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PODCAST

Fence & Deck Mastery Podcast

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals,

business marketing

All Episodes

45:39

Episode 58 - Dan Stendeback of Valer Builders on...

Fence & Deck Mastery Podcast ·

2025/02/27

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces. They dive into topics like: ✅ How NADRA benefits deck builders ✅ Creating stunning rooftop...

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41:38

Episode 57 - 13-Time NADRA Award Winner Dan Pettit on...

Fence & Deck Mastery Podcast ·

2025/02/21

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨ Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone. 🔹 Inside this episode: ✅ The importance of lighting in deck

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36:02

Episode 56 - From Ontario to NADRA Awards: Phil...

Fence & Deck Mastery Podcast ·

2025/02/12

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆 Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization. 🔹 Inside this episode: ✅ The decking industry in Canada vs. the U.S. ✅ How Phil

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80:01

Episode 55 - Transform Your Site into a...

Fence & Deck Mastery Podcast ·

2025/02/05

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience. Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review! Don't miss this opportunity to refine you...

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28:38

Episode 54 - Winning Back-to-Back NADRA Awards with...

Fence & Deck Mastery Podcast ·

2025/01/30

In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.Key topics include:How Clark won two consecutive NADRA awards and what set his projects apart.His approach to pro...

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98:28

Episode 53 - Digital Marketing Best Practices for...

Fence & Deck Mastery Podcast ·

2025/01/24

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business.Topics Covered:Alex's proven Hierarchy of Digital Marketing framework.Step-by-step guide to creating and optimizing your Google Business Profile.Best practices for website development tailor...

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39:57

Episode 52 - Building Award-Winning Decks: Jonathan...

Fence & Deck Mastery Podcast ·

2025/01/17

In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year.Key topics include:Insights into the NADRA awards process and tips for crafting compelling submissions.Jonathan’s unique railing project featu...

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38:16

Episode 51 - Why You Should Offer Financing - Larry...

Fence & Deck Mastery Podcast ·

2025/01/03

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfaction by making home improvement projects more accessible.Key topics include:The benefits of unsecure...

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56:01

Episode 50 - Jonathan Irwin on Building a 5M+ Following

Fence & Deck Mastery Podcast ·

2024/12/27

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence.Key takeaways include:How to create engaging, short-form video content with minimal equipment.Strate...

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34:37

Episode 49 - How To Build a Showroom with Zach Grist...

Fence & Deck Mastery Podcast ·

2024/12/21

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Zach Grist, founder of Piedmont Decks, a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contractors never reach.Zach shares insights on:Building a business from scratch and niching down into decks and outdoor living.How the Legacy Deck Experi...

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52:21

Episode 48 - From Marine Corps to National Sales...

Fence & Deck Mastery Podcast ·

2024/12/13

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Scot Sheffield, National Sales Director of Wholesale at Fortress Building Products, a company recognized as one of Dallas’s Mid-Market 50 Fastest Growing Companies for two years running, with revenues under $750 million.Scott shares his journey from a construction worker and Marine Corps lineman to leading Fortress’s wholesale sales team across the US and Canada. With over 26 years in business, Fortress has b...

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45:35

Episode 47 - From House Flipping to $2.5M in Coastal...

Fence & Deck Mastery Podcast ·

2024/11/29

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Grant Smith, owner of SimpleSide Construction, a thriving business in the Outer Banks of North Carolina. At just 34 years old, Grant has scaled his company to $2.5 million in revenue over nine years, serving one of the harshest coastal environments in the U.S.Grant shares his journey from a civil engineering graduate to a successful entrepreneur, fueled by his initial goal of real estate investing. After ...

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53:20

Episode 46 - Capturing Missed Leads with Nicole...

