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PODCAST

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You"ll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign

business marketing

All Episodes

15:34

Should you use AI Max for Search Campaigns in Google...

Inside Google Ads with Jyll Saskin Gales ·

2025/08/21

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales addresses your fears and misconceptions about AI Max head-on. She provides clear, straightforward answers to help you understand exactly what AI Max is, how it works, and whether or not it's a feature you should be using in your Search campaigns.Specifically, Jyll answers 9 questions from listeners and

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15:25

How does double serving affect my impression share?

Inside Google Ads with Jyll Saskin Gales ·

2025/08/14

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, host Jyll Saskin Gales cuts through the noise to clarify Google's recent policy update, separating fact from fiction before offering 3 practical tips for managing this change. Then, Jyll busts another myth about the "death of PPC" due to Local Services Ads (LSAs). And finally, Jyll goes in-depth to answer a question about various

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11:03

What types of businesses shouldn't run Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/08/07

How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?In Episode 80 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales answers your questions about when Google Ads is the right fit and, perhaps more importantly, when it's not. She introduces her "Rule of Two," a straightforward metric to help determine if a business is ready to invest in paid advertising. Then, Jyll

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38:09

AI Max, Broad Match and the Keywordless Future of...

Inside Google Ads with Jyll Saskin Gales ·

2025/07/31

What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the Paid Media Lab podcast. They dive deep into keywordless targeting, discussing the highly anticipated AI Max feature for search campaigns, broad match keywords, and how to succeed with Google Ads today. Jyll explores the shift from keyword matching to intent prediction and the role of AI in optimizing

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25:46

How to promote your YouTube video with Google Ads

Inside Google Ads with Jyll Saskin Gales ·

2025/07/24

How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll Saskin Gales welcomes Cory Henke, founder and CEO of Variable Media, to explore powerful and surprisingly affordable strategies for YouTube promotion using Google Ads.Cory and Jyll dive into a recent test she conducted with her own money, comparing YouTube's built-in "Promote" feature with

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19:08

All 12 Google Ads bid strategies EXPLAINED!

Inside Google Ads with Jyll Saskin Gales ·

2025/07/17

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. After breaking them down into four main categories (impression-based, click-based, view-based, and conversion-based), she explains the nuances of each strategy, from the popular Maximize Conversions and Target CPA to the lesser-known Viewable CPM or Maximum CPV and even the newest bid strategy: Target CPC

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10:55

Performance Max vs. Search: Which one is better for you?

Inside Google Ads with Jyll Saskin Gales ·

2025/07/10

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, strengths, and weaknesses of these two powerful campaign types, then provides a clear 3-step process to pick the right one for you.Jyll clarifies what each campaign entails, from the keyword-focused nature of Search campaigns to the comprehensive, AI-driven reach of Performance Max across Google's

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26:34

Can you get good results in Google Ads with a small...

Inside Google Ads with Jyll Saskin Gales ·

2025/07/03

In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget in Google Ads? While it's becoming more challenging each year, Jyll maintains that it's absolutely achievable with the right strategies. Drawing from her insights shared during a webinar for Main Street ROI, Jyll outlines five crucial steps to maximize your return on a small Google Ads

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15:22

Are broad match keywords worth it in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/06/26

Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now champions as "end game" for Google's automation. Jyll addresses common concerns and misconceptions about broad match, sharing insights from real client accounts and providing practical tips for optimizing your campaigns.Learn when broad match is the right choice, how to interpret your search

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7:29

Do ecommerce businesses need a Google Shopping feed?

Inside Google Ads with Jyll Saskin Gales ·

2025/06/19

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Google Ads podcast, host and Google Ads Coach Jyll Saskin Gales dives into the nuances of using shopping feeds for B2C and B2B ecommerce businesses.In this episode, you’ll learn about:Why having your own ecommerce site is crucial for running Google Shopping ads.Whether Performance Max is a good choice

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16:00

Help! My Google Ads audiences aren't working!

Inside Google Ads with Jyll Saskin Gales ·

2025/06/12

What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valuable skill you can develop is the ability to pivot and find a creative solution when things don't go according to plan.In Episode 72, host Jyll Saskin Gales tackles common audience targeting failures and provides actionable workarounds. Drawing from recent experiences and listener questions,

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9:21

Should you use Target CPA bidding in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/06/05

You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and Target CPA bid strategies, offering insights into when and why you might consider switching. Jyll also advises whether to start new campaigns with Target CPA or not, and if it's necessary to change to Target CPA if Maximize Conversions is already performing well. She also debunks myths about bid

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16:20

Do Google Ads Demand Gen campaigns work for lead...

Inside Google Ads with Jyll Saskin Gales ·

2025/05/29

Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how you can yield impressive results and generate quality leads. To do so, she interviews three seasoned Google Ads practitioners – Heather Broussell, Austin Lindquist, and Jack Hepp – who share their real-world success stories using Demand Gen for diverse lead generation clients, from educational

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12:52

Google Marketing Live 2025 Recap & Analysis

Inside Google Ads with Jyll Saskin Gales ·

2025/05/22

It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements from Google Marketing Live, and her perspective on what it all means for your Google Ads account.Learn more about Google Marketing Live with Jyll: https://jyll.ca/gml?utm_source=podcast&utm_medium=referral&utm_campaign=episode69AI Max for Search campaignsVideo:

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15:27

How can you spy on competitors' keywords in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/05/15

What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competitors' Google Ads strategies. Forget misleading paid tools; Jyll shares her top three go-to methods that will actually help you understand what's working for others and where you might be missing out. And they're all free! Plus, Jyll breaks down the four ways to increase your

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15:40

Why does Smart Bidding drive up my CPCs?

Inside Google Ads with Jyll Saskin Gales ·

2025/05/08

Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why higher costs with Smart Bidding strategies like Maximize Conversions are actually a good thing, and contribute to better performance. She also addresses concerns about using Maximize Conversions in new accounts with no prior data and clarifies whether duplicate ad

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9:24

Does Performance Max give enough transparency or...

Inside Google Ads with Jyll Saskin Gales ·

2025/05/01

PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature for Performance Max campaigns. While the promise of transparency—finally seeing how your PMax spend is distributed across Google's various channels like Search, Display, Maps, and Gmail—might sound exciting, Jyll offers a more nuanced perspective. She explains why this visibility without the

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10:46

Should you use bid adjustments in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/04/24

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives to manual CPC with location bid adjustments. She emphasizes the importance of addressing the root cause to guide automation effectively. Next, Jyll explains Google's customer lifecycle goals features in detail, which you may know as "bid for new customers only" mode. She proposes

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6:10

Buy my book today on Amazon!

Inside Google Ads with Jyll Saskin Gales ·

2025/04/16

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook.To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives

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11:44

Can you still use custom segments in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/04/10

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads.Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her

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