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PODCAST

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google.Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You"ll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign

business marketing

All Episodes

18:33

Quality Score EXPLAINED: The TRUTH About Ad Rank and...

Inside Google Ads with Jyll Saskin Gales ·

2026/02/12

There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through exactly how to find your Quality Score, how to interpret the data, and most importantly, how to improve the three core components that define it. Plus, she's briefly joined by a very special guest, Fred Vallaeys, CEO of Optmyzr one of the original Google employees who built AdWords,

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15:58

The Google Ads Performance Drop Playbook: When to...

Inside Google Ads with Jyll Saskin Gales ·

2026/02/05

Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conversions or ROAS. It is easy to panic, but reacting too quickly can often do more harm than good.In episode 106 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales helps you distinguish between a genuine campaign crisis and standard performance fluctuations. She answers three listener

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15:02

The PMax Lie: Why Audience Signals & Search Themes...

Inside Google Ads with Jyll Saskin Gales ·

2026/01/29

Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads podcast, host Jyll Saskin Gales uncovers the mechanics of Performance Max audience signals and search themes. She explains whether these inputs influence your campaign at all, the difference between true targeting and "optimized targeting," how to know if your "suggestions" are

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13:57

3 Secrets to Ecommerce Google Ads Success in 2026

Inside Google Ads with Jyll Saskin Gales ·

2026/01/22

Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While the bells and whistles of PPC are always evolving, the path to ecommerce success in Google Ads fundamentally comes down to three things: maintaining a strong foundation, optimizing your inputs, and growing through new channels.From the "Three Cs" of data integrity to the specific attributes in

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13:57

5 Google Ads Limitations: When to Fix Them & When to...

Inside Google Ads with Jyll Saskin Gales ·

2026/01/15

We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraints are actually the system telling you exactly what the trade-offs are to achieve the results you need.In episode 103, host Jyll Saskin Gales breaks down five of the big limitations you might see in your Google Ads account. She'll teach you how to identify if a warning is actually a problem for your

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13:31

Google Ads Remarketing in 2026: Your Cookie-Proof...

Inside Google Ads with Jyll Saskin Gales ·

2026/01/08

Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why (and how) you need to pivot toward in-platform remarketing and first-party data to get better results.She answers three listener questions that cover the essentials of your modern remarketing

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20:23

The New Rules of Google Ads: How to Win in 2026

Inside Google Ads with Jyll Saskin Gales ·

2026/01/01

Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past year so you can build a winning Google Ads strategy for 2026 and beyond.While Google loves to promote its shiny new AI tools, the reality is that Search remains the bread and butter for most advertisers. Jyll will discuss why you need to nail your foundation in

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16:05

The $20/Day Google Ads Strategy That Gets HIGH...

Inside Google Ads with Jyll Saskin Gales ·

2025/12/25

Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just $20 per day on Google Ads.We are going to look at the "before" numbers, where they were getting a lot of clicks but zero actual business, and

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13:15

PMax vs. Shopping vs. Search: Which is best for...

Inside Google Ads with Jyll Saskin Gales ·

2025/12/18

Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose the right campaign for your products.She discusses why the newest AI features aren't always the best place to start, especially if you are working

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13:33

Which Google Ads strategy is best for building...

Inside Google Ads with Jyll Saskin Gales ·

2025/12/11

Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awareness, and what campaign types you should and shouldn't use.Key topics discussed:The difference between bidding for reach versus bidding for

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19:29

Top 10 Google Ads Mistakes to Avoid

Inside Google Ads with Jyll Saskin Gales ·

2025/12/04

If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these top 10 errors down for you, with examples, across four categories: foundational failures, strategic sloppiness, metric misinterpretation, and unreasonable

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46:32

What is the role of automation vs. control in Google...

Inside Google Ads with Jyll Saskin Gales ·

2025/11/27

In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance.Jyll shares her insights on how practitioners can embrace this new reality. She argues that the core focus must shift from micromanaging every bid and keyword

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12:03

Does audience targeting work with Search campaigns in...

Inside Google Ads with Jyll Saskin Gales ·

2025/11/20

Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy.Key Topics Discussed:How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploading your

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14:56

Is Google stupid?

Inside Google Ads with Jyll Saskin Gales ·

2025/11/13

We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments.This may not be the episode you WANT to hear, but it's the episode you NEED to hear. Jyll shares two recent, real-world examples that illustrate why shifting your mindset from "Google is stupid" to "Why is

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12:29

What does limited by budget mean in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/11/06

Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance.If you’ve ever been confused about where your ad dollars are actually going, this episode will provide clarity on Google Ads' budgeting mechanics

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39:36

15 Google Ads Targeting Strategies For You To Steal

Inside Google Ads with Jyll Saskin Gales ·

2025/10/30

Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you can try right now in your Search, Shopping, Video and Demand Gen campaigns.This episode is edited from a webinar that was originally livestreamed with

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14:57

Should you use the Power Pack in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/10/23

Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks through common mistakes she sees advertisers make with AI-powered campaigns, and how to most effectively manage your Google Ads today.Plus, stay

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13:41

What's the best structure for Performance Max campaigns?

Inside Google Ads with Jyll Saskin Gales ·

2025/10/16

Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping.Key Topics Discussed:PMax Asset Group Strategy: Why segmenting asset groups by only audience signals is a mistake, and the single most important factor for

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15:17

Can you still use Call Ads in Google Ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/10/09

We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones.In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and provides actionable alternatives for three significant Google Ads features that are either going away or have recently been retired: Call Ads (formerly

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20:35

Should you run ads?

Inside Google Ads with Jyll Saskin Gales ·

2025/10/02

Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Google Ads and whether their business is even ready to run campaigns. Jyll shares the story of one of her clients, a therapist, and uses this example to walk through how to calculate your customer acquisition cost, a metric that is much more useful and accurate than the numbers you see inside the Google

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108 results

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