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PODCAST

Marketer of the Month

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

business marketing

All Episodes

00:00:47

Snippet: Igor Mikhalev, Partner and Head of Emerging...

Marketer of the Month ·

2025/10/08

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it. He advocates for a balance where AI supports experimentation and exploration, enabling teams to dream bigger and envision possibilities beyond what the raw data suggests. AI becomes an innovation

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00:01:40

Snippet: Mareme Dieng, Partner at 500 Global and a...

Marketer of the Month ·

2025/10/07

Mareme on Green Innovation & Entrepreneurship CultureMareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, explains, “How do we let green ignite excitement in the world, even by itself?”She believes that culture plays a crucial role in shaping entrepreneurship:"In the U.S., young people are taught early to spot opportunities. It’s not just about building companies, it’s about recognizing why and how you build them."🌍✨ Supporting this culture is key to making

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00:00:43

Snippet: Matthew Blakemore CEO at AI Caramba! on AI...

Marketer of the Month ·

2025/10/06

Matthew Blakemore, CEO at AI Caramba!, reflects on the recent debates around AI regulation with a healthy dose of scepticism. He highlights how companies like OpenAI, having already secured a competitive advantage through their vast training data, may now be pushing for regulation not purely from an ethical standpoint, but as a way to protect their lead and limit competition.He acknowledges the importance of frameworks like the upcoming EU AI Act, which will play a critical role in shaping how AI is

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00:00:30

Snippet: Igor Mikhalev, Partner and Head of Emerging...

Marketer of the Month ·

2025/09/26

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, explains that creating innovative solutions is both an art and a science.Science provides the data, a clear, centered perspective of where the world is and where it was just days ago.But true breakthroughs, he says, come from human creativity and ingenuity, stretching the limits of what’s possible.""The symbiosis of data and human imagination is where the real magic happens,"" Igor emphasizes.✨ Data

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00:01:12

Snippet: Kai Hackbarth, Head of Product and Solutions...

Marketer of the Month ·

2025/09/25

Kai Hackbarth, Head of Product and Solutions at Bosch, shares that he has been a strong believer in open standards because they are what bring communities together and enable the growth of ecosystems.He explains that alongside open standards, open source plays a crucial role. At Bosch, this has been a long-standing commitment, with the company actively promoting initiatives like the Eclipse Foundation and building open-source projects that form the foundation of their IoT platform.🤝 Collaboration

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00:01:00

Snippet- Tanis Jorge, Founder of The Cofounder's Hub...

Marketer of the Month ·

2025/09/24

Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, reflects on the natural evolution every founder experiences. In the early days, she explains, entrepreneurs must be a jack of all trades, handling everything from marketing and bookkeeping to, as she humorously puts it, “being the janitor in your food room.”""Specialization happens eventually, and that’s healthy. Founders need to discover where they’re best suited in their own business and let go of the rest,"" Tanis emphasizes.Growth requires

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00:01:06

Snippet- Eric Tak Head of Division, Digital Euro -...

Marketer of the Month ·

2025/09/23

Eric Tak, Head of Division, Digital Euro - Product Proposition, European Central Bank, emphasizes that while most people today have few problems paying digitally, there are still challenges for those without modern smartphones or who prefer not to use them. “We see these pockets where people struggle,” he explains.Eric adds, “Privacy remains the biggest concern for more than 50% of people when paying digitally. That’s why we aim to offer not just high privacy, but even cash-like anonymity for

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00:00:35

Snippet: Rolandas Juteika CEO & Chairman of the Board...

Marketer of the Month ·

2025/09/19

Rolandas Juteika, CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut, explains, “FinTech companies are faster, more flexible, and cheaper compared to traditional banks.”He says, “They don’t struggle with old, inflexible core systems. Instead, they’re plug-and-play businesses, easily integrating new services.”⚡💡 The real game-changer is the speed of innovation and adoption of new technologies, giving FinTechs a huge competitive advantage.Listen to

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00:17:50

EPISODE 236- Growthbusters: VEED's CPO Samuel Beek on...

Marketer of the Month ·

2025/09/08

Samuel Beek is the Chief Product Officer at VEED.IO, one of the world’s fastest-growing online video editing platforms. With a strong background in engineering and design, Sam combines creativity with strategic thinking to build tools that empower millions of content creators globally. On The Menu:1. Creative pragmatism philosophy in product decision-making2. AI-first approach to video editing innovation3. Growth hacking through Google search trend analysis4. Building VEED's ChatGPT store

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00:01:00

Snippet- Hugo Hamad Head of AI/Gen AI Factory, AXA en...

Marketer of the Month ·

2025/09/06

Hugo Hamad, Head of AI/Gen AI Factory, AXA en France, ex-director of AI, Decathlon, points out a common pitfall in how organizations approach AI adoption. “Many companies invest in platforms, clusters, and big data without realizing that what we truly need are data engineers, ML engineers, and AI experts,” he explains.He continues, “Some businesses focus only on hiring data scientists. But in reality, we need much more than data scientists alone to deliver real value and build AI

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00:00:57

Snippet- Kamini Belday Head of Global Payments, IBM...

