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PODCAST

The Remarkable CEO for Chiropractors

Dr. Peter Camiolo and Dr. Stephen Franson

Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you"ll learn lessons from their growing experience and insights, generating acceleration for your

business management & marketing

All Episodes

00:43:23

361- You Cannot Scale Your Practice if You Do Not...

The Remarkable CEO for Chiropractors ·

2026/06/09

Why Retention Is The Real Growth Strategy Most practices assume retention problems start when patients stop showing up, but the real breakdown happens much earlier. Dr. Stephen and Dr. Pete unpack why patient compliance is the hidden constraint limiting growth, referrals, scalability, and long-term impact. Through a practical framework built around strong starts, clear agreements, and patient understanding, they reveal how retention is not a motivation problem but a communication and systems

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00:58:52

360 - What 500 Chiropractic Clinics Reveal About...

The Remarkable CEO for Chiropractors ·

2026/06/02

What if the biggest growth opportunity in a chiropractic business isn’t more marketing, more hours, or more staff, but simply maximizing what already exists? In this episode, Dr. Josiah Fitzsimmons, joins Dr. Pete to unpack the financial blind spots holding chiropractors back from greater profitability and impact. As the co-founder of Lucro, Dr. Josiah shares insights gathered from years of analyzing financial and operational data across hundreds of chiropractic clinics. Together, they explore the

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00:54:58

359 - What Alex Hormozi Taught Me About Selling...

The Remarkable CEO for Chiropractors ·

2026/05/26

spent $135,000 to spend the day with Alex Hormozi. Here’s what he taught me about the conversion process and selling chiropractic care. If patients are not saying yes to care, the problem may not be your passion, your systems, or even your recommendations - it’s your offer. Dr. Pete and Dr. Stephen break down why so many chiropractors struggle to convert despite deeply believing in what they do. Drawing from Dr. Stephen’s recent coaching experience with Alex Hormozi and the framework of the

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00:42:11

358 - This Marketing Constraint is Costing You At...

The Remarkable CEO for Chiropractors ·

2026/05/19

Your practice is stuck because you don’t have enough Qualified Leads to take you to the next level. In this episode, Dr. Stephen and Dr. Pete unpack the first and often most common bottleneck in practice growth: the inability to consistently attract the right people with the right message at the right time. Through the lens of the Theory of Constraints, they reveal why marketing struggles are rarely solved by simply “doing more marketing” and instead require deeper clarity around purpose,

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00:44:26

357 - Fix THIS ONE THING To Make Your Practice Grow

The Remarkable CEO for Chiropractors ·

2026/05/12

You don’t have an effort problem - you have a FOCUS problem. Most practices aren’t stuck because of a lack of effort, they’re stuck because they’re solving the wrong problems in the wrong order. In this episode, Dr. Stephen and Dr. Pete introduce the concept of the primary constraint and challenge the idea of “priorities” by reframing success around singular focus. Through the lens of the accountability grid and the five domains of business, they lay the foundation for a new way of thinking about

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00:43:13

356 - You Don’t Get What You Want, You Get What You...

The Remarkable CEO for Chiropractors ·

2026/05/05

From Motivation to Incentivization: How PPFG Changes EverythingMost practice owners try to motivate their teams, but motivation is unreliable and short-lived. Incentivization, on the other hand, is structural and drives consistent behavior. When incentives are unclear or misaligned, teams default to average effort instead of tapping into discretionary energy. Dr. Pete and Dr. Stephen break down how to intentionally connect outcomes, behaviors, and rewards so that performance becomes predictable

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01:01:13

355 - How to Train a Great Chiropractor Today

The Remarkable CEO for Chiropractors ·

2026/04/28

Dr Peter Kevorkian and Life West: Building the Next Generation of Successful Chiropractors Great chiropractors don’t happen by accident, they are built through philosophy, precision, and intentional leadership. Dr. Stephen had the pleasure of sitting down with Dr. Peter Kevorkian, President of Life West Chiropractic College, to unpack what it truly takes to develop chiropractors who are confident, competent, and prepared to succeed. Drawing from decades in practice and leadership, Dr. Kevorkian

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00:43:20

354 - The Secret to Hiring the Right People

The Remarkable CEO for Chiropractors ·

2026/04/21

The GWC Framework: Why “Wants It” Determines Everything!The biggest hiring mistake in a chiropractic business usually is not talent, training, or even culture fit. It is putting someone in a seat they do not actually want. Dr. Stephen and Dr. Pete unpack the GWC framework from Traction and show why “Wants It” is often the hidden reason behind underperformance, turnover, frustration, and team instability. They break down how to properly evaluate whether a team member gets the role, wants the role,

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00:45:14

353 - Where You Should Be Investing Dollars in Your...

The Remarkable CEO for Chiropractors ·

2026/04/14

Most business owners think investing means looking outside their business, but the greatest returns are often sitting right inside it. In this episode, Dr. Pete and Dr. Stephen break down how CEOs can think differently about money, shifting from passive investing to intentional reinvestment that drives growth, capacity, and long-term wealth. They introduce the concept of ROIC, showing how marketing, infrastructure, profit centers, and people create exponential returns when approached

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00:53:29

352 - 7 Places Money is Hiding Inside Your Practice...

