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PODCAST

The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs

Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs

This podcast is for equestrian business owners who are ready to grow, scale, and make more money without burning out. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with simple equine business strategy, marketing tips, pricing support, and mindset shifts that actually work in the horse world. Whether you"re raising your prices, improving your marketing, getting fully booked, hiring help, or building a business that doesn’t depend on you to survive — this

business

All Episodes

00:05:46

How Megan Built Systems, Structure, and Balance in...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/10/17

Megan runs Classical Horsemanship in Colorado, helping adult riders build confidence and connection. But behind the scenes, she was working non-stop and struggling to find balance.In this conversation, Megan shares how working with Jenni inside The Collective and The Mastermind helped her create systems, structure, and space — without losing the heart of her business.It’s a story every equine business owner will relate to: working too hard, wanting more time, and finally realising that structure

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00:08:31

223: 3 Money Beliefs That Hold Equestrian Business...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/10/15

Money mindset runs deeper than pricing — it affects how you market, sell, and feel about your business. In this episode, Jenni Bush breaks down three common money beliefs holding equine business owners back — and how to rewrite them for confidence and profit.What you’ll learn:The truth behind “horse people won’t pay”Why “I’m not good with money” is a habit, not a factHow to stop fearing client loss when you charge properlyThe hidden cost of money fears in equine businessesSimple ways to start

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00:11:30

222: How Raise Your Rates Without Losing Clients in...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/10/13

Worried that raising your prices will send clients running? You’re not alone — but the truth is, most won’t leave. In this episode, Jenni Bush shares exactly how to raise your rates without losing clients, whether you sell services or products. Learn how to communicate your price rise with confidence, add value before you increase, and handle the fear that comes with charging what you’re worth.What you’ll learn:Why the “mass walkout” fear is almost never trueHow to add value before you raise your

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00:08:56

221: The Simple Shift to Make Equestrian Clients Say...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/10/08

In this episode, Jenni explains how to reframe and repackage your offers so clients say “yes” faster, whether you sell services or products.What you’ll learn:The small but powerful shift that changes how clients see your valueWhy your price is part of your positioningHow to repackage your offers to create desire instead of comparisonReal examples from equine service and product businessesHow to build confidence in your pricingLinks & Mentions:💻 Masterclass: Raise Your Prices Without the Panic –

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00:10:57

220: You’re Charging Too Little in Your Equine...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/10/06

In this episode of the Equine Business podcast, Jenni Bush discusses the critical issue of undercharging in the equine business sector. She explores the hidden costs associated with undercharging, the negative impact of attracting cheap clients, and the importance of understanding business numbers to ensure sustainability. Jenni emphasizes that pricing is not just a mathematical calculation but also a marketing strategy that reflects the value of services offered. She encourages listeners to

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00:48:02

219: Why Your Next Big Break Could Come from Who You...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/10/04

In this episode, Jenni sits down with Shona and Kirsty from the Equestrian Business Support Network to talk about the real power of networking. Forget awkward coffee mornings and small talk—this is about building genuine connections that lead to referrals, support, and long-term business growth.Running an equine business can sometimes feel like you’re on your own, but you don’t have to be. In this episode, Jenni is joined by Shona and Kirsty from the Equestrian Business Support Network to dive

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00:10:30

218: Beta International 2025: Insights and...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/10/01

In this episode, Jenni Bush shares her experiences and insights from Beta International 2025, highlighting the event's organization, the importance of automations in business, and key discussions from the business panel regarding rising costs and effective communication. She emphasizes the necessity of taking risks in business and the role of AI as a supportive tool rather than a replacement. Jenni reflects on the event's success and announces upcoming opportunities for further

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00:07:52

217: Are You Building a Business or Just Creating a...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/07/16

You say you want freedom, but you’re still doing everything yourself. In this episode, Jenni breaks down why so many equine business owners resist delegation — and what it really means about how they’ve built their business. If you want more ease, capacity, and space to lead — this episode is where it starts.In This Episode You'll Hear:Why delegation resistance isn’t about systems — it’s about identityThe cost of over-functioning and the fear of letting goWhat delegation protects: energy,

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00:06:58

215: The Fear Behind Raising Your Prices

The Equine Business Podcast — Marketing, Mindset,... ·

2025/07/11

f your stomach flips when you think about raising your prices, this episode is for you. Because it's not just about the numbers — it's about what you believe you're allowed to earn, hold, and claim. In this episode, I walk you through the three real reasons most equine business owners stay stuck — and the powerful shifts that help you finally step into pricing that reflects your value.In This Episode You'll Hear:Why undercharging isn’t a pricing issue — it’s a belief issueThe truth

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00:07:21

214: If Your Business Falls Apart Without You - It’s...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/07/10

Ever wondered what would happen if you walked away from your business for a week? Chances are—it wouldn’t survive. That’s because most equine business owners have built a business that owns them, not the other way around. In this episode, I break down how it happens, what the real costs are, and the foundational shifts you can make today to move from burnout to true leadership.In This Episode You'll Hear:The difference between being the face and the foundation of your businessHow

