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PODCAST

Marketer of the Month

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

business marketing

All Episodes

00:01:26

Snippet: Tanis Jorge, Founder of The Cofounder's Hub...

Marketer of the Month ·

2025/08/07

Tanis Jorge opens up about a fascinating paradox in his entrepreneurial journey. After 25+ years of building successful businesses with his high school best friend and co-founder - including multiple successful exits - he found himself questioning his own abilities when he went solo for the first time. Ironically, his new venture is The Cofounder's Hub, a business focused on partnership strategies, yet he's building it alone. Jorge candidly admits he's caught between self-doubt and

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00:01:29

Snippet: Vitor Asseituno, Co-founder & President of...

Marketer of the Month ·

2025/08/06

Vitor Asseituno breaks down the harsh reality of building multidisciplinary healthcare teams. Everyone talks about bringing together doctors, developers, engineers, and business people, but simply putting a 60-year-old physician next to an 18-year-old coder doesn't magically create collaboration. The secret sauce? People who are already multidisciplinary themselves. Asseituno, a physician who coded before medical school and runs companies, serves as a natural translator between worlds. His team

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00:00:33

Snippet: Jan-Christophe Oetjen, Vice President of the...

Marketer of the Month ·

2025/08/05

Jan-Christophe Oetjen, Vice President of the European Parliament, emphasizes the critical role of policy in creating economic opportunity. He argues that effective governance isn't just about regulation - it's about building the foundational ecosystem that allows businesses to thrive and generate employment. Oetjen highlights how smart policy creates a competitive environment where companies can innovate, profit, and most importantly, create jobs. His perspective focuses on the practical

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00:01:15

Snippet- Tanis Jorge, Founder of The Cofounder's Hub...

Marketer of the Month ·

2025/07/31

Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, gets real about self-belief - it's not a constant state, it's a rollercoaster with inevitable highs and lows. The key insight? Recognizing that self-doubt is temporary prevents you from getting stuck in those low moments forever. Jorge emphasizes how reading stories of other entrepreneurs who've survived their own rollercoasters becomes essential fuel for resilience. It builds a mental framework that reminds you, "this too

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00:01:03

Snippet: Vitor Asseituno, Co-founder & President of...

Marketer of the Month ·

2025/07/30

Vitor Asseituno, Co-founder & President of Sami, breaks down why healthcare isn't just another industry - it's THE industry that affects all 7 billion people on the planet. His perspective is refreshingly simple: everyone needs healthcare to stay alive and well, so getting it right matters universally. Asseituno explains how management and technology aren't just buzzwords in healthcare - they're essential tools that make care more affordable, efficient, and actually pleasant for patients. He

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00:00:39

Snippet: Jan-Christophe Oetjen, Vice President of the...

Marketer of the Month ·

2025/07/29

Jan-Christophe Oetjen, Vice President of the European Parliament, proposes a game-changing approach to airspace safety: mutual visibility. While drones are required to be detectable by aircraft, he argues it should work both ways. Aircraft should share their data with drone operators, creating a two-way transparency system. It's not about visual sight - it's about data sharing that lets drone pilots know what else is in their airspace. Oetjen frames this as a fairness issue: if drones must

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00:01:19

Snippet: Subho Mukherjee, Vice President and Global...

Marketer of the Month ·

2025/07/28

Subho Mukherjee, VP and Global Head of Sustainability, emphasizes how the world can accelerate its sustainability journey by learning from different regions—Europe's circularity drive and India's deeply rooted circular practices. He highlights that instead of focusing on divisions, embracing cultural differences in sustainability approaches through cross-continental collaboration can drive innovation. As part of the ICT value chain impacting energy, utilities, manufacturing, and

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00:01:19

Snippet: Don McGuire, CMO of Qualcomm on Rapid AI...

Marketer of the Month ·

2025/07/25

Qualcomm CMO Don McGuire discusses the accelerated pace of tool development in the AI space, emphasizing the importance of understanding each tool's capabilities and aligning them with strategic business objectives. He highlights how organizations must quickly adapt to evaluate and implement the right tools to achieve their goals in the fast-evolving technology landscape.Watch the full podcast to know more! 👉https://bit.ly/44zqeRE

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00:19:25

EPISODE 232- Clouds, Coins & Core Banking: IBM...

Marketer of the Month ·

2025/07/24

Kamini Belday's deep passion for technology led to her success at IBM Cloud as the Global Head of Payments! She is leading the development and execution of core banking & payment strategies, Go-To Market execution & revenue acceleration, ensuring secure payment solutions for a diverse range of clients with enhanced customer experience.On The Menu:1. Embedded Payments Revolution - Seamless transactions in IoT and EVs.2. Cross-Border Real-Time Payments - Pushing limits of traditional SWIFT

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00:00:39

Snippet: Connor Jeffer, Founder and CEO of Aptitude 8...

