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PODCAST

The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs

Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs

This podcast is for equestrian business owners who are ready to grow, scale, and make more money without burning out. Hosted by Jenni Bush, The Equine Business Mentor, each episode cuts through the noise with simple equine business strategy, marketing tips, pricing support, and mindset shifts that actually work in the horse world. Whether you"re raising your prices, improving your marketing, getting fully booked, hiring help, or building a business that doesn’t depend on you to survive — this

business

All Episodes

00:10:36

246: What To Focus On Each Week In Your Equine...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/03/03

If you're getting to the end of the week feeling like nothing has shifted—even though you've been busy and exhausted—this episode is for you. Jenni walks through exactly how to choose your weekly focus so you're not just working, you're actually moving your equine business forward.When you don't decide what you're focusing on, the week decides for you. You become reactive, respond to urgent messages, and deliver brilliantly for your clients. But at the end of the week? You

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00:09:21

[SHOWS]: How I Am Preparing For The National Equine...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/26

The National Equine Show is just around the corner and in this episode I’m taking you behind the scenes of how I am actually preparing for it and planning a stand that genuinely works for me and my business, rather than just looking busy for the sake of it.Exhibiting at big shows can be a huge opportunity, but they can also become overwhelming if you try to do everything. This year I have made some very deliberate decisions about what I am not doing, as well as what I am focusing on, so that the

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00:05:36

245: Why Raising Your Prices Feels Terrifying In The...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/25

If the idea of raising your prices makes you feel sick, but you also know you cannot carry on as you are, this episode is for you.Pricing in the horse world is never just about the numbers. It is wrapped up in confidence, beliefs about money, and the long standing culture of doing things for love rather than for profit. Many equine business owners have grown up around the idea that they should be grateful just to be around horses, which makes talking about charging more feel uncomfortable and even a

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00:07:07

[SHOWS]: Five Questions To Ask Before You Book Any...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/19

Thinking about booking a big equine show this year? Before you fill in that booking form, there are five key questions I really want you to ask yourself.Shows can be incredible for visibility, connections and long term growth. But they can also be expensive, exhausting and disappointing if you go in without a clear plan. In this episode, I walk you through five grounded questions that will help you decide whether a show is actually the right move for your equine business right now.We talk about

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00:08:45

244: Big Bold Decisions In Your Equine Business And...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/18

Every so often in business you hit a point where you just know something has to change. An offer, a project, a commitment that once made sense now feels heavy, draining, and completely out of alignment. But letting go feels risky, especially when you have already invested time, money, and energy into building it.In this episode, I’m sharing two big decisions I’ve made recently in my own equine business, including cancelling the Pace and Paddock magazine for the National Equine Show and closing the

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00:16:51

[SHOWS] I Asked 20 Exhibitors: Is It Worth Exhibiting...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/12

If you’ve ever looked at a big equine show like the London International Horse Show and wondered “Would this actually be good for my business — or would it finish me off?”… this episode is for you.Instead of guessing, I asked the people who actually exhibited at the London International Horse Show in 2025.In this episode, I break down anonymous feedback from real exhibitors — including product-based businesses, service-based businesses, and those doing both — to help you understand what really

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00:11:28

243: Why Your Equine Business Loses Momentum (And How...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/11

Do you ever feel like you start strong in your equine business… and then, without really deciding to stop, the momentum just disappears?You still care.The ideas are still there.But the consistency is gone — and the guilt creeps in.In this episode, Jenni Bush breaks down why equine business owners so often lose momentum, why relying on motivation keeps failing you, and what actually helps you move forward again without burning out or starting from scratch.This episode is for you if:you keep stopping

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00:05:32

[LIHS 1] Is the London International Horse Show Worth...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/05

In this episode, recorded live at London International Horse Show, Jenni Bush chats with Karzan Hughes, founder of Horse Rider Fitness Academy, about what it really takes to show up at major equestrian events as a business owner.Karzan shares his honest journey from his very first small trade stand to exhibiting confidently at one of the biggest equestrian shows in the UK. They talk about confidence, visibility, learning your ideal customer, and why trade shows are rarely about instant sales and far

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00:13:54

242: Why Your Marketing Isn’t Landing (And the 3...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/02/04

Why isn’t your equine marketing landing, even when you’re showing up and doing “all the right things”?In this episode, equine business mentor Jenni Bush breaks down why marketing in the equine industry works differently to standard business marketing. The equine market is emotional, relationship-driven, seasonal, and deeply tied to identity and trust, and most marketing strategies completely miss that.Jenni explains the most common equine marketing mistakes, especially talking to the wrong level of

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00:07:58

241: Overwhelmed and Burning Out in Your Horse...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/01/28

If you’ve been feeling mentally full, emotionally drained, or like you’re constantly on the edge of burnout… this episode is for you.Jenni shares the real reason your horse business feels so hard — and why it’s not your fault. From emotional exhaustion to invisible mental load, we unpack why so many equine business owners are reaching breaking point… and what to do to lighten the load.You’ll learn:What “mental load” actually looks like in the equine worldWhy your brain feels so foggy and decisions