The Remarkable CEO for Chiropractors ·

2026/04/07

What if the fastest way to grow your income wasn’t adding more patients, more hours, or more complexity but simply uncovering what’s already there?Dr. Pete and Dr. Stephen reveal that profit is not automatic in a growing practice, and in fact, it often erodes unless it’s intentionally protected. They walk through seven hidden profit levers already inside most businesses, from undercharging and outdated pricing to inefficient financial models and underutilized capacity. The framework is simple but

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00:45:56

351 - Remarkable CEOs Are Not Afraid to Break Things...

The Remarkable CEO for Chiropractors ·

2026/03/31

Growth does not stall because the vision is wrong. It stalls because the systems built for one level of business are being forced to carry the weight of the next. This conversation unpacks the operational breakpoints that every growing practice faces, showing how pressure moves predictably through marketing, sales, delivery, team, and finances as revenue rises. Dr. Pete and Dr. Stephen introduce a practical framework for recognizing where systems are about to fail, why breakdown is a normal

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00:59:10

350 - How To Build Recurring Revenue in Your Practice...

The Remarkable CEO for Chiropractors ·

2026/03/24

In a profession filled with passion for care but confusion around business, the real breakthrough comes from mastering the systems that drive retention and revenue. Dr. Pete is joined by Dr. Miles Bodzin and Holly Jensen of Cash Practice to confront a hard truth facing many practices: strong clinical skills alone cannot overcome a broken business model. Together, they unpack how flawed financial structures and inconsistent systems quietly erode patient trust, retention, and long-term growth. By

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00:33:40

349 - THIS is the First Step to Creating the...

The Remarkable CEO for Chiropractors ·

2026/03/17

What if the biggest constraint on growth is not systems, strategy, or marketing, but identity? Dr. Pete and Dr. Stephen unpack the shift required to move from owner operator to true CEO and confront the uncomfortable truth that building a world class business requires building a world class team. Drawing from years of experience leading high-volume practices and coaching hundreds of chiropractors, they explore the ascension from being the machine to building the machine. This conversation challenges

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00:51:35

348 - The Chiropractic Business Model is Broken (Do...

The Remarkable CEO for Chiropractors ·

2026/03/10

Designing A Practice That Actually Makes Money: What if the reason your profit feels tight has nothing to do with your effort and everything to do with your model? Dr. Stephen and Dr. Pete challenge the inherited chiropractic business structure and expose why it works for the owner operator but collapses under scale. They unpack the critical difference between your practice model and your financial model and explain why adding associates or growing volume without understanding gross profit only

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00:36:50

347 - Why Your Financial Model Is Killing Your Retention

The Remarkable CEO for Chiropractors ·

2026/03/03

How to Align Your Financial Model with Your Practice Philosophy: Building Recurring Revenue Through Cultural Alignment If you want to understand the true culture of a practice, follow the money. Show me how the money works in a business and I will show you the culture of that business. Dr. Stephen and Dr. Pete unpack a powerful truth: your financial model is a direct reflection of your philosophy, and any misalignment creates friction that limits growth, retention, and impact. They break down

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00:39:48

346 - Do Chiropractors Want to Help More People or...

The Remarkable CEO for Chiropractors ·

2026/02/24

For 135 years Chiropractors have been lied to…They’ve been told that you are either in it for the patients - or in it for the money. Nothing could be further from the truth. Where you land on this issue can be the #1 determiner of your practice and business success - and the joy that you experience from both.Most chiropractors say they want to grow, but very few are truly fluent in the language of money. In this final installment of the five-part series on the two sides of the chiropractic coin,

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00:23:14

345 - The Team Metrics That Predict Practice Growth

The Remarkable CEO for Chiropractors ·

2026/02/17

Most teams are capable of far more than they are currently giving, but the gap is rarely about effort or attitude. Dr. Stephen and Dr. Pete break down why discretionary energy is the true driver of performance and how leaders unintentionally suppress it by failing to connect people to the business model. When team members understand how their daily work influences revenue, profit, and opportunity, alignment replaces compliance and energy rises naturally. By shifting focus from motivation to

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00:43:59

344 - The 10 Metrics That Actually Drive Retention...

The Remarkable CEO for Chiropractors ·

2026/02/10

Most practices track numbers, but very few track the metrics that actually drive growth. Dr. Pete and Dr. Stephen break down the ten measurements that determine whether a practice is building momentum or quietly leaking it. This conversation reframes metrics away from surface-level activity and into leadership tools that reveal retention, stability, and profitability. By clearly separating practice metrics from business metrics, the framework shows how operational performance and financial outcomes

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00:41:06

343 - How Your Conversion Process Drives Impact and...

The Remarkable CEO for Chiropractors ·

2026/02/03

Growth does not break down because chiropractors lack passion. It breaks down because conversion systems and metrics are either unclear, slow, or unmanaged. Dr. Pete and Dr. Stephen break down the exact conversion and sales metrics that separate busy offices from scalable, profitable businesses, and why mastering them is no longer optional in 2026. They unpack how speed, clarity, and conviction drive patient commitment, how operational KPIs translate into real revenue, and why recurring metrics

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00:41:34

342 - Marketing Your Practice Grows Impact; Running...

The Remarkable CEO for Chiropractors ·

2026/01/27

The PRACTICE is the Clinical Entity that exists to deliver better health outcomes for the PATIENT.The BUSINESS is the Economic Engine that exists to drive Profit for the Owners and the Team. Dr. Stephen and Dr. Pete kick off a powerful five-part series that reframes growth through a clear distinction most owners struggle with: the difference between a remarkable practice and a remarkable business. And this struggle is costing them in terms of impact, income - and sleep!Using MARKETING data, KPIs,

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