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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

26:15

The 2025 Challenge Report: Mastering the Everyday...

C-Suite Sales & Marketing Perspectives ·

2025/12/04

Episode #246:Vidhya Srinivasan, Chief Marketing Officer at Prophix, explains why modern land and expand strategies are breaking down. She details why trust erosion, misaligned incentives, and weak customer journeys derail revenue growth. Her insights show where companies must shift their mindset and structure. She also illustrates how leaders can rebuild trust, teamwork, and customer value.

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28:10

Customer-Led Advantage: Your Most Reliable Growth Engine

C-Suite Sales & Marketing Perspectives ·

2025/12/03

Episode #245: Willem Hendrickx, Chief Revenue Officer at Vectra AI, shares how customer insight becomes the foundation for strong strategy and lasting momentum. He shows how a clear ICP sharpens focus and accelerates growth. Willem connects culture, leadership, and the voice of the customer into one unified system. He highlights how internal alignment transforms customer evidence into predictable, scalable success.

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34:24

The Hidden Challenge Every C-Suite Executive Faces...

C-Suite Sales & Marketing Perspectives ·

2025/12/02

Episode #244: Jillian Als, Chief Marketing Officer at Dealfront, reveals why misalignment is the hidden challenge slowing growth inside every organization. She explains how internal definitions of success must match across departments. Jillian shares why direct, agenda-free customer conversations reshape strategy. She also warns that chasing AI without clarity results in wasted effort rather than impact.

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34:32

Execution Only Works When Trust Comes First

C-Suite Sales & Marketing Perspectives ·

2025/12/01

Episode #243:Jacqueline Woods, Chief Marketing Officer at Teradata, explains why execution only works when trust and culture come first. She shows how clear roles, accountability, and mutual respect unlock performance. Jacqueline connects preparation and discipline to sustainable innovation. Even with an average product, the right culture can still win.

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30:48

From Chaos to Clarity: Creating Predictable Revenue...

C-Suite Sales & Marketing Perspectives ·

2025/11/26

Episode #242: Kari Hanson, Chief Marketing Officer at Robin, explains why traditional ideas of predictability are breaking under the pressure of AI-driven change. She describes how shifting buyer behavior makes historic performance less reliable as a guide. Kari shows how brand and voice of the customer can restore clarity in this chaos and outlines a path to rebuild more predictable revenue systems grounded in genuine customer insight.

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32:01

Why C-Suite Misalignment Vanishes in Customer-Led...

C-Suite Sales & Marketing Perspectives ·

2025/11/20

Episode #239: Dr. Adrian Seeger, Chief Sales Officer at thyssenkrupp Schulte, explains why fundamental restructuring must start with the customer, not with internal cost-cutting. He describes customer centricity as a shared mindset that reaches far beyond tools and dashboards. Adrian urges every C-suite leader to spend meaningful time in direct conversations with customers. He shows how treating sales as a value center creates alignment, trust, and sustainable B2B growth.

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29:23

Your Funnel Leaks Trust, Not Leads. Fix It.

C-Suite Sales & Marketing Perspectives ·

2025/11/18

Episode #237:Alena Iakaitite, CMO at Ozon Global, explains that B2B pipelines rarely leak leads but instead leak trust, which modern buyers increasingly rely on peers to validate. She shows how even a single failure can spread across business communities within hours, and why transparency, promise-keeping, and internal alignment are the only durable defenses. She also demonstrates how consistent communication and accountability create the customer experience that drives long-term growth.

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27:24

How CROs Regain Line-of-Sight to Real Customer Value

C-Suite Sales & Marketing Perspectives ·

2025/11/13

Episode #236:Mark Flanagan, Chief Revenue Officer at LOGEX, explains why customer value must anchor every decision a revenue team makes. He highlights how rigid sales processes create friction that erodes trust early in the buyer experience. He explores why buyers arrive more informed than ever and how CROs must adapt to remain credible.

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28:56

Turning B2B’s Trust Gap Into Growth

C-Suite Sales & Marketing Perspectives ·

2025/11/12

Episode #235: Mark Humphreys, Chief Marketing Officer at Trasna, examines how trust has become the defining currency of growth in B2B relationships. He explains that every partnership, purchase, and brand reputation depends on credibility built through consistent, authentic communication. He also shares how deep customer understanding and one-to-one relationships drive loyalty and long-term success.

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28:25

Orchestrating Growth: Mastering the CMO Balancing Act

C-Suite Sales & Marketing Perspectives ·

2025/11/11

Episode #234:Joni Helminen, Chief Marketing Officer at Barona, explores how CMOs can orchestrate growth by mastering the constant balancing act between short-term results and long-term brand building. Speaking from his experience leading marketing for one of Finland’s largest staffing and recruitment companies, Joni explains why alignment, trust, and creative courage are the cornerstones of sustainable success.

