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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

32:43

Transform Internal Chaos Into a Sustainable Revenue...

C-Suite Sales & Marketing Perspectives ·

2025/09/30

Episode #220: Chris Green, Chief Revenue Officer at FreshRealm, explains why process beats outcome chasing in turbulent companies. He shows how accurate and timely communication aligns boards, founders, and teams. Chris connects customer conversations to sharper ICP focus and growth path choices. He closes by emphasizing that relationships are the true compounding asset.

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39:14

The C-Suite’s Most Overlooked Playbook for Creating...

C-Suite Sales & Marketing Perspectives ·

2025/09/26

Episode #219: Jereme Baker, Founder & CEO at Baker Law Group, and Maureen Berkner Boyt, Founder & CEO at C2IQ Inc., share why people are the lifeblood of growth. They detail how culture, values, and incremental improvement keep teams thriving. They also discuss the data and skills behind change resilience. Together, they demonstrate how human connection can become a competitive advantage.

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28:04

Why Your B2B Growth Strategy Is Missing the Trust Factor

C-Suite Sales & Marketing Perspectives ·

2025/09/23

Episode #218:Shirin Hameed, CMO at Detroit Engineered Products, explains why trust is the missing link in B2B growth. She shows how post-sale experiences create loyalty. She urges authentic alignment across teams. She shares practical ways to maintain consistent messaging.

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26:06

The CRO’s Dilemma: Mastering Long-Term Vision While...

C-Suite Sales & Marketing Perspectives ·

2025/09/09

Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.

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28:53

B2B C-suite: Fixing the Foundational Crisis in our...

C-Suite Sales & Marketing Perspectives ·

2025/09/08

Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.

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41:36

Inside the Challenge Report: Real ABM Through Trust,...

C-Suite Sales & Marketing Perspectives ·

2025/09/04

Episode #214: Baris Vural, Chief Revenue Officer at Smartlinxs, and Rhiannon Staples, Chief Marketing Officer at ClearCompany, unpack the top growth blockers their peer C-suite leaders face. They connect internal misalignment, weak customer insight, and low trust to stalled revenue and show how ABM, if executed through brand and VoC, solves these gaps. As a result, you can expect practical guidance on aligning teams, refining ICP, and ultimately turning trust into pipeline momentum.

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29:51

Building Trust Through Human Connections in a Digital...

C-Suite Sales & Marketing Perspectives ·

2025/09/01

Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.

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35:14

What Can’t Be Personalized?

C-Suite Sales & Marketing Perspectives ·

2025/08/14

Episode #212:Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages.

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42:01

How to Keep the Trust Crisis From Killing Your Pipeline

C-Suite Sales & Marketing Perspectives ·

2025/08/13

Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.

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42:09

From Internal Politics to Customer Obsession, The CRO...

C-Suite Sales & Marketing Perspectives ·

2025/08/12

Episode #210:Luna Shirley, Chief Revenue Officer at ROI Hunter, and Sanja Gabler, Chief Revenue Officer at Trapets, discuss the most complex growth barriers. They unpack internal alignment, customer obsession, and trust as core levers. They share lessons from long cycles and crowded SaaS markets that turn insights into practical execution.

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39:02

The Ultimate Trust Builder: Why The Story Is Not...

C-Suite Sales & Marketing Perspectives ·

2025/08/08

Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.

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27:10

CEOs: Labor Is Your Number One Challenge and Your...

C-Suite Sales & Marketing Perspectives ·

2025/08/08

Episode #209: Todd Treml, Chief Executive Officer at Touching Hearts at Home, outlines a 30-year journey leading franchise growth across retail, B2B, B2C, and senior care. He explains franchising as a distribution model for entrepreneurs. He recounts scaling from two stores to 1,200 locations. He shares why home care work delivers dignity and compassion.

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29:21

How to Take Win Rates from 25% to 50%

C-Suite Sales & Marketing Perspectives ·

2025/07/22

Episode #207:Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.

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32:18

It’s Unbelievable What Our ICP Shares with Us If We…

C-Suite Sales & Marketing Perspectives ·

2025/05/22

Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing

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30:03

How Marketing Truly Drives Profitable Growth

C-Suite Sales & Marketing Perspectives ·

2025/05/19

Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how marketing earns its C-Suite seat by ensuring every decision starts with deep customer understanding. Barbara shares best practices for VOC calls, cross-functional alignment, and transforming marketing from a cost center to a growth engine.

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27:19

Why Hypergrowth Shouldn’t Be Our Primary Goal

C-Suite Sales & Marketing Perspectives ·

2025/05/16

Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.

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31:37

Why You Need to Stop Your Growth-at-All-Costs Strategy

C-Suite Sales & Marketing Perspectives ·

2025/05/14

Peter Mullen, Growth Leader of AI, GTM, Brand, and CX at Simply Systems LLC, explains why the “growth-at-all-costs” era is breaking trust and gutting long-term value. Drawing on 30 years of scaling tech brands, he urges marketers to pivot spend toward thought leadership, brand integrity, and customer experience so revenue compounds instead of spiking and crashing.

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27:30

Closing the B2B Trust Gap Through Authentic Insights

C-Suite Sales & Marketing Perspectives ·

2025/05/13

Andi Giri, CEO of Softsquare and veteran venture investor, brings decades of experience, from the early days of Y2K through today’s AI frontier, to show how transparent collaboration and strategic adaptability can earn genuine B2B credibility. By putting partners first, optimizing costs fairly, and co-creating solutions with clients, he lays out a practical roadmap for lasting loyalty.

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30:10

How Can We as CMOs Succeed in a Short-Term Horizon?

C-Suite Sales & Marketing Perspectives ·

2025/04/29

Nikhil Kalanjee, Founder & Managing Director at Time to First Bite, shares key strategies for thriving in today’s rapidly evolving business landscape. Drawing from his diverse experience across agencies and corporations, Nikhil highlights the importance of aligning marketing with core business values, understanding the Ideal Customer Profile (ICP), and balancing short-term ROI with long-term brand growth. He positions the CMO not just as a marketer, but as a strategic leader who must advocate for

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31:01

Why the Most Important Part of B2B Can’t Be Measured?

C-Suite Sales & Marketing Perspectives ·

2025/04/29

German Ramirez, Chief Marketing & Communications Officer at Bitcoin Suisse AG, emphasizes the overlooked importance of human-to-human (H2H) connections in B2B marketing. Drawing from his extensive background in marketing and technology, he stresses that behind every business decision is a person seeking trust, understanding, and authenticity. As digital interactions increase and sales cycles lengthen, investing time in personal connection becomes more crucial than ever. German encourages

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116 results

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