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PODCAST

Fence & Deck Mastery Podcast

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.The podcast has many different types of episodes, including interviews with clients and fence or deck industry professionals,

business marketing

All Episodes

67:08

Episode 77 - How Outback Deck Scaled to $10M and...

Fence & Deck Mastery Podcast ·

2025/11/05

MENTION THE PODCAST TO GET $1500 OFF THE PLATFORM FEE! In this episode, Alex Danner chats with Brian Miller and John Gwaltney, founders of Outback Deck and creators of DeckMetriX. They share how they grew Outback Deck into a multi‑million‑dollar business, built a powerful software tool for deck & outdoor living contractors, and transformed their sales process—closing jobs on the first visit and protecting margins. In this episode you’ll learn: The story of going from remodeling business t...

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49:39

Episode 76 - From Fence Posts to Award-Winning...

Fence & Deck Mastery Podcast ·

2025/10/30

In this episode, Alex Danner sits down with Scott Groschel, founder of SG Construction in California, to unpack his journey from digging post holes at 15 to becoming a multi-award-winning outdoor living contractor. Scott shares how he evolved from fencing to premium outdoor living builds, the systems he's implemented to navigate California’s complex permitting process, and how winning NADRA awards helped transform both his brand and company culture. In this episode: Scott’s 20+ year journey i...

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56:40

Epsiode 75 - ULTIMATE Digital Marketing MASTERCLASS...

Fence & Deck Mastery Podcast ·

2025/10/23

In this special LIVE episode recorded at DeckXLive inside the Legacy Decks Academy, Alex Danner delivers the ultimate marketing masterclass for fence and deck contractors. Whether you're struggling to get ranked on Google or unsure where to invest your marketing dollars, this session lays out the full blueprint—including proven tools, tactical tips, and real examples. What you’ll learn: The 5 biggest issues that kill your Google Map rankingsOur proven 3-Pack Formula for dominating local searc...

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62:03

Episode 74 - How Barrett Pribyl Built Denver Fence...

Fence & Deck Mastery Podcast ·

2025/10/17

Barrett Pribyl shares how he went from building his first fence with a borrowed saw to growing Denver Fence Guys into a multi-crew operation with over 400+ five-star reviews. In this candid conversation with Alex Danner, Barrett explains how he scaled without debt, built a team that cares, and balanced business with his passion for hunting and family. What you'll learn: Barrett’s early days and steady growth strategyHow he created systems and hired to support scaleThe turning point: handing o...

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74:50

Episode 73 - How Deck Remodelers Became the Most...

Fence & Deck Mastery Podcast ·

2025/10/06

Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top. In this episode: From pressure-treated decks to luxury outdoor livingHow Deck Remodelers grew to $100K+ minimumsThe power of SOPs, training, and team cultureUsing Zoom, came...

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41:53

Episode 72 - Building a Premium Deck Brand with Lance...

Fence & Deck Mastery Podcast ·

2025/09/03

In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out. 🔨 Topics include: Lance’s journey from framing to founding Black Label BuiltOffering a “lifetime deck” with steel framing and advanced

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36:13

Episode 71 - A Guide to Google Local Services Ads for...

Fence & Deck Mastery Podcast ·

2025/08/27

Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead. In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including: - What Google Local Services Ads are and where they’re available - How LSAs work and how to get started - What it takes to rank in the Top 2 results - How to take advantage of high-quality lea...

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61:30

Epsiode 70 - Chris Breen - DECKx Live, Legacy Decks...

Fence & Deck Mastery Podcast ·

2025/08/19

Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers: How to build systems that run without youThe power of community and collaboration in tradesWhat to expect from DeckX and Deck Expo 2025Why personal growth drives business growthWhether you're...

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54:58

Episode 69 - Google Maps Unlocked 2025 Blueprint for...

Fence & Deck Mastery Podcast ·

2025/07/28

In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads. Here’s what you’ll learn: ✅ The latest updates with Google Business Listings and how they impact your visibility ✅ The 5 biggest mistakes that could be killing your rankings ✅ Our proven st...

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26:39

Episode 68 - The Big 4 SEO Factors That Grow Fence &...

Fence & Deck Mastery Podcast ·

2025/07/16

In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets. You’ll learn: Why your business name could be hurting your Google rankingsHow your office location affects local SEO resultsProven ways to get more 5-star Google reviewsWhat your website must include to rank and convert leadsHow to assess your presence v...

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49:25

Episode 67 - How Live Video is Changing Sales for...

Fence & Deck Mastery Podcast ·

2025/06/30

Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals. In this episode: James’ journey from contractor to tech founderHow video speeds up lead qualification and builds trustReal-world uses: sales, operations, recruiting, and follow-upsSimple tech with no apps...

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57:46

Episode 66 - How to Accelerate Your Leadflow with...

Fence & Deck Mastery Podcast ·

2025/06/19

🚀 What you’ll learn: Why paid marketing is the key to unlocking scalable growth Which ad platforms and formats are delivering 5–10X ROI right now Live campaign examples from fence and deck contractors crushing it with ads How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns The KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spend Whether you're just starting out with paid ads or want to improve

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73:56

Episode 65 - SEO + GEO: New Formula for Ranking Your...

Fence & Deck Mastery Podcast ·

2025/05/13

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover: ✅ 10 critical elements that enhance your website’s conversion rate ✅ How to define your ideal customer avatar ✅ Real website examples showing what works—and what doesn't ✅ Live SEO audits of attendee websites If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search fo...

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43:56

Episode 64 - From Basements to Deck Builds: Josh...

Fence & Deck Mastery Podcast ·

2025/05/09

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad. 🔑 In this episode, you'll learn about: Josh’s transition from interior remodeling to focusing 75% of his work on decks and patiosHow fatherhood helped sharpen his business focus and driveThe importance of team culture and

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39:46

Episode 63 - Designing Next-Level Outdoor Spaces with...

Fence & Deck Mastery Podcast ·

2025/05/01

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects. Topics covered in this episode: Zach’s unique path from racehorses to deck designWhy decks offer more creative freedom than other tradesHis process for using 3D design to...

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46:59

Episode 62 - From Napkin Sketch to Award-Winning Deck

Fence & Deck Mastery Podcast ·

2025/03/31

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team. Tyler, his son-i...

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43:47

Episode 61 - How Kenny Ritter Won 3 NADRA Awards with...

Fence & Deck Mastery Podcast ·

2025/03/24

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importanc...

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53:29

Episode 60 - Kelly Crow on Winning a NADRA Award &...

Fence & Deck Mastery Podcast ·

2025/03/13

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category. We dive into: ✅ His background in home renovations and mortgage trading ✅ The shift to decking and outdoor carpentry ✅ How he works exclusively with subcontractors &nb...

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53:58

Episode 59 - Alex Larson of TL Decks on Niching Down,...

Fence & Deck Mastery Podcast ·

2025/03/07

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth. Key takeaways from this episode: ✅ Niching down for success: Why specializing in decks helped TL Dec...

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45:39

Episode 58 - Dan Stendeback of Valer Builders on...

Fence & Deck Mastery Podcast ·

2025/02/27

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces. They dive into topics like: ✅ How NADRA benefits deck builders ✅ Creating stunning rooftop...

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77 results

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