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PODCAST

Marketer of the Month

“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!

business marketing

All Episodes

00:01:17

Snippet- Sam Altman, CEO of OpenAI, on Why Startups...

Marketer of the Month ·

2026/01/14

Adapt Fast or Get Left Behind!In this snippet, Sam Altman, CEO of OpenAI, explains why organizations struggle when change accelerates, and why startups keep winning. He points to slow, rigid systems where decisions take months or even years, while the world moves in real time. That gap fuels creative destruction: startups adapt fast, and legacy players fall behind. Sam predicts many large companies will spend years resisting AI’s impact, until a last-minute scramble makes it too late. He sees the

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00:00:44

Snippet- Matthew Blakemore, CEO at AI Caramba!,...

Marketer of the Month ·

2026/01/13

Why Every AI Project Needs an Ethics CommitteeIn this snippet, Matthew Blakemore, CEO at AI Caramba!, stresses why AI ethics committees shouldn’t be optional.He shares that every project he’s worked on included one, because it’s extremely difficult for companies to ethically assess their own products in isolation. Independent voices matter.By collaborating with external experts, including the University of Bath, and bringing in outside perspectives, Matthew believes companies can build stronger,

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00:27:11

EPISODE 246- Security, Simplicity, and Scale:...

Marketer of the Month ·

2026/01/13

Gregory Van den Top is a seasoned cybersecurity leader and the Field Chief Information Security Officer (CISO) at Cloudflare, where he is dedicated to “helping build a better internet.” With extensive experience in cybersecurity strategy and risk management, Gregory plays a pivotal role in strengthening internet infrastructure and advancing security practices worldwide.On the Menu:Cloudflare's "customer zero" approach to security tool developmentBuilding C-suite influence as a modern

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00:00:41

Snippet- Rollo Goldstaub, Global Head of Sports...

Marketer of the Month ·

2026/01/09

Building Match Hubs That Put Partners FirstIn this snippet, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, explains how TikTok is rethinking sports discovery with match hubs.These hubs live on high-traffic pages and connect fans directly to broadcasters.🏟️ When a game is live, scores are shown, and one tap can take users to partners like NBC in the U.S. to watch Olympics coverage.📅 When it’s not live, fans can save the match to their calendars.Rollo highlights that TikTok’s

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00:01:25

Snippet- Smarter Fleets Through Connected Tyre...

Marketer of the Month ·

2026/01/08

🎧 Podcast Snippet: Smarter Fleets with Connected Tyre Tech 🚛In this episode, Kai Hackbarth, Head of Product & Solutions at Bosch, talks about how Bosch is shaping the future of connected mobility through intelligent tyre technology. He explains how tyre sensors collect valuable data that, when combined with vehicle and telematics information, gives fleet operators a complete picture of tyre health and performance.This helps businesses monitor wear and tear, maintain optimal pressure, reduce

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00:00:30

Snippet- Samuel Beek, Chief Product Officer at VEED,...

Marketer of the Month ·

2026/01/07

Why Creatives Need Both Structure & FreedomIn this snippet, Samuel Beek, Chief Product Officer at VEED, shares a key insight on creative work: Creativity thrives on constraints and space.A few guardrails help guide ideas but creatives also need a blank canvas to truly express themselves. Samuel explains how VEED once relied on highly restrictive templates. While they looked great and performed well on social media, users didn’t love them.The learning?True creative satisfaction comes from choice,

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00:00:47

Snippet- Driving Trust & Efficiency Across the...

Marketer of the Month ·

2026/01/06

💳 Driving Trust & Efficiency Across the Payments Ecosystem- Brice van de Walle, EVP Core Payments Lead Europe, MastercardThe hardest part of any transformation is alignment, making sure every player is moving toward the same goal.But in this case, the benefits are clear:🔐 Lower fraud✅ Higher approval rates🤝A smoother experience for merchants, banks, and PSPs alikeWith nearly 50% of transactions already tokenized, adoption is well underway. The future of secure, seamless payments is

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00:23:41

EPISODE 245- Data with a Driving License: Volvo's...

Marketer of the Month ·

2026/01/05

Ivan Branco is a data-driven leader with over six years of experience in business intelligence, analytics, and information management. As the Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, Ivan stands at the forefront of operational excellence and digital transformation, redefining how data shapes smarter decisions and resilient systems. On The Menu: Data's role in Volvo's service-oriented business transformationWhy is governance structure foundational to

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00:00:52

Snippet - Sam Altman, CEO of OpenAI, Outlines a Bold...

Marketer of the Month ·

2026/01/02

The Vision for a Core AI SubscriptionIn this snippet, Sam Altman, CEO of OpenAI, outlines a bold ambition: making OpenAI the core AI subscription people rely on every day.Built on experiences like ChatGPT, the vision includes:👉 Smarter and smarter models👉 Core AI services bundled into a single subscription👉 New surfaces, from future devices to OS-like platforms👉 APIs and SDKs that others can build on (even if it takes a few iterations)Sam believes this platform could unlock massive global value

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00:01:19

Snippet: Adam Harmetz, Vice President of Product...

Marketer of the Month ·

2026/01/02

Leading by Going Deep, When It Matters.In this snippet, Adam Harmetz, Vice President of Product Management at Microsoft, shares how he balances strategy with hands-on leadership.At his best, Adam focuses on the big picture, creating the right environment and giving senior leaders the autonomy to go deep, where the real work happens. But there are moments when leaders must dive in themselves.He goes deep to be a role model for new team members, during major culture shifts, and especially now with AI

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00:01:10

Snippet- Monika Tenerowicz, Former Climate Officer at...

