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PODCAST

100 Ways To Grow On TikTok

100 Ways To Grow On TikTok

How are real businesses succeeding on TikTok? That"s what we uncover every week on 100 Ways To Grow On TikTok. You"ll hear from businesses who doubled their reach, built nationwide demand, and found ideal clients, all through TikTok. They’ll share their strategies, key discoveries, and specific approaches that delivered results that you can implement today. Presented by TikTok for Business.

business marketing

All Episodes

00:03:37

How Peta Jane Beauty Sold 2 Months of Inventory in 2...

100 Ways To Grow On TikTok ·

2025/10/31

Peta Jane Beauty has built a profitable TikTok advertising strategy that consistently delivers at least 3x ROAS while scaling their self-tanning business. Managing Partner Alex Samusevich and Founder Peta Murgatroyd share how their strategic approach to TikTok advertising, combined with affiliate partnerships and creator content, creates a powerful system that feeds their advertising machine with high-performing creative assets.Their breakthrough moment came when a single piece of creator content

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00:05:27

How Wingz Media Built Full-Funnel Strategies That...

100 Ways To Grow On TikTok ·

2025/10/31

Kainan Pires, founder of Wingz Media, reveals how his agency helps CPG and food & beverage brands achieve measurable growth by rethinking acquisition as a full-funnel system, spanning creative, media, and landing page strategy. Rather than treating each channel in isolation, Wingz Media unifies content creation, audience targeting, and conversion optimization to accelerate learning and scale efficiently. Through this holistic approach, one client saw a 30% drop in CPA and a 50% decrease in

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00:04:27

Horizon Next TikTok Formula for 60% Better Bookings...

100 Ways To Grow On TikTok ·

2025/09/18

Horizon Next has mastered the art of turning TikTok into a full-funnel performance engine. Paid Social Performance Lead Cerise Vazquez Wright shares how her team combined Smart+, Spark Ads, search, and LIVE to drive results that outperformed traditional brand channels.Smart+ campaigns streamlined targeting and creative delivery, helping the agency reduce costs and improve ROAS. Spark Ads attached to branding campaigns turned awareness into measurable action, driving cost per bookings that were 60%

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00:05:34

How Skinn Cosmetics Scaled on TikTok With a Hero...

100 Ways To Grow On TikTok ·

2025/09/12

Skinn Cosmetics turned complexity into clarity by narrowing their wide product lineup down to six hero products that became the center of their TikTok strategy. By pairing this focus with TikTok LIVE selling, affiliate seeding, and direct founder engagement, the brand built powerful momentum and drove sellouts like their Lipstick X launch in under an hour. The impact didn’t stop on TikTok, their strategy sparked a halo effect across Amazon, DTC, and retail channels, proving that the right hero

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00:16:25

Topicals’ Growth Formula: Creators + Full-Funnel +...

100 Ways To Grow On TikTok ·

2025/09/12

Topicals didn’t just run ads on TikTok, they built a growth engine. President Sochima Mbadugha and Head of Growth Helena Youhana share how the brand tapped into TikTok’s creator community to spark awareness, opened their affiliate program to let the flywheel spin, and then used GMV Max and TikTok Shop to turn that momentum into record-breaking sales. The result: 50% month-over-month growth and ROAS that beat their goals.What makes their story stand out is how human it feels. They started with

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00:07:46

How Morphe Built Triple-Digit TikTok Growth

100 Ways To Grow On TikTok ·

2025/09/12

Morphe has transformed their TikTok strategy into a growth powerhouse by putting community at the center of every product launch. In Q1 2025 alone, they achieved triple-digit growth in both video views and engagement while maintaining a 54x return on their earned media value to spend ratio.Their success stems from a full-funnel approach that combines creator partnerships, real-time consumer feedback, and strategic use of TikTok Shop for direct conversions. By discovering and amplifying creators who

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00:15:34

How Vuja Dé Digital Masters TikTok...

100 Ways To Grow On TikTok ·

2025/08/27

Bijan Malaklou, who leads social and creative services at Vuja Dé Digital, represents the evolution of performance media agencies that are embracing TikTok's unique discovery-commerce engine. As a performance media company enabling expected growth in unexpected ways, Vuja Dé Digital recognized TikTok's ability to connect with audiences more authentically than other platforms.In this episode, Bijan explains how TikTok's contextual environment enables real-time trend participation that

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00:07:25

How Trademark Beauty Achieved 60% Year-Over-Year...

100 Ways To Grow On TikTok ·

2025/08/27

Sabrina and Joseph Main, co-founders of Trademark Beauty, transformed their family-owned, bootstrapped hair tools startup into a thriving business by leveraging TikTok's comprehensive ecosystem. Creating affordable yet premium hair tools using high-end manufacturers, the sibling duo launched in 2019 and joined TikTok in 2020, where they discovered a platform that perfectly aligned with their content-forward, educational approach to business.What You'll Learn in This Episode:How Trademark

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00:12:29

How Hearst Magazines Cracked the Code on...

100 Ways To Grow On TikTok ·

2025/08/27

Hearst Magazines has proven that listening to your audience pays off with concrete results. Their Blind Date series achieved 3 TikTok videos in a row that each hit a million views, demonstrating the power of audience-first content creation.Beyond organic success, Hearst Magazines has found ways to improve advertising performance while reducing spend across their magazine brands. By aligning editorial content with branded partnerships and focusing on native storytelling, they're delivering better

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00:09:55

The Tiktok Strategy that helped Natal App reduce CPAs...

