Education Marketing Leader with Chris Rapozo ·

2025/08/28

In this week’s episode, I sat down with Kristen Johnson, Founder of Wise Marketing Strategy, to talk about how colleges and universities can better use data to guide enrollment marketing. Here are some of the key takeaways for higher ed marketers: ✅ Focus on inquiry conversion Don’t just count inquiries—track how many convert to applicants, accepts, and enrolled students. That’s where you’ll see quality and funnel movement. ✅ Build multi-channel, segmented nurture flows Pair admissions outreach with

en

34:13

Building Campus Pride Through Visual Storytelling - A...

Education Marketing Leader with Chris Rapozo ·

2025/08/14

What does it look like when a creative director is also a former student? Luis Landeros brings that full-circle perspective to his work at Arizona Western College, and it shows.We talked about:Why stock photos kill authenticity and how real images connect better with communityHow one unplanned photo shoot turned into a national Paragon AwardThe power of being a real-world practitioner in the classroom (Luis also teaches design)Building creative confidence by failing fast and doing the work anywayHow

en

31:37

Using Stories to Market to International Students - A...

Education Marketing Leader with Chris Rapozo ·

2025/07/31

🎙 New Episode: Using Stories to Market to International Students Guest: Kris Achten, Manager of International Marketing & Recruitment at Karel de Grote University College and Founder of People Like You.We covered a lot in this one, from environmental triggers to user-generated content to a student who went from doubting he could afford college to landing a job at TikTok.Here are the highlights for higher ed marketers:✅ Stop telling stories about your institution. Start telling stories about

en

56:16

Special: Insights from the Education Marketing Leader...

Education Marketing Leader with Chris Rapozo ·

2025/07/26

In this special episode of the Education Marketing Leader Podcast, we revisit highlights from our July book club meeting with Day Kibilds and Ashley Budd, co-authors of MailedIt!.This conversation brought together higher-ed marketers, enrollment pros, and communicators to unpack how small, intentional email campaigns can lead to big results.Together, we explored key lessons from the book.Here’s what you’ll learn in this episode:✅ Why voice and tone matter more than perfect timing or design ✅ How to

en

32:11

What Stronger Faculty Visibility Can Unlock for Your...

Education Marketing Leader with Chris Rapozo ·

2025/07/17

Most faculty pages are outdated directories. No story. No strategy.But in today’s landscape, faculty visibility impacts everything, from citations and media to enrollment and funding.In this episode, Dr. Hashim Zaman breaks down how higher-ed marketers can support faculty online without adding to their workload, or risking trust.Here’s what you’ll take away:Why personal branding feels performative to most academics and how to reframe it as “visibility with purpose” rooted in research—not hype.The

en

34:29

Building Better Web Content for Neurodiverse Students...

Education Marketing Leader with Chris Rapozo ·

2025/07/03

Your website might be compliant. But is it neuroaccessible? If it’s not, you’re losing students before they even apply.In this episode of the Education Marketing Leader podcast, I talk with Beth Jendro Noël, Director of Communications and Creative Services at Middlesex Community College.She breaks down what most higher ed marketers are missing when it comes to accessibility, and how to fix it.We cover:✅ What “neuroaccessible” really means ✅ A practical audit you can use right now✅ Why 33% of

en

34:14

What Happens When Marketing Leads Strategy—A...

Education Marketing Leader with Chris Rapozo ·

2025/06/19

In this episode of The Education Marketing Leader, I talk with Mike Barzacchini, Director of Marketing Services at Harper College, about how to stop being seen as a service desk, and start being viewed as a strategic leader.Mike shares how his team made that shift by putting strategy first, building credibility through clear planning frameworks, and creating a culture of collaboration with leadership. One of the biggest takeaways: Slow down to move smarter.Key ideas you’ll hear:How Harper’s 55-page

en

38:25

Fixing the Gaps in Parent and Counselor Communication...

Education Marketing Leader with Chris Rapozo ·

2025/06/05

On the latest episode of the Education Marketing Leader podcast, I interviewed Laura Rudolph, founder of Square One Consulting and former higher-ed marketer at Transylvania and Marshall University.We talked about the two audiences that are often overlooked in enrollment strategy: parents and high school counselors.Laura put it plainly: "Parents aren't along for the ride. They're driving the car. Counselors? They're the GPS."It's something we don't talk about enough in higher ed marketing. We spend

en

58:12

Special: Insights from the Education Marketing Leader...