Marketer of the Month ·

2025/09/05

Kamini Belday, Head of Global Payments, IBM Cloud, highlights that “fraud is at the center of everything we do.” She explains that the real challenge isn’t just combating fraud after it happens, but predicting and preventing it with the power of predictive AI, something she finds far more exciting for the future of global payments.“Whether it’s your checking account, mortgage, stablecoin, or card credentials in your Apple Wallet, security must travel with you everywhere.” The goal, she explains, is

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00:00:53

Snippet: Philipp Schulte, CEO of Giesecke+Devrient...

Marketer of the Month ·

2025/09/04

Combatting Climate Change with Philipp Schulte 🌍Throwback to Philipp Schulte, CEO of Giesecke+Devrient Mobile Security, who emphasizes the importance of efficiency and waste reduction in combating climate change. He shares how his firm is heavily invested in E-sim technology, which boasts a 42% carbon reduction advantage compared to traditional plastic SIM cards.Watch the full episode here 👉 https://premade.outgrow.us/interview-with-philipp-schulte#ClimateChange #Sustainability #ESim #Efficiency

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00:22:19

EPISODE 235- Decentralize This: EY-Parthenon's Head...

Marketer of the Month ·

2025/09/01

Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections.On The Menu:1. Capitalism 2.0: Stakeholder impact over shareholder returns.2. Data vs Creativity: Art and science symbiosis in

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00:17:42

EPISODE 234- Goodbye Card Numbers: Mastercard's EVP...

Marketer of the Month ·

2025/08/21

Brice van de Walle is the Executive Vice President of Core Payments Europe at Mastercard, bringing extensive expertise in the global payments ecosystem. As a passionate payments professional, he has driven transformative initiatives across multiple regions and markets, demonstrating exceptional leadership in market development, sales, product management, and business strategy.On The Menu:1. Competition Driving Innovation in Payment Ecosystem Security.2. Tokenization eliminates Manual Card Entry for

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00:00:35

Snippet- Eric Tak , Head of Division, Digital Euro -...

Marketer of the Month ·

2025/08/21

"A digital euro would be a separate balance and a service distributed through your bank or another financial institution, just like a PayPal account you can top up and use for payments."– Eric TakEric Tak , Head of Division, Digital Euro - Product Proposition, European Central Bank, explains that funding could happen in multiple ways, directly during a transaction, up front, or even on a regular schedule.It could live inside your banking app, as a standalone app, or even take the form of

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00:01:11

Snippet: Kai Hackbarth, Head of Product and Solutions...

Marketer of the Month ·

2025/08/20

🚗 From rubber to data: The transformation of the automobile."A tire is just a tire… until you connect it."Kai Hackbarth, Head of Product and Solutions at Bosch, believes we’re entering a new era where cars are no longer just machines; they're intelligent, connected ecosystems. With 5G, car-to-infrastructure communication, and software-defined platforms, the automotive space is evolving rapidly.From connected tires that impact fuel efficiency and safety to location-based services built

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00:01:08

Snippet: Oz Alon Co-founder and CEO of HoneyBook on...

Marketer of the Month ·

2025/08/19

Building at Speed: Oz Alon on Scaling Across Continents and Industries 🚀Oz Alon, Co-founder and CEO of HoneyBook, dives into the cross-border expansion of his startup, how moving between San Francisco and Tel Aviv shaped his leadership, and what it takes to grow a business that’s truly global. With a decade of experience compressed into a journey of high-speed innovation, his insights are essential for any founder navigating growth today.Listen to the full podcast now- http://bit.ly/4oG1U8p#Outgrow

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00:01:10

Snippet: Sophie Heller, COO of Group BNP Paribas...

Marketer of the Month ·

2025/08/18

"Even young people, the most digitally savvy, are also the ones seeking the most human interactions with their banks."As Sophie Heller, COO of Group BNP Paribas, puts it, the future of banking isn’t about choosing between digital or human; it’s about building both in parallel to create more touchpoints, more trust, and now with generative AI, even more personalized assistance.Listen to the full podcast now- http://bit.ly/3JncW2e#DigitalTransformation #GenAI #CustomerExperience

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00:13:54

EPISODE 233- How to Train Your Data: VP, Head of...

Marketer of the Month ·

2025/08/13

Pavan Bachwal is a seasoned fintech leader with over 20 years of global experience in executive management, marketing, and GTM strategy. As vice president and head of financial services at Ericsson, he combines deep technical know-how with strategic marketing to drive innovation, partnerships, and customer value across markets. On The Menu:1. Leveraging Transaction Data for Competitive Advantage - API usage and feature optimization.2. Adapting African Mobile Money Success for Europe - Regulatory and

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00:01:21

Snippet: Jan-Christophe Oetjen, Vice President of the...

Marketer of the Month ·

2025/08/08

Jan-Christophe Oetjen, Vice President of the European Parliament, cuts straight to the heart of the autonomous technology debate - it's not about the tech itself, it's about keeping people safe. Whether we're talking about drones delivering packages or self-driving cars on highways, Oetjen emphasizes that safety and security must be non-negotiable from day one. He addresses the common fear about job displacement, but frames it like any other automation wave we've seen before. The

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548 results

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