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PODCAST

Book Marketing Simplified

Jenn Hanson-dePaula

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

business marketing

All Episodes

08:24

Why Your Social Media Posts Aren't Translating to...

Book Marketing Simplified ·

2025/10/18

You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.Spoiler: It's not about posting more or being on more platforms.In this episode, I break down:The exact symptoms that tell you your marketing isn't working (and why)What successful authors are doing differently that

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09:56

How to Market Your Book When No One Is Buying

Book Marketing Simplified ·

2025/10/11

If you're watching other authors' books take off while yours feels invisible, this one's for you.Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.In this episode, I'm sharing:Why speed isn't the metric that mattersThe "Sustainable Authority Approach" to building long-term readershipA real

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07:43

How Authors Can Sell More Books Without Burning Out

Book Marketing Simplified ·

2025/09/27

If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air.The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to doall the thingsis probably why you're feeling burned out and seeing inconsistent results.In this episode, I’m breaking down exactly how to sell more bookswithoutsacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars

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07:57

How to Find Readers Who Actually Want to Buy Your Book

Book Marketing Simplified ·

2025/09/20

Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.Here's the truth: you don't have a follower problem, you have a targeting problem.In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something

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07:05

Don’t Make This Common Book Marketing Mistake

Book Marketing Simplified ·

2025/09/13

Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently.LinksThe Author Circle

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09:12

How to Save Time Creating Book Marketing Content

Book Marketing Simplified ·

2025/09/06

Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.But creating it from scratch every single week? That’s the fast track to burnout.In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your

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29:23

How to Legally Protect Your Book with Olivia Maynes

Book Marketing Simplified ·

2025/08/30

If legal stuff makes your head spin, you’re not alone. But here’s the truth: understanding a fewkeylegal basics can save youmajorheadaches later (and possibly even your bank account).That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal expert, she’s also a creative herself, which means shegetswhat authors need.We talk about the most

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09:37

3 Steps for Authors to Gain Clarity and Confidence in...

Book Marketing Simplified ·

2025/08/09

Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode ofBook Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a marketing rhythm you can actually stick with. Perfect for fiction and

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09:16

Book Marketing Content That Sells

Book Marketing Simplified ·

2025/08/02

Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder.LinksMarketing in MinutesAuthor Marketing Assistant

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09:31

How to Write Emails That Sell Books

Book Marketing Simplified ·

2025/07/14

Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on email marketing and showing you how to write simple, reader-friendly emails that build trust and sell books. By the end of this episode, you’ll have everything you need to write one email this week that actually works.LINKSThe Ultimate Newsletter ChecklistNewsletter Starter Kit

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37:50

Book Publishing Red Flags With Elizabeth Lyons

Book Marketing Simplified ·

2025/05/30

Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which path is right for you.In this special episode (and our first-ever interview!) I’m joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.We

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17:52

Time-wasting Marketing Traps Authors Can Avoid

Book Marketing Simplified ·

2025/05/09

If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies. In this episode, Jenn & Marcus discuss how you can stop spinning your wheels and start focusing on what actually moves the needle for you and your book.You’ll learn:Common marketing tactics that waste time and money (and how to avoid them).Which analytics and metrics matter the most when assessing marketing efforts.A simple framework to map out your reader’s

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16:32

What to Do When Your Book Is Not Selling

Book Marketing Simplified ·

2025/04/25

There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s take a closer look. Because chances are, it’s not your writing. It’s your marketing.In this episode, Marcus and I walk you through a 5-step Book Sales Audit to help you pinpoint exactly where things may be going wrong. You'll learn what to look for, what to tweak, and how to breathe new life into your sales.Whether your sales

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20:56

What Successful Authors Do Differently (That You Can...

Book Marketing Simplified ·

2025/03/28

Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience, you’ll find they’re playing a different game entirely.In this episode, we’re breaking down the 5 habits that separate successful authors from the ones still spinning their wheels (and no, it’s not just about being good at Instagram).You’ll learn:Why showing up (even when you don’t feel like it) matters more than you thinkHow to actually connect with your ideal readersThe power

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18:48

Where Authors Can Find and Connect With Readers

Book Marketing Simplified ·

2025/03/14

Feeling overwhelmed by all the marketing platforms out there? You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where to focus their efforts. In this episode, we’ll break down how to choose therightplatforms for your book marketing based on whatactuallyworks for you.You'll learn how to:Cut through the noise and focus on what truly moves the needleChoose platforms that fit your strengths (and ditch the ones that drain you)Align your marketing

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11:15

How to Make Time for Marketing While Writing Your Book

Book Marketing Simplified ·

2024/08/14

Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.LINKSStand Out Social Media for Authors

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16:30

When Should Authors Invest in PR?

Book Marketing Simplified ·

2024/08/07

A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?LINKSMary O'Donohue, Strategic Media Coach and AuthorThe Author Circle

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12:56

Should I Hire Someone to Do My Social Media and...

Book Marketing Simplified ·

2024/07/31

If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts.LinksTry The Author Circle for a month to get questions answered by fellow authors and access

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08:35

What Can Authors Expect After Releasing Their Book?

Book Marketing Simplified ·

2024/07/24

Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch.Not sure where to start with creating your long-term marketing plan?Download our free author resources, including:The Book Marketing BlueprintWhat Authors Can Post Before They PublishThe Ultimate Newsletter Checklist50

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10:02

One Thing That Will Break Your Book Marketing

Book Marketing Simplified ·

2024/07/17

I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKSThe Author Circle

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