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28:33

Transform GTM by Solving the Right Customer Problems

C-Suite Sales & Marketing Perspectives ·

2025/11/10

Episode #233: Ken Rutsky explains why teams often confuse what they do with the problem they solve and how that confusion creates misalignment and weak differentiation. He shows how to define an issue that is big enough to matter yet credible to win, then use it to guide narrative, segmentation, ICP focus, pricing, and the proof of concept experience. The result is more precise positioning, more substantial alignment, and higher conversion.

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27:25

CMOs and Conversion: Turning Great Pipeline Into...

C-Suite Sales & Marketing Perspectives ·

2025/11/06

Episode #232:Paul Taylor, Chief Marketing Officer and Senior Vice President at SS&C Blue Prism, explains why handoffs break buyer trust and conversion. He describes orchestration across marketing, sales, and success. He urges leadership to set one revenue story. He demonstrates how alignment enhances win rates and reduces churn.

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30:36

Beyond Templates: How Leaders Evolve ABM for Real...

C-Suite Sales & Marketing Perspectives ·

2025/11/04

Episode #231:Nicholas Ghitti, Chief Revenue Officer at Native Teams, explains why trust and alignment beat shiny tools. He breaks down living playbooks, voice of the customer, and shared KPIs. He shows how rituals and AI can coexist to drive execution. He closes with a call for leaders to stay close to the front lines.

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31:33

CMOs: Stop Selling Yourself Short on What Really...

C-Suite Sales & Marketing Perspectives ·

2025/11/03

Episode #230: Emily Ferdinando, Chief Marketing Officer at Bugcrowd, explains why pipeline quality and progression outclass vanity metrics. She details how non-linear journeys demand broader influence tracking. She demonstrates that regional activities account for a quarter of closed opportunities and closes with ABM activation, shared KPIs, and content mapped to stages.

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28:41

Reinventing ABM for the AI Search Era

C-Suite Sales & Marketing Perspectives ·

2025/10/29

Episode #229:Rebecca Colwell, SVP of Marketing at Yext, explains why AI search adoption is surging and how it reshapes visibility. She shares research on usage and click behavior. She outlines three strategic shifts for marketers and shows how trust and accurate brand facts drive citations.

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28:52

Adopting an Entrepreneurial Model for Growth

C-Suite Sales & Marketing Perspectives ·

2025/10/22

Episode #228:David Reid, CTO & CMO at NOV, shares how enterprise leaders grow by combining near-term cashflow discipline with long-horizon innovation. He explains why corporate groups often reject ideas they did not create. He shows how trust and relationships win complex deals. He closes with practical ways to build healthier, higher-performing teams.

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37:01

Nailing C-Suite Success Under a PE Playbook

C-Suite Sales & Marketing Perspectives ·

2025/10/21

Episode #227:Ray Wizbowski, Chief Marketing Officer at ECI Software Solutions, explains how C-suite leaders succeed under a private equity playbook by aligning to exit economics, mastering unit economics, and balancing growth with profitability while reducing churn and investing in practical AI.

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30:25

From Turbulence to Tenure: Retaining A-Players...

C-Suite Sales & Marketing Perspectives ·

2025/10/15

Episode #225: Naomi Brezi, Chief Revenue Officer at Ruffalo Noel Levitz, explains how to lead through constant transformation without burning out teams or customers. She frames today’s trust recession and shows why credibility must be earned at every touch. Naomi maps a dual-track plan that balances quarterly targets with long-term brand and people investment. She closes with practical ways to protect morale, pipeline, and relationships.

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31:17

Turning B2B’s Biggest Challenges into Competitive Wins

C-Suite Sales & Marketing Perspectives ·

2025/10/14

Episode #224: Brian Gilman, Chief Marketing Officer at ThetaRay, explains why AI has equalized claims and intensified a B2B trust gap. He shows how quickly getting into the room with C-suite buyers reframes discovery around business outcomes. He details why alignment across product, sales, and finance prevents roadmap drift. He closes with a practical lens for activating authentic customer voice.

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27:31

Why Client Centricity Is Your North Star

C-Suite Sales & Marketing Perspectives ·

2025/10/01

Episode #221: Amit Shankardass, CMO at VXI Global Solutions, explains why client centricity must guide decisions. He demonstrates how to strike a balance between today’s needs and both near-term and long-term horizons. He explores human biases that block honest listening. He shares practical ways to institutionalize customer voice.

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116 results

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