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00:10:08

240: Why You Can’t Stay Consistent in Your Equine...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/01/21

If you run an equine business and constantly tell yourself you “just need to be more consistent”, this episode is for you.In this episode, I’m breaking down why consistency isn’t a motivation or discipline problem — and why trying to do everything is often what keeps equine business owners stuck, busy, and frustrated.I share the pattern I see over and over again with equine business owners, the concept of a weekly anchor, how fake productivity shows up, and the one simple reframe that helps you stay

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00:06:50

239: The Real Reason Your Equine Business Feels...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/01/14

If your equine business feels busy but messy, full but unstable, or like everything lives in your head, this episode will make things click.In this episode, Jenni Bush, Equine Business Mentor, breaks down the real reason so many equine businesses feel chaotic, even when clients are coming in. Spoiler: it’s not you, your motivation, or your work ethic. It’s a lack of structure.Jenni shares the exact framework she uses with equine business owners to create stability, clearer decisions, better systems,

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00:08:20

238: Why You’re Not Getting Clients in Your Equine...

The Equine Business Podcast — Marketing, Mindset,... ·

2026/01/06

Feast and famine is one of the biggest stressors in equine businesses and it’s rarely talked about properly.If you’re established, good at what you do, and people already trust you, but clients still come in waves, this episode is for you.This is not about confidence, motivation, or posting more on social media. Feast and famine happens when client acquisition is left to chance.In this episode, I break down why equine business owners struggle to get consistent clients and how to fix it by getting

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00:03:02

237: The One Decision That Will Change Your Business...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/12/29

Most equine business owners head into a new year thinking they need better goals, more motivation, or a bigger plan. But that is not what actually changes results.In this episode, I break down the one decision that will change your equine business in 2026 before you write a single goal or plan. This is about identity, not effort.You will hear why running your business as a CEO, not a passenger, is the foundation for stable income, clearer boundaries, stronger pricing, and more confident

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00:02:54

236: The 3 Things Every Equine Business Should Do...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/12/22

Before you step into a new year, there are three things every equine business owner should do and most people skip them. That is exactly why January feels rushed, reactive and stressful instead of calm and focused.In this episode, equine business mentor Jenni Bush walks you through a simple, practical reset you can do before 1 January to clear your head, understand your numbers and start the year with intention. This is not about goal setting or vision boards. It is about stabilising your equine

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00:03:18

235: The Year-End Audit Every Equine Business Owner...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/12/17

If you’re ending the year feeling messy, tired, or unsure what actually worked in your equine business, this episode is for you.Before you plan anything for 2026, there’s one thing most equine business owners skip and it’s costing them clarity, confidence, and momentum. A proper end-of-year business audit.In this episode, Jenni Bush, Equine Business Mentor, walks you through a simple but powerful end-of-year audit designed specifically for equine business owners. You’ll look at what worked, what

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00:16:20

234: End of Year Equine Business Reset: What to Stop,...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/12/10

Take your Equine Business Health check here: https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cLIn this episode, Jenni Bush discusses essential strategies for equine business owners to reset and prepare for the new year. She emphasizes the importance of foundational changes, identifying what to keep and celebrate, simplifying marketing strategies, establishing boundaries, and strengthening clarity and offers. Jenni encourages listeners to take a health check of their business to ensure they

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00:08:34

233: Why You Didn’t Hit Your Goals (And What To Do Next)

The Equine Business Podcast — Marketing, Mindset,... ·

2025/12/03

If you’re looking at your goals for this year and realising a lot of them didn’t happen, this week’s podcast episode is for you.Have a listen and tell me what lands ✨✨✨If you want to get in the course use code PODCAST here https://equinebusinessmentor.com/nextyear-successsystem

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00:21:04

232: PLAN 2026 WITH ME: Your End-of-Year Reset

The Equine Business Podcast — Marketing, Mindset,... ·

2025/11/26

Its that time of year again! Enjoy this episode Here are the links you needGet your free planner herehttps://equinebusinessmentor.com/annualplanGet the Course Here https://equinebusinessmentor.com/nextyear-successsystem

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00:10:21

231: Stop Sounding Boring Online (Even If You Hate...

The Equine Business Podcast — Marketing, Mindset,... ·

2025/11/19

If your marketing sounds flat or forced, this episode’s for you. Jenni Bush shares how to add genuine personality to your posts, sound more like yourself, and attract clients naturally.You’ll Learn: – Why fear of selling kills connection – How to bring your real voice online – Practical ways to add energy and authenticity – Real examples from equine professionalsLinks & Resources:Book a Free Fitting Call: ⁠https://app.jennibush.com/widget/bookings/fittingcall ⁠Join the EBSN:

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242 results

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