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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

49:49

321. Let’s Collab & Mastermind in Mexico Together in...

Cubicle to CEO ·

2025/10/20

You're invited! RSVP for a Magic Mixer on Nov. 13th or 14th to preview The MixerMind: https://resources.lindasidhu.com/a/2147961181/HV842Z9z Join The MixerMind (enrollment opens Nov. 13th and closes Nov. 18th): https://resources.lindasidhu.com/a/2147711406/HV842Z9z Have further questions? Vox with Linda directly (https://voxer.app.link/profile?username=lsidhu891) or send Ellen a DM @missellenyin (https://instagram.com/missellenyin) Iconic business leaders all have their own unique

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48:45

320. Converting Cold Leads Into High Ticket Clients...

Cubicle to CEO ·

2025/10/13

Most service providers rely on selling to their warm audience and using launches, funnels, or daily posting to book high-ticket clients. But Latesha Lynch lands 2–3 every month — while working just 20 hours a week and skipping sales calls.In the last five months, she’s booked 13 clients. 69% were cold leads who found her through Threads, Upwork, ChatGPT, or even old YouTube videos — and still converted into $2,500–$5,000 clients. In this case study, Latesha shares her unconventional approaches

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38:41

Bonus #77: Hosting an Event? Our Pop-Up Community...

Cubicle to CEO ·

2025/10/08

Try Kajabi Communities for free for 30 days: cubicletoceo.co/kajabi What if the real magic of your event didn’t happen at the event — but in the months before and after it? That’s exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this past September, Bloom Together. By launching the community as soon as tickets opened and keeping it open for a month post-event, we turned a one-day experience into a months-long season of connection—leading to a

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46:10

319. Largest Launch While Pregnant? The Business +...

Cubicle to CEO ·

2025/10/06

While 8 months pregnant, Stefanie Adler pulled off her largest launch ever—securing six-figures in revenue from her group program, The Well Woman Collective. That financial foundation allowed her to take a spacious 8-month maternity leave without sacrificing income or business momentum. The secret wasn’t working harder—it was syncing her business strategy with her biology. By leveraging her own framework, rooted in mineral balance, nourishment, and cycle syncing, Stefanie created more ease,

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51:43

318. $1.1 Million Dollar Launch Debrief (Uncommon...

Cubicle to CEO ·

2025/09/29

In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate.She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms. So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training, 19 high-value emails in 5 days, and a Bootcamp structure designed to deepen intent, she turned

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34:31

Bonus #76: Closing 63% of the Room — How Speaking Can...

Cubicle to CEO ·

2025/09/24

Most entrepreneurs think of speaking as only a visibility play — but done right, it can be your most profitable marketing strategy.Laurie-Ann Murabito went from a shy girl who couldn’t make eye contact to a five-figure keynote speaker. After one client used her framework to go from zero leads to closing 63% of the room, she knew she’d uncovered a repeatable system. Today, Laurie-Ann helps coaches and small business owners leverage speaking as their best client-generating tool through her

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56:17

317. Building a 30K+ Community in 2 Years Through...

Cubicle to CEO ·

2025/09/22

In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads. Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online growth. This resulted in five sold-out NYC events, $10K+ in sponsorships from brands like Covergirl, and

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55:36

316. Tripling Brick-and-Mortar Sales + Foot Traffic:...

Cubicle to CEO ·

2025/09/15

When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably. In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hope used data to optimize staffing for peak hours, streamline product mix, and even alter her floor design to improve checkout flow and create a speedy,

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35:57

Bonus #75: Healthy Habits That Stick — The Nutrition...

Cubicle to CEO ·

2025/09/10

Entrepreneurship is hard on the body — long hours, skipped meals, constant stress. But what if improving your health didn’t have to mean overhauling your entire routine? Functional Medicine Nutritionist Ali Virtue, founder of Parkside Nutrition, helps entrepreneurs create realistic, balanced plans that actually stick. With a Master’s in Human Nutrition & Functional Medicine, she’s known for turning small shifts into big results. In this episode, she shares: The simplest change you can make

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56:57

315. The $50K “Sold Out Party” Strategy With a 90%...

Cubicle to CEO ·

2025/09/08

In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate. Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public. By testing her messaging with this inner circle, Michelle uncovered she was targeting the wrong buyers, and a single shift helped her

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48:24

314. $17.5K in 72 Hours: Launching Exclusively...

Cubicle to CEO ·

2025/09/01

Today’s case study is one of the most creative launch strategies we’ve covered this year. Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature. Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in daily to her Instagram stories. At the end of the 3 day mini-series, she pitched her offer only to

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33:25

Bonus #74: The 2-Week Sprint + Prioritization Test...

Cubicle to CEO ·

2025/08/27

When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices.Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading multimillion-dollar initiatives, she’s the go-to expert for turning operational chaos into a well-oiled growth engine. In this episode, she shares:

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53:36

313. Charging $30K Per Keynote: A Fighter Pilot’s...

Cubicle to CEO ·

2025/08/25

In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue. In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot to grow her speaking business with military precision, and the needle-moving decisions that made her 50% rate increase successful. Connect with Michelle:

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52:11

312: How the “Hot 100” Method Generated $100K in 6...

Cubicle to CEO ·

2025/08/18

After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast.In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-created Hot 100 Method: a focused visibility strategy built on intentionally nurturing 100 highly aligned people in her network through personalized outreach, generous visibility, and

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39:05

Bonus #73: In-person Clinic to Online Clicks: The...

Cubicle to CEO ·

2025/08/13

Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it.In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved

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55:36

311. How Customer Storytelling 5X’d Roadster’s Sales...

Cubicle to CEO ·

2025/08/11

When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren’t ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slashed its sales cycle by 25%, and increased branded search volume by 10X. Not only that—it was acquired by the largest tech company in auto retail for $360

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46:03

310. Outperforming In-Person Teams: Inside The Remote...

Cubicle to CEO ·

2025/08/04

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠⁠Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar. Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team

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48:50

Bonus #72: 4 Website Pages That Convert Clicks Into...

Cubicle to CEO ·

2025/07/30

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ 70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds. That means your homepage isn’t just a digital brochure. It’s your first impression, your credibility check, and your silent sales rep — all in one. Sisters Krissy and Claire, the powerhouse duo behind K+C Creative, have helped

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50:54

EP 309: From Bottleneck to Breakthrough: How One...

Cubicle to CEO ·

2025/07/28

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire. The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her personal involvement in every project bottlenecked growth and drained capacity. The solution? Hiring a

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50:17

308. Built for Flexibility: How In-House Production...

Cubicle to CEO ·

2025/07/21

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠Most companies in the custom closets and home organization industry outsource their manufacturing, but Jennifer Q. Williams did the opposite, and it changed everything. As the founder of Saint Louis Closet Co., Jennifer invested in bringing the entire production process in-house from day one, a bold move that allowed her to deliver fully

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425 results

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