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PODCAST

Book Marketing Simplified

Jenn Hanson-dePaula

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

business marketing

All Episodes

10:02

One Thing That Will Break Your Book Marketing

Book Marketing Simplified ·

2024/07/17

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKSThe Author Circle

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09:51

Why Isn't My Book Selling? Part Two

Book Marketing Simplified ·

2024/07/10

Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale.LinksStand Out Social Media for Authors

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11:17

Why Isn't My Book Selling? Part One

Book Marketing Simplified ·

2024/07/03

Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with visibility.LinksStand Out Social Media for Authors

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12:41

Can Authors Get a Book Deal Without Social Media?

Book Marketing Simplified ·

2024/06/26

Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for the past few weeks, so I figured we should talk about it! In this episode we will discuss what you need on the marketing and social media side of things to get the attention of a publisher. LinksBook Marketing Blueprint

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08:26

How Authors Can Use Reviews in Book Marketing

Book Marketing Simplified ·

2024/06/19

Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?

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11:02

Turning Social Media Followers Into Newsletter...

Book Marketing Simplified ·

2024/06/12

We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe?Links“How Authors Can Promote a Book Through Newsletters”“How to Grow an Author Newsletter”“Three Things Authors Need to Start Their Newsletter”“Newsletter Vs Blog Subscribers - What’s the Difference?”“How Authors Can Start Their Newsletter”“Are You Making One of These 3 Book Marketing Mistakes?” “A Simplified

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10:59

Can Authors Revive Sales for Previously Released Books?

Book Marketing Simplified ·

2024/06/05

A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.

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19:38

Ethical AI for Authors

Book Marketing Simplified ·

2024/05/28

You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?LinksThe Author Circle

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15:13

The Social Media Posting Sequence That Sells Books

Book Marketing Simplified ·

2024/05/21

If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media. LinksStand Out Social Media for Authors

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10:36

An Important Discussion for Authors New to Book...

Book Marketing Simplified ·

2023/10/06

If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey. LinksHilary Rushford’s 3 podcast episode book publishing storyThe Author Circle

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14:12

Where to Start With Your Book Marketing

Book Marketing Simplified ·

2023/09/01

One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about: the first two steps to start marketing your book knowing your unique strategyget your marketing foundation setLinksBook Marketing Starter Kit

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16:24

What Social Media Outlets Should Authors Be On?

Book Marketing Simplified ·

2023/08/11

A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.LinksBook Marketing Blueprint

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08:26

Why Social Media Isn't Helping You Sell More Books

Book Marketing Simplified ·

2023/07/22

If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference. The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is the key.You need a plan that is always leading them to the next step.Repeat old posts for new followers and for those who may have missed them.Join The

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06:53

What Authors Need to Know About Book Marketing

Book Marketing Simplified ·

2023/06/30

A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.

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07:37

The Ultimate Hashtag Formula for Authors

Book Marketing Simplified ·

2023/04/28

Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.

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06:51

How Authors Can Promote a Book Through Newsletters

Book Marketing Simplified ·

2023/03/24

Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter.LINKSNewsletter Starter Kit for Authors

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09:41

How to Get Your Ideal Reader's Attention

Book Marketing Simplified ·

2022/12/09

Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively.LinksThe Template Bundle for Authors

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06:21

Twitter Troubles - What Authors Can Do

Book Marketing Simplified ·

2022/11/18

Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider.LinksReel and TikTok TemplatesThe Author CircleWatch the video and read the transcript at http://mixtusmedia.com/podcast/60

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07:19

How Many Social Media Profiles Do Authors Need?

Book Marketing Simplified ·

2022/11/04

It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. LinksThe Author Circle

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08:19

Book Marketing Red Flags

Book Marketing Simplified ·

2022/09/30

Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. LinksThe Author Circle

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98 results

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