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PODCAST

Marketer of the Month

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

business marketing

All Episodes

00:00:34

Snippet- Dianna Wilusz, Vice President of People...

Marketer of the Month ·

2026/03/18

The Three Levels of AI IntegrationIn this clip, Dianna Wilusz, Vice President of People Experience and Operations at SoftBank Robotics America, explains a simple framework for understanding how AI integrates into organizations.She highlights three key levels:AI embedded directly into products 🤖AI used internally to improve efficiency and effectiveness ⚡AI as a critical skill set employees must develop 📚True AI transformation isn’t just about technology; it’s about aligning business strategy,

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00:00:54

Snippet- Dr. Satyajit Wattamwar Of Unilever R&D...

Marketer of the Month ·

2026/03/16

How IoT & Cloud Unlock Industrial Intelligence?In this clip, Dr. Satyajit Wattamwar, Data Science & Digital Expertise Leader at Unilever R&D, explains how the rise of the Internet of Things and cloud technology has transformed how organizations use data.By moving operational data from factories and sensors to the cloud, companies can scale analytics in ways that were previously impossible ☁️📊For large manufacturing networks, like Unilever’s global factories, this unlocks powerful

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00:00:53

Snippet- Andy Hood, Vice President of Emerging...

Marketer of the Month ·

2026/03/13

Why Experimenting with AI Tools Matters?In this clip, Andy Hood, Vice President of Emerging Technologies at WPP, highlights why experimenting with AI tools is essential for professionals today.At WPP, teams are encouraged to actively explore AI platforms and tools, because staying relevant in your career means learning how the latest technology gets the job done 🚀He also shares an interesting perspective on AI agents. These are specialized AI models trained with expert knowledge that can work

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00:01:03

Snippet- John Hearty, Vice President & Head of AI...

Marketer of the Month ·

2026/03/12

Why Trustworthy AI Matters?In this clip, John Hearty, Vice President & Head of AI Governance at Mastercard, explains why trust sits at the core of every AI system the company builds.Inspired by CEO Michael Miebach’s principle that “the only AI is trustworthy AI,” Mastercard has built a strong AI governance framework.The program evaluates every AI system, whether built internally or procured externally, for efficacy, fairness, and transparency. It also ensures proper controls, monitors

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00:01:28

Snippet- Moutia Khatiri, Global CTO for Online &...

Marketer of the Month ·

2026/03/10

Augmenting Employees & Consumers with AI!In this clip, Moutia Khatiri, Global CTO for Online & Omnisales at L’Oréal Groupe, shares how technology drives impact on two fronts: employees and consumers.On the employee side, the focus is on smarter decision-making. For example, tools like Bet IQ help optimize advertising spend using mixed marketing modeling, ensuring budgets are allocated across the right channels to maximize ROI 📊.On the consumer side, it’s about enhancing the digital

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00:01:19

Snippet- Adam Harmetz, VP at Microsoft, Shares...

Marketer of the Month ·

2026/03/09

Letting Go to Build Something New!In this clip, Adam Harmetz, Vice President of Product Management at Microsoft, reflects on a leadership lesson from launching Microsoft Viva, an employee experience platform designed to help organizations build high-performing workforces.Viva brought together tools for communication, surveys, goal-setting, and more. But instead of relying solely on his own deep experience in the space, Adam formed a new team to approach it with fresh eyes.The challenge? Having the

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00:00:53

Snippet- Kai Hackbarth, Head of Product and Solutions...

Marketer of the Month ·

2026/03/06

🎙️ Why Real-Time Analytics Is So ChallengingIn this clip, Kai Hackbarth, Head of Product and Solutions at Bosch, explains what makes real-time analytics fundamentally different from analyzing historical data.Unlike structured historical datasets, real-time use cases often involve large volumes of unstructured data coming from multiple sources, such as sensors, tires, or even live weather feeds ☁️.In safety-critical environments, insights must be generated instantly. That means analytics can’t just

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00:00:30

Snippet- Andy Hood, Vice President of Emerging...

Marketer of the Month ·

2026/03/05

Is This the End of Advertising?Andy Hood, Vice President of Emerging Technologies at WPP, shares a grounded perspective on the “end of advertising” debate.Every time a major technology shift happens, the same question comes up. As a creative technologist, he’s seen advertising reinvent itself again and again, roughly every few years.AI may be transforming the industry at an unprecedented scale 🤖, but disruption itself isn’t new. The tools evolve, the channels change, but the core principles of

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00:00:43

Snippet- Matthew Blakemore, CEO of AI Caramba!,...

Marketer of the Month ·

2026/03/04

🎙️Regulation, Advantage & AI TransparencyIn this clip, Matthew Blakemore, CEO of AI Caramba!, shares a candid perspective on AI regulation and industry dynamics.He questions whether certain public calls for regulation truly come from a neutral place 🤔, especially when some organizations may already benefit from having built their models before stricter rules are introduced.He also highlights concerns around transparency in training data and competitive advantage ⚖️. With frameworks like the EU

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00:00:42

Snippet- Rakesh Doddamane, Leader – Generative AI /...

Marketer of the Month ·

2026/03/03

🎙️From AI Hype to Real Value!In this clip, Rakesh Doddamane, Leader – Generative AI / Responsible AI & User Experience at Philips, reflects on the evolution of AI adoption.When the AI wave began, there was a surge of experimentation and proof of concepts. But as the technology matured, the focus shifted from exploration to value.Today, the priority is clear: identify where AI delivers measurable ROI and scale those use cases. With a structured intake process, the team evaluates opportunities

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00:01:08

Snippet- Rollo Goldstaub, Global Head of Sports...