Education Marketing Leader with Chris Rapozo ·

2025/05/23

In this special episode of the Education Marketing Leader Podcast, we revisit highlights from our May book club meeting with Jamie Hunt, founder of Solver Higher Ed, former CMO of Old Dominion, host of Confessions of a Higher Ed CMO, and author of Heart Over Hype.This session was an exchange between higher ed marketers, strategists, and creatives reflecting on the real-world impact of empathy-driven communication.Together, we explored the themes, challenges, and opportunities from Jamie’s book, and

en

36:28

Why Niche Content Is Your SEO Advantage in 2025 - A...

Education Marketing Leader with Chris Rapozo ·

2025/05/22

On this episode of the Education Marketing Leader podcast, I sat down with Mariah Tang, Chief Content Marketing Officer at Stamats. We unpack why niche content is the most underrated growth strategy in higher ed marketing right now, and how to actually make it work for you. This isn’t another talk about SEO basics. It’s a roadmap for building search-visible, AI-resilient, and student-relevant content using the tools and team you already have.Here’s what higher ed marketers need to know 👇𝐓𝐡𝐞

en

35:07

Quick Wins for Higher Ed Marketers Under Pressure - A...

Education Marketing Leader with Chris Rapozo ·

2025/05/17

In this episode of the Education Marketing Leader podcast, I sat down with Seth Odell, Founder & CEO of Kanahoma, to unpack the brutal truths facing higher ed marketers.From the enrollment cliff to vanishing name buys, Seth doesn’t sugarcoat what’s ahead, and why speed, focus, and fundamentals matter now more than ever.What You Need to KnowThe cliffs are real. Enrollment. Search. Perception. Different challenges depending on your market, but all converging fast.If you’re not doubling down on

en

35:48

Performance TV for Higher Ed Marketing - a...

Education Marketing Leader with Chris Rapozo ·

2025/05/08

On this episode of Education Marketing Leader podcast, Jennifer Lonchar , co-founder of AmbioEdu, breaks down what higher ed marketers need to know about Performance TV, and why it's becoming an essential part of the enrollment marketing mix.What is performance TV and why it matters Performance TV refers to unskippable streaming commercials on platforms like Hulu, Roku, Peacock, and Pluto, except with trackable results. Unlike traditional TV, it enables ROI measurement tied directly to inquiries,

en

57:39

Special: Insights from the Education Marketing Leader...

Education Marketing Leader with Chris Rapozo ·

2025/04/29

In this special episode of the Education Marketing Leader Podcast, we’re diving into highlights from our latest Education Marketing Leader Book Club sessionWe were joined by Jenny Fowler, award-winning social media manager at MIT and author of the breakout hit Organic Social Media: How to Build a Flourishing Online Community.Jenny, fresh off her Harvey Chute Award win for Best Nonfiction in Business & Enterprise, shared her candid insights on leading social media strategy in higher ed, using

en

33:08

Not a Second Choice: How South Plains College Tells...

Education Marketing Leader with Chris Rapozo ·

2025/04/24

In this episode of the Education Marketing Leader podcast, I sat down with Dane Dewbre, Executive Director of Marketing and Communications at South Plains College. We talked about shifting public perception around community colleges and why the old narratives need to go.Dane’s been with SPC for 29 years, and he’s seen firsthand how students of all ages, backgrounds, and ambitions thrive when they have access to quality, affordable education.Key Takeaways for Higher Ed Marketers:✅ Community colleges

en

34:34

How to Market to Non-Traditional Students the Right...

Education Marketing Leader with Chris Rapozo ·

2025/04/10

In this episode of the Education Marketing Leader podcast, I sat down with Yane Nemeroff, Assistant Professor of Communication Studies at Miami Dade College and host of the Non-Traditional Scholar Podcast to talk about how to market to non-traditional students without the fluff.Yane joined me to break down what higher ed marketers need to know about this growing audience.⚡ Key takeaways:“Non-traditional” doesn’t mean just parents or veterans. It’s anyone who didn’t go straight from high school to

en

34:24

Inside Heart Over Hype: Jaime Hunt's Guide to...

Education Marketing Leader with Chris Rapozo ·

2025/03/25

In this episode of the Education Marketing Leader podcast, I sat down with Jaime Hunt, Founder and President at Solve Higher Ed Marketing and author of the new book Heart over Hype.We covered the real work behind building an authentic brand in higher ed.No fluff.Just strategy, leadership, and lessons you can actually use.Here's what we covered in the episode:✅ What's behind the title "Heart over Hype"Jaime breaks down why emotional connection and trust matter more than flashy campaigns, especially

en

126 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF