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PODCAST

The Equine Business Podcast

Jenni Bush - The Equine Business Mentor

This podcast is for equestrian business owners who are done winging it and ready to lead. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with grounded strategy, mindset shifts, and real-world insight. Whether you"re raising your prices, hiring your first team member, or finally building a business that doesn’t depend on you to survive — this is the space that will challenge you, support you, and remind you that you don’t have to do it all alone.

business entrepreneurship

All Episodes

00:08:34

233: Why You Didn’t Hit Your Goals (And What To Do Next)

The Equine Business Podcast ·

2025/12/03

If you’re looking at your goals for this year and realising a lot of them didn’t happen, this week’s podcast episode is for you.Have a listen and tell me what lands ✨✨✨If you want to get in the course use code PODCAST here https://equinebusinessmentor.com/nextyear-successsystem

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00:21:04

232: PLAN 2026 WITH ME: Your End-of-Year Reset

The Equine Business Podcast ·

2025/11/26

Its that time of year again! Enjoy this episode Here are the links you needGet your free planner herehttps://equinebusinessmentor.com/annualplanGet the Course Here https://equinebusinessmentor.com/nextyear-successsystem

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00:10:21

231: Stop Sounding Boring Online (Even If You Hate...

The Equine Business Podcast ·

2025/11/19

If your marketing sounds flat or forced, this episode’s for you. Jenni Bush shares how to add genuine personality to your posts, sound more like yourself, and attract clients naturally.You’ll Learn: – Why fear of selling kills connection – How to bring your real voice online – Practical ways to add energy and authenticity – Real examples from equine professionalsLinks & Resources:Book a Free Fitting Call: ⁠https://app.jennibush.com/widget/bookings/fittingcall ⁠Join the EBSN:

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00:13:02

230: Are You Talking to the Right People? Fix Your...

The Equine Business Podcast ·

2025/11/17

Think your marketing isn’t working? You might just be speaking to the wrong people. Jenni Bush explains how to spot a misaligned audience and fix your messaging so your content finally converts.You’ll Learn: – Signs you’re talking to the wrong audience – How to rewrite your message fast – Simple shifts that boost connection and conversion – Real examples from equine business ownersLinks & Resources: Book a Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall Join the EBSN:

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00:12:09

How Lizzie Found Clarity, Confidence, and Calm Inside...

The Equine Business Podcast ·

2025/11/14

Lizzie’s story is all about finding structure, confidence, and a safe space to grow. Inside The Collective, she built momentum, found her rhythm, and stopped feeling like she had to figure everything out on her own.She shares how being part of a supportive community has helped her make confident decisions, focus on the right clients, and keep showing up even when things get busy.If you’ve ever wished for accountability, encouragement, and understanding from people who get equine business life — this

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00:07:08

229: The 3-Minute Daily Habit That Keeps You Visible...

The Equine Business Podcast ·

2025/11/12

Feeling inconsistent online? Jenni Bush shares a 3-minute daily habit that keeps equine business owners visible, confident, and connected — without endless planning or pressure.You’ll Learn: – Why consistency matters more than frequency – How micro-visibility builds trust – Real-world examples of 3-minute actions – How to keep it sustainable long-termLinks & Resources: 🌟 Join the EBSN: https://www.facebook.com/groups/EquestrianBusinessSupportNetwork/ 🌐 Website: equinebusinessmentor.com 📲

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00:10:04

228: Your Marketing Isn’t Broken, You’re Just Hiding

The Equine Business Podcast ·

2025/11/10

Most “marketing problems” aren’t strategy issues — they’re confidence ones. In this episode, Jenni Bush shares why visibility is the real fix for struggling marketing and how to rebuild confidence in showing up. You’ll Learn: – What “hiding” really looks like in business – How confidence and visibility are linked – A simple daily action to rebuild momentum – Why connection beats perfection every timeLinks & Resources: 🌟 Join the EBSN:

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00:07:51

How Zelina Found Focus, Confidence, and Her People...

The Equine Business Podcast ·

2025/11/07

Running a business can feel isolating — until you find the right people. Zelina shares how joining The Collective helped her find confidence, community, and clear direction for her equine business.From tightening her focus to connecting with other equine professionals who truly get it, Zelina’s story shows what’s possible when you stop doing business alone.✨ Listen in for her biggest takeaways, aha moments, and advice for anyone needing clarity and

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00:06:39

How Diane Built Confidence and Structure as Her...

The Equine Business Podcast ·

2025/10/31

When your business starts growing faster than you can keep up, it’s easy to lose focus. In this episode, Diane from Northern Equine Therapy Centre shares how working with Jenni helped her feel supported, confident, and in control of her growing team.Diane talks honestly about the shift from doing it all alone to having clear direction, accountability, and a mentor who understands the equine industry.https://www.northernequinetherapycentre.co.uk/ 👉 Learn more about Jenni’s programs at

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00:23:01

227: The Hard Lesson I Learned from Undercharging

The Equine Business Podcast ·

2025/10/29

Every equine business owner has a turning point — this was mine.In this honest episode, I’m sharing how undercharging almost broke my business (and my confidence), what finally made me change, and how raising my prices transformed everything — my time, my clients, and my income.If you’ve ever thought, “I’ll raise my prices when I’m more established,” or “People won’t pay that,” this one’s for you.🎧 What you’ll learn:The emotional and financial cost of underchargingHow I realised I was earning less

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00:06:40

226: How Equine Business Owners Raised Prices and...