Marketer of the Month ·

2026/02/27

Designing TikTok for Live Sports!In this clip, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, explains how the platform builds products specifically for sports partners.Unlike most verticals, TikTok adapts parts of the app, user experience, and publisher tools purely for leagues, teams, and broadcasters. The goal is simple: drive measurable value.Features like match destinations help convert engagement into tune-in, with data showing a significant share of users are more likely to

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00:00:45

Snippet- Dr. Satyajit Wattamwar, Data Science &...

Marketer of the Month ·

2026/02/25

🎙️ “Start With the Problem, Not the Tech.”In this clip, Dr. Satyajit Wattamwar, Data Science & Digital Expertise Leader at Unilever R&D, shares a key lesson from applying AI in the real world.If you truly understand the business and the value to be unlocked, the solution is often simpler than you think. It might be a basic equation, a heuristic, or a straightforward machine learning model, not always a “fancy” AI system.The real skill lies in mapping the right technology to the right

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00:00:58

Snippet- Altaf Patel, VP, Data Analytics & AI at...

Marketer of the Month ·

2026/02/23

🎙️ Designing the AI Operating ModelIn this clip, Altaf Patel, VP, Data Analytics & AI at PepsiCo, explains why operating model clarity is critical for scaling AI.Success isn’t just about talent; it’s about how capabilities come together. Data engineering, governance, AI platforms, data science, and business intelligence are all aligned around clear product archetypes, stitched together through a strong data product management layer.By codifying this approach, the team creates clarity on what’s

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00:01:10

Snippet- Eduardo Pérez, Senior Lead of Strategy &...

Marketer of the Month ·

2026/02/20

How NaaS Is Simplifying Enterprise ConnectivityIn this clip, Eduardo Pérez, Senior Lead of Strategy & Innovation at Colt Technology Services, explains how Network as a Service is reshaping connectivity.It enables flexible, digital delivery of services like Ethernet and IP access to the cloud. Through Network Functions Virtualization (NFV), traditional hardware, like routers or firewalls, can be virtualized at the provider edge.Instead of managing physical devices on-site, customers can activate

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00:00:40

Snippet- Winning Consumers Starts with Issuers For...

Marketer of the Month ·

2026/02/19

Winning Consumers Starts with IssuersFor Brice van de Walle, EVP Core Payments Europe at Mastercard, consumer value starts with strong partnerships.As a B2C business, Mastercard’s priority is making sure banks and issuers fully understand the benefits behind every Mastercard, so they can clearly communicate that value to cardholders.By closely supporting partners with the right tools, materials, and insights, Mastercard ensures its value proposition reaches consumers in a way that truly resonates

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00:01:05

Snippet- Andy Hood, Vice President of Emerging...

Marketer of the Month ·

2026/02/16

In an AI World, Creativity Matters More!In this clip, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI is reshaping the creative landscape.With channels more fragmented than ever and AI democratizing content creation, more people can produce more content, faster. That inevitably creates noise.But noise only increases the need for true creative cut-through. The difference between fleeting impressions and real engagement comes down to talent, craft, and human insight.In a

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00:01:00

Snippet- Sam Altman, CEO Of OpenAI, Shares How He...

Marketer of the Month ·

2026/02/13

AI’s Next Phase of Economic Impact!In this clip, Sam Altman, CEO of OpenAI, shares how he sees AI evolving over the next few years.First, agents begin doing real work at scale, especially in coding. Then AI starts accelerating scientific discovery, potentially driving major breakthroughs. After that, the shift moves from the digital world to the physical one, with robots becoming meaningful economic contributors.He adds that lasting value will come from stronger infrastructure, smarter models, and

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00:00:35

Snippet- VEED CPO Samuel Beek Explains How Real User...

Marketer of the Month ·

2026/02/09

Trust Users, Then Iterate.In this clip, Samuel Beek, Chief Product Officer at VEED, explains how real user testing shapes what actually ships. Before launch, products are put in front of large groups of users, and especially a panel of super users, to see how they’re really used, not how the team assumes they’ll be used.Sometimes VEED takes a bet and ships early, then refines based on what they observe. The big insight? 👉 Users are smarter than we think 👉 Most people can quickly figure out what we

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00:00:49

Snippet- Sam Altman, CEO of OpenAI, Shares a...

Marketer of the Month ·

2026/02/06

🎙️ Toward a Federated AI InternetIn this snippet, Sam Altman, CEO of OpenAI, shares a long-term vision for a truly personalized AI, one that knows you, understands your context, and can be used seamlessly across many services.He imagines a future where AI can sign into other platforms, supported by powerful SDKs, and where today’s APIs evolve into something much bigger. The end goal?👉 A new, internet-level protocol, on the scale of HTTP👉 Federated systems where agents use tools fluidly👉 Built-in

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00:00:38

Snippet- Moutia Khatiri, Global CTO for Online &...

Marketer of the Month ·

2026/02/04

Beauty Tech from the Inside Out!Moutia Khatiri, Global CTO for Online & Omnisales at L’Oréal Groupe, explains how Beauty Tech is more than innovation; it’s a deep transformation.Launched around 2018–2019, the program began with a major IT overhaul and evolved into dedicated teams building AI and cutting-edge tech into digital products. The goal: ✨ Empower employees ✨ Augment consumer experiences ✨ Use technology in the service of beauty, not the other way aroundBeauty Tech is about putting tech

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