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PODCAST

This Is Strategic Marketing

This is a strategic marketing podcast, a twice-weekly series hosted by Pamela Muldoon. In under five minutes, you"ll get a story, a challenge, and a smarter next step to help you lead your marketing with clarity and impact. Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn"t translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to

business marketing

All Episodes

02:41

When Data Creates False Confidence

This Is Strategic Marketing ·

2025/10/05

Data should guide better decisions, but sometimes, it does the opposite. When teams rely on the wrong metrics, misinterpret patterns, or measure what's easy instead of what matters, data can create a false sense of certainty. In this episode of This Is Strategic Marketing, Pamela Muldoon explores how data can quietly mislead marketing teams and the smarter next step to turn information into true insight.

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02:56

Why "Urgent" Always Breaks the Workflow

This Is Strategic Marketing ·

2025/10/02

In marketing, 'urgent' can feel unavoidable - a last-minute request, a sudden crisis, a deadline that jumps to the front of the queue. But constant urgency doesn't just disrupt schedules; it breaks workflows, erodes quality, and burns out teams. In this episode of This Is Strategic Marketing, Pamela Muldoon shares why urgent work can derail efficiency and the smarter next step to protect your team's processes.

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02:37

When Strategy Gets Stuck In PowerPoint

This Is Strategic Marketing ·

2025/09/28

Too many marketing strategies never make it past the slide deck. They look polished in presentations but fail to influence daily decisions, campaigns, or content. In this episode of "This is Strategic Marketing", Pamela Muldoon explains why strategies stall in PowerPoint and shares a smarter next step to bring them off the slides and into action.

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03:41

The Post-Launch Blind Spot

This Is Strategic Marketing ·

2025/09/25

Most marketing teams sprint to launch day, celebrate, and then quickly move on to the next thing. But the real work of marketing begins after launch, when feedback, adoption, and engagement reveal whether the effort actually delivers. In this episode of This Is Strategic Marketing, Pamela Muldoon shares why post-launch is the most overlooked stage in marketing and the smarter next step to close the gap.

en-us

04:08

Are You Marketing to a Buyer or a Buying Center?

This Is Strategic Marketing ·

2025/09/21

In B2B, your buyer rarely makes decisions alone. Finance, IT, operations, and procurement all have a seat at the table. In this episode of This Is Strategic Marketing, Pamela Muldoon shares the smarter next step to move beyond single personas and start engaging the full buying center.

en-us

04:01

When More Tools Don't Mean More Efficiency

This Is Strategic Marketing ·

2025/09/18

Bigger tech stacks don't always mean better results. When tools pile up without clear workflows, marketing teams spend more time updating platforms than doing the work that matters. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to streamline your tools and let process drive efficiency.

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03:43

The Myth of the Lone Marketing Hero

This Is Strategic Marketing ·

2025/09/14

The loan marketing hero looks admirable on the surface, but in reality, it creates burnout, bottlenecks, and dependency. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to shift from being the hero to building systems that make the whole team stronger.

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03:55

Campaigns Without a Finish Line

This Is Strategic Marketing ·

2025/09/11

Too many campaigns treat launch day as the finish line, when it's really just the beginning. Without clear success measures, teams celebrate activity but miss the impact. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to give every campaign a scoreboard and align marketing with real business outcomes.

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04:05

Personas That Collect Dust

This Is Strategic Marketing ·

2025/09/07

Most marketing teams have personas, but too often they sit unused, buried in files, hidden in slide decks, or forgotten in project folders. When that happens, campaigns are built on assumptions instead of insights. In this episode of This Is Strategic Marketing, Pamela Muldoon shares the smarter next step to bring personas off the shelf and back into the workflow where they can actually guide decisions.

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03:57

The Workflow Bottleneck No One Talks About

This Is Strategic Marketing ·

2025/09/04

Every marketing team has one: the hidden bottleneck that slows everything down. It's the step in the workflow disguised as "quality control," but actually stalls momentum and drains creativity. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to move past bottlenecks and design systems that keep work flowing.

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04:18

When 'Busy' Isn't Strategic

This Is Strategic Marketing ·

2025/08/31

Being busy isn't the same as being strategic. In this episode of This Is Strategic Marketing, Pamela Muldoon unpacks why so many marketing teams confuse motion with progress and how a smarter next step can shift the focus from output to impact. If your calendar is full but results feel thin, this less than 5-minute episode is for you.

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09:09

Building Cross-Department Relationships

This Is Strategic Marketing ·

2024/11/03

In this episode of The Content Leadership Podcast, we dive into the importance of building relationships beyond your immediate team. As a content leader, fostering cross-department connections can unlock new opportunities for collaboration, streamline workflows, and help navigate office dynamics. Discover actionable tips on setting up regular one-on-ones with peers across departments, creating a culture of trust, and setting an example for your team. Whether you're a natural networker or an

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09:14

Blocking and Tackling For Your Content Team

This Is Strategic Marketing ·

2024/10/28

In this episode of The Content Leadership Podcast, Pamela Muldoon explores one of the five essential non-marketing skills for content leaders: "Protecting." Discover how successful content leaders act as guardians, "blocking and tackling" to shield their teams from distractions, manage project priorities, and foster a productive, stress-free environment. Listen in to learn practical ways to support your team's creative focus, communicate effectively with stakeholders, and navigate organizational

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09:26

Why Content Team Placement Matters

This Is Strategic Marketing ·

2024/10/14

In this episode of The Content Leadership Podcast, host Pamela Muldoon explores the critical impact of where content leadership is housed within your organization. From marketing and sales enablement to product marketing and customer success, Pamela dives into how content placement across departments influences consistency, efficiency, and overall business outcomes. Tune in to discover how reevaluating content's role in your organizational structure can streamline processes and drive better results

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12:16

The Power of Process: Optimizing Your Workflow

This Is Strategic Marketing ·

2024/10/14

In this inaugural episode of the Content Leadership Podcast, host Pamela Muldoon discusses the importance of refining and optimizing content workflows. Whether you're a seasoned content leader or new to managing content teams, understanding the ins and outs of your current process is crucial to improvement. Pamela explains the steps of documenting workflows, identifying gaps, and streamlining operations to boost efficiency across your content development efforts. You'll learn how to: Document your

en-us

35 results

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