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00:04:04

213: Welcome Back: What’s Coming + Why It Matters

The Equine Business Podcast — Marketing, Mindset,... ·

2025/07/10

After a break since January, the podcast is officially back — and this short, punchy welcome episode sets the tone for what’s coming. I share why I paused, what’s shifting in my world, and how this new season of the show is designed to give you real support, not more noise. If you’re building a powerful equine business but secretly holding it all together with sheer grit, this season is for you.In This Episode You'll Hear:Why the podcast took a break — and why now was the moment to returnWhat

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00:19:46

212: ✅ The 10-Minute Rule to Stop Overwhelm in Its...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/01/29

Feeling like there’s too much to do and not enough time? In this live mini-training, we’ll tackle the real reasons behind your overwhelm and uncover practical steps to prioritise what truly matters in your equine business.I’ll share insights on the tasks you’re avoiding (but should focus on) and guide you through simple, actionable strategies to help you reclaim your time and energy. Let’s cut through the chaos and get you back on track. Need extra support? Book a quick chat with me here:

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00:14:42

210 📣 The 3 Questions to Instantly Improve Your...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/01/15

Feeling overwhelmed by marketing? Let’s cut through the noise. In this quick episode, I’ll share three powerful questions that will simplify your marketing efforts and help you attract the clients you actually want to work with.Ready to get clearer and more focused? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn In this conversation, Jenni Bush discusses effective marketing strategies for equine businesses, focusing on three key questions to help identify ideal clients, the

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00:16:56

209: 🧠 7 Minutes to Conquer Fear of Raising Your Prices

The Equine Business Podcast — Marketing, Mindset,... ·

2025/01/08

In this conversation, Jenni Bush discusses her approach to supporting members of the Equestrian Business Support Network through a live podcast format. She emphasizes the importance of mindset, particularly around pricing strategies, and provides actionable steps for overcoming the fear of raising prices. The discussion highlights the value of recognizing the unique contributions of equestrian businesses and encourages listeners to shift their perspective on pricing from time-based to

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00:20:14

#208: ✅ 5 Things to Stop Doing in 2025

The Equine Business Podcast — Marketing, Mindset,... ·

2025/01/01

In this episode, Jenni Bush discusses five critical habits equine business owners should stop in 2025 to enhance their business success. She emphasizes the importance of setting boundaries, valuing one's worth, delegating tasks, creating a marketing plan, and avoiding comparison with others. By implementing these changes, business owners can work smarter, reduce stress, and create a thriving business environment.BOOK A QUICK CHAT HERE https://tidycal.com/jennibush/chat-pod FIND ME ON INSTAGRAM

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00:12:57

#207: 👥 What's it Like to work with me Sarah’s Story

The Equine Business Podcast — Marketing, Mindset,... ·

2024/12/25

In this episode, Jenni Bush discusses her coaching approach and shares feedback from her clients, particularly focusing on the importance of integrating personal and business coaching. She emphasizes the significance of collecting testimonials to build trust and showcases how her clients have benefited from her tailored strategies. The conversation highlights the interconnectedness of life and business, the need for self-care, and the value of a client-centered coaching approach.BOOK YOUR FREE CALL

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00:28:07

#206: 📣 10 Reasons Your Marketing Isn’t Working (and...

The Equine Business Podcast — Marketing, Mindset,... ·

2024/12/18

In this episode, Jenni Bush discusses the top 10 reasons why marketing efforts may not be yielding desired results for equestrian business owners. She emphasizes the importance of identifying a specific target audience, building genuine connections through content, and the necessity of follow-up. Jenni also highlights the significance of understanding what success looks like in marketing, the need for patience, and the importance of reconnecting with the core reasons behind one's business. The

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00:12:06

205: 👥 Beating the Pre-Christmas Squeeze: Wrap Up...

The Equine Business Podcast — Marketing, Mindset,... ·

2024/12/11

Quick Actions Checklist: Finish 2024 Strong & Set Up 2025 for SuccessReframe Your Mindset Shift from overwhelm to focus: Identify the top 3 things that truly matter. Prioritise progress, not perfection. Apply the 80/20 Rule Identify the 20% of tasks that will have the biggest impact on your business. Focus on completing those first. Time Block Your Schedule Set boundaries around work and rest. Use time blocking to ensure you’re giving energy to the right tasks without

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00:17:47

204: 🧠 What if it goes wrong? Fear of failure in...

The Equine Business Podcast — Marketing, Mindset,... ·

2024/12/04

www.JenniBush.com Summary In this episode, Jenni Bush addresses the common fear of failure that many entrepreneurs face, particularly in the equine business sector. She emphasizes that this fear is normal and can be reframed as a sign of growth and progress. Jenni shares personal experiences and practical strategies for overcoming fear, building resilience, and fostering self-trust. The conversation encourages listeners to view failure as feedback and to take actionable steps towards their goals,

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00:35:55

203: 👥 No Camera Shyness! Using Video to Market Your...

The Equine Business Podcast — Marketing, Mindset,... ·

2024/11/27

In this episode of the Equine Business podcast, Jenni Bush interviews Jay Hunt from Equine Video Pro, discussing practical tips for equestrians to enhance their video marketing skills. They cover overcoming camera shyness, creating engaging content with smartphones, building a video content bank, and understanding the importance of authenticity in equestrian marketing. Jay shares valuable resources and tools to help equestrians get started with video creation, emphasizing that anyone can produce

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231 results

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