Fence & Deck Mastery Podcast ·

2024/11/08

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner is joined by Nicole Rivera, Director of Sales and Marketing at Jill’s Office, a premier answering service for contractors and home service businesses. Jill’s Office helps companies in the fencing and decking industries capture leads and enhance customer service by offering 24/7 call handling, improving response times, and alleviating the burden of missed calls.Nicole shares insights into the impact of missed calls, noti...

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69:46

Episode 45 - Building a $6M Decking Empire with John...

Fence & Deck Mastery Podcast ·

2024/10/28

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with John Lea, founder of Decksouth, a leading design-build company specializing in luxurious outdoor living spaces. Since its beginnings in 1998, Decksouth has grown into a $6 million operation, employing over 50 team members and servicing high-profile clients throughout the metro Atlanta area.John discusses his company’s journey, from tackling single-deck projects to crafting complex, multi-trade outdoor environm...

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52:57

Episode 44 - Google Maps Pack Domination

Fence & Deck Mastery Podcast ·

2024/09/27

Ready to rise to the top of local search results? Hosted by Alex Danner, founder and CEO of Fence & Deck Marketers, this episode will give you all the tools and strategies to claim your spot in the Google Map Pack and stand out in 2024!🔎 What you'll learn:1️⃣ Latest Google Map Listing updates: Stay ahead with the newest changes to how Google ranks businesses and how you can adapt your strategy.2️⃣ 5 biggest issues holding you back: Discover the most common mistakes preventing you from

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49:33

Episode 43 - From Crown Molding to Tropical...

Fence & Deck Mastery Podcast ·

2024/09/22

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Laura Basili, better known as the Real Deck Diva on Instagram and co-founder of Brazilian Lumber. Laura shares her fascinating journey of how a chance project in interior remodeling led to the creation of a thriving business specializing in tropical hardwoods like Ipe, Jatoba, and Cumaru. Laura discusses the growth of Brazilian Lumber, from importing their first container of exotic hard...

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57:31

Episode 42 - Nick Stevens from Legacy Decks on...

Fence & Deck Mastery Podcast ·

2024/09/10

In this insightful episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Nick Stevens, Senior Sales Consultant at Legacy Decks—a thriving $5-6 million deck business in South Carolina. Nick shares his experience in sales, offering valuable tips on how contractors can improve their sales process, turn leads into conversions, and ultimately boost revenue.Beyond sales, Alex and Nick dive into a powerful discussion about personal and professional development, focusing on th...

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39:50

Episode 41 - Exploring TimberTech with Jeff Wilkins

Fence & Deck Mastery Podcast ·

2024/09/06

In this exciting episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Jeff Wilkins, Contractor Development Manager at TimberTech, to discuss the latest innovations and product offerings from one of the industry’s top decking brands.They dive into everything TimberTech has to offer—not just their renowned deck boards, but their full product lineup that helps contractors elevate their builds. Whether you’re a seasoned pro or just starting out, this episode is packed wi...

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65:17

Episode 40 - Building a Legacy: Inside NADRA with...

Fence & Deck Mastery Podcast ·

2024/08/29

Welcome back to the Fence & Deck Mastery Podcast with your host, Alex Danner! In this exciting episode, Alex sits down with Michael "Pops" Beaudry, the esteemed founder of the North American Deck And Railing Association (NADRA).Join Alex and Michael as they dive deep into the history and impact of NADRA, the leading association in the deck industry. Michael shares his journey from the early days of NADRA’s founding in 2004 to its evolution into a cornerstone of the decking world. Wit...

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40:02

Episode 39 - A look Inside Deckorators & Their Rapid...

Fence & Deck Mastery Podcast ·

2024/08/20

In this episode of the Fence & Deck Mastery podcast, Alex Danner sits down with Chris Berg, a seasoned territory manager for Deckorators, to explore the strategies and insights that have fueled Deckorators' impressive growth in the decking industry.Chris shares his firsthand experiences, discusses the key factors behind the brand's success, and offers valuable advice for professionals looking to elevate their own businesses. Tune in to discover how Deckorators has positioned itself a...

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78 results

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