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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

00:25:51

The Evolving CMO: Owning Strategy Beyond Demand

C-Suite Sales & Marketing Perspectives ·

2026/03/27

Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership.

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00:31:23

Faster Markets, Fragile Loyalty: The CX Wake-Up Call

C-Suite Sales & Marketing Perspectives ·

2026/03/24

Episode #273: Amita Gudipati, Chief Customer Officer at Renaissance Learning, explains why customer experience must be treated as a growth strategy. She shares how organizations can scale CX while maintaining meaningful human engagement. Her approach highlights structured voice-of-customer programs, segmentation, and ROI measurement. The discussion connects CX directly to retention, expansion, and long-term sustainable growth.

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00:27:02

Scaling B2B Growth Without Scaling Headcount

C-Suite Sales & Marketing Perspectives ·

2026/03/24

Episode #272: Abhijeet Prabhune, Chief Customer Success Officer at IP Infusion, explains how organizations can scale growth without increasing headcount. He highlights how constrained environments can drive innovation, improve organizational design, and increase efficiency. By focusing on system-level thinking and customer outcomes, teams unlock scalable performance. His insights show how deliberate operational changes enable exponential growth without proportional increases in staffing.

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00:28:00

Trust Epidemic: Why Transparency and Fairness Now Win...

C-Suite Sales & Marketing Perspectives ·

2026/03/20

Episode #271: Imogen Wethered, Chief Executive Officer at EnableAll, explores why trust, transparency, and fairness have become essential drivers of modern B2B growth. She explains how companies that prioritize customer control, clear communication, and authentic experiences reduce buyer stress and build stronger, more credible relationships. Her perspective highlights how trust is shaped not just by messaging but also by product design, pricing models, and the way organizations engage customers

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00:28:06

The New Sales Experience Model for Sustainable B2B...

C-Suite Sales & Marketing Perspectives ·

2026/03/19

Episode #270:Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms strategy and creates scalable growth. He also outlines how aligning teams, leveraging data, and focusing on real customer insights improve both conversations and outcomes. His approach demonstrates how modern CMOs shift from support roles to strategic

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00:25:48

Why Your CRO Playbook Is Already Obsolete

C-Suite Sales & Marketing Perspectives ·

2026/03/11

Episode #268: Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster technology markets. He describes how revenue leaders must shorten planning cycles and strengthen feedback loops among sales, product, and marketing. Dean shows that modern revenue leadership requires constant learning, customer alignment, and faster decision-making to keep up with rapidly changing buyer expectations.

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00:24:57

The Predictable Pipeline Playbook: Moving Beyond...

C-Suite Sales & Marketing Perspectives ·

2026/03/09

Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.

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00:36:57

The C-Suite’s Top Predictions for the Future of ABM

C-Suite Sales & Marketing Perspectives ·

2026/02/26

Episode #259: Steve MacDonald, CEO and Founder at Content Strategies, explains why B2B growth often breaks down inside the company, not in the market. He explains why internal alignment is the most common issue and why most teams claim to be customer-first but fail to execute. He breaks down what the voice of the customer really means and why typical sales and success motions limit honesty. He also shows how to turn customer insight into usable, trust-building enablement.

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00:11:55

Replacing Sales Quotas With KPI-Driven Collaboration

C-Suite Sales & Marketing Perspectives ·

2026/02/19

Episode #265: Tetiana Gorbunova, Chief Sales Officer at Jooble, explains why quota-driven bonuses can sabotage ABM by pushing sellers to chase late-stage deals and pressure prospects. She shares how her team removed the bonus system and replaced it with KPIs, development plans, and structured performance reviews. She explains how this shift reduced desperate outreach, improved nurturing, and increased knowledge sharing across the team. She also describes why the result was stronger revenue, better

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00:27:22

From Personalization to Cohorts: A CRO’s ABM Evolution

C-Suite Sales & Marketing Perspectives ·

2026/02/11

Episode #262: Sagi Reuven, Chief Revenue Officer at Deepdub, explains how ABM must evolve in an AI-driven market. He explains why trust and market knowledge set demos apart from production outcomes. He explains that sellers must communicate the roadmap and execution, not just the product. He closes with a lens for enterprise ABM that starts with the size of the customer problem.

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00:33:01

The New ABM Skillset: Engineering the Modern...

C-Suite Sales & Marketing Perspectives ·

2026/02/05

Episode #261: Brett Hannath, Corporate Vice President, Global Marketing at Intel Corporation, explains why many ABM programs fail too early when they are measured like consumer advertising despite much longer B2B buying cycles. He breaks down how misaligned expectations around timing and measurement often undermine ABM effectiveness, even when the strategy itself is sound. He also shows how ABM can strengthen sales partnerships by delivering deeper insights that align expectations with real business

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00:30:36

The 2025 Challenge Report: How Alignment Fuels Every...