Marketer of the Month ·

2025/07/23

Connor Jeffer, Founder and CEO of Aptitude 8 and Hapily, breaks down the reality of system implementations - they're messy, uncomfortable, and met with resistance at first. But there's a pivotal moment, usually a couple weeks in, when the fog clears. That's when team members go from "this is different and hard" to "oh wow, this actually makes me better at my job." Jeffer explains how the real win isn't the technical launch - it's that lightbulb moment when

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00:01:06

Snippet: Jan-Christophe Oetjen, Vice President of the...

Marketer of the Month ·

2025/07/22

Jan-Christophe Oetjen, Vice President of the European Parliament, addresses Europe's unique position in the emerging drone industry. While Europe has significant advantages, fragmented regulations across countries are holding back progress. Oetjen envisions a unified system where European drone services can operate seamlessly across all member states, rather than navigating different rules in each country. He emphasizes that if compliance costs remain too high due to regulatory fragmentation,

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00:01:21

Snippet: Shubho Mukherjee on Nokia's Digital...

Marketer of the Month ·

2025/07/17

Shubho Mukherjee, VP and Global Head of Sustainability at Nokia, shares key insights on the company's approach to digital transformation and environmental impact at Mobile World Congress. While acknowledging that the ICT industry contributes approximately 2% of global emissions, Mukherjee emphasizes the far greater potential of technology's "handprint impact" - how digital solutions can fundamentally transform traditionally physical industries.Watch the full episode here 👉

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00:28:13

EPISODE 231- Viral Is Nothing Without Value: 500...

Marketer of the Month ·

2025/07/17

Mareme Dieng is a Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, known for her dynamic contributions to innovation, entrepreneurship, and global education. With a background spanning multiple continents, she has led international partnerships at Draper University, developed innovation programs in France and Africa, and was a program manager and hackathon leader for global tech initiatives.On The Menu:1. Cultural differences shaping entrepreneurship across Africa, Europe, US.2

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00:00:30

Snippet: How Qualcomm's CMO Negotiates with Every...

Marketer of the Month ·

2025/07/16

Don McGuire's approach to audience negotiation focuses on finding the sweet spot between your message and what your audience actually wants to hear. As Qualcomm's CMO, he demonstrates how successful marketing isn't about pushing your agenda—it's about negotiating a mutual understanding where your brand goals align with audience needs. This involves reading audience signals, adapting your communication style, and finding compromise points that create genuine connection. Rather than

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00:14:48

EPISODE 230- Cash Me If You Can: European Central...

Marketer of the Month ·

2025/07/10

Eric Tak has headed the ECB’s Product Proposition Division of the Directorate Digital Euro since June 2024. He is responsible for managing the design and refinement of the digital euro product proposition, including the distribution model via payment service providers, and liaising closely with internal and external stakeholders.On The Menu:1. Preserving cash benefits while enabling remote digital transactions.2. Offline payment functionality using token-based NFC technology solutions.3. Consumer

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00:18:52

Episode 229- Trading Places: Revolut's CEO Rolandas...

Marketer of the Month ·

2025/06/27

Rolandas Juteika is the CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut. He has led the company’s business strategy, risk management, and compliance, driving its rapid growth in the EEA. He is also a board member of the Lietuvos Finansų Maklerių Asociacija, contributing to financial brokerage governance in Lithuania.On The Menu:1. AI’s role in revolutionizing digital investing experiences.2. Asset tokenization and its future potential in

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00:31:10

EPISODE 228- Marketing Music: American Association of...

Marketer of the Month ·

2025/05/19

Dr. Richard James Burgess is the President and CEO of the American Association of Independent Music (A2IM), with a distinguished career in the music industry. A celebrated producer, author, and musician, he has worked with major labels and independent artists, producing gold and platinum albums.On The Menu:1. Creating platforms to unite isolated music entrepreneurs and professionals.2. Spreading best practices and insights via panels, roundtables, and conferences.3. Encouraging cost-effective,

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00:36:44

EPISODE 227- Why Lazy Ads Deserve to Be Skipped: The...

Marketer of the Month ·

2025/05/09

Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metrics each quarter.2. Act as a strategic partner, not just a service provider.3. Leverage YouTube for stronger ROI over Instagram stories.4. Maintain brand

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00:24:47

EPISODE 226- TikTok, Touring & Trends: Jaime...

Marketer of the Month ·

2025/04/21

Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.On The Menu:1. How data-driven decisions shape marketing, touring, and fan engagement.2. Building background through major label digital strategy and

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00:21:52

EPISODE 225- Chronologically Yours: Reinventing...

Marketer of the Month ·

2025/04/08

Rose Wang is the COO of Bluesky Social, bringing a wealth of experience in tech, entrepreneurship, and sustainability. Previously, she was Head of Customer Experience at AI platform Forethought and the CEO/co-founder of Chirps, a sustainable cricket protein food company. On The Menu:1. Builds a new social web where no single entity controls content decisions.2. Ensures seamless user experience despite rapid expansion through robust infrastructure.3. Implements proactive moderation tools to enhance

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