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PODCAST

This Is Strategic Marketing

This is a strategic marketing podcast, a twice-weekly series hosted by Pamela Muldoon. In under five minutes, you"ll get a story, a challenge, and a smarter next step to help you lead your marketing with clarity and impact. Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn"t translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to

business marketing

All Episodes

03:21

The Audience Shift You Can't Ignore in 2026

This Is Strategic Marketing ·

2025/12/14

Your audience has changed, and their expectations heading into 2026 look different from what they did even a year ago. In this episode, we explore how buyer needs, behaviors, and decision patterns have evolved, and what marketing and content teams must adjust to stay relevant. A short, practical look at the shifts shaping the year ahead and how to align your strategy to meet your audience where they are now.

en-us

02:53

Reset Before You Restart

This Is Strategic Marketing ·

2025/12/11

The start of a new year invites fresh goals and renewed ambition, but leaders often rush into planning without clearing the mental and operational clutter that slows progress. In this episode, we explore why a reset is essential before you restart and how intentional reflection helps prevent burnout, strengthen focus, and create space for smarter decisions. A short grounding episode to help you lead with clarity as 2026 begins.

en-us

02:59

Redefining Roles For 2026

This Is Strategic Marketing ·

2025/12/07

Marketing work is changing quickly, and the roles that carried teams in previous years will not be the same roles that move them forward in 2026. In this episode, we look at how expectations are shifting, which skills matter most, and where teams need clearer ownership to work more effectively. A short, practical guide to help you rethink roles, responsibilities, and the work that will matter most in the year ahead.

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02:48

Your 2026 Priorities Start Now

This Is Strategic Marketing ·

2025/12/04

Most teams wait until January to think about priorities, but the smartest, most strategic work happens before the year begins. In this episode of This Is Strategic Marketing, we look at how to identify your real priorities for 2026, clarify what will matter most, and create early focus before the new year demands your attention—a short, practical guide to starting 2026 with intention instead of urgency.

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02:21

The Year-End Reset

This Is Strategic Marketing ·

2025/11/30

As the year winds down, most marketing teams rush to finish projects, wrap up campaigns, and push through end-of-year pressure. But the most effective leaders take a different approach. They create space to reset, reflect, and reconnect their work to a clearer strategic purpose. In this episode, we explore how to use the final weeks of the year to realign priorities, strength, and focus, and set the stage for better decisions in 2026. A short, practical reset to help you lead with intention as you

en-us

02:42

Gratitude Is A Strategy

This Is Strategic Marketing ·

2025/11/27

Recorded on Thanksgiving Day, which also happens to be her birthday, Pamela Muldoon shares a personal reflection on why gratitude has become one of her most reliable leadership tools. In this episode of This Is Strategic Marketing, she explores how pausing to appreciate people, progress, and perspective isn't just meaningful; it's a strategic advantage for every marketer.

en-us

02:28

Reading Buyer Intent vs Chasing Leads

This Is Strategic Marketing ·

2025/11/23

Lead generation is often treated like a numbers game, but more leads don't always mean more opportunity. In this episode of This is Strategic Marketing, Pamela Muldoon explains why understanding buyer intent is more powerful than collecting contacts and how aligning outreach with real signals creates stronger conversations and smarter conversion paths.

en-us

02:37

Building Smarter Content Systems

This Is Strategic Marketing ·

2025/11/20

Most marketing teams don't need more content. They need a smarter system to manage the content they already have. In this episode of This Is Strategic Marketing, Pamela Muldoon breaks down how to align people, process, and technology to reduce content chaos, increase efficiency, and turn your content into a connected strategic asset.

en-us

02:25

Strategic Leadership vs Busywork

This Is Strategic Marketing ·

2025/11/16

It's easy to stay busy in marketing, but busyness isn't the same as leadership. In this episode of This is Strategic Marketing, Pamela Muldoon explores how leaders can break out of the cycle of constant activity, create space to think, and refocus their team's energy on the work that actually moves the business forward.

en-us

02:16

The Real ROI of Consistency

This Is Strategic Marketing ·

2025/11/13

Most marketing ROI doesn't come from a single campaign. It comes from the compounding effect of consistent execution over time. In this episode of This Is Strategic Marketing, Pamela Muldoon shares why consistency is the true driver of optimization and how steady, repeatable systems lead to scalable results.