100 Ways To Grow On TikTok ·

2025/06/09

Nancy Anderson, Founder and President of Natal App, and Virginia Triplett, Head of Marketing, discovered that TikTok's ability to immediately reach new audiences organically made it the perfect platform for their science-backed pregnancy and postpartum fitness programs. Serving women who are thinking about conceiving, currently pregnant, or have been pregnant, Natal App recognized TikTok's demographic shift during COVID as their target audience matured into the platform.In this episode,

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00:03:36

Juvenon's winning ad strategy to lower CPMs while...

100 Ways To Grow On TikTok ·

2025/06/04

Andres Ramos, Creative Marketing Director at Juvenon, transformed the health supplement brand's advertising approach by leveraging TikTok Shop's affiliate program to create an "army of creative testers." In this episode, Andres explains how TikTok's genuine consumer connection has created a measurable halo effect across Juvenon's other sales channels, with a 10-20% increase and significantly lowered CPAs on other platforms. He shares how their approach to creator partnerships has exponentially

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00:05:08

How TikTok Shop Transformed Billion Dollar Beauty’s...

100 Ways To Grow On TikTok ·

2025/05/23

Natalie Plain, CEO and founder of Billion Dollar Beauty, saw her 12-year-old patented BrowBuddy tool gain new momentum on TikTok. After one organic video from a creator in Texas went viral, generating $10,000 in sales, the company put Spark ad spend behind it and achieved 3X growth in just one week.In this episode, Natalie shares how her problem-solution based beauty company pivoted quickly to embrace TikTok Shop 18 months ago, starting with just one product and expanding to over 50 items. She

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00:10:58

How Measurement Made the Difference in VEGAMOUR’s...

100 Ways To Grow On TikTok ·

2025/05/23

Kayla, Director of Influencer Marketing, and Amanda, Director of Performance Marketing at VEGAMOUR, discovered that by creating a strategic feedback loop between creative and performance, they could harness TikTok's power for their hair growth and wellness brand. The leading plant technology company, known for their GRO Hair Serum, has seen remarkable success by focusing on influencer-generated content (IGC), which has driven 90% higher conversion rates compared to brand-created assets.In this

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00:05:29

The TikTok Shop Halo: MaryRuth’s Cross-Channel...

100 Ways To Grow On TikTok ·

2025/05/23

Catalina Leyva, Director of Retention and Social Commerce at MaryRuth’s, shares how TikTok Shop became a key growth lever for the brand—unlocking both community trust and cross-channel impact.After just two to three creators organically drove over $200,000 in GMV in a single month, the MaryRuth’s team realized they had tapped into something they hadn’t seen anywhere else. By pairing that momentum with paid strategy and scaling creator outreach through automation, they built a high-performing engine

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00:09:52

How Waterboy Turned TikTok Into Their Launchpad and...

100 Ways To Grow On TikTok ·

2025/05/23

From the very beginning, Waterboy placed their bet on TikTok and it paid off. With a conviction that the platform was the best place to launch and grow, they focused their energy on building a highly engaged, authentic community. That decision shaped the entire business.Their first major breakthrough came during presale. The team hit send on a text message, and traffic flooded their site. They sold out of inventory in under an hour, an "aha moment" that confirmed TikTok’s power to drive

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00:06:55

How ColourPop 3X'd Revenue with Strategic TikTok Shop...

100 Ways To Grow On TikTok ·

2025/05/05

Lauren Hill, VP of Digital and e-commerce at ColorPop, recognized a major gap in their digital ecosystem and turned to TikTok Shop to fill it. The beauty brand, known for luxury formulas at affordable prices, has seen remarkable growth since joining the platform.In this episode, Lauren shares their strategic approach to TikTok Shop campaigns, including a Valentine's Day initiative that 3X'd their revenue, and demonstrates how brands can thrive in the content-to-commerce environment.What

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00:10:25

How Intake Breathing 10X'd Daily Revenue in Six...

100 Ways To Grow On TikTok ·

2025/05/05

Chris Herbert, CMO of Intake Breathing, transformed their business by leveraging TikTok Shop to achieve a 10X increase in daily revenue in just six months.Chris shares his three-tiered "pyramid of revenue" approach: starting with affiliate creator partnerships as the foundation, enhancing results with GMV Max campaigns, and building deeper customer relationships through LIVES.What You'll Learn in This Episode:Why Chris considers the TikTok Creator Center with affiliate outreach the

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00:04:14

How Better Alt Grew from $3,000 a Day to $2-3 Million...

100 Ways To Grow On TikTok ·

2025/05/05

What if you could grow your business from $3,000 daily to over $2-3 million monthly in just 12-24 months? That's exactly what Akash, CEO of Better Alt, achieved through TikTok Shop. Starting in September 2023 as one of the platform's early adopters, Better Alt experienced an unprecedented surge in orders that completely transformed their business trajectory.In this episode, Akash shares how authentic affiliate relationships, strategic platform features, and automation tools combined to

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00:08:17

How TikTok Shop Transformed Ares Nutrition’s Growth...

100 Ways To Grow On TikTok ·

2025/05/05

In this episode, Patryk reveals his journey from using TikTok simply as a content platform for ingredient breakdowns to discovering the power of TikTok Shop integration. From his first viral moment that generated hundreds of orders to participating in TikTok's special LIVE shopping events with platform-supported coupons, Patryk explains how TikTok has fundamentally shifted his role from a hands-on local business owner doing sampling events to a creator who can reach thousands of customers daily

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00:06:22

The TikTok-First Mindset That Transformed Feel Goods'...

100 Ways To Grow On TikTok ·

2025/05/05

What happens when you combine entertaining content with educational messaging about wellness products? For Brian Wong, co-founder of Feel Goods, it created a TikTok success story that transformed their drink mix business.Starting with organic content, Feel Goods leveraged TikTok's unique reach to gain "millions of eyeballs" for their brand, then built a thriving affiliate program on TikTok Shop that generated over $200,000 in GMV in a single month.In this episode, Brian shares how his

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41 results

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