Marketer of the Month ·

2025/12/31

Efficiency First: Building a Climate Strategy from the Ground Up”In this snippet, Monika Tenerowicz, ex-Climate Officer at Orange Polska, currently Deputy Head of Communications and Marketing at Upstream Poland Division, Orlen SA, shares how the company’s climate journey took shape.While Orange Polska officially published its climate ambitions in April 2021, the work started much earlier, through scattered initiatives driven by one core belief: efficiency should be the way forward.By 2020, the team

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00:00:39

Snippet- Matthew Blakemore, CEO at AI Caramba!,...

Marketer of the Month ·

2025/12/30

Deepfakes & Democracy: A Dangerous LineIn this snippet, Matthew Blakemore, CEO at AI Caramba!, raises serious concerns about the rise of deepfakes, especially during elections.With examples already online of people appearing to say things they never said, the risk is clear. A flood of deepfakes before an election could heavily influence outcomes, and that’s deeply problematic.Still, Matthew points to a hopeful sign: when parties publicly call out and clarify deepfakes, it helps protect

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00:20:08

EPISODE 244- When Data Behaves, AI Performs: Philips'...

Marketer of the Month ·

2025/12/29

Rakesh Doddamane is a seasoned technology leader with over 25 years of experience specializing in Generative AI, UX Design, and Digital Transformation. Currently serving as Leader of Gen AI & UX at Philips, he has established the Generative AI Centre of Excellence and spearheaded AI governance frameworks across global organizations. On The Menu: Value-driven approach to scaling generative AI solutionsStrategic AI investments across Philips' business functionsCloud infrastructure governance

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00:00:52

Snippet- Pavan Bachwal, VP & Head of Financial...

Marketer of the Month ·

2025/12/26

Financial Services Is an Ecosystem, Not a Solo Act!In this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, explains why building in financial services is never a one-play show.Success requires aligning multiple moving parts:🔹 Technology players and regulators🔹 Access channels and frameworks🔹 Banking, payment, card, and remittance rails🔹 Utility, service, and merchant providersBy mapping the entire ecosystem and forming the right strategic partnerships, organizations can

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00:01:16

Snippet- Adam Harmetz, Vice President of Product...

Marketer of the Month ·

2025/12/25

Product Leadership Is a Jack-of-All-Trades!In this snippet, Adam Harmetz, Vice President of Product Management at Microsoft, shares what product leadership really looks like at scale.From finance and legal to HR, culture, and product planning, no two days look the same. It’s a role that demands being boundless across disciplines, balancing deep thinking with the occasional emergency firefighting.At the senior level, Adam explains, the real advantage is being able to define your own job. With strong

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00:00:45

Snippet- Andy Hood, Vice President of Emerging...

Marketer of the Month ·

2025/12/23

AI Does the Legwork. Humans Bring the Spark.In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI has quietly become a foundational part of our everyday lives.With generative AI now doing the heavy lifting in the middle, creating images, films, and more, the technology feels almost mind-blowing compared to just a few years ago.But Andy makes one thing clear:👉 AI can generate.👉 Humans imagine, guide, and define what good looks like.The real magic still

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00:00:33

Snippet- Sam Altman, CEO of OpenAI, Shares a Powerful...

Marketer of the Month ·

2025/12/22

One Model. Many Lives.In this snippet, Sam Altman, CEO of OpenAI, shares a powerful vision for personalized AI, one that people can use across services, categories, and throughout their lives.He acknowledges there’s still a lot to build, but also emphasizes how far the technology has come. The models are already incredibly strong, improving fast, and capable of doing many things exceptionally well.That’s what makes ChatGPT compelling today:👉 One model.👉 Massive versatility.👉 A foundation for

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00:00:50

Snippet- Tanis Jorge, Founder of The Cofounder’s Hub...

Marketer of the Month ·

2025/12/19

The Future of Identity: One Size Won’t Fit All!In this snippet, Tanis Jorge, Founder of The Cofounder’s Hub and Trulioo, shares why it’s an incredibly exciting moment for the identity space, but also a complex one.With so many identity solutions emerging, she emphasizes the need for a collective, progressive approach. Because what works in one region won’t work everywhere.In many emerging or rural markets, high-tech solutions simply aren’t accessible, and businesses must recognize and respect

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00:01:08

Snippet- Sam Altman Warns Against Headcount Growth...

Marketer of the Month ·

2025/12/18

Grow People or Grow Output?In this snippet, Sam Altman, CEO of OpenAI, calls out a big-company trap: growing headcount without growing output.He argues for small teams, busy people, and giving researchers, engineers, and product builders huge responsibility.Because when companies scale without shipping more, you get bloated meetings, slow decisions, and no real progress.OpenAI’s approach?👉 Stay lean.👉 Do more things, not more meetings.👉 Keep high-impact people focused on building an

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00:25:01

EPISODE 243- The Next Frontier in AI Applications:...

Marketer of the Month ·

2025/12/18

Altaf Patel is VP, Data Analytics and AI at PepsiCo, bringing over two decades of global experience in data-driven transformation across Fortune 500 companies including PepsiCo, Tesco, BT, and GE. He leads enterprise BI strategy and AI-powered analytics across global business functions, managing a community of 600+ BI analysts and 6K+ self-serve users. Altaf has architected generative BI solutions incorporating GenAI, semantic layers, and agentic AI to deliver real-time decision intelligence

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