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02:34

Why Personas Still Matter in the Age of AI

This Is Strategic Marketing ·

2025/11/09

AI can analyze data faster than ever, but it can't replace human perspective. In this episode of This Is Strategic Marketing, Pamela Muldoon explains why personas remain essential in the age of AI, how they bring empathy and context to data-driven marketing, and how to keep them relevant as technology evolves.

en-us

02:34

The Power of Process: Evaluating Workflows

This Is Strategic Marketing ·

2025/11/06

Most marketing teams don't fail because of a lack of talent. They fail because of broken processes. In this episode of This is Strategic Marketing, Pamela Muldoon shares how to evaluate and strengthen your workflows so they support clarity, creativity, and collaboration, turning process from a bottleneck into a strategic advantage.

en-us

02:46

Lead With Strategy, Not Deliverables

This Is Strategic Marketing ·

2025/11/02

When every conversation starts with deliverables, purpose gets lost. In this episode of This Is Strategic Marketing, Pamela Muldoon explains why great marketing leadership begins with strategy, not outputs, and how reframing your team's conversations around intent, alignment, and impact leads to stronger results and smarter decisions.

en-us

03:21

Why Most Content Never Gets Used

This Is Strategic Marketing ·

2025/10/30

According to a 2025 seismic report, up to 70% of B2B content goes unused. Not because it's bad, but because it's disconnected. In this episode of This is Strategic Marketing, Pamela Muldoon explores why so much content never sees the light of day, what that reveals about broken workflows, and how to realign creation with real business use.

en-us

02:44

Why Winning the Sale Isn't Winning the Customer

This Is Strategic Marketing ·

2025/10/26

Closing a deal is a milestone, but it's not the finish line. Too often, marketing moves on after the sale, leaving a gap between what was promised and what the customer experience is next. In this episode of This Is Strategic Marketing, Pamela Muldoon shares why marketing plays a critical role in the early stages of the customer relationship and how staying connected after the sale builds stronger trust, alignment, and long-term success.

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03:04

The Most Overlooked Stage of the Customer Journey

This Is Strategic Marketing ·

2025/10/23

Most marketing teams put their energy into building awareness. The early stage of the customer journey is easy to measure and quick to celebrate, but the real decisions happen in the middle during consideration and evaluation. In this episode of This Is Strategic Marketing, Pamela Muldoon explains why this stage is often overlooked, how it quietly derails performance, and the smarter next step to strengthen the middle of your journey

en-us

02:36

The Most Underrated Leadership Skill in Marketing

This Is Strategic Marketing ·

2025/10/19

In a world that rewards speed, volume, and constant communication, one leadership skill quietly sets the best marketers apart: listening. In this episode of This is Strategic Marketing, Pamela Muldoon explores why listening is the foundation of strategic leadership and how it helps teams align, innovate, and make smarter marketing decisions.

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02:34

The Danger of Outdated Insights

This Is Strategic Marketing ·

2025/10/16

Audience research isn't a one-and-done exercise. When insights go stale, campaigns lose relevance, messaging misses the mark, and strategy drifts off course. In this episode of This is Strategic Marketing, Pamela Muldoon shares why outdated audience insights quietly undermine marketing performance and the smarter next step to keep your understanding fresh and your strategy aligned.

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02:20

The Hidden Costs of Content Chaos

This Is Strategic Marketing ·

2025/10/12

At first, content chaos doesn't look like chaos; it looks like productivity. But behind the flurry of campaigns and assets, inefficiency, duplication, and misalignment quietly drain time and budget. In this episode of This is Strategic Marketing, Pamela Muldoon reveals the hidden costs of disorganized content operations and the smarter next step to bring clarity, consistency, and control back to your workflow.

en-us

02:28

The Leader's Job Isn't to Answer, It's to Ask Better...

This Is Strategic Marketing ·

2025/10/09

Leaders often feel pressure to have all the answers, but the best leaders don't lead through certainty. They lead through curiosity. In this episode of This is Strategic Marketing, Pamela Muldoon explores why asking better questions creates stronger teams, sharper thinking, and more strategic outcomes.

en-us

35 results

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