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PODCAST

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You"ll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign

business marketing

All Episodes

8:45

Google Ads Learning Period EXPLAINED: What You Need...

Inside Google Ads with Jyll Saskin Gales ·

2026/04/02

The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales aims to calm your anxiety, and bring some much needed TRUTH to all the learning myths out there. By diving into the technical reality of how Google's machine learning models actually process your data, Jyll explains why your campaigns are in a constant state of evolution rather ...

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13:09

The Branded Search Playbook: Defend Your Brand...

Inside Google Ads with Jyll Saskin Gales ·

2026/03/26

Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the Google Ads community, but the decision should be based on data, not a gut feeling. In episode 113 of the Inside Google Ads podcast, #1 Most Influential PPC Expert Jyll Saskin Gales dives into the branded search debate to help you determine if those clicks are actually incremental or if you are simply paying for traffic you would have received

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15:20

Google Ads for Restricted Industries: 3 Strategies to...

Inside Google Ads with Jyll Saskin Gales ·

2026/03/19

If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Operating in a sensitive interest category means that standard Google Ads tactics like retargeting or basic demographics are often off the table. But "limited" doesn't mean "impossible." In episode 112 of the Inside Google Ads podcast, host Jyll Saskin Gales

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10:22

Why Your Google Ads Campaign Has Zero Conversions

Inside Google Ads with Jyll Saskin Gales ·

2026/03/12

It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a business owner managing your own account, this is one of the most common Google Ads challenges you'll experience. In episode 111 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through the exact process she uses with her Google Ads coaching clients to diagnose and solve conversion issues. In this real life example, Jyll

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25:58

The ONLY B2B Google Ads Strategy You Need in 2026

Inside Google Ads with Jyll Saskin Gales ·

2026/03/05

Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales maps out the essential frameworks she's developed specifically for B2B advertisers to attract high-value business customers while repelling low-value consumer leads.She starts with the non-negotiable

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17:36

Beyond the Black Box: How to Optimize Performance Max...

Inside Google Ads with Jyll Saskin Gales ·

2026/02/26

Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside Google Ads host Jyll Saskin Gales shares an exclusive excerpt from her SMX Master Class, "Google Ads Beyond Search." You'll learn how to interpret the latest reporting features - including search term reports, channel performance, and

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14:32

HACKED - How to Protect Your Google Ads Account

Inside Google Ads with Jyll Saskin Gales ·

2026/02/19

Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in fraudulent spend. In this urgent episode of Inside Google Ads, host Jyll Saskin Gales pulls back the curtain on the sophisticated phishing tactics currently targeting agencies and high-level practitioners.We move beyond the basic advice of "use a strong password" to break

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18:33

Quality Score EXPLAINED: The TRUTH About Ad Rank and...

Inside Google Ads with Jyll Saskin Gales ·

2026/02/12

There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through exactly how to find your Quality Score, how to interpret the data, and most importantly, how to improve the three core components that define it. Plus, she's briefly joined by a very special guest, Fred Vallaeys, CEO of Optmyzr one of the original Google employees who built AdWords,

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15:58

The Google Ads Performance Drop Playbook: When to...

Inside Google Ads with Jyll Saskin Gales ·

2026/02/05

Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conversions or ROAS. It is easy to panic, but reacting too quickly can often do more harm than good.In episode 106 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales helps you distinguish between a genuine campaign crisis and standard performance fluctuations. She answers three listener

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15:02

The PMax Lie: Why Audience Signals & Search Themes...

Inside Google Ads with Jyll Saskin Gales ·

2026/01/29

Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads podcast, host Jyll Saskin Gales uncovers the mechanics of Performance Max audience signals and search themes. She explains whether these inputs influence your campaign at all, the difference between true targeting and "optimized targeting," how to know if your "suggestions" are

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13:57

3 Secrets to Ecommerce Google Ads Success in 2026

Inside Google Ads with Jyll Saskin Gales ·

2026/01/22

Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While the bells and whistles of PPC are always evolving, the path to ecommerce success in Google Ads fundamentally comes down to three things: maintaining a strong foundation, optimizing your inputs, and growing through new channels.From the "Three Cs" of data integrity to the specific attributes in

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13:57

5 Google Ads Limitations: When to Fix Them & When to...

Inside Google Ads with Jyll Saskin Gales ·

2026/01/15

We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraints are actually the system telling you exactly what the trade-offs are to achieve the results you need.In episode 103, host Jyll Saskin Gales breaks down five of the big limitations you might see in your Google Ads account. She'll teach you how to identify if a warning is actually a problem for your

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13:31

Google Ads Remarketing in 2026: Your Cookie-Proof...

Inside Google Ads with Jyll Saskin Gales ·

2026/01/08

Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why (and how) you need to pivot toward in-platform remarketing and first-party data to get better results.She answers three listener questions that cover the essentials of your modern remarketing

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20:23

The New Rules of Google Ads: How to Win in 2026

Inside Google Ads with Jyll Saskin Gales ·

2026/01/01

Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past year so you can build a winning Google Ads strategy for 2026 and beyond.While Google loves to promote its shiny new AI tools, the reality is that Search remains the bread and butter for most advertisers. Jyll will discuss why you need to nail your foundation in

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16:05

The $20/Day Google Ads Strategy That Gets HIGH...

Inside Google Ads with Jyll Saskin Gales ·

2025/12/25

Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just $20 per day on Google Ads.We are going to look at the "before" numbers, where they were getting a lot of clicks but zero actual business, and

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13:15

PMax vs. Shopping vs. Search: Which is best for...

Inside Google Ads with Jyll Saskin Gales ·

2025/12/18

Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose the right campaign for your products.She discusses why the newest AI features aren't always the best place to start, especially if you are working

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13:33

Which Google Ads strategy is best for building...

Inside Google Ads with Jyll Saskin Gales ·

2025/12/11

Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awareness, and what campaign types you should and shouldn't use.Key topics discussed:The difference between bidding for reach versus bidding for

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19:29

Top 10 Google Ads Mistakes to Avoid

Inside Google Ads with Jyll Saskin Gales ·

2025/12/04

If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these top 10 errors down for you, with examples, across four categories: foundational failures, strategic sloppiness, metric misinterpretation, and unreasonable

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46:32

What is the role of automation vs. control in Google...

Inside Google Ads with Jyll Saskin Gales ·

2025/11/27

In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance.Jyll shares her insights on how practitioners can embrace this new reality. She argues that the core focus must shift from micromanaging every bid and keyword

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12:03

Does audience targeting work with Search campaigns in...

Inside Google Ads with Jyll Saskin Gales ·

2025/11/20

Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy.Key Topics Discussed:How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploading your

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115 results

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