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PODCAST

Marketer of the Month

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

business marketing

All Episodes

00:01:08

Snippet- Sam Altman Warns Against Headcount Growth...

Marketer of the Month ·

2025/12/18

Grow People or Grow Output?In this snippet, Sam Altman, CEO of OpenAI, calls out a big-company trap: growing headcount without growing output.He argues for small teams, busy people, and giving researchers, engineers, and product builders huge responsibility.Because when companies scale without shipping more, you get bloated meetings, slow decisions, and no real progress.OpenAI’s approach?👉 Stay lean.👉 Do more things, not more meetings.👉 Keep high-impact people focused on building an

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00:25:01

EPISODE 243- The Next Frontier in AI Applications:...

Marketer of the Month ·

2025/12/18

Altaf Patel is VP, Data Analytics and AI at PepsiCo, bringing over two decades of global experience in data-driven transformation across Fortune 500 companies including PepsiCo, Tesco, BT, and GE. He leads enterprise BI strategy and AI-powered analytics across global business functions, managing a community of 600+ BI analysts and 6K+ self-serve users. Altaf has architected generative BI solutions incorporating GenAI, semantic layers, and agentic AI to deliver real-time decision intelligence

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00:00:34

Snippet- Samuel Beek, Chief Product Officer at VEED,...

Marketer of the Month ·

2025/12/17

The Future of Video Is Generative, And It’s Closer Than You ThinkIn this snippet, Samuel Beek, Chief Product Officer at VEED, shares a bold prediction: Video is currently going through a crazy transformation, and staying relevant online now means producing tons and tons of video.But creating all that manually?😵‍💫Nearly impossible.🤖 That’s why the demand for generative video is exploding.Samuel wonders:👉 Within a year, will AI-generated video be indistinguishable from human-made content?If yes,

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00:00:50

Snippet- Pavan Bachwal, VP & Head of Financial...

Marketer of the Month ·

2025/12/16

Building a Rock-Solid GTM in Financial ServicesIn this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, breaks down what it really takes to build a successful go-to-market strategy in the complex financial services ecosystem.According to him, the foundation rests on four core pillars:Technology- getting it right from day one.Organization- aligning legal, regulatory, operational, technical, marketing, and consumer-facing teams.People- motivating and bringing together

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00:36:30

EPISODE 242- Inside Beauty Tech: L’Oréal Groupe’s...

Marketer of the Month ·

2025/12/15

Moutia Khatiri serves as Global CTO for Online & Omnisales at L'Oréal Groupe, a tech accelerator, bringing extensive expertise as a technical architect and cloud computing specialist. With years of cross-industry experience, he has established himself as a DevOps authority and innovation leader. His diverse sectoral background provides him with unique insights into technology implementation across various business environments. As a passionate technologist, he focuses on accelerating digital

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00:00:48

Snippet- In This Snippet, Matthew Blakemore, CEO at...

Marketer of the Month ·

2025/12/12

AI, Ethics & Elections: Why Standards Matter More Than EverIn this snippet, Matthew Blakemore, CEO at AI Caramba!, opens up about a critical concern: AI being used the wrong way to influence politics.Driven by the need for stronger guardrails, Matthew stepped into the world of global policy and standards…⚙️ Working with the British Standards Institute🤝 Collaborating with experts like Julian Padget, Colin, and Jeremy 🌍 Helping shape the International Standards Organization’s AI data life cycle

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00:01:58

Snippet: In This Snippet, Oz Alon, Co-Founder & CEO...

Marketer of the Month ·

2025/12/11

Real Brands Start with People, Not Logos!When your team lives the brand, your customers feel it. 💛In this snippet, Oz Alon, Co-founder & CEO of HoneyBook, breaks down why their brand isn’t built in a boardroom; it's built by the people behind it.From being obsessed with member love to taking every review personally (the good ones fuel them, the bad ones drive them to fix things fast), HoneyBook’s culture proves one thing:👉 If your members don’t feel the love, your brand isn’t doing its

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00:01:03

Snippet- AI and Science: The Next Wave of Discovery,...

Marketer of the Month ·

2025/12/10

🧪 AI and Science: The Next Wave of DiscoveryMartin Riedmiller, Research Scientist and Controls Team Lead, Google DeepMindAI is moving beyond pattern recognition and becoming a true partner in scientific discovery. From cognitive science to physics to drug design, we are entering a future where AI not only helps us understand the world but also uncovers insights that humans alone might miss.As we deepen our understanding of AI, these systems will accelerate research, generate new hypotheses, and

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00:00:34

Snippet- According to Hugo Hamad, Head of AI/GenAI...

Marketer of the Month ·

2025/12/09

🚀 Driving Scalable AI AdoptionAccording to Hugo Hamad, Head of AI/GenAI Factory at AXA en France and former Director of AI at Decathlon, successfully scaling AI isn’t about luck, it’s about building the right enablers.From his journey at Decathlon to leading AI at AXA, he breaks it down into three essentials:1️⃣ Industrial Mindset & Products2️⃣ Business Ambassadors3️⃣ Delivering User Experience. Don’t just ship ML models, pipelines, or dashboards. Walk with the business from Day 0 to design and

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00:32:17

EPISODE 241- Predict, Prevent, Perform: Unilever's...

Marketer of the Month ·

2025/12/08

Dr. Satyajit Wattamwar is a Data Science & Digital Expertise Leader with over 17 years of professional experience in enabling digital transformation across manufacturing, R&D, and innovation processes. He currently leads the development of in-house cloud AI platforms and data science technologies for cross-country, cross-functional business initiatives. His expertise spans predictive modeling, IoT analytics, advanced process control, and manufacturing analytics.On The Menu:Data scientist

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00:01:37

Snippet- Kamini Belday, IBM Cloud: Real Progress...