C-Suite Sales & Marketing Perspectives ·

2026/02/03

Episode #260: Maureen Power Sweeny, Chief Revenue Officer at RapidScale, breaks down why alignment is the foundation of sustainable growth in today’s market. She explains how trust, internal coordination, and a deep understanding of the customer must work together to drive consistent outcomes. She also highlights why misalignment across teams erodes credibility and decision-making and how aligned execution turns strategy into a long-term growth advantage.

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00:32:07

The Funnel Is a Fraud: Reinventing Speed and...

C-Suite Sales & Marketing Perspectives ·

2026/01/30

Episode #258: Nathan Burke, Chief Marketing Officer at 7AI, explains why the funnel no longer matches how buyers actually purchase. He explains why being different is measurable and why sameness kills attention in cybersecurity, and he breaks down what buyers want now, including trust in the people behind AI. He also outlines how speed, service, and relationships can replace outdated motions.

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00:28:58

Why CMOs Fail When They Rush Instead of Reflect

C-Suite Sales & Marketing Perspectives ·

2026/01/19

Episode #257: Venkat Patla, Chief Marketing Officer at RWA Wealth Partners, shares why reflection is essential for long-term marketing success in fast-moving environments. He explains how urgency without thoughtful judgment leads to mediocre outcomes and weakened brand trust. Venkat discusses balancing speed with insight while staying grounded in customer reality. He emphasizes why CMOs must protect long-term value even under board-level pressure.

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00:28:44

The Bold New Playbook for Reaching Overloaded B2B Buyers

C-Suite Sales & Marketing Perspectives ·

2026/01/13

Episode #256: Robert Sanchez, Chief Executive Officer at Anteriad, breaks down why overloaded B2B buyers are changing how they evaluate vendors and why the old playbook no longer works. He explains how trust is built by showing up where buyers already search for answers and by consistently delivering strong customer experiences. He also shares why brand and pipeline should be treated as one connected motion, not competing priorities. The discussion ties growth to customer insight, cross-functional

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00:30:41

Why Partnerships Must Be the Third Leg of Your GTM Stool

C-Suite Sales & Marketing Perspectives ·

2026/01/09

Episode #255: Vaughn Mordecai, Chief Revenue Officer at Mindmatrix, explains why partnerships must become a core go-to-market motion. He outlines how partner ecosystems unlock revenue that direct sales alone cannot. Vaughn shares why deal sizes grow, close faster, and win rates improve when trust and alignment exist. He also breaks down what leaders must commit to for partnerships to succeed long-term.

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00:27:02

Why AI Enables a Redefinition of Customer Value

C-Suite Sales & Marketing Perspectives ·

2026/01/08

Episode #254:Christy Marble, Chief Marketing Officer at Siteimprove, explains why AI is changing what “value” means in B2B. She argues that buyers want outcomes, not tools, and that AI makes it easier to deliver those outcomes. She also shares how agents and orchestration can connect systems to create seamless experiences. The result is faster execution, clearer value, and stronger alignment with growth.

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00:29:42

Customer Retention Strategy: Making Loyalty the New...

C-Suite Sales & Marketing Perspectives ·

2026/01/07

Episode #253: David T. Roberts, Chief Executive Officer at SugarCRM, explains why loyalty is a primary growth lever for B2B. He shares how curiosity, process, and data make customer focus real. He breaks down how teams can activate feedback to improve retention. He also explains why context is essential for using AI well.

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00:31:43

Marketing’s Identity Crisis in the C-Suite

C-Suite Sales & Marketing Perspectives ·

2026/01/06

Episode #252: Anand Sankara Narayanan, Chief Marketing Officer at Finance House Group, explains why marketing faces an identity crisis in the C-suite. He argues that marketing has not clearly defined its value within organizations. He breaks down marketing as a discipline built on customer psychology, data, and persuasion. He shares practical ways leaders can defend strategy and build internal trust.

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33:44

Why Deals Die: The Momentum Problem in B2B

C-Suite Sales & Marketing Perspectives ·

2025/12/17

Episode #451: Grainne Maycock, Chief Revenue Officer at Acolad Group, explains why deals lose momentum. She outlines how internal friction and misalignment quietly stall progress. She also shares how trust is built through transparency and consistent follow-through. She closes with practical ways to operationalize customer voice and communication.

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140 results

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