The Equine Business Podcast ·

2025/10/27

What if you could raise your prices and keep every client? In this episode, Jenni Bush shares real stories of equine business owners who did exactly that. Hear how they communicated their changes, built trust, and saw their best months in business — without losing the people who mattered most.What you’ll learn:Why good clients respect price risesHow Nicholas & Dom restructured their lessons and saw record incomeExamples from product and service businesses that upgraded their pricing

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00:07:11

How Sophie Found Clarity and Confidence in Her Equine...

The Equine Business Podcast ·

2025/10/24

Sophie helps riders build confidence — but behind the scenes, she was second-guessing her every move. In this chat, Sophie shares how working with Jenni helped her find structure, direction, and belief in her own business.She opens up about the mindset shifts and small tweaks that made her feel calm, confident, and ready to take action.🎧 Tune in to hear how clarity creates confidence — and what can happen when you stop trying to do it all alone.https://www.tackupandridewithme.co.uk/ 👉 Learn more

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00:09:15

225: The Fastest Way to Check If Your Equine Business...

The Equine Business Podcast ·

2025/10/22

Think your equine business is profitable? Let’s find out. In this episode, Jenni Bush shares the fastest way to check if your business really makes money — using one simple calculation that every equine business owner should know.What you’ll learn:How to calculate your effective hourly rate in minutesThe difference between capacity and margin (and why it matters)How to spot hidden time drains that eat your profitSimple tweaks to earn more without adding more clientsReal examples from service and

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00:08:10

224: Are Your Prices Really Profitable? The Equine...

The Equine Business Podcast ·

2025/10/20

Being busy doesn’t always mean being profitable. In this episode, Jenni Bush helps you identify which offers actually make money — and which are quietly draining it. Learn how to run a simple equine business offer audit, uncover hidden costs, and double down on the offers that carry your business forward.What you’ll learn:Why turnover isn’t the same as profitHow to uncover hidden drains in your pricingThe 80/20 rule for equine business profitabilityHow to categorise your offers into carriers,

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00:05:46

How Megan Built Systems, Structure, and Balance in...

The Equine Business Podcast ·

2025/10/17

Megan runs Classical Horsemanship in Colorado, helping adult riders build confidence and connection. But behind the scenes, she was working non-stop and struggling to find balance.In this conversation, Megan shares how working with Jenni inside The Collective and The Mastermind helped her create systems, structure, and space — without losing the heart of her business.It’s a story every equine business owner will relate to: working too hard, wanting more time, and finally realising that structure

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00:08:31

223: 3 Money Beliefs That Hold Equestrian Business...

The Equine Business Podcast ·

2025/10/15

Money mindset runs deeper than pricing — it affects how you market, sell, and feel about your business. In this episode, Jenni Bush breaks down three common money beliefs holding equine business owners back — and how to rewrite them for confidence and profit.What you’ll learn:The truth behind “horse people won’t pay”Why “I’m not good with money” is a habit, not a factHow to stop fearing client loss when you charge properlyThe hidden cost of money fears in equine businessesSimple ways to start

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00:11:30

222: How Raise Your Rates Without Losing Clients in...

The Equine Business Podcast ·

2025/10/13

Worried that raising your prices will send clients running? You’re not alone — but the truth is, most won’t leave. In this episode, Jenni Bush shares exactly how to raise your rates without losing clients, whether you sell services or products. Learn how to communicate your price rise with confidence, add value before you increase, and handle the fear that comes with charging what you’re worth.What you’ll learn:Why the “mass walkout” fear is almost never trueHow to add value before you raise your

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00:08:56

221: The Simple Shift to Make Equestrian Clients Say...

The Equine Business Podcast ·

2025/10/08

In this episode, Jenni explains how to reframe and repackage your offers so clients say “yes” faster, whether you sell services or products.What you’ll learn:The small but powerful shift that changes how clients see your valueWhy your price is part of your positioningHow to repackage your offers to create desire instead of comparisonReal examples from equine service and product businessesHow to build confidence in your pricingLinks & Mentions:💻 Masterclass: Raise Your Prices Without the Panic –

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00:10:57

220: You’re Charging Too Little in Your Equine...

The Equine Business Podcast ·

2025/10/06

In this episode of the Equine Business podcast, Jenni Bush discusses the critical issue of undercharging in the equine business sector. She explores the hidden costs associated with undercharging, the negative impact of attracting cheap clients, and the importance of understanding business numbers to ensure sustainability. Jenni emphasizes that pricing is not just a mathematical calculation but also a marketing strategy that reflects the value of services offered. She encourages listeners to

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00:48:02

219: Why Your Next Big Break Could Come from Who You...

The Equine Business Podcast ·

2025/10/04

In this episode, Jenni sits down with Shona and Kirsty from the Equestrian Business Support Network to talk about the real power of networking. Forget awkward coffee mornings and small talk—this is about building genuine connections that lead to referrals, support, and long-term business growth.Running an equine business can sometimes feel like you’re on your own, but you don’t have to be. In this episode, Jenni is joined by Shona and Kirsty from the Equestrian Business Support Network to dive

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225 results

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