Marketer of the Month ·

2025/12/02

🌟 Inclusion Starts With Awareness, Clear Goals, and Real SupportAccording to Kamini Belday, Head of Global Payments, IBM Cloud, real progress begins when people understand their unconscious bias. Formal training helps people notice it and see how it shows up in real situations. That’s the first step.The next step is intention.In one of her past roles, Kamini helped drive a 30 percent representation goal at every level of the organisation. Clear metrics created visibility and accountability to

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00:00:42

Snippet- VEED Building Products Beyond Silos, Samuel...

Marketer of the Month ·

2025/12/01

🎙️ Building Better Products Together: Samuel Beek, Chief Product Officer, VEEDAt VEED, product is never built in a silo. Samuel Beek shares how engineering, product, and marketing work as a tight triangle, spotting trends, understanding what people are talking about, and turning emerging AI capabilities into real features users actually want.From daily conversations with the tech team to tracking market shifts, it is a constant loop of identifying what is possible and shaping it into something

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00:00:36

Snippet- Brice Van De Walle, Executive Vice President...

Marketer of the Month ·

2025/11/28

🔐 Tokenization isn't just security, it's intelligence.For Brice van de Walle, Executive Vice President of Core Payments Europe at Mastercard, the future of fraud prevention lies in tokens that are uniquely bound to specific merchants and use cases.No more stolen card data being reused. No more fraudulent transactions across multiple merchants. Just secure, merchant-specific tokens that work where they're meant to, and nowhere else. 🛡️Capture a token from your ride-sharing app? Try

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00:19:24

EPISODE 240- Guardrails and Growth: Mastercard's VP &...

Marketer of the Month ·

2025/11/27

John Hearty leads AI Governance at Mastercard, ensuring that AI systems the company builds or buys are fair, transparent, and effective. He drives responsible AI adoption, engages regulators, and advances tools, training, and research to embed AI ethics across the organization. With a background in R&D and global payments infrastructure, John holds 40+ patents and serves on ISO AI standards committees. On The Menu:Trust as foundation: Mastercard's AI governance philosophy explainedEvaluating

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00:01:47

Snippets- According to Kamini Belday, Head of Global...

Marketer of the Month ·

2025/11/27

🌟 Mentorship Means Seeing Potential Before They See It ThemselvesAccording to Kamini Belday, Head of Global Payments, IBM Cloud, true leadership is about lifting others up.Early in her career, Kamini walked into rooms where few people looked like her or talked like her. The finance and tech world was overwhelmingly male-dominated. But leaders saw her potential and nominated her for roles she didn't think she was ready for.They recognized her skills and her ability to lead. That belief

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00:00:49

Snippet- Kai Hackbarth, Head of Product & Solutions...

Marketer of the Month ·

2025/11/25

The Changing Economics of IoT 🌐In this clip, Kai Hackbarth, Head of Product & Solutions at Bosch, talks about the ongoing consolidation in the IoT industry and why many businesses are rethinking their approach. He explains how high infrastructure costs in SaaS and PaaS models have made it challenging for companies to achieve profitability, even with large-scale data platforms.Kai also highlights a growing trend toward on-premise IoT deployments, as organizations look to better manage costs and

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00:00:59

Snippet- Pavan Bachwal, VP & Head of Ericsson...

Marketer of the Month ·

2025/11/24

Building a Compliant and Scalable FinTech Ecosystem💡 Pavan Bachwal, VP and Head of Ericsson Financial Services at Ericsson, explains how Ericsson is empowering banks, fintechs, and OTT players in Europe with a stable, scalable, and compliant technology foundation.🔐 With a strong focus on regulatory and security compliance, from PSD2 and GDPR to SWIFT integrations and PCI certifications, Ericsson ensures that its financial services platform meets the highest global standards.🌍 By offering

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00:00:28

Snippet- Samuel Beek, VEED CPO: After Users Felt...

Marketer of the Month ·

2025/11/21

🎙️ Making AI Simple (Again): Samuel Beek, Chief Product Officer, VEEDAs VEED transitioned deeper into the AI space, some users felt overwhelmed by new features. Instead of ignoring that feedback, the team doubled down on simplicity, investing in better discovery and adding an AI agent you can literally talk to for edits.Because great products aren’t just powerful, they’re easy, intuitive, and human.A thoughtful reminder that innovation isn’t about adding more, it’s about making what’s already there

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00:01:45

Snippet- Rollo Goldstaub, TikTok Global Head of...

Marketer of the Month ·

2025/11/20

🎯 Data isn’t just important, it’s everything.For Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, every decision in the sports sector must be backed by evidence, not opinion. 📊From using data-driven insights to shape partnerships like TikTok’s upcoming collaboration with DAZN for the Club World Cup 🏆 to recognizing early adopters who embrace new trends first, Rollo highlights how real growth belongs to those who act fast and back it with facts. ⚡TikTok’s research even shows one

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00:00:59

Snippet- Pavan Bachwal, Ericsson VP, Says Data Is a...

Marketer of the Month ·

2025/11/19

⚙️ Optimizing Data for Better ROI and Efficiency💡 Pavan Bachwal, VP and Head of Ericsson Financial Services at Ericsson, shares how data is a continuous journey of learning and improvement. His team constantly works to enhance how their APIs and features are used by customers, driving faster turnaround times and reducing the total cost of ownership.📊 By studying how customers interact with different capabilities, Pavan and his team focus on improving performance, cutting operational costs, and

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604 results

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